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    James “Lightning” Wilks: From Ultimate Fighter To Plant-Based Crusader

    enFebruary 07, 2013

    Podcast Summary

    • Considering the sources and consequences of supplements and foodsChoosing foods with fewer toxins can reduce white adipose tissue and improve overall health. Algae provides DHA without the toxins found in fish. On offers high-performance running apparel, while Go Brewing provides alcohol-free brews.

      While some people, including James, use supplements like protein powder, creatine, and DHA for health and performance, it's important to consider the potential sources and consequences of these supplements. For instance, while fish is a common source of DHA and EPA, it also contains high levels of toxins like mercury. Algae, on the other hand, provides DHA without the toxins. Additionally, the lower an item is on the food chain, the fewer toxins it contains. This principle applies to other persistent organic pollutants as well. In terms of athletic performance, consuming foods with fewer toxins can help reduce white adipose tissue and improve overall health. Furthermore, On's high-performance running apparel is a game-changer in the sports industry, offering next-gen premium fabrics and unparalleled innovation, while Go Brewing provides alcohol-free versions of popular brews, allowing individuals to enjoy their favorite beverages without the negative effects of alcohol.

    • Inspired by personal experiences, Go Brewing and a plant-based athlete documentary promote healthy lifestyle changes.Go Brewing offers alcohol-free beers without added sugar or artificial processing, while a plant-based athlete documentary challenges societal perceptions about meat consumption and health.

      Joe, the founder of Go Brewing, was inspired to start his alcohol-free beer company after a life-changing experience. Go Brewing offers small-batch, high-quality, natural brews without added sugar or artificial processing. Meanwhile, James Wilkes, a UFC fighter, is working on a plant-based athlete documentary to challenge the societal perception that meat consumption is linked to masculinity and health. Wilkes argues that the consumption of meat, particularly animal protein and fat, can lead to health issues such as atherosclerosis and erectile dysfunction. He emphasizes the importance of preventative measures, including a plant-based diet, to address these underlying causes rather than relying on prescriptions for symptoms. Both Go Brewing and Wilkes' documentary encourage positive changes in lifestyle and perception.

    • A retired UFC champion's transformation to a plant-based dietA plant-based diet can lead to increased strength, endurance, and improved performance for athletes in high-performance sports like UFC and MMA

      Even in the world of high-performance sports like UFC and MMA, where strength, power, and agility are crucial, athletes can reap significant benefits from adopting a plant-based diet. James Wilks, a retired UFC champion, shares his personal journey of discovering the health issues with conventional meat and poultry and transitioning to a plant-based diet. After overcoming injuries and dedicating time to researching nutrition, Wilks experienced increased strength and endurance within weeks of making the switch. His personal records in the weight room improved, and he surpassed previous endurance milestones on battling ropes. This anecdotal evidence, while not definitive, highlights the potential benefits of a plant-based diet for athletes in any sport.

    • Discovering the Benefits of Plant-Based Diets for AthletesAthlete success stories prove that plant-based diets can lead to better health and improved performance, challenging common beliefs about the need for meat and dairy for optimal nutrition.

      A plant-based diet, backed by scientific evidence and personal experiences of athletes, can lead to better health and improved performance. This discovery led the speaker to create a documentary featuring various athletes from different disciplines who have thrived on plant-based diets. The speaker's curiosity was sparked when he realized his long-held belief in needing meat, milk, fish, and other animal products for optimal nutrition was not based on fact. Through extensive research, he found numerous athletes who had achieved their best results on plant-based diets. The documentary aims to share this information with a wider audience and address common questions, such as the validity of the paleo diet and its comparison to a plant-based one.

    • Diets like paleo or ketosis may not be optimal for long-term healthWhile some diets may lead to short-term weight loss, long-term health benefits depend on a balanced, varied diet with whole foods from all groups

      While some people may find success with diet plans like paleo or ketosis in the short term, particularly for weight loss, these diets may not be sustainable or optimal for long-term health. The scientific evidence suggests that diets high in saturated fat, cholesterol, and processed meats can lead to health issues such as inflammation, atherosclerosis, and cancer. Additionally, these diets may not provide all the necessary nutrients for optimal athletic performance. On the other hand, plant-based diets have been shown to offer numerous health benefits, including faster recovery for athletes. It's important to consider the overall picture of the scientific literature and not rely on isolated studies when making dietary decisions. Ultimately, a balanced and varied diet that includes a variety of whole foods from all food groups is key to maintaining good health and optimal performance.

    • Myths about muscle growth and plant-based diets debunkedMuscle growth and strength are achievable on a vegan, plant-based diet by focusing on carbohydrates for glucose and avoiding biased nutrition information.

      Muscle growth and strength are possible on a vegan, plant-based diet. It's a common misconception that such diets lack the necessary nutrients for building muscle and being strong. Another misconception, particularly for athletes, is the belief that the body goes catabolic and muscles start breaking down, leading people to think they need to add more protein. However, the real reason muscle tissue breaks down is due to a lack of glucose in the body. Glucose is best sourced from carbohydrates, which come primarily from plants. Therefore, it's essential to focus on getting enough carbohydrates from plant sources to fuel the body and prevent muscle breakdown. Additionally, it's crucial to be aware of potential biases in nutrition information, as some sources may be influenced by industries with vested interests in promoting certain foods or diets. To learn more about plant-based nutrition, consider taking courses from reputable institutions like Cornell University or Coursera.org.

    • Understanding the sources of essential nutrients in plant-based dietsGreen leafy vegetables provide calcium, non-heme iron is found in both animal and plant-based foods, and vitamin B12 is not easily absorbed from plant-based foods, requiring supplementation or nutritional yeast

      While there are various ways to obtain essential nutrients like carbohydrates, calcium, iron, and vitamin B12, the most direct sources often come from plant-based foods. For instance, green leafy vegetables are a rich source of calcium, and though iron is found in both animal and plant-based foods, the body regulates non-heme iron better. Vitamin B12, which is not formed by animals but by bacteria, is not easily absorbed from plant-based foods, making supplementation necessary for those following a plant-based diet. Additionally, nutritional yeast is a good natural source of vitamin B12. Understanding the importance of these nutrients and their sources can help individuals make informed choices about their diet to ensure they are meeting their nutritional needs.

    • Ensuring B12 intake on a plant-based dietAs we age, it's vital for plant-based individuals to supplement with B12, preferably from a reliable source, while staying informed about the ongoing debate and various approaches within the plant-based nutrition movement.

      As we age, it's crucial for individuals following a plant-based diet to ensure they supplement with B12, preferably from a reliable source like Dried Lifestyle. Regarding the ongoing debate about plant-based nutrition, the China Study, which established a link between animal proteins and various diseases, including cancer, is a highly statistically significant correlation backed by scientific studies and biological plausibility. While correlation does not prove causation, the evidence is compelling, similar to the established link between smoking and lung cancer. However, it's important to remember that nothing can be proven absolutely, and there will always be varying perspectives within the plant-based nutrition movement. Some follow extremely low-fat, oil-free diets, while others prioritize fruits and higher fat intakes. Each approach may have its merits, and individual needs may vary based on factors like activity levels and health conditions. Ultimately, it's essential to stay informed and make decisions based on credible scientific research and personal circumstances.

    • Exploring Different Diet Approaches for Health and PerformanceFind what works best for individual goals and circumstances by experimenting with different diets and consulting experts.

      There are various approaches to healthy eating and athletic performance, and what works best can depend on individual factors. Some people, like Ryan Vance and Durian Ryder, thrive on high-fruit diets, while others may prefer a balance of carbohydrates and fats. Olive oil, or extracting any nutrient from food in excess, is not necessarily harmful, but it's important to consider the overall context of one's diet. Another misconception is the controversy surrounding low-carb or no-carb diets for athletes. While enhancing the body's ability to burn fat as fuel is crucial for long-distance events, it's not about eliminating carbohydrates entirely. Instead, it's about finding the right balance and understanding that the body relies on both fat and carbohydrates for energy, depending on the intensity of the activity. Ultimately, the key is to listen to one's body, experiment with different diets, and consult with experts to find what works best for individual goals and circumstances.

    • A background of fighters and a quest for truthThe interviewee's passion for martial arts stemmed from his family history and a desire to test himself, leading him to train in various disciplines and eventually compete in the UFC.

      The interviewee's passion for martial arts and fighting was deeply rooted in his family history and upbringing. He came from a background of fighters, with his uncle being a karate champion, and his father and himself sharing a similar fighting spirit. Despite attending a prestigious private school, the interviewee was drawn to the world of martial arts and eventually trained under a Navy SEAL instructor in Jeet Kune Do. His goal was not initially to compete in the UFC, but rather to test himself and seek the truth in combat. The regulated nature of MMA made it the closest thing to a street fight, and he found efficiency in the arts that had developed through full-contact competition, such as boxing, kickboxing, Thai boxing, judo, jujitsu, and wrestling. The interviewee's journey in martial arts was a quest for truth, and he later applied the same mindset to nutrition. He saw martial arts as an art form, a beautiful expression of the human body at its most efficient and lethal.

    • Living authentically and pursuing art forms can lead to personal growth and fulfillmentTurning passions into a profession can be challenging, but the rewards of personal growth and fulfillment make it worthwhile

      Anything we do when we're living authentically and true to our higher purpose can be considered an art form. This includes traditional arts like painting or music, as well as seemingly mundane activities like martial arts or even our jobs. However, turning these passions into a profession can be challenging, especially in the beginning. For instance, in the case of martial arts, early professional fights often paid little to nothing, and fighters were expected to pay to participate. Despite these challenges, pursuing our art forms can lead to personal growth and fulfillment. The speaker's own journey involved training others to make a living while honing his skills and eventually deciding to test himself in the UFC.

    • Unexpected opportunities and strong supportBeing in the right place at the right time with a strong recommendation can lead to significant opportunities. Persistence and a strong support system are key to seizing those opportunities.

      Sometimes opportunities come unexpectedly, and being in the right place at the right time with the right recommendation can lead to significant achievements. The interviewee shared his experience of getting noticed by UFC after helping a winner of The Ultimate Fighter train, and eventually winning the show himself despite being an underdog. The process involved going to tryouts or sending a video, and in his case, he sent a video after receiving a strong recommendation from the fighter he helped. Winning the show granted him a contract with the UFC. The experience of being on the show was intense with cameras following the contestants 24/7, but it was organic and did not instigate any controversies or pit people against each other. Overall, the interviewee's story highlights the importance of being persistent, seizing opportunities, and having a strong support system.

    • Leveraging Influential Connections and Media ExposureNetworking, adaptability, and media exposure can lead to unexpected opportunities and growth. Being open-minded to new ideas and collaborations, even with differing opinions, can lead to productive conversations and potential partnerships.

      Leveraging the power of influential connections and media exposure can significantly boost one's personal brand and business. The speaker shares his experience of setting up a gym during filming for a reality show, which led to a surge in website traffic and social media following after an interview on Joe Rogan's podcast. The importance of being open-minded and adaptable to new ideas, even if they go against one's initial beliefs, was also highlighted. The speaker's encounter with Joe Rogan's differing opinions on nutrition led to a productive conversation and potential opportunities for collaboration. Overall, the power of networking, adaptability, and media exposure can lead to unexpected opportunities and growth.

    • Eating a Variety of Nutrient-Dense Foods for Optimal Health and RecoveryIncorporate whole, plant-based foods like oatmeal, blueberries, almond butter, ground flaxseed, beans, rice, salsa, avocado, quinoa, and kale into daily meals for optimal health and recovery. Cook in bulk on weekends and try new recipes to keep things interesting.

      The speaker, who follows a plant-based diet, emphasizes the importance of incorporating various nutrient-dense foods like oatmeal, blueberries, almond butter, ground flaxseed, beans, rice, salsa, avocado, quinoa, and kale into daily meals for optimal health and recovery. He suggests cooking in bulk on weekends and using a variety of ingredients to ensure a balanced diet, which can be simple, affordable, and not overly complicated. He also mentions his preference for cashew curry and tempeh stir-fry, and emphasizes the importance of a 4:1 carb-to-protein ratio after workouts, although he's not as convinced of its necessity as he once was. Overall, the speaker's advice is to focus on whole, plant-based foods for optimal health and recovery, and to experiment with different recipes and meal plans to keep things interesting.

    • Refueling with Nutrient-Dense Foods After a WorkoutConsume a balanced diet post-workout, focusing on glycogen replenishment, hydration, and antioxidants. Opt for whole foods and moderate amounts of soy, particularly fermented versions. Spread protein intake throughout the day.

      Consuming a balanced and nutrient-dense diet after a workout is crucial for muscle recovery and overall health. This can include whole foods like kale, bananas, dates, coconut water, and protein sources like tempeh or fermented soy. It's important to focus on replenishing glycogen stores, hydrating, and consuming foods high in antioxidants to combat free radical damage. Regarding soy, the consensus seems to be that it's fine to consume in moderation, particularly fermented versions like tempeh or miso. It's best to avoid large amounts of soy protein powder or processed soy products. Lastly, it's recommended to spread protein intake throughout the day rather than consuming large amounts all at once to optimize muscle recovery.

    • Exploring the Effects of Animal Products on Athletic Performance and EthicsWhile some studies suggest benefits to working out in a fasted state and consuming carbs post-workout, more research is needed. Ethical and sustainability concerns surrounding animal agriculture also warrant consideration.

      While some studies suggest that working out in a fasted state and consuming carbohydrates post-workout can improve athletic performance and health, more research is needed to confirm these findings. The speaker also mentioned ethical and sustainability concerns, as the production of animal products can have negative impacts on health, the environment, and animal welfare. The speaker's exploration of these issues began with a focus on athletic performance and injury recovery, but expanded to include health and ethical considerations as he aged. The UN report "Livestock's Long Shadow" highlights the significant environmental impact of animal agriculture, with methane emissions from livestock being a major contributor to agriculture-related greenhouse gases. The speaker noted that if everyone followed a paleo diet, which emphasizes animal products, only a small percentage of the population could be sustained. Ultimately, the speaker plans to experiment with his own diet and encourages ongoing exploration and learning in the field of nutrition.

    • The Production of Meat: Environmental and Ethical ImplicationsMeat production contributes to greenhouse gases, deforestation, and resource inefficiency. Considering the environmental and ethical implications, adopting a plant-based diet is a compelling choice for health, athletic performance, and sustainability.

      The production of meat, particularly grass-fed beef, has significant environmental and ethical implications. Eating grass makes cows produce more potent methane gas, which is a more powerful greenhouse gas than carbon dioxide. Additionally, creating grasslands for cattle often involves clearing natural habitats and destroying biodiversity. Furthermore, producing meat requires a significant amount of resources, including grain and fossil fuels, which could be used to feed starving children in other parts of the world. The inefficiency of turning calories into meat means that a significant amount of food is required to produce a small amount of meat. Therefore, there is a moral obligation to consider the environmental and ethical implications of meat consumption and to consider adopting a plant-based diet. While there may be personal and social identity, taste, and convenience barriers to adopting a plant-based diet, the health, athletic performance, environmental, and ethical arguments for a plant-based diet are compelling and multifaceted. The movement towards plant-based diets is growing, but there is still a long way to go in making it a more mainstream choice.

    • Plant-based diet benefits individuals, animals, and the planetThe plant-based diet offers numerous health benefits, reduces animal suffering, and helps the environment. Convenience isn't the only factor, societal perceptions can be obstacles, but athletes and influencers are changing that narrative.

      The plant-based diet goes beyond just being a healthy choice for individuals; it also benefits the planet, reduces suffering for animals, and challenges stereotypes about masculinity and kindness. The speaker emphasizes that convenience is not the only factor in adopting this diet and that identity and societal perceptions can be significant obstacles. However, as more athletes and influential figures embrace the plant-based lifestyle, perceptions are changing, and it's becoming clear that strength, toughness, and kindness are not mutually exclusive. The documentary "The Game Changers" highlights these aspects and features athletes like the speaker, Patrick Baboumian, and others who defy stereotypes and prove that a compassionate, plant-based lifestyle can be both powerful and kind.

    • Discovering the Stories of Plant-Based AthletesDocumentary 'Plant Based Athlete' highlights the journeys of individuals transitioning to plant-based diets, showcasing the positive changes in health and athletic performance.

      While the importance of protein intake is a common topic, a more impactful and engaging approach to promoting plant-based diets is showcasing the stories of athletic and strong individuals who thrive on such diets, for various motivations. The documentary "Plant Based Athlete" aims to do just that, by following the journeys of individuals transitioning to plant-based diets and the positive changes they experience, both in terms of health and athletic performance. The documentary's creators are currently looking for participants, with a goal of featuring a diverse range of individuals, from those who are already active but looking to improve their performance, to those who are currently inactive but seeking to make a positive lifestyle change. The focus is on the authentic experiences of these individuals, and the long-term benefits of the plant-based lifestyle, including weight loss, improved health, and athletic performance. The documentary is not just about weight loss, but about changing one's perspective on food and living a healthier lifestyle.

    • Two Approaches to Adopting a Healthier Lifestyle: Quick Jumpstart or Gradual ProgressionChoose between a rapid transformation or a gradual approach to adopting a healthier lifestyle based on personal comfort and preference. The author's book offers guidance for both options.

      The approach to adopting a healthier lifestyle or diet, be it plant-based or otherwise, can vary greatly from person to person. Some people may benefit from making a sudden, complete change, while others may prefer a gradual transition. The author, who is writing a book on this topic, is offering two options: following a strict plan to quickly reach a "black belt" level of health, or taking a more gradual approach, moving up through the "belts" as one incorporates healthier habits and eliminates unhealthy ones. The decision of which approach to take depends on individual personality and comfort level. The author emphasizes the importance of making the process feel achievable and not discouraging, as abandoning a new lifestyle or diet due to feelings of being overwhelmed or incapable is common. The author's book aims to provide a roadmap for those looking to improve their health, whether they prefer a quick jumpstart or a gradual progression.

    • James Wilks encourages sharing knowledge and resources for plant-based lifestyleConnect with James Wilks and PlantAthlete for resources, attend events, try Jai Lifestyle's cookbook and detox cleanse, and take action towards a plant-based lifestyle.

      James Wilks, a plant-based athlete and documentary filmmaker, emphasizes the importance of sharing knowledge and resources to help others adopt a plant-based lifestyle. He encourages those interested in his message to connect with him and PlantAthlete through Facebook or his website, jameslightningwilks.com. Wilks also mentioned his upcoming public speaking engagements, including an event at the Healthy You Network in Arizona with doctors Campbell and Esselstyn. For those looking for plant-based recipes, they can check out Jai Lifestyle's cookbook and meditation program, Jai Release. Wilks and his wife have perfected family-friendly recipes, and their kids love the Vitamix smoothies and blends. The cookbook is only $9 as a downloadable PDF. Wilks and his team are also working on a detox cleanse video series. Overall, Wilks encourages everyone to learn, connect, and take action towards a healthier, plant-based lifestyle.

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    The Rich Roll Podcast
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    Ozempic: Weight Loss Miracle Drug or Something Darker? Johann Hari on The Benefits & Risks

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    This week, I’m joined by Johann Hari, New York Times bestselling author, journalist, and speaker, to explore his journey into the world of the new weight loss drug phenomenon: Ozempic. Johann shares his surprising firsthand experience injecting himself weekly with the drug for over a year, leading to dramatic weight loss but also complex side effects. We discuss the staggering potential of these “magic pills” to curb the global obesity epidemic, but also the alarming risks like thyroid cancer, pancreatitis, and muscle wasting. Johann provides a nuanced look at the bigger picture—examining the role of pharmaceutical profit, societal pressures around body image, and whether medicalizing thinness addresses root causes. His investigation stretches from the science labs of Iceland to the food culture of Japan. This discussion ultimately confronts sobering philosophical questions about the ethics of pharmaceutical shortcuts versus growth through struggle. Please enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: InsideTracker: Use code RICHROLL at checkout and enjoy 10% OFF the InsideTracker Subscription and any plan 👉insidetracker.com/richroll Seed: Use code RICHROLL25 for 25% OFF your first order  👉seed.com/RichRoll  On: 10% OFF your first order of high-performance shoes and apparel w/ code RICHROLL10 👉on.com/richroll  Momentous: Save up to 36% OFF your first subscription order of Protein or Creatine, along with 20% OFF all of my favorite products 👉livemomentous.com/richroll Squarespace: Use the offer code RichRoll to save 10% off your first purchase of a website or domain 👉Squarespace.com/RichRoll  Peak Design: 20% OFF thoughtfully designed carry solutions 👉PeakDesign.com/RICHROLL SriMu: Get 22% OFF artisanally crafted plant-rich cheeses w/ code RRP 👉SriMu.com Check out all of the amazing discounts from our Sponsors 👉richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange
    The Rich Roll Podcast
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    Eat Like A Legend: Chef Dan Churchill On Fueling Your Body For Peak Performance With Delicious Food

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    This week, I’m joined by Dan Churchill, a performance chef redefining what it means to thrive in the culinary world. With a Master’s in Exercise Science, Dan is fueling plates and human performance. As executive chef of Osprey in Brooklyn’s 1 Hotel, a former restaurant owner, coach on Chris Hemsworth’s Centr app, and cookbook author—Dan is at the intersection of cuisine, fitness, and content creation. We talk about his unique background growing up in Sydney, how a passion for food connected his family, and his journey from appearing on MasterChef Australia to self-publishing cookbooks that launched his career in New York City. Dan shares insights from building respected brands like Charley Street, the harsh realities of the restaurant world, the importance of authentic relationships over transactional partnerships, and finding balance as an entrepreneur, athlete, and chef. We discuss his latest projects, eating with intention, properly fueling training, recovery, digestion, and more. We explore performance nutrition facts and myths, managing energy levels, and working with elite athletes like Chris Hemsworth and Lindsey Vonn. Please enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Eight Sleep: Use code RICHROLL to get $350 OFF Pod 4 Ultra 👉eightsleep.com/richroll  On: 10% OFF your first order of high-performance shoes and apparel w/ code RICHROLL10 👉on.com/richroll  AG1: get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first purchase  👉 drinkAG1.com/richroll. Whoop: Unlock the best version of yourself👉join.whoop.com/roll Brain.fm: Listeners of the show can get 30 days FREE 👉brain.fm/richroll SriMu: Get 22% OFF artisanally crafted plant-rich cheeses w/ code RRP 👉SriMu.com This episode is brought to you by BetterHelp: Listeners get 10% off their first month 👉BetterHelp.com/RICHROLL Check out all of the amazing discounts from our Sponsors 👉richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange.
    The Rich Roll Podcast
    enMay 20, 2024

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