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    Marketing The Most Important Part of a Business? - Part 1 [Business, mindset, entrepreneur, disruptors]

    en-GBApril 18, 2016
    Why is marketing considered essential for a business?
    What role does testing play in marketing strategies?
    How can poor marketing impact a business's reputation?
    What was the outcome of the email marketing mistake?
    What is the significance of sharing knowledge according to the author?

    • The Role of Marketing in Business SuccessEffective marketing communicates a product's value to potential customers, attracts buyers, and drives business growth.

      Marketing is the most important function of a business. Although a business may have a great product or focus on innovation, without effective marketing, it may not reach its intended audience or generate revenue. Marketing is the process of communicating the value of a product or service to potential customers. It's essential for getting the word out about what a business offers and attracting buyers. Even with a less-than-ideal product, marketing can help bring it to a large audience and generate sales. However, poor marketing can also quickly damage a business's reputation. So, in essence, marketing is the bridge between a business and its customers, making it the driving force behind growth and success.

    • Marketing: Art and ScienceEffective marketing combines creative innovation with data-driven insights for maximum impact.

      Marketing is the process of attracting potential customers to your business and sharing your product or service's value with them. It involves both the art and science of reaching and engaging your target demographic. The art of marketing refers to the creative and innovative aspects, while the science of marketing relies on data analysis and research to optimize your message and reach. As a former artist, the speaker found that relying solely on the art of marketing did not bring success. However, in today's data-driven world, marketing strategies can be refined using customer insights and predictive analysis, increasing the effectiveness of marketing efforts. Ultimately, both the art and science of marketing are essential for business success.

    • Marketing: The Science Behind SuccessGather data through surveys, client feedback, and testing to improve marketing efforts. Direct response marketing, which focuses on measurable results, is recommended for small businesses.

      In marketing, both the art and science aspects are essential, but the science side, which involves data and analysis, holds more importance for most businesses. Intuition and deep industry knowledge, as demonstrated by Steve Jobs, are exceptions, and not the rule. Therefore, it's crucial to gather as much data as possible through surveys, client feedback, and testing to improve products or services. Two primary marketing types exist: brand marketing, where businesses focus on building brand awareness through large-scale advertising, and direct response marketing, where businesses only spend on marketing that yields measurable results. For small businesses, direct response marketing, which involves data-driven testing and optimization, is recommended.

    • Understanding marketing metrics for business growthAnalyzing marketing metrics can lead to improved business performance, cost savings, and increased revenue. Focus on high download days and optimize marketing spend by testing cost per click, cost per lead, and lifetime client value.

      Analyzing data and understanding marketing metrics can significantly improve business performance and increase profits. The speaker shared insights from their podcast analytics, revealing that Tuesday is the highest download day, suggesting potential benefits from focusing marketing efforts on that day. They also emphasized the importance of testing and analyzing cost per click, cost per lead, and lifetime client value to optimize marketing spend and maximize returns. For those who may not be naturally inclined towards data analysis, the speaker encouraged the idea that anyone can learn and benefit from it. By gaining a deeper understanding of marketing metrics, businesses can make more informed decisions, save marketing spend, and ultimately increase revenue.

    • Testing's importance in marketing and unexpected positive outcomesTesting is crucial in marketing to ensure success, even small variables can impact launches, unexpected positive outcomes can result from testing new approaches.

      Testing is crucial in marketing to ensure the success of a product launch. Even with a seemingly perfect product or strategy, there can be small variables that can derail the entire launch. For instance, it could be something as simple as an incorrect demographic target or a design element that doesn't resonate with the audience. In the example given, a marketing team accidentally sent stick marketing messages for a course to the wrong segment of their email list, leading to 119,940 people receiving irrelevant messages and 60 people not receiving any at all. However, surprisingly, this mistake resulted in over £30,000 in accidental sales. This incident highlights the importance of testing and the potential for unexpected positive outcomes when trying new approaches. Overall, the process of testing and learning from mistakes is essential to optimizing marketing efforts and achieving desired results.

    • Emphasizing the importance of continuous testing and feedback in marketingTest everything in marketing, gather feedback from customers, clients, staff, and team using the 'stop, start, keep' system, and have multiple marketing platforms to reach a wider audience and mitigate risks.

      Marketing and business success rely on continuous testing and feedback, as well as having multiple marketing platforms. The speaker emphasizes the importance of testing everything in marketing and encourages seeking feedback from customers, clients, staff, and team through the "stop, start, keep" system. Relying solely on word-of-mouth marketing is risky and a sign of a small business, and having multiple marketing platforms is essential for reaching a wider audience and mitigating risks associated with over-reliance on a single marketing strategy. The "stop, start, keep" system is a simple and effective way to gather valuable intel for improving marketing and business.

    • Marketing in the Digital Age: A Multi-Platform StrategyEffective marketing in today's digital world requires utilizing various social media channels, pay-per-click advertising, direct marketing methods, and creating valuable content through podcasts. Diversifying marketing efforts across multiple platforms increases potential customer base and reduces risk.

      Effective marketing in today's digital world requires a multi-platform strategy. This means utilizing various social media channels such as Facebook, LinkedIn, Instagram, Twitter, and YouTube, as well as pay-per-click advertising and direct marketing methods like email, text message marketing, and leaflets. Additionally, creating and promoting valuable content through podcasts can help expand your reach and build a loyal following. Diversifying your marketing efforts across multiple platforms not only increases your potential customer base but also reduces risk if one platform were to become less effective. Remember, you don't own your social media followers, but you do own your email list, making it a valuable asset. Stay tuned for part 2 of this podcast where we will discuss lifetime client value, specific leverageable media, launch formulas, and more ways to grow your business. Don't forget to review the Disruptive Entrepreneur podcast and share it on your networks.

    • The power of giving and receivingSharing knowledge and resources can lead to meaningful connections and a sense of gratitude. Small actions, like sharing a book, can have a profound impact.

      The profound impact that sharing knowledge and resources can have. The author's offer of a signed copy of "Life Leverage" is a testament to the thousands who have already taken advantage of this opportunity. Their response, in turn, has left the author in awe. This exchange highlights the power of giving and receiving, and the ripple effect it can have on individuals and communities. It's a reminder that small actions, like sharing a book, can lead to meaningful connections and a sense of gratitude. The author's heartfelt thanks to those who have participated in this exchange serves as an inspiration to continue seeking out opportunities to give and receive, and to be wowed by the responses we may receive in return.

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    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

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    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

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    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

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    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

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    ABOUT THE HOST

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    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

    See omnystudio.com/listener for privacy information.

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    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    “It was one of the worst podcasts I've seen. Because it was obvious he was pressing for engagement."

     

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Disruptors
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    The Truth on Money, Success & Mindset with Quest Nutrition's Tom Bilyeu

    Rob interviews Tom Bilyeu, a successful entrepreneur and co-founder of Quest Nutrition. Tom shares his thoughts on wealth, success, and the current state of the world. From discussing the pitfalls of printing money to the importance of understanding one's values, Rob and Tom have an in depth conversation about all things entrepreneurship, mindset and reveal how you can gain control over your life and business.  

    Tom Bilyeu REVEALS:

    • The true power of money
    • The importance of self-esteem
    • How you can become anything you want
    • The downfalls of empathy
    • Why printing money is a form of theft
    • His philosophy on hiring people with a criminal record
    • His top sales advice on branding
    • The value of engaged followers over sheer numbers

    BEST MOMENTS

    “Printing money is theft.”

    “Money is more powerful than people think, but it isn't what they think. So what people think it's going to do is make them feel about themselves the way they feel about other people and it does not do that.”

    “The unexamined life is truly not worth living and I really encourage people to come to understand their own motivations and quite frankly, to formulate a theory about how the world actually works.”

    Once you understand that you can become anything you want, but not everything, how you spend your time becomes a spiritual consideration.”

    “Your life is an exact reflection of your choices”

    You're not born with a passion. You don't discover a passion. You create a passion.

    VALUABLE RESOURCES

    https://www.youtube.com/c/TomBilyeu

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Disruptors
    en-GBAugust 19, 2024

    Matt Le Tissier | From Football Hero to Conspiracy Theorist

    Matt Le Tissier | From Football Hero to Conspiracy Theorist

    Rob interviews football legend Matt Le Tissier. Matt discusses his controversial departure from Sky Sports, his views on lockdowns, and the changing landscape of football. From questioning media narratives to advocating for free speech, Matt talks to Rob openly and honestly about his thoughts on society and culture and his experiences during and after his football career.

    Matt Le Tissier REVEALS:

    • Why he lost his job at Sky Sports
    • His criticisms of the reporting of covid and lockdowns by British media
    • Why he ignored lockdown rules
    • The increased pressures on modern footballers
    • How to remain open minded
    • Why he retired from playing football
    • What makes someone a disruptor

    BEST MOMENTS

    "I think for the last six months of working at Sky, I felt a bit uncomfortable working there, frankly, given what the news channel was pumping out the whole time, with the propaganda."

    "I ignored lockdown rules. I saw my family because I saw the rules. The government ignored lockdown rules, didn't they?"

    "I think had Labour been in it, it would have probably been even longer lockdowns, quite frankly, from what I've seen."

    "Shit happens. Just get on with it."

    "I'm not arrogant enough to think that everything I say is, is true. It's what I believe. Is happening at the moment but if somebody could point me to some evidence that I'm wrong and I will actually look at that evidence."

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Disruptors
    en-GBAugust 16, 2024

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