Favorite Marketing Campaigns of 2023: Shelter UK's 'Good as Gold': Effective marketing doesn't always require a big budget or a festive theme. Shelter UK's 'Good as Gold' campaign highlights the power of relevant and timely messaging in addressing social issues.
The Girls in Marketing podcast offers valuable insights from industry experts through their weekly episodes, covering a range of topics from digital marketing trends to inspiring stories. This Christmas special episode, the hosts discussed their favorite marketing campaigns of 2023, with Olivia expressing her admiration for Shelter UK's "Good as Gold" campaign. This impactful campaign, which highlights the issue of homelessness and the number of children living in temporary accommodation, demonstrates the power of relevant and timely messaging in marketing. Despite the festive season being known for extravagant campaigns, Shelter UK's approach shows that effective marketing doesn't always require a big budget or a jingle bell theme. The Girls in Marketing podcast continues to empower and support women in marketing through their online learning platform and community, making it a must-listen for anyone looking to stay informed and inspired in the industry.
Brands using marketing to raise awareness about social issues during the holiday season: Brands Shelter UK and Iceland are using their marketing platforms to create change and spark conversation around homelessness and other social issues during the holiday season.
This holiday season, brands are using their marketing platforms to raise awareness about important social issues, such as homelessness. One impactful example is Shelter UK's ad featuring a young girl who goes above and beyond to be good, only to wake up on Christmas morning in temporary accommodation. The campaign is thought-provoking and adds another perspective to the holiday season. Another brand taking a stand is Iceland, who have opted out of a Christmas campaign this year and instead plan to use their resources to help customers in other ways. These campaigns highlight the power of marketing to create change and spark conversation around pressing social issues.
Iceland's investment in customers instead of Christmas ads: Iceland's decision to redirect £10bn ad spend to customer support, questioning necessity of extravagant campaigns, leaving lasting impressions with meaningful causes campaigns.
Iceland's decision to invest in supporting their customers instead of spending heavily on a Christmas ad campaign is a commendable stance. With an estimated £10 billion spent on Christmas ads by brands every year, Iceland's choice to redirect that money towards their customers makes one question if such extravagant spending is necessary. Brands often engage in a rat race to outdo each other with their Christmas campaigns, but Iceland's history of campaigns with meaning and impact shows that money can be better spent on causes that resonate with consumers. Iceland's previous campaigns, such as those focused on orangutans and palm oil, have left lasting impressions. However, it's important to note that personal preferences can influence favorite campaigns, and the speaker's fondness for her husband and Asda's Buddha the Elf campaign was mentioned. Overall, Iceland's approach to prioritizing customer support over grandiose ad campaigns is a thought-provoking trend in marketing.
Brands use nostalgia, humor, and authenticity to connect with consumers during the holiday season: Brands tap into the power of nostalgia, humor, and authenticity to create memorable and effective holiday advertisements, connecting with consumers and standing out during the festive season
This holiday season, brands have been releasing memorable and cheerful advertisements to bring consumers into the Christmas spirit. One notable example is the ad directed by Ty Ty Tyche Watiesi for a UK brand, featuring Michael Buble as the Christmas food quality checker. The ad's clever use of Buble's popularity and the UK's love for Christmas foods and music has made it a standout. Another example is Mariah Carey's appearance in a brand's campaign, playing off her iconic "All I Want for Christmas Is You" song. Brands have been jumping on the holiday bandwagon early this year, with TK Maxx's Festive Farm ad featuring cute animal costumes being a favorite. These campaigns show the power of nostalgia, humor, and authenticity in connecting with consumers during the holiday season.
Brands emphasizing loved ones and togetherness in Christmas campaigns: Brands are focusing on the joy of spending time with loved ones during the holiday season, with campaigns featuring older women, animals, and even spin-offs of popular ads.
This holiday season, brands are emphasizing the importance of loved ones and togetherness in their Christmas campaigns. From Amazon's "Joyride" featuring older women joining in on children's fun, to the humorous Festa Farm ad with animals wearing festive jumpers, these campaigns highlight the joy of spending time with loved ones. It's not just the big players in the industry getting involved, but smaller brands as well. In fact, some brands are even reacting to popular campaigns like Aldi's Kevin the Carrot, by creating their own spin-offs. This trend of inclusion and togetherness is a refreshing shift from the past when only the top brands dominated the holiday ad scene. Overall, these campaigns remind us that the true spirit of Christmas is about cherishing the moments with our loved ones.
Aligning Christmas campaigns with brand identity and relevance: Brands should create authentic and resonating Christmas campaigns based on their identity and audience, not just for the holiday season.
While Christmas campaigns can be effective in creating a bond with customers, it's essential for brands to ensure that such campaigns align with their authentic identity and relevance to their audience. The discussion highlighted that Christmas campaigns can act as an inside joke and create a bond with customers when they resonate with the brand's values. However, not every brand needs to jump on the Christmas bandwagon, and it's crucial to acknowledge when it's not relevant. Iceland's decision to not spend on a Christmas ad when it wasn't relevant is a great example of authenticity. Brands should focus on creating content that reflects their brand identity and resonates with their audience rather than creating content just because it's the holiday season. Additionally, the discussion emphasized the importance of acknowledging the creativity and genius behind successful Christmas campaigns while also recognizing when it's not relevant for one's brand. Lastly, the Girls in Marketing Podcast season 5 is launching in January, and Becky, the content marketing assistant, was introduced to the audience.
New Season of Girls in Marketing Podcast Coming Soon: Listeners encouraged to subscribe or follow for updates, podcast provides valuable marketing insights, feedback welcome, community access to resources, courses, and webinars.
The Girls in Marketing podcast will be back with a new season in the new year, and listeners are encouraged to subscribe or follow to stay updated. The hosts expressed gratitude for the audience's engagement and invited them to leave reviews and join the Girls in Marketing community for access to marketing resources, courses, and webinars. The podcast aims to provide valuable insights and discussions on marketing topics, and the hosts welcome feedback from the audience. So, have a great festive season, and stay tuned for more marketing insights in the new year.
The BEST Christmas Marketing Campaigns of 2023 | Asda, Iceland and More | Girls in Marketing
Recent Episodes from The Girls in Marketing Podcast
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We’re not crying, you are…
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It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!
It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.
In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.
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As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.
Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.
USEFUL LINKS:
Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/
Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/
Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/
Thank you for your support and enjoy the episode!
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Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast
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At Girls in Marketing, we think it is essential to have more difficult conversations like this one.
If you are currently struggling with your mental health, please seek support with the resources below:
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Make sure you show our podcast sponsors the love too!
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Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing
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See you next week for another great episode!
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If you did enjoy this episode, please make sure you: -Rate and review our podcast
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-Check out our sponsors via the links below
Check out our sponsors:
Find out more about Hostinger here👩💻
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If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg
See you next week for another great episode!
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Find out more about Hostinger here👩💻
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Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...
See you next week,
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