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    Nintendo: The Console Wars

    enApril 11, 2023
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    Podcast Summary

    • Nintendo's Success Through Creativity and ClevernessNintendo's success can be attributed to their innovative use of older technology and their core belief that the focus should always be on the game. This philosophy has helped them stand out in a highly competitive industry.

      Nintendo's success has been a rollercoaster, marked by periods of both wins and losses. However, they have managed to stay relevant and unique in the video game industry through their creativity and cleverness in the face of fierce competition from companies like Sega, Sony, Microsoft, and Apple. The success of the Gameboy, a handheld device that sold over 43 million units, was a major turning point for the company. It was built using Gunpei Yokoi's philosophy of 'lateral thinking with withered technology', which involved using older technology in new and innovative ways. This philosophy, along with their core belief that 'the name of the game is the game', has helped Nintendo to continue to innovate and remain a major player in the video game landscape today.

    • The Success of GameboyGameboy's success showcases the power of combining technology, visionary leadership, and catering to on-the-go entertainment. It paved the way for modern portable gaming devices.

      The Gameboy, despite being initially considered a 'hopeless game', became a huge success due to its affordable cost, portability, long battery life, and killer app, Tetris. Naming it Gameboy not only made it a household name in the gaming world but also a dig at Sony's potential entrance into the gaming console market. The success of the Gameboy demonstrates the power of combining mature technologies in innovative ways, while also catering to the demand for on-the-go video entertainment. It also highlights the importance of visionary leadership, like Yamauchi, who understood technology better than anyone and gave Gunpei the go-ahead for a seemingly unlikely project. The innovation behind the Gameboy paved the way for future portable gaming devices that have become a ubiquitous part of modern culture.

    • Nintendo Expands Gaming Market with GameboyBy appealing to both kids and adults with innovative advertising and a low price point, Nintendo's Gameboy helped expand the gaming market and sell millions of units worldwide.

      Nintendo's success with Tetris and Gameboy demonstrated the massive potential of expanding the gaming market beyond just kids and teenagers. The Gameboy appealed to both the kids gaming market and the casual adult gaming market, creating a device that married the two and left the core gaming market to home consoles. This massively expanded the gaming market and allowed Nintendo to sell 32 million Gameboys in the first three years alone, with the Gameboy and its successor Gameboy Color eventually selling 118 million units worldwide. This success was due in part to Nintendo's innovative advertising campaigns, which targeted business travelers and adults, and the low price point of the Gameboy compared to home consoles.

    • The Alternative Path to Venture Capital SuccessInnovation and investment in new technology can lead to growth for niche businesses regardless of scale or nature, and staying competitive in the market requires staying current with technological advancements.

      There is a compelling alternative path for businesses beyond venture capital, and niche Internet businesses can succeed regardless of scale or nature. The success of Tiny, Dribbble, and Sega in the market prove that innovation and investing in new technology can lead to growth. Nintendo's hesitance to pursue 16-bit technology with the success of their NES console highlights the innovator's dilemma, and Sega's success in the arcade business allowed for the creation of a robust 16-bit arcade board that they could use for home consoles. Progression in technology, such as Moore's Law, allows for cheaper and more advanced processors to be used in home consoles and helps businesses stay competitive in the market.

    • Sega's Marketing Strategy for Success in the Console Industry.Innovative marketing and branding, not just processing power, are key to success in the video game console industry.

      In the early days of video game consoles, graphical performance, color palettes, and processing power were huge factors in appealing to older consumers. Going from 8-bit to 16-bit processors allowed for an enormous leap forward in possible color combinations and processing power. Despite a slow start in Japan and the US, Sega's decision to pivot their marketing and branding strategy with the launch of the Sega Genesis in the US under a new CEO with a punk rock, MTV appeal ultimately led to their success. While today's consoles still focus on graphics, the number of bits no longer equals more fun. Sega's success story serves as a reminder of the importance of innovative marketing and branding strategies.

    • Tom Kalinske's four-point plan to dethrone NintendoBy embracing a price war, creating games for American audiences, partnering with third-party developers, and aggressive advertising, Sega was able to challenge Nintendo's dominance in the gaming industry during the Genesis era.

      Tom Kalinske devised a four-point plan to challenge Nintendo's 90% market share in the gaming industry. The plan included preemptively starting a price war, bundling a top-secret Mario killer game with every Genesis console, making games for American audiences by having their own Sega development studios and embracing American third-party game developers, and creating aggressive advertising campaigns without 80s jingles. Despite being rejected by the Sega parent company board, the plan was pushed through by the chairman of Sega, Hayao Nakayama. This plan helped Sega dethrone Nintendo and become a major player in the gaming industry during the Genesis era, making Kalinske's hero's journey even more compelling than Nintendo's.

    • Strategies for Success in the Video Game Console IndustryPreemptively cutting prices and building a strong brand identity are crucial for success. Being aggressive and playing offense also helps in carving out a niche in the industry, as shown by Sega's success with Sonic the Hedgehog and Nike's corporate value.

      In the video game console industry, preemptively cutting prices and creating a strong brand identity are important strategies for success. Nintendo missed out on the opportunity to leverage their existing install base when they chose to cut backward compatibility from their Super NES console instead of absorbing the cost. Additionally, Sega's success was fueled by the creation of their fast-paced and aggressive brand identity with the introduction of Sonic the Hedgehog as their pack-in game. In contrast, Nintendo's focus on family-friendly, story-driven games like Mario left an opening for Sega to carve out their own niche. Playing offense and being aggressive is key to success in the industry, as evidenced by Nike's corporate value of 'we're on offense all the time'.

    • American Sports Games and Sega's Rise to Success in the Gaming IndustryThe inclusion of American sports games in gaming consoles was key to gaining a broader audience. Sega's bundling of Sonic the Hedgehog and their unique marketing strategy proved successful in their competition with Nintendo.

      American sports games were a game-changer in the gaming industry. EA's John Madden Football, which simulated real football with real playbooks, was a massive hit on the Genesis console and helped Sega gain an edge over Nintendo. Nintendo's games were either timeless works of art or quirky Japanese stuff, but they were missing American sports games that captured the actual American experience of these sports. Sega's decision to bundle Sonic the Hedgehog with every Genesis console gave up the incremental revenue they could have made from the game but drove console sales. Eliminating backwards compatibility leveled the playing field between Nintendo and Sega, and Sega's marketing strategy that pitched Sonic as a more exciting game than Mario proved successful.

    • Innovative Marketing Campaigns by Sega of AmericaSuccessful marketing strategies can create a competitive edge and set the stage for a product launch, leaving a lasting impact on the industry.

      Sega of America did innovative marketing campaigns that set the stage for the PlayStation launch out of the toy world and into full-on media technology. They also did the worldwide release day for their games and used trucks to compare Sonic and Super Mario World. These campaigns were highly successful and made the industry forward into the modern era. The marketing strategies were replicated by other corporations in the world. Nintendo kept dropping the ball and shipped very conservative games, losing its lead. Sega trumpeted that Sonic was preferred by 7 out of 10 kids in America over Mario. Successful marketing strategy majorly depends on how it is executed creating a competitive edge.

    • The Rise and Fall of Sega and Nintendo in the Console WarsEven the biggest players in an industry can fall if they make bad decisions and fail to adapt to changing markets, highlighting the need for businesses to utilize tools like automated security and compliance software to stay competitive and compliant.

      Sega's Genesis outsold Nintendo's Super Nintendo in America every year they competed head-to-head in the market. It was a huge failure for Nintendo, giving up half market share to a new entrant in one generation. However, Sega's advantage wasn't durable as they followed it up with the failure of the Saturn and Dreamcast, which caused them to exit the hardware business and eventually get acquired. Meanwhile, Nintendo faced antitrust lawsuits and made some dumb decisions, hurting their brand image. In the end, Nintendo fell pretty hard, and their corporate image as a family-friendly company was not entirely true. Automated security and compliance software like Vanta is essential for businesses as it enables revenue and helps companies become compliant with industry standards.

    • Nintendo's Fall: The Consequences of Arrogance and Self-Inflicted WoundsArrogance and missed opportunities (such as the Sony partnership) can cause a once-dominant company to lose their competitive edge, leading to eventual downfall.

      Nintendo's arrogance and self-inflicted wounds during the 16-bit generation led to their fall. They lost their hardware advantage, control of third-party developers and brand value. Older kids and teenagers no longer played Mario and Nintendo was trapped in the toy aisle ghetto for 20 years. They made a well-intentioned but ill-advised move of buying the Seattle Mariners. Their partnership with Sony for CD-ROM add-on for the Super Nintendo system that could have been the Nintendo PlayStation, turned into a betrayal and a dumb decision. This led to the rise of Sony, a big boy competitor with technological firepower that eventually defeated Nintendo. Arrogance led to Nintendo's downfall.

    • The Rise and Dominance of Sony PlayStation in the Video Game IndustrySony's focus on third-party developers and innovations in combining consumer electronics with gaming systems allowed them to dominate the console race, while Nintendo's decision to stick with cartridges and first-party titles caused their downfall.

      Sony PlayStation dominated the video game industry and outsold Nintendo with over 100 million units sold. Nintendo's decision to use cartridges instead of CDs and their focus on first-party titles, while Sony invested in third-party developers, caused their downfall in the console race. Sony's success with PlayStation 2, selling over 155 million units, showed their expertise in bringing consumer electronics to the masses with a DVD player and game system in one. Sony's financial and technological firepower allowed them to be a major player in the industry, and their success in the pre-Internet era is attributed to their ability to bring innovations to the market.

    • Sony vs. Nintendo: The Battle Between Home Consoles and Portables.While Sony had the financial resources to compete in the home console market, the lack of backwards compatibility and an uncompetitive product hurt Nintendo. However, their monopoly on the portable gaming market saved them and helped them sell millions of units over the years.

      Sony had a huge advantage over Nintendo and other competitors. They had the capital to subsidize the cost of their PlayStation 2 and make it up with their software over time. Nintendo, on the other hand, struggled with their GameCube, which was uncompetitive and had no backwards compatibility. They also made the mistake of moving away from cartridges and adopting mini DVDs, which hurt their sales even more. However, Nintendo's saving grace was their monopoly on the portable gaming market with their Gameboy, which saved them for 20 years. Despite struggling in the home console wars, Nintendo continued to crush it in the handheld market, selling millions of units and holding the top four best-selling console titles.

    • Nintendo's Legacy in Handheld GamingNintendo's innovative hardware in handheld gaming, including Gameboy, Gameboy Color, and DS, expanded their market reach and became some of the best-selling consoles of all time.

      Nintendo's success in the handheld gaming market paved the way for their future by innovating hardware and inspiring new types of games to be designed. The Gameboy and Gameboy Color sold 118 million units over a 12-year run, while the Gameboy Advance, which was around for only three to four years, sold 81 million units, making it the 10th best-selling console of all time. The DS became a huge success and was the second best-selling console of all time, selling 154 million units and generating almost $50 billion in revenue for Nintendo. By unapologetically innovating on the hardware to play games and enabling new types of people to play games, Nintendo served two completely different markets than the PlayStation and the Xbox.

    • Nintendo's Dominance in the Kids' Gaming Market with Gameboy and PokemonNintendo has found success in the kids' gaming market with Gameboy's affordability and the trusted Pokemon brand, generating significant revenue and ownership stakes.

      Sony and Microsoft have ignored the kids' market, which is where Nintendo dominates with their Gameboy. Parents prefer to buy cheaper and less immersive gaming consoles for their young children. The Nintendo guarantee Seal of Quality brand ensures that parents can be confident their kids are not playing violent or adult games on Gameboy Advance, DS, etc. Pokemon, the highest-grossing media franchise, had a merchandise revenue of $60 billion, which is more than double that of the Marvel Cinematic Universe. The Pokemon video game had sold over half a billion lifetime units of console software sales. The creator of Satoshi Tajiri's pitch of a hair-brained concept, which was originally about bug collecting, became a reality with the help of Miyamoto. Finally, the Pokemon Company is 32% owned by Nintendo and other thirds by Game Freak and Creatures.

    • Nintendo's Success and the Power of WordsEmbracing new markets can lead to success, but founders must also be mindful of the power their words hold and use communication carefully to avoid unintended consequences.

      Nintendo is a successful company in the gaming industry, particularly in the handheld and casual gaming markets. While the home console side struggles, the handheld side replaces it and consistently generates revenue. Nintendo's success in the casual gaming market is due to their invention and embrace of it before it became the largest gaming category. The handheld and casual gaming segments used to be viewed as ghettos but are now recognized as billion-dollar franchises. As a company grows, founders should be careful not to accidentally steer the ship by casually mentioning something that can be misinterpreted as a directive. This can cause unintentional consequences and affect team dynamics. To successfully course correct, founders must be aware of the power their words hold and use it carefully.

    • Nintendo's Wii Success Story: Embracing Innovation and Taking Calculated RisksSuccess comes from embracing innovation and taking calculated risks, as demonstrated by Nintendo's Wii success story. Companies should use their power responsibly and appropriately to drive innovation and achieve success.

      Nintendo's success with the Wii was driven by their willingness to embrace a revolutionary new technology - infrared motion sensing - that was well-understood but had not been used in video games before. By selling over 100 million consoles and becoming the seventh best selling console of all time, the Wii was a counter-positioning to the more powerful Playstation 3 and Xbox 360. Nintendo's success with this console was fueled by the leadership of Satoru Iwata and Reggie Fils-Aime, who were willing to take bold risks like bundling in Wii Sports and Wii Fit with the console. Additionally, they intentionally designed the controller to look like a TV remote to reduce intimidation. In order to succeed, companies should use their power responsibly and appropriately, taking calculated risks to parallel Nintendo's Wii success.

    • Nintendo's Shift from Casual to Mid-core Gaming with the SwitchNintendo's focus on casual gaming with the Wii led to massive revenue but hurt by the rise of mobile gaming. The Switch's shift to mid-core gaming and classic franchises revived Nintendo, as mobile gaming reduced the market share of traditional gaming consoles.

      Nintendo's successful Wii console shifted the company's focus to casual gaming, which led to a massive revenue boost and quadrupled the company's revenue to almost $20 billion. However, the rise of mobile gaming, particularly free-to-play games, caused a decline in the market for casual gaming consoles and hurt Nintendo. It took Nintendo a decade to revive itself with the Switch, which accommodates mid-core gaming and Nintendo's classic franchises. This shift was necessary because the success of mobile gaming reduced the market share of traditional gaming consoles. Gaming segments are casual, mid-core, and core, with the revenue per user per day being $1 for mid-core gaming, and significantly higher for core gaming.

    • Nintendo's Failure to Adapt to Mobile GamingIgnoring the rise of mobile gaming, Nintendo suffered a decline in sales and profitability, leading to an existential crisis. Despite hardware failures, the company held onto their valuable IP.

      Nintendo failed to adapt to the rise of mobile gaming, causing a decline in sales and profitability. The Wii suffered a 20% decline in sales in 2009, while the DS struggled to compete with smartphone gaming. After launching the 3DS, which required a major price cut just six months later, Nintendo faced an existential crisis and reported their first ever annual loss. Rushing out the Wii U as a successor only compounded the problem, as it was poorly designed and unsuccessful, selling only 13 million units in its entire lifetime. Shareholders and activists demanded that Nintendo abandon the hardware business, but the company held onto their valuable IP despite their hardware failures.

    • Nintendo's evolution in the gaming industry Key takeaway: Embracing new technologies and partnering with mobile companies can bring new revenue streams and revive company profits. Control the business model and expand intellectual property to reach new audiences.Subtitle: Nintendo's evolution in the gaming industry  Embracing new technologies and partnering with mobile companies can bring new revenue streams and revive company profits. Control the business model and expand intellectual property to reach new audiences.

      Nintendo's initial resistance to mobile gaming and free-to-play business model stemmed from their philosophical adherence to controlling the gaming experience and maintaining hardware development in-house, resulting in missed profits and declining stock prices. However, the company eventually recognized the need to embrace smartphone gaming and IP expansion to survive in the industry. Their partnership with mobile company DNA allowed them to co-develop Nintendo-themed games while maintaining control of the business model and unlocking new revenue streams through theme parks, movies, and re-releases. Nintendo's decision to continue the hardware business ultimately proved successful with the release of the Switch and the continued success of their IP.

    • The Impact and Development of Pokemon GOPokemon GO was a massive success that doubled Nintendo's market cap, but only contributed 3% of their revenue. The game was developed by Niantic, not The Pokemon Company, and the microtransaction-based model was only possible due to Nintendo's opposition to it.

      Pokemon GO was a cultural touchstone that had a major impact on the gaming industry. The success of the game doubled Nintendo's market cap and heightened investor excitement about other Nintendo IP coming to mobile. However, the game was not developed by The Pokemon Company, but by Niantic who secured the license from The Pokemon Company. While the game generated significant revenue for Niantic and The Pokemon Company, it only contributed 3% of Nintendo's revenue. Additionally, the microtransaction-based business model of Pokemon GO would not have been possible if The Pokemon Company had developed the game, as Nintendo is philosophically opposed to it.

    • The Failure of Super Mario Run and Nintendo's Shift in Strategy.Monetization through in-app purchases is crucial for mobile games. Understanding the market and adapting to changing trends is vital for businesses to succeed.

      Nintendo's Super Mario Run, their first mobile game, did not perform as well as Pokemon GO partly because they refused to monetize it through in-app purchases and instead opted for a one-time upfront purchase. Despite being one of the top 10 most downloaded mobile games ever with over 700 million installs, it only grossed $75 million in total top line revenue, making it the worst performing game with nine figure installs. The failure of Super Mario Run led Nintendo to change its strategy and launch the Switch, a console that combined the mid-core market for Nintendo IP with the ability to play games on both a home console and a portable console. The success of the Switch showed that Nintendo understood the market better than Wall Street did.

    • Nintendo Switch's Unique Quality Dynamic Draws a High-intent Indie Game AudienceNintendo's prioritization of quality over quantity has made Switch an appealing platform for indie game developers. Its unique seamless playing feature and improved online play have unlocked new player dynamics.

      Nintendo's philosophy of prioritizing quality over quantity makes Switch a vibrant platform for indie game developers, while not being ideal for high-end core gaming market games like Call of Duty. The Switch's unique quality dynamic attracts a high-intent audience that is likely to monetize, despite the smaller audience base. The device's primary use case of seamless playing between on-the-go and at home is a compelling feature that resonates with gamers' dream and has helped Nintendo's business while finally unlocking new player dynamics. Additionally, Nintendo has finally made progress in online play with Nintendo Switch online, resembling Xbox Live-type service, and gave developers a Seal of Quality for high-quality games.

    • Nintendo's Switch and Network Success: A Testimony to Adaptation and InnovationWith a compelling platform, eShop, and online services, Nintendo has earned a loyal following and attracted developers. The launch of blockbuster titles like Zelda acts as a game-changer in their business model, making them a strong contender in the gaming industry.

      Nintendo's success with the Switch and the Nintendo Network is a testament to their ability to adapt and innovate, despite past failures. They have gained a loyal following by creating a durable platform that developers want to be in business with, attracting both indies and major third parties. The success of the Nintendo eShop and the subscription-based online service has proven to be a game-changer in their business model, with services now having compelling reasons to subscribe to Nintendo. The launch of Zelda: Breath of the Wild was a generational game that deserves attention in the game industry. The entire industry will stop and play Tears of the Kingdom when it comes out. Nintendo's future strategies are being analyzed by business experts as they are at a crossroads again.

    • Nintendo's Multifaceted Approach to Business GrowthNintendo's shift towards generational management and broad multimedia IP strategy, coupled with their willingness to give away margin dollars, is an effective way to bring new generations into the Nintendo fold and revive love for their iconic characters through innovative strategies like Super Nintendo Worlds and Pokemon Go.

      Nintendo's revenue has significantly increased since the launch of Switch. However, as switch sales have now started to slow down, Nintendo is focusing on generational management and broad multimedia IP strategy to bring new generations into the Nintendo fold. They are willing to give away margin dollars to accomplish the same touchpoints with customers. The mobile games strategy within Nintendo is not a revenue driver but extends the IP. Switch 2 is anticipated to launch soon, and it could significantly impact Nintendo's revenue. The fantastic IP strategy and Super Nintendo Worlds are an effective way for Nintendo to get people to fall in love with the characters all over again. Pokemon Go is crushing it on the IP strategy, and every year is a new cohort of children in the world who should be brought into the Nintendo fold.

    • Nintendo's potential for growth by turning the Switch into an iPhone-like ecosystemNintendo should focus on launching a next-generation piece of hardware to upgrade their hardware line into an ecosystem, growing their monthly active customer base, and ensuring that their software works with old Switch consoles.

      Nintendo has a billion-and-a-half dollar recurring revenue, super high margin software business that is before factoring in the billion dollars of one-off digital purchases people are making. The company should focus on launching a next-generation piece of hardware that makes people upgrade, similar to iPhones. They should preserve and make it so that they're growing their monthly active customer base and ensure that their software works with old Switch consoles. Nintendo should turn the Switch hardware line into the iPhone hardware line, where they enter the ecosystem at whatever point feels right to them, and they're part of the ecosystem. This is the exact thesis popularized by Crossroads Capital, who's a Nintendo long and writes awesome letters on the bull case for Nintendo.

    • Nintendo's Challenge of Prioritizing Fun and Innovation Over Business ModelsNintendo's focus on creating innovative gaming experiences may come at the cost of neglecting the importance of live services and mobile gaming. The company must balance its priorities while staying true to its spirit of fun.

      Nintendo's focus is on creating fun games on hardware that allows new types of gaming experiences. While they care about shareholders, they prioritize the spirit of Nintendo and groundbreaking hardware over business model implications. However, they're in a precarious position after the Wii U debacle as consumers can easily leave for mobile gaming, which has nearly 3x revenue than the Switch. The bear case involves Nintendo missing out on mobile gaming, where the future growth lies. Gaming should not be viewed as one market as different games have different jobs to be done. Nintendo is not a good live services company, which could affect their future growth as live services are essential in creating forever games with fresh content and monetization.

    • Nintendo's Unique Approach in the Gaming MarketNintendo is taking a different approach in the gaming market, focusing on innovation and new ideas rather than copying competitors. With their valuable IP and digital business, they have the potential to become a successful tech giant.

      Nintendo has a unique approach in the gaming market compared to Microsoft and Sony. While Microsoft is focused on a subscription-based Netflix model and Sony follows the traditional console game approach, Nintendo is focusing on innovation and driving new ideas forward rather than copying their competitors. Although there are still concerns about Nintendo's strategic position and the risk of failure, if they execute their platform playbook and transition to a durable platform business, their valuation could significantly increase. With their $3 billion digital high margin direct-to-consumer business and valuable IP, Nintendo has the potential to create a billion-plus dollar subscription business and a thriving durable platform, making a case for being valued equally to successful tech giants like Apple and Disney.

    • Nintendo's Unique Approach to Gaming Industry DominanceNintendo's reliance on intellectual property and ability to produce beloved games for mid-core audiences, as well as the introduction of Nintendo Switch Online's switching costs, have propelled them ahead of competitors. While they may lack the economies of scale they once had, the popularity of their recent Switch OLED may signal continued success.

      Nintendo relies heavily on their intellectual property as a cornered resource and their unique ability to create beloved games for a mid-core audience, making them stand out among competitors in the gaming industry. Additionally, their introduction of Nintendo Switch Online adds a new form of switching costs, which encourages customers to continue paying for their services in order to keep their saved data. However, Nintendo no longer has the magical alchemical blend of scale economies, network economies, and switching costs that the NES had in the 1990s. Despite this, there's still uncertainty as to whether or not Nintendo will release another hardware generation as the Switch OLED offers a great device.

    • How Nintendo Prioritizes Quality Over Quantity in Game DesignNintendo puts the experience of the player first and takes the time necessary to perfect their games, creating a superior gaming experience that sets them apart from competitors.

      Nintendo values the art of game design and focuses on quality over quantity. They hyper serve the two jobs to be done: one for kids and one for casual adult players, unlike other gaming platforms. The experience of playing Switch games is much better than smartphone games. Apple failed the consumers in gaming on iOS and missed the chance to make it a Nintendo-like gaming platform. A delayed game is eventually good, a bad game is bad forever. Nintendo falls victim to a polishing thing where they take enough time and make it to perfection. Nintendo prefers quality over revenue, and that's why they are not like Activision or EA who run the spreadsheet businesses.

    • Nintendo's Ups and Downs in the Gaming IndustryThe success and failures in business go hand in hand, as seen in Nintendo's story. The gaming industry's digital transformation has led to the rise of gambling-based games combined with social status.

      Human nature is human nature, and the seeds of success are sown in a fall, and the seeds of a fall are sown in success. The Nintendo story illustrates this perfectly, with their ups and downs. The question of what would have happened if Disney had bought Nintendo is interesting, but Japan, as a nation, would never let it be sold to a foreign buyer, as it is a national treasure. The conversation between Bob Iger and Nintendo must have happened, but it's unimaginable how it played out. The gaming industry, with casino mechanictype games, loot box games, and Candy Crush type games, combines gambling with social status and is a phenomenon that has only gone digital now.

    • The Importance of Game Design in Sports with Daryl MoreyGood game design involves balancing skill and luck, tweaking rules for competitiveness, and creating the Any Given Sunday effect. It applies not only to video games but also to sports and other fields. Join Acquired Slack community and check out Acquired merch in the store.

      The podcast episode 'Invest like the Best with Patrick O'Shaughnessy' featuring Daryl Morey, President of Basketball Operations at the Philadelphia 76ers, discusses what makes a good game, how to balance luck and skill in sports, and making a game more interesting to watch. Morey explains the importance of tweaking sports rules to make them more competitive and pure, but also to create the Any Given Sunday effect. Good game design is not limited to video games, and can be applied to sports and other fields. This episode is recommended for those interested in game design and sports management. Listeners are also encouraged to join the Acquired Slack community and check out Acquired merch in the store.

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    Renaissance Technologies

    Renaissance Technologies

    Renaissance Technologies is the best performing investment firm of all time. And yet no one at RenTec would consider themselves an “investor”, at least in any traditional sense of the word. It’d rather be more accurate to call them scientists — scientists who’ve discovered a system of math, computers and artificial intelligence that has evolved into the greatest money making machine the world has ever seen. And boy does it work: RenTec’s alchemic colossus has posted annual returns in the firm’s flagship Medallion Fund of 68% gross and 40% net over the past 34 years, while never once losing money. (For those keeping track at home, $1,000 invested in Medallion in 1988 would have compounded to $46.5B today… if you’d been allowed to keep it in.) Tune in for an incredible story of the small group of rebel mathematicians who didn’t just beat the market, but in the words of author Greg Zuckerman “solved it.”

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    Note: references to Fortune in ServiceNow sponsor sections are from Fortune ©2023. Used under license.


    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Hermès

    Hermès

    In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès:

    • Doesn’t increase supply to meet demand (hence the waitlists)
    • Doesn’t loudly brand their products (IYKYK)
    • Doesn’t do celebrity endorsements (stars buy their bags just like everyone else)
    • Doesn’t even have a marketing department! (they barely advertise at all)

    And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story!

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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Novo Nordisk (Ozempic)

    Novo Nordisk (Ozempic)

    Last year Novo Nordisk, the Danish pharmaceutical company behind Ozempic and Wegovy, overtook LVMH to become Europe’s most valuable company. And the pull for Acquired to finally tackle healthcare (18% of US GDP!) became too strong for us to resist. While we didn’t know much about Novo Nordisk before diving in, our first thought was, “wow, seems like these new diabetes and obesity drugs mean serious trouble for big insulin companies.”

    And then… we realized that Novo Nordisk IS the big insulin company. And in a story befitting of Steve Jobs and Apple, they’d just disrupted themselves with the drug equivalent of an iPhone moment. Once we dug further, we quickly realized this company has it all: an incredible 100+ year history filled with Nobel Prizes, bitter personal rivalries, board room dramas, a generation-defining silicon valley innovation, lone voices persevering against all odds — and oh yeah, the world’s largest charitable foundation at its helm. Tune in for one incredible story!

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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Holiday Special 2023

    Holiday Special 2023

    Ben has some big news. Actually, double big news! On what has become a holiday tradition here at Acquired, we cozy up to the fire to do our annual review of the show “in public”. We reflect on what can only be described as an absolutely mind-blowing 2023 (LVMH! Jensen! Costco! Charlie! Half a million plus listeners!) and look ahead to some big things cooking for 2024. Plus as always, we wrap with extended carve outs (joined this year by some surprise guests) for anyone still shopping for those holiday perfect gifts.

    Huge thank you to everyone for making 2023 an amazing year again here in Acquired-land, and cheers to even greater things to come in 2023!

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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Visa

    Visa

    To paraphrase Visa founder Dee Hock, how many of you know Visa? Great, all of you. Now, how many of you know how it started? Or, for that matter, who started it? Who runs and governs it? Where is it headquartered? What’s its business model?

    For the 11th largest market cap company in the world, Visa’s history and strategy is almost shockingly unknown. A huge portion of the world’s population uses their products on a daily basis (you might say Visa is… everywhere people want to be), but very few know the amazing story behind how that came to be. Or why Visa continues to be one of the most incredible and incredibly durable business franchises of all-time. (50%+ net income margins!! On $30B of revenue!) Today we do our part to change that. Tune in for one heck of a journey.

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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Charlie Munger

    Charlie Munger

    We sit down with the legendary Charlie Munger in the only dedicated longform podcast interview that he has done in his 99 years on Earth. We’ve gotten to have some special conversations on Acquired over the years, but this one truly takes the cake. Over dinner at his Los Angeles home, Charlie reflected with us on his own career and his nearly 50-year partnership at Berkshire Hathaway with Warren Buffett. He offered lessons and advice for investors today, and of course he shared his speech on the virtues of Costco once again (among other favorite investments). We’re so glad that we got the opportunity to record and share this with you all — break out your notebooks, tune in, and enjoy the singular wit and wisdom of Charlie Munger.

    A transcript is available here.

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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Related Episodes

    Qualcomm

    Qualcomm

    Qualcomm, or “Quality Communications” — despite being one of the largest technology companies in the world, few people know the absolutely amazing technological and business history behind it. Seriously, this story is on par with Nvidia, TSMC and all the great semiconductor giants. Without this single fabless company based in San Diego, there’s almost no chance you’d be consuming this episode on whatever device you’re currently listening on — a fact that enables them to earn an incredible estimated $20 for every new phone sold in the world. We dive into this story live at the perfect venue: our first-ever European live show at Solana’s Breakpoint conference in beautiful Lisbon, Portugal! 

    If you want more Acquired, you can follow our public LP Show feed here in the podcast player of your choice (including Spotify!). 

    Links:

    Sponsors:
    Pilot: https://bit.ly/acquiredpilot24
    Statsig: https://bit.ly/acquiredstatsig24
    Crusoe: https://bit.ly/acquiredcrusoe


    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Spotify CEO Daniel Ek

    Spotify CEO Daniel Ek

    We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!


    We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!

    ACQ2 Show:

    Links

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    Pilot: https://bit.ly/acquiredpilot24
    Statsig: https://bit.ly/acquiredstatsig24
    Crusoe: https://bit.ly/acquiredcrusoe

    Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Stratechery (with Ben Thompson)

    Stratechery (with Ben Thompson)

    Ben Thompson joins Acquired to discuss the business of Stratechery itself and celebrate 10 years (!) of the internet’s best strategy analysis destination. Even beyond Stratechery’s enormous impact itself on business and tech over the years, Ben’s work inspired a whole generation of business content creators — this show very much included — and it was super special for us to give the Acquired treatment to one of our own heroes. We cover the full history of Ben pioneering the subscription internet media business model (indeed SubStack’s seed round pitch was “Stratechery-in-a-box”), and how + why he’s evolved the business since and is now doubling down both on podcasting and a broader vision of the Stratechery Plus bundle… including for the first time content not made by Ben himself! Tune in and enjoy. 

    If you want more Acquired, you can follow our public LP Show feed here in the podcast player of your choice (including Spotify!). 

    Sponsors:
    Pilot: https://bit.ly/acquiredpilot24
    Statsig: https://bit.ly/acquiredstatsig24
    Crusoe: https://bit.ly/acquiredcrusoe


    Links:

    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Nvidia Part I: The GPU Company (1993-2006)

    Nvidia Part I: The GPU Company (1993-2006)

    He wears signature leather jackets. He can bench press more than you. He makes cars that drive themselves. He’s cheated death — both corporate and personal — too many times to count, and he runs the 8th most valuable company in the world. Nope, he's not Elon Musk, he’s Jensen Huang — the most badass CEO in semiconductor history. Today we tell the first chapter of his and Nvidia’s incredible story. You’ll want to buckle up for this one! 

    Sponsors:
    Pilot: https://bit.ly/acquiredpilot24
    Statsig: https://bit.ly/acquiredstatsig24
    Crusoe: https://bit.ly/acquiredcrusoe


    This episode has video! You can watch it on YouTube

    PSA: if you want more Acquired, you can follow our newly public LP Show feed here in the podcast player of your choice (including Spotify!).


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    ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

    Uber CEO Dara Khosrowshahi

    Uber CEO Dara Khosrowshahi

    Uber CEO Dara Khosrowshahi dropped by the Acquired studio for an Eats delivery, so we broke out the cameras and asked him to hang out for a wide-ranging conversation. :) We talk about his 20 years working with Barry Diller, starting his career at Allen & Company, how the Uber CEO search process ACTUALLY went down… and oh yeah, the massive transformation that’s happened at Uber over the past few years. When Dara took over the company it was bleeding huge sums of cash, losing share to competitors and embroiled in one of the biggest corporate controversies in recent memory. Fast forward to today and it’s turned cashflow positive while also having tripled revenue to over $30B (on $120B in GMV) and solidified its rideshare dominance in the US. And in perhaps the biggest change, it’s done it all while staying out of the headlines. Tune in!

    ACQ2 Show + LP Program:

    Links

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    Pilot: https://bit.ly/acquiredpilot24
    Statsig: https://bit.ly/acquiredstatsig24
    Crusoe: https://bit.ly/acquiredcrusoe

    Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.