Logo
    Search

    Podcast Summary

    • Experience and improvement matter in businessHaving a solid business strategy and providing more value to customers than competitors can lead to success, even in an established industry

      When it comes to starting a business, having a clear understanding of your niche and the industry you're serving is crucial, but it doesn't necessarily mean you need to bring something completely new to the table. According to the speaker, experience and improvement in an existing field can be just as valuable as innovation. He cites the example of Y Combinator, which looks for past experience within a nice as a factor in their investment decisions. The speaker also shares his own experience, stating that he doesn't do anything new in his business but focuses on doing things better. In essence, the key takeaway is that having a solid business strategy and providing more value to your customers than your competitors, regardless of the industry's novelty, can lead to success.

    • Learn from direct experience and solve problems before teaching othersTo build a successful business, understand the industry, solve problems, and make a clear offer.

      Success often comes from those who have directly experienced the industry they're in and have solved problems for themselves before trying to help others. The speaker shares an example of a person who was making money using leads provided by another agency, but the agency owner couldn't explain why this person was successful. Instead of trying to replicate the success, the agency owner advised the person to get a real estate license, build his own business, and then share his knowledge with others once he had achieved success. The speaker also emphasizes the importance of understanding the industry, its lingo, avatar, and problems before attempting to build a business in it. Business, at its core, is about solving problems and ensuring the math makes sense. The ability to solve problems well can lead to virality and growth for a business. Additionally, the speaker highlights the importance of making a clear offer as the foundation of building a business.

    • Embrace the 'suck' and put in the repsDedicate time and effort to improve, focus on authenticity, and pay it forward for long-term success.

      Becoming an expert in a field requires dedication, hard work, and accepting a period of sucking before reaching a level of proficiency. The speaker emphasizes the importance of putting in the necessary reps and time to improve, rather than focusing on shortcuts or external validation through testimonials or revenue goals. He also highlights the importance of authenticity and passion in choosing opportunities, as one cannot be passionate about something they are not good at. The growth of a business or personal brand relies on word-of-mouth, and the speaker encourages paying it forward to help others. Ultimately, the slow and steady approach to self-improvement and expertise is the most effective path to success.

    • Understanding the entire journey is crucial for successDedicate time, effort, and patience to gain skills and experience, persist for ten years to become an expert, and choose a niche with a long-term perspective.

      Building a successful career or business requires time, effort, and a strong foundation. The speaker emphasizes that it's essential to understand the entire journey, from the bottom up, to gain the necessary skills and experience. This process may not lead to immediate success, but the progress and improvement made during this time are crucial. The speaker also encourages persistence, emphasizing that if you don't stop working at something for ten years, you'll become an expert. Lastly, the speaker advises entrepreneurs to choose a niche and accept that it may take five years before seeing significant success. The path to success is not easy, but with dedication, patience, and a willingness to learn, progress will be made.

    • Respect the learning process in entrepreneurshipStart early, put in the work, and gain industry experience to become an expert in entrepreneurship. Don't try to learn everything before starting a business, and respect that growth comes with time and experience.

      Becoming an expert in entrepreneurship or any field requires dedication, time, and a deep understanding of the subject matter. Comparing it to getting a degree, the speaker emphasizes that you can't rush the process and expect to surpass those who have been in the game for decades. Instead, start early, put in the work, and be consistent. It's important to respect the learning process and understand that growth comes with time and experience. Additionally, the speaker advises against trying to learn everything about entrepreneurship before starting a business. Instead, start by selling and gaining industry experience, and the knowledge will follow. Lastly, banks don't loan to those without industry experience, so it's essential to gain experience before starting a business.

    • Importance of gaining industry experienceGain industry experience before starting a business, be patient, and focus on your desired industry.

      Gaining industry experience is crucial before starting your own business. The speaker, who runs Acquisition.com and has made around $85,000,000 a year, shared his personal journey of working at Bally's for several years and eventually starting his own gym without needing a bank loan. He emphasized the importance of sticking with something you're not repelled from, even if it seems like a long process. This advice is similar to a Twitter quote that suggests not to convince yourself that you're smarter than you are. So, if you're new to entrepreneurship, focus on gaining experience in your desired industry and be patient in your pursuit of starting a business.

    Recent Episodes from The Game w/ Alex Hormozi

    Why You Should Document Your Business Mistakes | Ep 731

    Why You Should Document Your Business Mistakes | Ep 731

    "I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:52) An Interesting Thing Happened...

    (4:15) Small Business Owners Have This Problem

    (10:00) What I Learned From ALAN

    (13:25) How this helps with Content

    (17:39) Biggest Meta-Lesson

    (20:03)Document Everything Publicly

    (26:24) Bonus Q&A

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

    “People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

    "Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    Related Episodes

    Dear Strategy 139: Exploring the Definition of Customer Value

    Dear Strategy 139: Exploring the Definition of Customer Value

    On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing.

    If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

    #12: Great outcomes through discussion design and facilitation with Roger Thompson

    #12: Great outcomes through discussion design and facilitation with Roger Thompson

    In this episode, co-host Adam Chen talks with Roger Thompson, former executive at FirstService Corporation and current consultant and doctoral candidate. Roger expands on the idea of design and how the structure of a meeting, of a team, and of a company can impact the effectiveness of ideation and brainstorming. Additionally, we discuss the responsibility of leaders and leadership to create a culture in which intrapreneurship can thrive and bias can be combated.

    RESOURCES

    The Innovation Economy Website: https://www.innovationeconomy.show

    Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

    Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

    The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

    The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

    Is Giving Away a Free Ebook a Good Idea?

    Is Giving Away a Free Ebook a Good Idea?
    Today's question comes from Matthew, who has asks about using ConvertKit. Can ConvertKit help him set up a system for delivering ebooks to new email subscribers? Is a free ebook even a good idea? I'm an advisor and big fan of the email service provider ConvertKit. They have made advanced email marketing easy and affordable. Check out my affiliate link: http://askpat.com/convertkit. The conversion tool I recommend is LeadPages (http://askpat.com/leadpages). Do you have a question about email marketing? Record it at http://www.askpat.com/. To learn how to create a great resource for your website, check out my free guide, Ebooks the Smart Way (http://ebooksthesmartway.com). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Psychology of Power & Influence

    The Psychology of Power & Influence

    Welcome to Grit & Growth’s masterclass on power, featuring Dr. Deborah Gruenfeld, Stanford Graduate School of Business professor of organizational behavior. From the body language of power to the authority vs. authenticity debate, Gruenfeld provides insights on how and when to use your power to gain the trust and respect of others.

    Professor Gruenfeld is a psychologist by training and she’s been researching and teaching about the psychology of power and powerlessness for decades. So, she has a deep understanding of why this invisible force can have such a profound social and business impact.

    There are plenty of myths and misconceptions about power, starting with the fact that most people believe that only other people have power and that power corrupts. Gruenfeld says the research disproves this idea, explaining, “It’s having power while feeling powerless that leads people to behave badly.”

    So, how do people in positions of power use it as a force for good? If you want to have a positive impact on others and on your organization, Gruenfeld suggests there’s no advantage career-wise to being a jerk. Instead, she recommends “behaving in a way that leads others to trust you more.”

    Top Five Masterclass Takeaways 

    • Your body language can communicate power … or powerlessness. Gruenfeld advises entrepreneurs to imagine putting on a headdress or crown before you walk in a room full of strangers. The stillness and physical expansiveness you convey will provide nonverbal cues that you’re comfortable and in charge.
    • Sometimes it’s better to lead with deference than dominance. While dominance tends to look more authoritative, deferential behaviors are more approachable, show respect for others, and help build relationships.
    • Effective leaders need to balance authority and approachability. You need to be equally capable of behaving in a way that commands respect and shows respect to others because people will need different things from you in different situations. 
    • Leaders need to practice types of power that may not come naturally. More than likely, you’ll be more comfortable with either an authoritative or approachable style. Use this as an opportunity for growth so you can be the leader whom others need you to be.
    • Often the best way to use your power is to empower others. While not intuitive for most leaders, showing vulnerability and asking for help can be highly motivating for teams.


    Listen to Dr. Gruenfeld’s insights, advice, and strategies for how entrepreneurs can use power more effectively as you manage growing teams, pitch investors, and negotiate deals.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Are the Rules about Using Music in Videos and Podcasts?

    What Are the Rules about Using Music in Videos and Podcasts?

    Today's question comes from Bryan, who asks about using music in videos and on podcasts. Does he need to buy music or is it sufficient merely to give credit to the artists? Bryan's site is http://thebusinessplan.co/. You can buy music at iStockPhoto.com (http://www.askpat.com/istock-photo) or AudioJungle (https://audiojungle.net/) or use music in the public domain (http://www.pdinfo.com/public-domain-music-list.php). Do you have a question about copyright licenses? Record it at http://www.askpat.com/.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.