industry knowledge

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps

(1:27) - Wrong idea: picking niche without knowledge about it

(5:34) - Difficult to pick niche without experience or doing something

(8:41) - Career built on foundation, skipping steps leads nowhere

(11:09) - Time and effort in growing business or niche is important

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What's up podcast. This is a fun episode that I think will bring a lot of value. My team noticed that the 4Ds episodes have been doing really well so what we did here was take all of my answers to branding/personal branding questions and make a mash-up out of it. Some real fire in this!! Hope you enjoy and if you liked this format let me know on twitter @garyvee

For more on 4Ds check out https://vaynermedia.com/service/4ds/ 

If you want to understand how the human body works, you can't just look at healthy humans. You need to examine the ill, so you can see how the body breaks down and where its weak spots are. And so if you want to understand how business works, it makes sense to look at financial fraud. After all, financial fraudsters work by getting to know a business really well, in order to take advantage of how it operates. That's the gist of our discussion this week with Dan Davies, the author of "Lying for Money: How Legendary Frauds Reveal the Workings of Our World." In our conversation, Davies shares with us his favorite fraud of all time, what all frauds have in common, and what people can do to avoid them. 

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