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    • From free resources to targeted investmentsInvest in proven copywriting programs from experts to progress and secure high-value clients or projects, instead of relying solely on free resources.

      While there is an abundance of free resources available to learn copywriting, the real challenge lies in applying the knowledge and consistently securing high-value clients or projects. Free information can be overwhelming, and investing in proven programs from experts like Dan Kennedy and Jeff Walker can provide a clear path to progression and success in the industry. Don't get stuck in the cycle of seeking out endless free resources; instead, focus on implementing what you've learned and expanding your skillset through targeted investments. Whether you're a freelancer or part of a team, this approach will help you transition from small projects to larger, more lucrative assignments.

    • Learning from commission relationships or affiliate programsExplore commission relationships or affiliate programs to gain experience, build a portfolio, and learn valuable industry insights.

      There are various ways to gain experience and earn income in the field of writing, even before securing consistent clients. One such method is through commission relationships or writing for affiliate programs or companies. This approach not only allows you to build a portfolio and hone your skills but also provides opportunities to learn valuable industry insights. For instance, writing for a petroleum company not only helped the speaker increase his income but also granted him access to special reports on fuel theft prevention and the value of biodiesel. While there are numerous resources available for learning copywriting, focusing on a specific application through a series of tests with a particular customer can lead to more tangible results. Ultimately, the key is to choose a copywriter to learn from and commit to their teachings to drive forward the desired outcomes.

    • Investing in oneself through paid resourcesPaid consultations, workshops, and training materials can provide a starting point and accountability for personal or professional growth. Define customer profiles and break down large goals into manageable steps to maximize progress.

      While free resources can be helpful, they may not provide the necessary guidance and accountability for achieving significant progress in personal or professional growth. The speaker emphasizes the importance of being ready to receive and apply advice, and the value of paid consultations, workshops, and training materials in providing a starting point and holding oneself accountable. The speaker also highlights the importance of defining specific customer profiles and breaking down large goals into manageable steps. Ultimately, the speaker suggests that investing in oneself through paid resources can lead to more effective and efficient progress towards achieving one's goals.

    • Learning from Experienced Individuals or CommunitiesAssess your situation, set incremental goals, and take concrete steps to create value and serve your community for meaningful progress and growth. Seek knowledge from experts through their books or personalized solutions for valuable insights and up-to-date information.

      Seeking guidance and knowledge from experienced individuals or communities can help you move towards your goals, especially when you're facing challenges or uncertainty. However, relying solely on free advice or outdated information may not provide you with the necessary focus and actionable steps to achieve your desired outcomes. Instead, it's essential to assess your current situation, set incremental goals, and take concrete steps to create value and serve your community. This approach can lead to more significant progress and opportunities for growth. Additionally, learning from experts through their books or hiring them to provide personalized solutions can provide valuable insights and help you stay up-to-date with current information. Ultimately, the key is to take action and apply the knowledge you gain to create value and solve real-world problems.

    • Take Action and Challenge YourselfSetting clear targets, writing spec work, and pitching ideas can help improve abilities and gain experience, even if clients don't materialize. Invest in learning and overcome challenges with available resources.

      Taking action and challenging yourself are key to achieving your goals and growing your business. This can involve setting clear targets, writing spec work for potential clients, and pitching your ideas to them. Even if they don't end up becoming clients, the process can help you improve your abilities and gain valuable experience. It's important to invest in yourself and focus on learning, whether through books or programs. And if you're facing challenges or obstacles, there are resources available to help you overcome them. Ultimately, the most important thing is to take the first step and start applying what you know to test and learn.

    • Learning copywriting from Justin HitGain insights and practical advice from Justin Hit's podcasts, videos, and audio materials on ad briefings and copywriting tips. Apply the knowledge to see progress and don't forget to take action.

      Justin Hit provides valuable resources for those looking to improve their copywriting skills and build a successful business in the field. Through his podcasts, videos, and audio materials on ad briefings and copywriting tips, he offers insights and practical advice for transforming words into sales. However, it's important to remember that results come from action. So, while the information is readily available on his website, www.adbriefings.co.uk, it's essential to take the initiative and apply the knowledge gained to see real progress. Justin encourages listeners to reach out with any questions they may have and promises to do his best to provide answers. Ultimately, the key to success in copywriting or any business lies in taking action and putting the knowledge into practice.

    Recent Episodes from AdBriefing Copywriting Tips

    A sure fire way to lose subscribers (and clients)

    A sure fire way to lose subscribers (and clients)
    Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.

    The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.

    Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.

    I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.

    This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.

    Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/

    #PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing

    Content Creation Best Practices You Will Ignore

    Content Creation Best Practices You Will Ignore
    Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.

    Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?

    I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim.

    There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.

    Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.

    Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.

    If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

    Forget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.

    If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

    As a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.

    Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.

    Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.

    #ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration

    A $20k a Month Podcast, Is It Possible?

    A $20k a Month Podcast, Is It Possible?
    Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites.

    You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.

    The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need.

    Start with understanding current earnings. Use a measure called CPM. This is "cost per mille" or "cost per thousand." The number doesn't matter; improve it each month.

    But advertising alone won't get you to $20,000 a month. That's where so many podcasters, influencers, and publishers make a huge mistake. As a copywriter or marketer, you can help.

    Want to grow your freelance copywriting business? This is only one example of the hundreds of ways smart copywriters grow their bottom line. Join us for more ideas at https://www.adbriefing.co.uk/newsletter/?utm_source=007-k0225a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=is-20k-month-podcast-possible

    #MonetizePodcast #Podcasting #PodcastMagic #LeadGeneration

    Stop writing content! Get clients instead

    Stop writing content! Get clients instead
    If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.

    Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.

    Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.

    Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.

    Are you a copywriter or marketer who wants more clients? Get client attracting insights, join us at https://www.adbriefing.co.uk/newsletter/

    Do you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/

    Justin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades.

    #CopywritingTips #ClientAttraction #RecognizedExpert #BuildAuthority #AuthorityMarketing #LeadGeneration

    Triple Conversion Cleaning Up Content The Right Way

    Triple Conversion Cleaning Up Content The Right Way
    Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.

    Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.

    You're in the right place if you want double digital conversion rates and more cash flow from your business website.

    This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.

    Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.

    Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.

    Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.

    More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.

    I'm looking forward to your questions in the comments.

    Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/

    #SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing

    Do this to read the minds of prospects

    Do this to read the minds of prospects
    What do you do after researching buyer personas, keywords, or industries? Are you increasing capacity or grinding through the boring weeds?

    Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive.

    You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects.

    I cannot compete with Gary Halbert, Dan Kennedy, Joe Polish, or others teaching copywriting. Why should I? When it comes to improving profits in business, I excel.

    Listen carefully; this episode addresses the real problems of copywriting. The information overload. The hours they were grinding doing research for a campaign.

    If you're tired of the rollercoaster income of freelance copywriting, do this. You'll attract higher-value clients. Write control beating copy faster.

    And most importantly, you'll set yourself up for faster onboarding of new clients. You'll need it because your results will justify being a high-demand copywriter.

    If you're ready to graduate from freelance copywriter to agency owner, join us at https://www.adbriefing.co.uk/newsletter/

    Discover the systems and business of copywriting that grow your earnings. You'll earn more with fewer hours and less headache. Thanks for subscribing.

    #FreelanceCopywriter #StartAgency #MarketingAgency #CopywritingBusiness #MoreClients

    My Strategic High Ticket Selling System Revealed

    My Strategic High Ticket Selling System Revealed
    Do you want a seven-figure agency? Use this strategic system for selling high-ticket solutions. You are five steps away from bankable results.

    Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it.

    The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion.

    This high-ticket-selling system is strategic. In teaching it I demonstrate how the system works, but also how you can make it work.

    There is no need to create gobs of content. Content marketing is a distraction. You don't have to design a high-ticket product either.

    Start where you are today as a freelance copywriter, marketer, or subject matter expert. Don't be a part of the distracted masses.

    This proven system is disguised as hard work. That's why I'm not concerned about revealing it to you. Most don't take action.

    Do you want a seven-figure agency? Or at least to earn more income more consistently. If you are an action taker, you'll join us at https://www.adbriefing.co.uk/newsletter/

    #StartAgency #MarketingSystem #FreelanceCopywriter #SellingSystem #ProspectSurvey

    By the way, I have a PDF of my handwritten notes available for those who request it. You'll be the first to see the marketing funnel and ascension ladder I discuss here.

    The only way to get it is to ask for it. Use the form here, https://www.adbriefing.co.uk/contact/

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