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    Podcast Summary

    • Growing a business can lead to personal growthChallenges of growing a business can help individuals level up as leaders and make data-driven decisions.

      Growing a business quickly can lead to personal growth and development for the business owner. Leila Hormozi, co-CEO and co-founder of Gym Launch and Prestige Labs, shares her experience of starting a business with her husband just weeks after they met. They tested their marketing and sales strategies in various gyms, which was an exhausting but valuable learning experience. Through this process, Leila grew more than ever before, and after expanding and hiring a team, they realized that wasn't a sustainable model. The key takeaway is that the challenges and responsibilities of growing a business can help individuals level up as leaders and individuals. Protecting oneself from emotions and making data-driven decisions can also be crucial in the entrepreneurial journey.

    • Navigating unexpected challenges in business growthPersonal growth and adaptability are essential for managing the complexities and responsibilities that come with business expansion.

      Rapid business growth can bring about unexpected challenges and require individuals to level up personally to continue leading and fulfilling the needs of a larger customer base. The speaker's experience with Gym Launch illustrates this, as they initially aimed to add 100 new members but later realized the added complexity and responsibilities that came with it. This experience led them to transition from a B2C online fitness business to helping gym owners, ultimately leading to the creation of a supplement line and software. Personal growth and adaptability are crucial for navigating the iterations and challenges that come with business expansion. The speaker's growth-oriented mindset, rooted in their early experiences with fitness and self-education, played a significant role in their ability to adapt and succeed.

    • Navigating Business Growth and Changing Team DynamicsAs businesses grow, team dynamics and locations can change significantly. Founders may need to adapt from a scrappy, hands-on approach to managing a larger team and overseeing multiple departments.

      As businesses grow and evolve, the location and team dynamics can change significantly. For instance, a business may move around due to tax reasons or to find a more business-friendly environment. In the early stages of building a company, the first hires were looked for their adaptability, scrappiness, and eagerness to learn. However, as the business grows, not everything can have the same gritty, scrappy feel. The day-to-day operations of a business with about 55 employees in-house and 30 outside contractors involves having 9 direct reports, with the founder overseeing most aspects aside from marketing. The founder meets with those who report to the marketing head but helps with the management aspect. The business, which includes Gym Launch, is at an interesting flux point with the founder still being involved in the management and decision-making process.

    • Leadership through relationship building and growthEffective leaders build strong relationships, foster growth, and maintain accountability for high-performing teams.

      Effective leadership involves growing and developing strong relationships with team members while maintaining accountability and performance standards. The speaker expressed pride in the leaders they have helped grow within their organization, the improvements they've made as a team, and the camaraderie that exists between team members. Despite the challenges of balancing friendships with accountability, the speaker finds fulfillment in the small improvements and the team's overall growth. Ultimately, the speaker's leadership approach focuses on facilitating the growth and happiness of their team, leading to a high-performing and fulfilled team.

    • Focusing too much on retention instead of acquisition can hinder business growth.Prioritize customer needs over business interests for growth. Hire wisely and maintain accountability to avoid unnecessary expenses and inefficiencies.

      Understanding and prioritizing what your customers want is crucial for business success. The speakers shared their experience of focusing too much on retention instead of acquisition, which may have aligned with their interests but not with their customers' needs. This led to a decrease in business growth. Another important lesson learned was the significance of proper hiring practices and maintaining accountability in the early stages of a business. Trusting new hires blindly can lead to unnecessary expenses and inefficiencies. To help spread the word and support the growth of more businesses, the speakers ask for listeners to rate, review, and share the podcast.

    • Lessons learned from a painful business mistakeSuccessful business leaders balance tough decisions, efficiency, data analysis, and learning from mistakes to adapt and grow.

      Running a business involves making difficult decisions and learning from mistakes. The speaker shares an example of a painful mistake they made in the past, which negatively impacted someone's livelihood but taught them valuable lessons. They emphasize that being a successful business leader requires a balance of leadership and managerial skills, including the ability to make tough decisions, hone in on efficiency, and understand data. The speaker also acknowledges the importance of facing and learning from mistakes, rather than avoiding them, and using information and data to make informed decisions, even if they may be difficult or uncomfortable. Ultimately, the speaker's experiences demonstrate the importance of resilience, adaptability, and a willingness to learn and grow in the face of challenges.

    • Maintaining a Positive Mindset amidst NegativityStay immune to negativity, laugh off criticism, focus on results, see the in-between in people, approach disagreements with curiosity, and prioritize personal growth.

      It's essential to maintain a positive mindset and not let negative comments or competition affect you. The speaker suggests laughing off negative comments and focusing on results instead. They also believe that people's criticisms often reflect their own insecurities rather than the truth. The speaker encourages seeing the in-between in people and understanding that disagreements don't mean hating each other. They advise approaching disagreements with curiosity and an open mind, rather than letting them escalate into personal attacks. In essence, it's crucial to stay immune to negativity and focus on personal growth and development.

    • Viewing criticism as an opportunity for growthEffective communication tools help us learn from criticism, stay organized, and improve. Maintain a mature attitude towards feedback and view it as a chance to grow.

      The way we communicate and handle criticism plays a significant role in our personal and professional growth. When we encounter disagreements or negative feedback, it's essential to maintain a mature and open-minded attitude. Instead of getting defensive or dismissive, we should view criticism as an opportunity to learn and improve. Moreover, effective communication tools, such as CRM systems, daily chatting apps, and note-taking apps, can help us stay organized and efficient in our personal and professional lives. Looking ahead, post-COVID, many businesses, including gyms, are adapting to a hybrid model of remote and in-person operations. By providing solutions for each model, these businesses can better support their clients and teams, regardless of their location.

    • Adapting to uncertain times: Gym software company's pivot to remote coaching and salesMaintain a high-performance mindset, react positively to changing circumstances, and choose to adapt, act, and win during uncertain times.

      Adaptability and resilience are key in overcoming challenges, especially during uncertain times. The discussion highlighted how a gym software company has pivoted to meet the needs of remote coaching and sales, providing solutions for both gym owners and individuals looking to enter the coaching industry. The speakers emphasized the importance of maintaining a high-performance mindset and reacting positively to changing circumstances. They encouraged those facing difficulties to remember that the difference between success and failure lies in attitude and action. Despite the challenges, there is an opportunity to thrive and even become a champion. So, for those on the fence, fearful, or facing uncertain times, the message is clear: choose to adapt, choose to act, and choose to win.

    • Embrace the power to control outcomesDespite challenges, focus on positivity, temporary nature of hardships, and lean on support system

      Despite the challenges we face, we have the power to control our outcomes and turn things around. Nothing is permanent, and even in tough times, there's always a way forward. Remembering this and focusing on the positive can help us navigate through difficult situations. Additionally, having a support system can make all the difference, and it's important for us to be a source of positivity and leadership for those around us. So, take control of your mindset, focus on the temporary nature of hardships, and lean on your support system to help you through. You can find Leila and Hormozi on Instagram (@LeilaHormozi) and Facebook for more inspiration and insights.

    • Reflecting on Personal Growth During Challenging TimesDuring difficult times, focus on internal growth by reflecting on lessons learned and revisiting discussions to assess changes and improvements.

      Personal growth and reflection are essential, especially during challenging times. The interviewee in this conversation shared that they don't have external resources like links or podcasts but instead focus on their internal growth. They emphasized the importance of looking back and reflecting on lessons learned once the current situation improves. They encouraged the idea of revisiting these discussions to assess changes and improvements. The interviewer expressed appreciation for the conversation and the insights shared, and they will definitely revisit this topic as they move forward. Personal growth is a continuous process, and it's essential to take the time to reflect and learn from experiences, even during difficult times.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

    “People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

    "Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:15) - A surprising encounter: the dietitian's story

    (3:43) - The importance of niche content

    (6:36) - Lessons from personal experience

    (9:31) - The value of a dedicated audience

    (13:32) - Followers make you famous, business makes you rich

    (18:02) - Focus on business metrics, not vanity metrics

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

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