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    Ron Friedman || Reverse Engineering Greatness

    enSeptember 09, 2021

    Podcast Summary

    • Reverse engineering successStudy the practices and habits of successful individuals to adopt strategies for personal and professional growth.

      There are different paths to greatness beyond just relying on innate talent or years of practice. The third, less discussed story is one of reverse engineering success. According to social psychologist Ron Friedman, this approach involves studying the practices and habits of successful individuals in a particular field and then adopting those strategies to achieve similar results. Whether it's through using Clorox Scentiva to make your home feel fresh and inviting or finding stylish and comfortable clothing at JCPenney that fits your body type, there are various ways to elevate everyday experiences. Similarly, in the realm of personal and professional growth, reverse engineering success can provide valuable insights into what works for those at the top. By learning from the best, we can apply those strategies to our own lives and increase our chances of achieving greatness.

    • Learning from extraordinary examples through reverse engineeringAnalyze successful examples to understand techniques and create a template for your own work, leading to improvement and achievement in any field.

      Reverse engineering, the process of identifying how extraordinary examples in various fields were created, is a common and effective way to learn and improve one's skills. This method has been used in Silicon Valley to create innovative products like laptops, personal computers, and the iPhone. But reverse engineering is not limited to technology; it has also been used by authors, painters, and comedians to become groundbreaking artists and remarkably high achievers. Decoding greatness is about using this methodical approach to unpack extraordinary work and learn from it, rather than focusing on what made someone else great. By analyzing the techniques used in successful examples, such as Sir Ken Robinson's popular TED talk, one can gain valuable insights and create a template for their own work. Reverse engineering is a powerful tool for learning and creating, and it can help one achieve greatness in any field.

    • Learning from Others' SuccessesUnderstanding the origins of others' successes and recognizing multiple paths to innovation are crucial for progress

      Innovation often involves building upon the ideas and discoveries of others, a concept known as reverse engineering. This was exemplified by Steve Jobs and Bill Gates, who were inspired by Xerox's graphic user interface technology and used it to create the personal computer revolution. Despite some misconceptions, they didn't directly copy Xerox's code or machine. Instead, they studied how it worked and applied those insights to create affordable computers (Microsoft) and artistic, user-friendly ones (Apple). This competition between the two tech giants ultimately led to significant advancements in technology that have shaped our modern world. The story of their interaction also highlights the importance of understanding the origins of others' successes and recognizing that there can be multiple paths to innovation.

    • Understanding the formula for success through reverse engineeringReverse engineering can provide insights, but creating 'optimal newness' by evolving and adding a fresh perspective is key to success

      While reverse engineering can lead to great innovations, simply copying someone else's formula is unlikely to lead to success. This is because the person who was successful the first time may have unique characteristics or experiences that enabled them to do so, and audience expectations shift over time. Instead, it's important to use reverse engineering to understand why something works and then critically evolve it to make it your own. Originality and creativity are not the same thing, and originality can often backfire due to our species' natural distrust of the new. Instead, aim for "optimal newness" by giving people something they have experienced before but with a fresh perspective or combination of ideas. As a study by Harvard Business School found, grants with the most originality or no originality were less likely to be funded, while those with a minor dose of novelty were more successful.

    • The combination of originality and meaningfulness is essential for creativityAnalyze successful works to identify the ingredients of originality and meaning that lead to success

      Both originality and meaningfulness are essential components of creativity. Going too far with just originality without meaning can result in work that may not gain popular approval or respect. This concept aligns with the science of creativity literature, which defines creativity as the combination of originality and meaningfulness. Tinder's algorithm serves as an excellent example of this principle. It identifies hidden patterns by analyzing users' preferences and presenting them with potential matches based on commonalities, even if those commonalities are not consciously recognized. To improve our skills, we can apply this concept by becoming collectors of works we find resonant. By comparing the extraordinary examples in our collection to the ordinary, we can identify the ingredients that contributed to their success. This process can help us learn and create more effectively. In summary, creativity requires both originality and meaning, and by studying examples of extraordinary work, we can uncover the hidden patterns and ingredients that lead to success.

    • Measuring Key Metrics for Customer SuccessIdentifying and measuring key metrics, like Net Promoter Scores, can lead to improved customer experiences, greater satisfaction, and increased loyalty.

      Measuring and focusing on specific metrics can lead to significant improvement and success, as demonstrated by the Ritz Carlton hotel chain. By identifying a key metric, such as Net Promoter Scores, and measuring it consistently, the Ritz Carlton has been able to provide exceptional customer experiences and create raving fans. The Scoreboard Principle, which states that measurement begets improvement, is a powerful tool for bridging the gap between vision and ability. Additionally, addressing unexpressed desires of customers can lead to even greater satisfaction and loyalty. Contrary to popular belief, growth and improvement don't always require taking risks or being outside of one's comfort zone. Instead, reverse engineering successful formulas and focusing on key metrics can lead to meaningful progress.

    • Minimizing risk through testing new ideasSuccessful businesses and individuals test new ideas with small groups or platforms before fully committing to reduce potential losses.

      Successful businesses and individuals minimize risk by testing new ideas before fully committing. This can be seen in companies testing new products with small subgroups of customers or individuals using platforms like Google AdWords to test product titles. Another example is the strategy of selling first and building later, as demonstrated by Nick Swinmerm and Zappos. These approaches allow for feedback and validation before significant investment, reducing potential losses. While courage is important, minimizing risk is a wise strategy for growth.

    • Diversify your interests and relationships for resilienceDiversifying your interests, investments, and relationships can help mitigate the impact of failure and make setbacks less devastating. Strike a balance between repetition and deliberate practice for optimal growth.

      Having a diverse range of interests, investments, and relationships can help mitigate the impact of failure and make setbacks less devastating. Instead of putting all our eggs in one basket, it's beneficial to have multiple sources of fulfillment and success. This applies to career, hobbies, and personal relationships. Additionally, the repetition model for learning and improvement may not always be the most effective approach. While practice is important, it's equally crucial to focus on areas of struggle and push ourselves to improve. The human mind tends to automate tasks, which can hinder progress if we're not paying close attention to the areas where we need growth. Therefore, it's essential to strike a balance between repetition and deliberate practice, ensuring that we challenge ourselves and identify areas for improvement while also allowing ourselves the freedom to explore new things and learn from setbacks.

    • Focus on specific challenges and increase difficulty for skill improvementConsistent, deliberate practice and utilizing hobbies to enhance skill development are key to improving abilities, while visualizing success does not increase chances of achievement.

      Improving skills, whether professional or personal, requires deliberate practice and identifying areas of struggle. Anders Ericsson's research on deliberate practice emphasizes focusing on specific challenges and increasing difficulty to enhance learning. Cross-training through hobbies that share overlapping skills can also aid in improvement. For instance, football players practicing martial arts can enhance their tackling and blocking abilities. Similarly, salespeople can become better presenters by trying out karaoke singing. However, contrary to popular belief, visualizing success does not increase the likelihood of achieving it. Instead, research suggests that it may even decrease the chances of success. So, while setting goals is essential, the real key lies in consistent, deliberate practice and utilizing hobbies to enhance skill development.

    • Visualizing the process of achieving a goalVisualizing the steps to succeed, rather than just the outcome, can improve performance in various domains. Focus on the process, not just the result.

      Visualizing the process of achieving a goal, rather than just the outcome, can help improve performance. The study found that visualizing the steps required to succeed, such as studying effectively for a test, leads to better preparation and execution. Contrarily, merely visualizing the desired outcome without considering the necessary actions may hinder success. This principle applies to various domains, including public speaking, job interviews, and studying. While talent plays a role in expertise, the focus should be on the tools and techniques that anyone can use to enhance their skills quickly. Reverse engineering, or learning from the best performers in a field, is not copying but rather a valuable approach to improvement. In fact, privately copying someone else's work can even lead to increased creativity.

    • Copying work of others boosts creativityCopying art or writing can enhance creativity by providing new perspectives and possibilities, as shown in a study at the University of Tokyo.

      Engaging in the process of reproducing or copying the work of others, whether it be art or writing, can actually enhance creativity rather than limiting it. According to a study conducted at the University of Tokyo, amateur artists who were asked to copy the work of an established artist before creating their own original pieces were found to be more creative on the final day of the experiment. This is believed to be due to the fact that the copying process forces individuals to compare their instincts against the decisions of a master, opening their eyes to new possibilities and perspectives. This contradicts the notion that studying the work of others closely is only beneficial for hackers or those lacking natural talent. Instead, it can help elevate skill levels and enhance creativity for anyone in any field.

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      Both you and your mental health deserve attention and investment. At Eamon University, led by Doctor Amen and a team of experts, they offer solutions for common struggles like anxiety and sleeplessness through meticulously crafted courses. It's time to embark on a journey towards a brighter tomorrow, leaving behind the constant struggle with your mind. Meanwhile, if you're looking to build physically, Morton Buildings is the industry leader with superior materials, craftsmanship, and a best-in-class warranty. Trusted for over 120 years and 100% employee-owned, they're dedicated to exceeding expectations and providing quality at every step of the building process. Use code "brain10" for a 10% discount on your first purchase at Eamon University, and start planning your construction project with Morton Buildings today. Invest in your mental and physical wellbeing, and experience the difference in every step of the way.

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