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    Saving Your Startup During an Economic Downturn

    en-usJuly 21, 2022

    Podcast Summary

    • Determining Default Alive or Default DeadFounders must honestly assess their startup's financial sustainability as 'default alive' or 'default dead' to make informed decisions and secure long-term success.

      Founders need to be honest with themselves about their startup's financial situation and determine if it is "default alive" or "default dead." Default alive means the business can continue to grow and become profitable without additional funding, while default dead means the business will run out of money without further investment. This concept, coined by Paul Graham, forces founders to confront the truth about their business's financial sustainability. Despite its obviousness, many founders have a hard time acknowledging this reality due to the belief that they can always raise more money or the discomfort of discussing financial struggles. To help calculate this, Trevor Blackwell created a calculator. Understanding your startup's default status is crucial for making informed decisions and ensuring long-term success.

    • Preparing for a different fundraising experienceFounders should be prepared for a different fundraising experience, maintain a healthy cash reserve, and not rely solely on the next round for financial stability.

      Raising the next round of funding for a startup is not guaranteed to be as easy as the last round, and it's important for founders to be prepared for a wider range of possibilities. The fundraising landscape is constantly changing, and there are various external factors, such as the economy and investor preferences, that can make it more challenging. Founders should not assume that the next round will be a carbon copy of the last one, but rather, be ready for a different experience. Additionally, the majority of fundraising attempts fail, and the successful ones often go unreported, giving founders a skewed perception of the process. It's crucial for startups to maintain a healthy cash reserve and avoid relying too heavily on the success of the next round to keep the business afloat.

    • Founders with control have stronger negotiation powerFounders who run their business confidently and aren't desperate for funding have better leverage in negotiations, leading to favorable terms. Neglecting the full financial picture can be detrimental.

      Founders who are in control of their company and not reliant on investors have more leverage in fundraising negotiations. This is because they come across as more confident and their business appears stronger to investors, leading to better terms. Conversely, founders who are running their business "default dead," or in a state of desperation for funding, may receive unfavorable terms or even be subject to sneaky tactics from investors. It's important for founders to understand the dynamics of power in fundraising and recognize that their incentives may not always align perfectly with those of investors. However, investors often dislike it when this advice is shared openly, as it reveals the underlying workings of the fundraising process. Additionally, founders may focus too much on the math presented in their fundraising pitches, neglecting the full financial picture required to run their business effectively.

    • Misaligned incentives between founders and investorsFounders and investors have different priorities: founders focus on company survival and product-market fit, while investors aim for portfolio growth and high returns

      The relationship between founders and investors can involve misaligned incentives. While investors may push for growth and high burn rates due to portfolio theory, founders may prioritize survival and product-market fit. It's essential for founders to understand that investors' perspectives are not always aligned with keeping their company alive. PG, in a blog post, highlighted this issue, stating that founders and investors have opposite incentives. Founders may perceive investors as demanding high growth or excessive burning, but in reality, founders often don't need much encouragement to scale rapidly. The misconception arises from founders' desire to blitz-scale and believe they're building the next big thing. However, it's crucial for founders to recognize that investors' primary goal is to maximize returns on their portfolio, which may not align with the founder's objective of keeping their company alive.

    • Stay lean and manage burn rate effectivelyFounders should assess their burn rate early, even if uncomfortable, to avoid overspending and potential financial struggles. Delaying assessment can lead to missed opportunities to cut costs and conserve resources.

      Founders should focus on staying lean and managing their burn rate effectively to avoid getting into a "fatal pinch" situation where they're spending excessively and struggling to survive. The example of Fast, which raised $100 million and burned it in 10 months, illustrates the importance of this concept. Founders often get tempted to spend more money in the hopes of accelerating product-market fit, but this can lead to dire consequences if they don't have a solid product or business model yet. It's crucial for founders to do the math and assess their burn rate as early as possible, even if it's uncomfortable or unpopular with investors and team members. Delaying this assessment can lead to missed opportunities to cut costs and conserve resources, potentially putting the company in a precarious position. It's always better to address financial challenges early on rather than waiting until it's too late.

    • Companies with limited funds face acquisition challengesFocus on a lean team, careful ad spend, and continuous fundraising to avoid financial instability and increase chances of successful acquisition or growth

      Companies with limited runway have a difficult time getting acquired effectively. The market is not interested in buying a company that is hemorrhaging cash and on the brink of bankruptcy. The best way to avoid this situation is by making wise decisions early on. Over-hiring and excessive ad spend are common pitfalls that can lead to financial instability. Founders should focus on maintaining a lean team and carefully considering their advertising budget to ensure they are getting a good return on investment. Additionally, raising funds should not be seen as a last-ditch effort, but rather a continuous process. By addressing financial issues early and making necessary adjustments, companies can increase their chances of a successful acquisition or sustainable growth.

    • Making tough business decisions for long-term successUnderstanding financial risks and making informed decisions can lead to long-term business success, while relying on short-term gains and unsustainable practices can lead to instability.

      Successful companies often have to make tough decisions that involve taking losses or raising prices, even if it means fewer sales. These decisions can be seen as learning experiences and opportunities to improve financial sustainability. However, some companies may choose to continue losing money in the hope of future funding or a sale, which can lead to unsustainable business practices. It's essential to understand the risks and be aware of the financial situation, like DoorDash did, to make informed decisions and increase the chances of long-term success. The use of coupons and subsidies in some industries may provide short-term gains, but they can also lead to long-term financial instability. Ultimately, taking calculated risks based on a clear understanding of the situation is crucial for business success.

    • Defaulting on debt instead of bankruptcyFounders can focus on improving product and achieving fit by defaulting on debt, allowing for a stronger, more profitable business

      Deliberately choosing to default on debt instead of filing for bankruptcy can provide a significant advantage for startups. This approach allows founders to focus on improving their product and achieving product-market fit during the subsequent six to 18 months, rather than being judged on past financial struggles. This was the case for the company adjacent TV and Twitch, which faced financial difficulties but chose to default on debt and rally their team to turn the situation around. Although a difficult decision, it paid off as the team was made up of committed individuals who understood the risks of starting a business. This strategy may involve tough choices, such as letting go of staff and introducing ads, but the potential reward of a stronger, more profitable business is worth the effort.

    • Surviving before ThrivingFounders should prioritize survival over growth and be aware of potential financial pitfalls to ensure their startup's sustainability.

      Before a startup thrives, it must first survive. Survival mode means making tough decisions, cutting costs, and finding ways to generate revenue. The speaker shared an experience where they had to save their company by focusing on these areas and within a few months, they became profitable. However, not all startups have the luxury of choosing when to focus on survival. Contractual obligations and venture debt can force a startup to burn through funds faster than intended. PG's blog post advises against this and encourages founders to make proactive choices to ensure their company's sustainability. Ultimately, the key takeaway is that founders should prioritize survival before growth, and be aware of potential financial pitfalls that can hinder their startup's success.

    • Maintain control over financials, not reactive to external factorsFounders should prioritize operational efficiency and financial discipline, focusing on their business decisions rather than external pressures.

      Founders should focus on their control in managing their startup's financials, rather than being overly reactive to external factors such as the stock market and interest rates. Investors may not pressure founders to burn through funds quickly, but founders should also be cautious not to overreact to suggestions to do so. Additionally, for operationally intensive businesses, founders must be experts in their numbers and effectively manage their resources. Amazon is an example of a company that has successfully navigated a low-margin business by prioritizing operational efficiency and financial discipline. This discussion serves as a reminder for founders to maintain control and confidence in their business decisions, reducing the stress that comes with relying on external funding.

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