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    Short Stuff: Skittles and TIO2

    enMarch 13, 2024
    What commitment did Mars, Inc. make in 2016 regarding additives?
    Why are consumers frustrated with Mars' transparency about titanium dioxide?
    What health concerns are associated with nanoparticles of titanium dioxide?
    How does titanium dioxide benefit industries like food and personal care?
    What resources do podcasts provide for improving marketing skills?

    Podcast Summary

    • Mars' failed promise to remove titanium dioxide from SkittlesCompanies must be transparent and consistent with their public commitments to maintain consumer trust, or risk legal disputes and loss of credibility.

      Consumers' trust can be easily shaken when companies make public commitments to remove potentially harmful additives from their products but fail to follow through. This was highlighted in the ongoing legal dispute between consumers and Mars, Inc. over the use of titanium dioxide in Skittles candies. In 2016, Mars announced its intention to phase out the additive, but as of 2024, it is still being used. The lack of transparency in labeling, with titanium dioxide not always being listed as such, only adds to the frustration and mistrust. Consumers are left feeling misled and questioning the authenticity of the companies they support. It's a reminder that honesty and consistency are crucial in maintaining consumer trust.

    • Health Risks of Titanium Dioxide Nanoparticles in Food IndustryTitanium dioxide nanoparticles, used for their light-scattering properties, pose health risks and have led to lawsuits against companies in the food industry

      Titanium dioxide, a naturally occurring white powder formed when titanium reacts with oxygen, is widely used in various industries including food and personal care due to its ability to reflect light. However, the use of nanoparticles of titanium dioxide, which are extremely small and effective at scattering light, has raised concerns due to potential health risks. These nanoparticles can accumulate in the body and cause various health issues, leading to lawsuits against companies using them in their products. The former CEO of a company that produced Skittles may no longer be in charge due to this issue.

    • No definitive evidence of titanium dioxide nanoparticles harming liver or kidneys when consumed orallyDespite concerns, no peer-reviewed evidence shows titanium dioxide nanoparticles migrate or accumulate in liver or kidneys when consumed orally. However, limited research and potential risks like inflammation and damage warrant caution.

      While there are concerns about the potential health effects of nanoparticles of titanium dioxide, such as those found in Skittles, there is currently no peer-reviewed evidence to suggest that they migrate to or accumulate in the liver or kidneys when consumed orally. However, it's important to be skeptical given the limited research and the history of food manufacturers introducing potentially harmful products. The potential risks, including inflammation and damage in animal studies, warrant caution. It's also essential to be aware of the concept of xenobiotics and their impact on the human body. Ultimately, while there is no definitive evidence of harm, it's a good idea to consider limiting consumption of foods containing titanium dioxide if you have concerns.

    • Exploring Culture, Trends, and Inspiration on The Bright Side PodcastDiscover new podcasts on platforms like iHeartRadio and Apple Podcasts for insights on various topics, including marketing, business, and culture.

      There are numerous sources of inspiration and knowledge available through podcasts. Danielle Robey and Simone Boyce invite listeners to join them on The Bright Side, a daily podcast from Hello Sunshine, for conversations about culture, trends, and inspiration. For those looking to improve their marketing and business skills, Neil Patel and Eric Sue's Marketing School podcast is a top resource, featuring interviews with successful marketers and operators. Meanwhile, some food companies and regions are phasing out the use of titanium dioxide, a food additive, despite the FDA's approval of its use in small quantities. These examples illustrate the wealth of information and perspectives accessible through podcasts, making it an essential medium for learning and exploration. Listeners can discover new podcasts on iHeartRadio, Apple Podcasts, or wherever they get their podcasts.

    • Debate over Safety of Titanium Dioxide in Consumer ProductsDespite ongoing debate, no definitive evidence shows harm from small ingestion of titanium dioxide in food. Importance of ongoing research and transparency in food industry for informed consumer choices.

      There is ongoing debate regarding the safety of titanium dioxide, a common ingredient in powdered food toppings and other consumer products. Some argue that the small quantities used make it harmless, while others point to potential risks, particularly for children. The Environmental Working Group has raised concerns about the accumulation of this substance in the body, especially in smaller individuals. The National Poison Control Center reports that only a very small fraction of ingested titanium dioxide passes through the gut and into the body. However, there is currently no definitive evidence that it causes harm. Ultimately, the debate highlights the importance of ongoing research and transparency in the food industry. Consumers should be informed about the potential risks and benefits of the ingredients in their food and be able to make informed choices.

    • Is Titanium Dioxide Necessary in Skittles?The speaker questions the purpose of titanium dioxide in Skittles, expressing uncertainty about its role as a flavor or color enhancer and suggesting that its absence may not significantly impact the consumer experience.

      The speaker expresses confusion about the purpose of titanium dioxide in Skittles and believes that its inclusion may be unnecessary since other food items like powdered donuts don't require it. The speaker also mentions conflicting information about whether titanium dioxide functions as a flavor enhancer or a color enhancer, and expresses uncertainty about whether it would improve or detract from the Skittles experience. Additionally, the speaker shares that they personally consume a variety of candies and may have been exposed to titanium dioxide through other candy products. Overall, the speaker's perspective is that the average consumer may not notice or care about the presence of titanium dioxide in their food, and they express skepticism about its necessity.

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    Theme Music: Thank you to Martin Molin of Wintergatan for providing us the rights to use their excellent music. 

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