perceived value

Explore "perceived value" with insightful episodes like "Think Customers Hate to Wait? Think Again.", "E165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland", "(Rewind): How to Make Sure It's More Than Just a Casual Hookup", "How to Make What You're Worth" and "The Value Equation - How To Reverse Engineer Pricing | Ep 181" from podcasts like ""Nudge", "The Diary Of A CEO with Steven Bartlett", "Love Life with Matthew Hussey", "The Mindset Mentor" and "The Game w/ Alex Hormozi"" and more!

Episodes (5)

Think Customers Hate to Wait? Think Again.

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

enAugust 08, 2022

E165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. Rory doesn’t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them. Rory always seeks out the outlier and the unexplainable phenomena. He’s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren’t making smart decisions, and how you can deploy those triggers when you’re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we’ve had with an author for a while. Topics: The concept of how we value things Recursive Trends The brain's marketing function: Signalling technology making location irrelevant making something bad to give it value Scarcity of product personalisation how to deliver a product to the world Why business are focusing on the wrong thing Personal branding Why do you think you successful The last guest question Rory: ⁠https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg⁠ Rory’s book: ⁠https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529⁠ Watch the episodes on Youtube: ⁠https://www.youtube.com/c/TheDiaryOfACEO/videos⁠ Follow us on Telegram: ⁠https://t.me/diaryofaceo⁠ Sponsors: Huel - https://my.huel.com/Steven Crafted - https://bit.ly/3JKOPFx Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Diary Of A CEO with Steven Bartlett

enAugust 01, 2022

innovation

sustainability

rory sutherland

psychological strategies

perceived value

trust

consumer psychology

(Rewind): How to Make Sure It's More Than Just a Casual Hookup

When it comes to attraction, it's not enough to just have visual chemistry. Deep attraction - that keeps someone interested well beyond a few weeks - requires 4 different stages you need to progress through.

In this video I explain the 4 stages in a live coaching call and show how you should decide when to invest more or less in a budding relationship.

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Download our BRAND NEW guide on "How To Define The Relationship". Go to LeaveLimbo.com and get your FREE copy now.

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Join our next Virtual Retreat! - Claim Your Limited Time Summer Self-Care Discount ($100 OFF the usual price!) for The Virtual Retreat at MHVirtualRetreat.com. Offer ends August 7th!

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Email us! You can get in touch with the show and give your feedback/thoughts at podcast@matthewhussey.com

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Follow Matt on Insta @thematthewhussey

Love Life with Matthew Hussey

enJuly 22, 2022

perceived value

connection

intellectual stimulation

emotional bonding

deep attraction

How to Make What You're Worth

In this episode, we are going to teach you how to make what you are truly worth!

Follow me on Instagram here @RobDialJr https://instagram.com/robdialjr

The Mindset Mentor

en-usFebruary 25, 2021

transformative services

The Value Equation - How To Reverse Engineer Pricing | Ep 181

"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:05) - Value equation has four pieces.

(2:23) - Detractors: delay, pull away from value charged. Actual time/effort.

(4:52) - Examples: Xanax vs meditation and Netflix.

(8:00) - Decrease time and effort to increase value.

(11:39) - Real value is removing pain, decreasing bottom side.

(15:04) - Differentiate value and squeeze time to win and keep customers.

Follow Alex Hormozi’s Socials:

The Game w/ Alex Hormozi

enFebruary 18, 2020

netflix

perceived value