The Art of the Joke and Effective Creative Strategies

A podcast on the introduction of Google's latest algorithm update, BERT.

Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions.

This podcast covers the Content Distribution Ecosystem and how this approach to brand publishing fits in the context of a digital PR program.

Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are.

This All Things Marketing podcast covers the benefits of SEO tools and techniques in setting a digital PR strategy.

In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment?

This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR.

This episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector.