Logo
    Search

    The EASIEST Mistake to Make in Business-Changing Tactics vs Execution | Ep 210

    enMay 29, 2020

    Podcast Summary

    • Focus on execution, not just tacticsEffective execution is crucial for business success. Entrepreneurs should prioritize improving their team's execution skills over constantly changing tactics.

      While strategies and tactics are essential in business, the execution is where most entrepreneurs often fall short. The speaker emphasizes that 99% of the time, tactics work, but the challenge lies in ensuring that they are executed effectively. It's easy to assume that the problem lies with the strategy when results don't meet expectations, leading to frequent changes in tactics. However, the root cause is often the lack of proper execution. Entrepreneurs must understand this and focus on improving their team's execution skills rather than constantly changing tactics. The speaker admits that this is a hard lesson to learn and one that he still struggles with. In essence, the key to business success lies not only in having the right strategies and tactics but also in ensuring that they are executed correctly.

    • Executing Strategies: The Real Challenge for EntrepreneursEntrepreneurs face challenges in executing strategies, especially in people and operations. Regular quality assurance checks and acquiring diverse skills can help ensure proper implementation and business growth.

      The execution of strategies is often where businesses go wrong, rather than the strategies themselves. Common sense decisions are made, but the implementation may not be carried out correctly. This is especially true when it comes to people and operations in a business. As an entrepreneur, you may have mastered marketing and sales, but scaling a business requires the ability to teach and replicate those results in others. However, it can be challenging to ensure that every aspect of your business is being executed properly. The solution is to invest time and effort into quality assurance, regularly checking that your team is following the correct processes and using the right tone and intention. Remember, most errors are not intentional, but rather a lack of knowledge or understanding. By acquiring a diverse skill set, entrepreneurs can spot and correct mistakes, ensuring their business continues to grow and thrive.

    • Maintain clear, consistent, and frequent communicationConsistent communication and repetition help ensure team members learn important tasks and stay focused on goals.

      Consistency is key in building a successful team and growing a business. Communication cadence and repetition are essential to ensure that your team members are learning and prioritizing the important tasks. When communication and drills become inconsistent, team members may forget crucial information and lose focus. As an entrepreneur, it can be monotonous to repeat yourself, but it's necessary to get your team from 0 to 1 and then from 1 to 10. Hiring a few people and having initial success can make you feel like you've cracked the code, but as you add more team members, consistency becomes even more critical. Assuming that your strategy no longer needs to be repeated can lead to confusion and the need for unnecessary changes. So, keep the communication clear, consistent, and frequent to ensure that everyone is on the same page and working towards the same goals.

    • Consistency in processes for improved outcomesLeaders should focus on motivating and training their team to adhere to consistent processes for better results

      Consistency in following processes is crucial for maintaining excellence in any area, be it sales or fitness. Changing things too frequently can cause mental stress and hinder progress. The role of a leader is to motivate and train their team to adhere to these processes. This can lead to improved outcomes without the need for significant changes. As Andy Grove, the renowned businessman, once said, "The job of the boss is motivation and training." By focusing on these areas, leaders can create a consistent case that shows their team they are paying attention and committed to the team's success.

    • Ensuring Effective Communication and Team ExecutionClear communication and team execution are vital for business success. Regularly check in to ensure tasks are being carried out as intended to minimize misunderstandings and unnecessary changes.

      Effective communication and ensuring that team members are following through on intended actions are crucial elements in running a successful business. While it may not be the most exciting or new aspect of business management, these tasks are often the most time-consuming and essential. Miscommunications or misunderstandings can lead to unintended outcomes and the constant need for changes. To avoid this, it's essential to take a step back and examine whether team members are executing tasks as intended before making any significant changes. This may involve listening to call recordings, watching footage, and providing clear instructions and motivation. By focusing on these foundational elements, businesses can save themselves and their teams from unnecessary pain and suffering caused by constant changes.

    • The Importance of Execution and Operations for Business GrowthEffective execution saves time and effort, leading to faster results and a deeper understanding of its importance. It's the backbone of business growth, even if it's not the most glamorous topic.

      Focusing on execution and operations is crucial for scaling a business. It may not be the most glamorous aspect, but it will save your team time and effort in the long run. By prioritizing effective execution, you'll not only see faster results but also gain a deeper understanding of its importance. While it may not be the sexiest topic, it's the real backbone of business growth. So, if you found value in this discussion, please share your thoughts. And if not, no worries. Have a great rest of your Thursday, and I'll catch you all again soon. Keep executing!

    Recent Episodes from The Game w/ Alex Hormozi

    This Simple Productivity System Made Me $100 Million | Ep 734

    This Simple Productivity System Made Me $100 Million | Ep 734

    "Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money.

    Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:35) - The Manager

    (3:15) - The Maker

    (8:03) - The Maker/Manager Conflict

    (16:11) - The 3-Pronged Approach

    (16:36) - The Solution: Managers (Step 1)

    (17:41) - The Solution: Managers (Step 2)

    (18:33) - The Solution: Managers (Step 3)

    (19:50) - The Solution: Makers (Step 1)

    (21:09) - The Solution: Makers (Step 2)

    (25:33) - The Solution: Makers (Step 3)

    (26:06) - The Solution: Makers (Step 4)

    (27:20) - The Solution: Organizations (Step 1)

    (30:44) - Alex’s Calendar

    (35:54) - The Solution: Organizations (Step 2)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Stop Trying to Get Rich. Get Better | Ep 733

    Stop Trying to Get Rich. Get Better | Ep 733

    "Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:31) Business Owners All Ask This Question

    (01:36) Building Back To Front

    (2:05) The Business You Don't Want to Be In

    (4:03) How To Actually Get To $1m Per Month

    (6:23) My Friend’s Business

    (11:12) What The Biggest Businesses Avoid

    (15:24) Keeping Your Promises

    (19:56) What Metrics You MUST Understand

    (24:07) Nobody Thinks

    (28:47) Break Stuff Move Fast

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    13 Years of Marketing Advice in 85 Mins | Ep 732

    13 Years of Marketing Advice in 85 Mins | Ep 732

    "In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Why You Should Document Your Business Mistakes | Ep 731

    Why You Should Document Your Business Mistakes | Ep 731

    "I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:52) An Interesting Thing Happened...

    (4:15) Small Business Owners Have This Problem

    (10:00) What I Learned From ALAN

    (13:25) How this helps with Content

    (17:39) Biggest Meta-Lesson

    (20:03)Document Everything Publicly

    (26:24) Bonus Q&A

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Related Episodes

    Two Powerful Communication Tips

    Two Powerful Communication Tips

    As we toast episode 600, I want to share with you two powerful communication tips. One is from a newsroom, the other from an airport.

    Both can help you in your everyday work. Listen in to this excerpt from one of my keynote presentations, in this week's episode of The 2 Minute Takeaway Podcast. And whether this is your first episode or your 600th, thank you for listening!

    Motivational Keynote Speaker, Author, and Broadcaster, Ken Okel, believes in creating memorable meetings. He understands the challenge of change on the job and the need to perform at a high level, every day. He's embraced it and shares his unique career lessons and takeaways with audiences.

    The 2 Minute Takeaway Podcast gives you easy to implement tips that will improve your productivity, performance, and profits.  For more about Ken, clips of his live speaking presentations and workshops, plus his weekly productivity tips, visit KenOkel.com. And yes, Ken does present virtually, which sometimes makes him look a little taller.

    For more than a decade, TV audiences watched Ken on the news. At several stations, they saw him perform as a TV news anchor, a reporter, a weatherman, and even a talk show host.

    Ken then moved into the nonprofit world for several adventures. These saw him do everything from running a professional ballet company to organizing more than 100 hurricane relief volunteers.

    E6 Mark's Diary - Betrayal, backstabbing and death

    E6 Mark's Diary - Betrayal, backstabbing and death
    In this Chapter, I delve into another CEO's deep, dark diary. My first guest was Mark Stringer, CEO of Manchester based web & design agency, AHOY. Mark takes us through his tumultuous 2017 that resulted in him having to fold his business and saw him caught up in the London terror attacks.. Learn more about your ad choices. Visit podcastchoices.com/adchoices