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    • The mystery behind the largest buyer of glitter revealedA Reddit post about a secretive industry buying large quantities of glitter from a New Jersey company sparked curiosity and speculation online

      The mysterious origins and unexpected popularity of glitter, a seemingly mundane craft supply, has sparked intrigue and speculation online. A Reddit post by independent writer Zach Brook about the unidentified industry that buys the most glitter from a New Jersey-based company, GlitRx, gained significant attention with thousands of comments. The company's reluctance to reveal the answer led to various theories and assumptions. The allure of the unknown and potential implications of the industry's involvement in the glitter market fueled the discussion. The intrigue surrounding the glitter mystery demonstrates how the internet can uncover and amplify unusual stories, leading to widespread curiosity and engagement.

    • Investigating the Enigma of the Glitter IndustryJournalist David Boweri embarks on a quest to uncover the origins and largest buyers of glitter, facing challenges due to the industry's closed nature. Starting in the 'gumshoe arena', he plans to visit factories and headquarters, and discover local watering holes for information.

      The origins and largest buyers of glitter, an seemingly innocuous yet potentially mysterious substance, remain largely unknown to the public. This was brought to light in a New York Times story that raised questions about the industry and sparked numerous theories on Reddit. The closed nature of the glitter industry, according to investigative journalist David Boweri, makes uncovering this information a challenging yet intriguing endeavor. Boweri, known for his investigative reporting on serious crimes, was recruited to help shed light on this enigma. He suggested starting in the "gumshoe arena," which includes visiting the factories and headquarters, such as Glitorex in Cranford, New Jersey, and discovering the local watering holes where employees might let their guards down and share information. The pursuit of this knowledge is driven by the belief that almost all things are knowable, and that someone out there has the answer.

    • Exploring unconventional methods to uncover informationExploring unconventional methods, such as court records and dumpster diving, can lead to valuable insights. Approaching the source directly, even with initial setbacks, can reveal important clues.

      Sometimes, the answers to mysteries lie closer to their sources than we might initially think. In the given discussion, David shares various unconventional methods to uncover information, ranging from going through court records to dumpster diving. Although these methods might seem risky, they can lead to valuable insights. David and Anne Marie embark on their investigation at GlitRx, a glitter company in New Jersey. Despite some initial rookie mistakes, such as visiting on a Monday afternoon, they manage to meet Jeet, one of the company's owners. However, they are unable to secure an interview, leaving them empty-handed. Despite the setback, the encounter provides valuable clues. They notice a glass case displaying various products that use GlitRx's glitter. This discovery suggests that the company's biggest customer might not be such a mystery after all. Thus, the key takeaway is to explore various methods to uncover information, even if they seem unconventional or risky. Sometimes, the answers we seek might be closer than we think, and approaching the source directly can lead to valuable insights.

    • The glitter industry's secretsThe glitter industry's secrecy has led to a unique history, with limited companies producing glitter and machines being highly sought after despite their mysterious inner workings.

      The glitter industry is shrouded in secrecy, with manufacturers guarding their methods and machines closely. This was exemplified by Joe Coburn's experience in Germany, where he discovered two old glitter machines and found that people were willing to pay large sums of money to obtain them, despite not fully understanding how they worked. The demand for these machines was so high that Joe's father was able to sell one for a significant profit, without even revealing the inner workings of the machine. This secretiveness has carried on through the years, making glitter a unique and intriguing industry with a rich history. The invention of glitter itself was a secret, with it being discovered accidentally by a New Jersey cattle rancher in 1934. The limited number of companies producing glitter today can be attributed to this secrecy, making it a fascinating subject for further exploration.

    • Automotive Industry: Biggest Client for GlitterThe automotive industry's demand for large quantities of glitter to enhance paint appearance maintains the industry's profitability despite competition.

      The glitter industry, despite increased competition, continues to be a profitable business due to the large quantities and consistent demand from various industries, particularly automotive paint. Joe Coburn, who grew up in the glitter business, is confident that this is the industry's biggest client. The thin glitter particles used in automotive paint require large amounts to achieve the desired effect of a uniform, brilliant appearance. Car paint companies like PPG Industries, which manufacture paint for major car brands, confirm this use of glitter. Although the margins have decreased, the sheer volume of glitter sold over long periods results in substantial revenue.

    • Misconceptions about Effect Pigments in the Automotive IndustryEffect pigments, used in automotive paint for depth and complexity, are not primarily sourced from glitter companies, and there's no evidence of military use for cloaking purposes.

      Effect pigments, which are highly engineered forms of glitter in powder or flake form, are widely used in the automotive paint industry to add depth and complexity to paint. However, contrary to popular beliefs, glitter companies are not the primary source for these materials. The misconception arises from the semantic similarity between effect pigments and glitter. Effect pigments are not used by the military as cloaking agents or for vehicles due to their reflective properties, and there is no substantial evidence to support this theory. The search for the true identity of the major consumer of glitter continues, with the automotive paint industry being a strong contender. Despite the ongoing investigation, the exact use and source of these materials remain a closely guarded secret in the industry.

    • The Glitter Industry's Secrets: RJA Plastics and 'The Devil'The glitter industry, including RJA Plastics, is secretive about their biggest customer and a particular glitter-making machine called 'The Devil'. Competition from countries like China and Taiwan and the need for biodegradable glitter add to the industry's challenges, but the lack of transparency raises suspicion.

      The glitter industry, specifically the Coburn family business, RJA Plastics, is secretive about certain aspects of their operations, including the identity of their biggest customer and the nature of one particular glitter-making machine named "The Devil." This secrecy is not unusual in business, according to senior lecturer Greg Staller, but the repeated evasiveness of the industry raises suspicion. The glitter industry is facing increasing competition from countries like China and Taiwan, and the challenge of producing biodegradable glitter to reduce the use of plastic. Despite these pressures, the industry remains tight-lipped about their operations. The Coburn family's reluctance to share information, particularly about "The Devil" machine, which cuts a mysterious material and is known to be loud and robust, adds to the intrigue. The identity of GlitRx, a rival glitter company, and their relationship to the Coburn family business remains unclear. The lack of transparency in the glitter industry, while not necessarily sinister, highlights the competitive nature of the business and the importance of protecting proprietary information.

    • Boat Industry's Use of Glitter in Gel CoatsThe boat industry uses large quantities of glitter in their gel coats for protective and cosmetic purposes, making it their biggest consumer of glitter.

      The boat manufacturing industry is a significant consumer of glitter, using it in large quantities for producing glitter paint in their gel coats. This information was uncovered through a series of investigative steps, including reaching out to industry sources and even trying to contact boat manufacturers directly. One source, Brandon Pittman from HK Research Corporation, confirmed that boat manufacturers purchase gel coat substance from his company and mix it with glitter they obtain directly from glitter manufacturers. The volume of glitter used by the boat industry is much greater than in other industries like greeting cards or cosmetics. This discovery answers the initial mystery of why GlitRx, a glitter manufacturer, did not want to reveal their biggest clients. The boat industry's use of glitter in their gel coats is likely a protective and cosmetic measure to create visually appealing and durable boats.

    • Uncovering the Extensive Use of Glitter in Boat PaintInvestigative journalism uncovered two main US manufacturers of glitter used in boat paint, GlitRx and Meadowbrook Inventions, with annual demand reaching 15,600 gallons.

      The use of glitter in boat paint is more extensive than one might expect, with some companies going through 10 30-gallon drums per week, amounting to 15,600 gallons annually. This revelation came from an investigation into the source of glitter used by one boat company, which led to the identification of two main manufacturers in the United States: GlitRx and Meadowbrook Inventions. The distributor for these companies is Polykrill, located outside of Memphis, Tennessee, and is the primary supplier for many boat companies. Despite the mundane nature of the discovery, the journey to uncover this information was intriguing, highlighting the unexpected twists and turns that can come with investigative journalism. While GlitRx declined to comment on the findings, the investigation was made possible through the expertise and insights shared by Dan Benton, Ed Jones, Vanessa Patrick, and Jerry Mand. Endless Thread is a production of WBUR Boston's NPR station in partnership with Reddit.

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    Key Takeaways

    • CRM technology is the heart of a dealership and should be used to foster engagement and build relationships with customers

    • Video emails and text messages are powerful tools for creating personalized and engaging communication with customers

    • AI, such as Chat GPT, can enhance CRM systems by automating responses and providing prompts for salespeople

    • The future of CRM in the automotive industry lies in conversational marketing and leveraging AI to streamline communication and improve efficiency

     

    "The best CRM is the one that's used." - Steve Roessler, DriveCentric

     

     

    About Steve Roessler

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    The Future of CRM: Unlocking the Power of Engagement and AI

    Introduction

    In the fast-paced world of automotive sales, staying ahead of the competition is crucial. One of the most powerful tools at a dealership's disposal is a Customer Relationship Management (CRM) system. However, many dealerships struggle to fully harness the potential of their CRM, leading to missed opportunities and lost revenue. In this article, we will explore the key challenges faced by dealerships in relation to CRM and how innovative solutions, such as Drivecentric's AI integration, are revolutionizing the industry.

     

    The Importance of Cultivating Relationships

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    According to Roessler, one of the key challenges faced by dealerships is the shift from in-person interactions to digital showrooms. To bridge this gap, dealerships must embrace conversational commerce. This means using tools such as gifs, memes, and videos to create engaging and personalized conversations with customers. As Roessler points out, "Texting is the number one form of communication, and we need to leverage that. By using gifs, memes, and videos, we can create a more relatable and engaging experience for customers."

     

    The Rise of Video

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    The Integration of AI

    Artificial Intelligence (AI) is revolutionizing the automotive industry, and CRM systems are no exception. Drivecentric's integration of Chat GPT (Generative Pre-trained Transformer) allows for more efficient and personalized communication with customers. The AI can be programmed to respond to customer inquiries, acknowledge specific details mentioned by the customer, and even provide prompts for salespeople to craft their responses. This streamlines the communication process and allows salespeople to focus on building relationships rather than administrative tasks.

     

    The Paradigm Shift in CRM Strategy

    One of the biggest challenges faced by dealerships is the outdated and inefficient CRM strategies that are still prevalent in the industry. Many dealerships focus on quantity rather than quality, making a high volume of phone calls and sending generic emails. This approach leads to low connection rates and disengaged customers. Roessler emphasizes the need for a paradigm shift, stating, "We need to celebrate conversations, not activities. It's about talking to customers, not just making phone calls or sending emails."

    According to Roessler, the future of CRM lies in leveraging AI to create conversational marketing and streamline processes. AI can handle routine tasks, such as appointment confirmations and follow-ups, allowing salespeople to focus on higher-value activities. The integration of AI and CRM will enable dealerships to provide a more personalized and efficient customer experience. As Roessler explains, "AI is the roomba of CRM. It takes care of the mundane tasks, allowing salespeople to focus on meaningful conversations with customers."

     

    Conclusion

    The automotive industry is evolving rapidly, and dealerships must adapt to stay competitive. CRM systems are at the heart of dealership operations, and harnessing their full potential is crucial. By embracing engagement-first approaches, leveraging the power of video, and integrating AI technology, dealerships can create more personalized and efficient customer experiences. The future of CRM lies in building relationships, cultivating engagement, and utilizing AI to streamline processes. As the industry continues to evolve, dealerships that embrace these innovations will thrive in the digital age.

     

    Future Outlook

    Looking ahead, the future of CRM lies in leveraging AI to create conversational marketing and streamline processes. AI can handle routine tasks, such as appointment confirmations and follow-ups, allowing salespeople to focus on higher-value activities. The integration of AI and CRM will enable dealerships to provide a more personalized and efficient customer experience. As Roessler explains, "AI is the Roomba of CRM. It takes care of the mundane tasks, allowing salespeople to focus on meaningful conversations with customers."

    In addition, the rise of conversational commerce and the power of video will continue to shape the automotive industry. Dealerships that embrace these tools and techniques will be able to create engaging and personalized experiences for their customers, leading to increased sales and customer satisfaction.

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    Resources:

    Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

    The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!

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    The Millionaire Car Salesman Podcast is Proudly Sponsored By: 

    Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.

    Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!

    Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

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