Podcast Summary
Disruptive Entrepreneurs as Podcasters: Challenging the Status Quo: Disruptive entrepreneurs, like Jake Wood, Katie Piper, and Kevin Clifton, use podcasting to challenge the status quo, engage audiences, and build communities. Passion fuels their profit-driven ventures.
Disruptive entrepreneurs challenge the status quo and embrace problems with innovative solutions. They are profit-driven and fueled by passion. This episode of the Disruptive Entrepreneur Podcast features Jake Wood from EastEnders, Katie Piper from her self-named podcast, and Kevin Clifton from Strictly Come Dancing. They discuss their experiences as podcasters and share tips for growing and scaling a podcast. Jake's podcast, Pound for Pound, is a boxing podcast he started due to his passion for the sport. The speakers emphasize the importance of engagement and impact, even if you don't have a million followers. They also highlight the value of building a like-minded community through podcasting. Overall, this episode is a celebration of all things podcasting and a valuable resource for anyone considering starting a podcast.
Katie Piper's Passionate Podcast Journey: Katie Piper started her podcast as a fan and hobby, creating a platform for inspiring individuals. With authenticity and freedom, they grew organically, especially during lockdown.
Katie Piper started her podcast, "Katie Piper's Extraordinary People," two and a half years ago as a passionate fan of podcasts and a hobby. She wanted to create a platform where inspiring individuals could connect and help each other. With her unique perspective and Spencer's insider knowledge, they aimed to provide a more relaxed and fun approach to the boxing world. The podcast's success grew organically, and the lockdown period further increased its popularity due to the demand for inspiring stories and practical advice. Katie emphasized the freedom and authenticity that podcasting offers, allowing hosts to be themselves without any external control or editing.
A creator's journey into the world of podcasting: Starting a podcast involves overcoming initial challenges with equipment and technicalities, but with simplicity and adaptability, creators can find success. The lockdown situation presents new opportunities for remote interviews and expanded reach.
Podcasting offers creators the freedom to express themselves without constraints, allowing for intimate connections with listeners. The speaker shared her experience of starting a podcast, facing initial challenges with equipment and technicalities, but eventually finding success through simplicity and adaptability. The lockdown situation introduced new opportunities, such as using Zoom for remote interviews, expanding the reach and accessibility of podcasting. The speaker's podcast journey demonstrates the personal and technical aspects of podcasting, emphasizing the importance of resilience and determination.
Discovering the power of self-initiative and flexibility in podcasting: Self-initiative and flexibility led to a successful podcast during lockdown. Use Zoom for remote interviews, stay true to interests, and ask for feedback while pursuing resonating guests and topics.
The speaker discovered the power of self-initiative and flexibility in creating a successful podcast during the lockdown. He used Zoom to conduct interviews remotely, allowing him to save time and connect with a wider range of guests. Initially, he started the podcast as a passion project without commercial intentions, but it eventually grew into a commercial venture with sponsors. The speaker emphasized the importance of staying true to one's interests and not focusing too much on audience demands or expectations. He also shared that it's essential to ask for feedback from the audience but also allow oneself to pursue guests and topics that resonate with the host. The speaker learned this lesson earlier when creating "My Disruptive Entrepreneur" podcast and found that interviewing guests who genuinely interested him led to a more engaging and popular podcast. Overall, the speaker's experience highlights the importance of self-initiative, flexibility, and staying true to one's interests in creating a successful podcast.
Authenticity and passion matter in podcasting: Listeners value authenticity and passion in podcasts. Start with minimal equipment and find your unique interview style. Be open to feedback and push boundaries to connect with your audience.
Authenticity and passion are key elements in creating a successful podcast. The speaker shared an experience where he polled his audience and received a majority vote to interview a specific person. Despite his best efforts, some fans felt there wasn't enough rapport or connection during the interview. The speaker admitted he was not yet a fan of the interviewee and wasn't used to asking hard-hitting questions, which went against his usual interview style. However, he learned that his audience wanted him to push boundaries and ask tough questions. The speaker also emphasized the importance of doing a podcast for oneself, as it can never be a failure if you love it. He shared how he started with minimal equipment and found Zoom to be an essential tool in podcasting, especially during lockdown. Initially, he struggled with self-doubt and thought people wouldn't be interested in his content. But after receiving positive feedback, he realized that people are interested in what you have to say, regardless of the format or guest list. The speaker encourages those starting a podcast to trust their passion and authenticity, as it will resonate with their audience.
Sharing knowledge through podcasting leads to growth and connection: Podcasting allows us to share unique knowledge, meet new people, and grow as broadcasters. Trusting a podcast agency can help focus on content creation and audience building.
Everyone has unique knowledge and experiences that can be valuable to others, even if they seem ordinary or everyday to us. Sharing this knowledge can lead to growth and expansion, whether it's in a niche community or a commercial industry. Podcasting is a powerful tool for sharing this knowledge and making connections. Jake, for example, discovered the joy of podcasting through his passion for boxing and has since met new people, improved his interviewing skills, and grown as a broadcaster. By trusting the expertise of a podcast agency, Kev was able to focus on creating content and building a relationship with his audience. These experiences highlight the importance of embracing our strengths and sharing them with others, no matter how small they may seem.
Opportunity for growth in podcasting: Podcasting offers authentic storytelling and freedom, making it a unique and untapped opportunity for growth.
Podcasting presents a significant opportunity for growth due to its relatively small number compared to other media platforms like Facebook pages or YouTube channels. The speaker, who has launched a podcast for the control it offers and to give a platform to untold stories, appreciates the honesty and rawness of the medium. Unlike mainstream media where stories can be manipulated, podcasts allow for on-the-fly, unedited conversations. The speaker also highlights the freedom podcasting offers, especially for individuals who have faced rejection or setbacks in their careers. The speaker's experience in mainstream media has made them value the authenticity of podcasts, which can be a refreshing change from the highly edited and manipulated content often found in other media. Overall, podcasting offers a unique and untapped opportunity for growth and authentic storytelling.
Mastering the Art of Podcast Interviewing: Podcasting offers a unique, comfortable environment for interviewing, allowing for authentic and engaging conversations. Master the pause, extract info, and keep interviewees comfortable. Phone interviews provide a relaxed setting and reduce logistical complications. Two interviewers offer complementary questioning styles.
The podcast medium offers a unique, honest, and comfortable environment for both interviewers and interviewees. When starting a podcast, interviewing can be a challenge, especially when compared to public speaking. However, the art of interviewing involves mastering the pause and extracting information while keeping the interviewee comfortable. Podcasting over the phone has its advantages, such as providing a relaxed environment for interviewees and reducing logistical complications. Having two interviewers also offers benefits, as they can complement each other's questioning styles and provide a more engaging conversation. Ultimately, the podcast format offers a flexible and authentic platform for sharing stories and insights.
The authentic and intimate connection of podcasting: Podcasting offers raw, unfiltered human interaction, allowing listeners to connect with real people and their stories.
Podcasting provides an authentic and intimate connection between listeners and hosts, making it an attractive medium for building profile and cutting through the perceived fake nature of social media and scripted reality TV. The balance between allowing guests to speak and engaging in casual banter is crucial, and the ease of access and portability of podcasts contribute to their growing popularity. The future of podcasting lies in its ability to offer raw, unfiltered human interaction, allowing listeners to connect with real people and their stories.
Authentic self-expression and reaching new audiences through podcasting: Podcasting allows celebrities and content creators to express themselves authentically, connect directly with listeners, and expand their reach to international audiences, saving time and promoting other business interests.
Podcasting offers celebrities and content creators a platform for authentic self-expression, reaching new audiences, and creative control, despite the potential for quotes being taken out of context. Katie Piper, a well-known figure, shared her experience of having her words misrepresented in the media and how podcasting provides an opportunity to connect directly with listeners and share their stories in a more authentic way. Podcasting also offers the advantage of reaching international audiences, saving time compared to traditional media appearances, and promoting other business interests. Regarding the concept of series in podcasting, Katie explained that it provides a neat and organized way to display episodes, attracts guests, and shows the longevity of the project.
Approaching Content Creation and Monetization Strategies for Podcasters: Podcasters can choose their content creation and monetization strategies based on their preferences, audience engagement, and monetization goals. Sponsors are interested in large, engaged audiences, so podcasters should be open to various sponsorship opportunities and pitch creative ideas.
Podcasters can approach their content creation and monetization strategies in various ways, and there's no one-size-fits-all solution. Some podcasters prefer a consistent release schedule with no defined themes or series, while others may choose to theme their content or create different series. The choice depends on the podcaster's personal preferences, audience engagement, and monetization goals. Regarding monetization, sponsors are interested in reaching a large and engaged audience, so podcasters should not limit themselves to assuming only certain types of sponsors will work for their content. Instead, they can leverage existing relationships and pitch creative ideas to potential sponsors. For instance, a podcaster with a modeling background might approach Pantene with a live podcast event and a hair loss-themed episode, leading to a successful sponsorship deal.
Building sponsorships through connections and conversations: Identify sponsors who align with your values and audience, approach them with a unique proposition, negotiate for additional benefits, and focus on what you can offer to enrich the partnership.
Securing sponsorships for a podcast involves building connections and having conversations, rather than being afraid of rejection. It's important to identify potential sponsors who align with your values and audience, and approach them with a unique proposition. Negotiation is key, as sponsors may offer more than just financial compensation. Consider offering additional benefits such as social media promotion or expertise in a specific area. The podcasting landscape has evolved, and while reaching massive numbers can help attract sponsors, smaller podcasts can still monetize through strategic partnerships. Remember, every party brings something to the table, so focus on what you can offer to enrich the sponsorship deal.
Securing a main sponsor for a podcast: Katie Piper, a podcast host, has found success with betting companies as sponsors despite their early understanding of podcast benefits. Authenticity and press coverage increase value.
Securing a main sponsor for a podcast can be a challenge due to advertisers still realizing the full value of podcast associations. Katie Piper, a podcast host, has had some success with betting companies as sponsors but notes they are still in the early stages of understanding the benefits. She's seen an increase in press coverage, leading to clickbait headlines, and has begun embracing the authenticity of her podcast by allowing swearing and being herself on air. Her podcast, Katie Piper's Extraordinary People, can be followed on Instagram under the handle @katiepiper_. Kevin Clifton, the interviewer, expresses his appreciation for Katie and the conversation.
Securing great guests and producing high-quality content are keys to podcast success: Focus on content and building relationships for guest appearances, while leaving technical aspects to podcast agencies
Creating a successful podcast involves securing great guests and producing high-quality content, while leaving the technical aspects to a podcast agency. The speaker shared his experience of inviting celebrities like Kev Clifton, Katie Piper, and Jake Wood to his podcast without paying them, as they were happy to contribute due to their friendship and appreciation for the platform. He emphasized that a podcaster's primary role is to focus on content and increasing reach, while leaving the hosting, syndicating, editing, and monetization to experts. The speaker's agency, Progressive Property Podcast, offers bespoke packages for podcasters at various budgets and levels of experience, from amateur to professional. To apply, interested individuals should email podcast@progressiveproperty.co.uk.
Flexible Podcast Solutions from Progressive Property: Progressive Property offers podcast services with flexible pricing, courses for education, and an agency for production and monetization, with discounts and waived setup fees during lockdown.
Progressive Property offers a podcast solution with flexible pricing and discounts, especially during the lockdown. Whether you're a newbie or an experienced podcaster, they have options for you. Their podcast course can help educate you on starting and scaling your podcast, while their agency can handle production and monetization. The agency currently waives setup fees and offers discounts on monthly retainers. The absolute maximum exposure for their services is just 5 months, and you own all the assets. Contact them at podcast@progressiveproperty.co.uk for more information and to discuss which level is right for you. Don't miss out on their special offers, as they will expire soon.
