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    Time Saving, The Death of Desktop, & Mike Stelzner

    enJune 23, 2015

    Podcast Summary

    • Focusing on career goals in mid-twentiesDevotion to career goals in mid-twenties can lead to significant success, but may come at the cost of personal experiences.

      Focus and dedication to one's goals, even in one's mid-twenties, can lead to significant success. Gary Vaynerchuk shares his experience of being completely devoted to building his career at Wine Library in his mid-twenties, even if he admits he missed out on some personal experiences. However, he emphasizes that the momentum created by this focus has led to where he is today. Additionally, he highlights the importance of engagement from viewers in creating and continuing the show. The episode itself is a testament to the impact of the audience's support and the maturity of VaynerMedia as a company.

    • Appreciating the Lessons from Past ExperiencesEmbrace past experiences, learn valuable skills, and focus on the present to seize opportunities for innovation.

      Looking back on past experiences, while we may have moments of regret, we should also appreciate the lessons learned and the foundation those experiences have provided us. The speaker expresses his contentment with his life's journey, but acknowledges that hindsight can sometimes lead to thoughts of "what if." He believes that the skills he gained from his experiences have enabled him to focus and run a company effectively. He also emphasizes the value of time-saving services and suggests potential areas for innovation, such as on-demand assistance for elderly relatives or cloning to handle multiple tasks. The speaker also shares his observation of the rise of niche social networks during the shift from Myspace to Facebook, and jokingly mentions potential investments in these areas. Overall, the speaker encourages us to learn from the past, focus on the present, and embrace opportunities for innovation.

    • Time-saving and niching out in the future economyBusinesses that focus on specific niches and provide time-saving solutions will differentiate themselves and thrive in the future economy

      The future economy will be focused on time saving and niching out. Instead of trying to do everything on one platform, people will turn to specialized services for tasks they dislike or don't have time for. Examples include food delivery (Instacart), personal shopping, and even laundry services. The trend towards trust and convenience in society also opens up opportunities for services that allow for contactless pickup or drop-off, such as Ship and the hypothetical example of a service that comes to your home and takes away a pile of items for you to be picked up later. By focusing on specific niches and providing time-saving solutions, businesses can differentiate themselves and thrive in the time-starved economy.

    • Transparency builds trust in the sharing economy and social mediaBeing transparent about sponsorships and investments is ethical and likely to become legally required, protecting your reputation and maintaining trust with your audience

      Transparency is becoming increasingly important in building trust, especially in the sharing economy and social media. Celebrities promoting products without disclosing sponsorships is a misplay and can lead to negative consequences in the long run. Your word and reputation are valuable assets that should not be compromised. Full disclosure is not only ethical but also likely to become legally required as regulations catch up. Investors and influencers should be transparent about their investments and relationships to maintain trust with their audience.

    • Effectiveness of Podcast vs VideoIdentify strengths and choose platform that best showcases abilities. Video may be more effective for some, while podcasts may struggle without guests.

      The effectiveness of using podcast versus video depends on the format and the content creator's strengths. According to Gary Vaynerchuk, he has found video to be more effective for him as he is the host of a video show and finds himself to be better in video format. He also mentions that podcasts that are solely audio may struggle to keep content fresh without guests. However, if a podcast is filmed and the video is a secondary focus, it may not perform as well on video platforms. Ultimately, it's essential to identify one's unique strengths and choose the platform that best showcases those abilities.

    • Adapting to changing technology and mediumsBe open to new possibilities as technology evolves, and adapt to changing mediums for success

      Finding the right medium and respecting the context is crucial for success, whether it's in voice or social media platforms. Regarding technology, the way we work and use devices is evolving rapidly, and it's likely that desktop computers as we know them may not exist in 20 years. Instead, we might rely more on mobile devices and screens integrated into our daily lives. However, there might still be a need for intermediate devices between laptops and tablets. Ultimately, it's essential to adapt to these changes and be open to new possibilities. As for the future, who knows what the world will look like in 20 years, but one thing is for sure - technology will continue to shape our lives in ways we can't even imagine yet.

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    Innovation Reform

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    • Presenting Misleading Information – people have presented innovation in a misleading way to investors and the public. Ex. Theranos promised to do blood tests with a single drop of blood. They were installed into Wallgreens’ stores and provided false information misleading their customers.
    • Academic Research Retracted – there has been a growing number of retracted academic research in the last few years. It is so common that somebody created a website to track retractions for the public’s use.
    • Knowingly Faulty Products Released – Innovators releasing products they know are faulty. Ex. Boeing knew that their 737 Max had issues and still released it.
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    • Small to Large Companies - I’ve seen this happen from small startups to large companies. Rather than doing their R&D, they take an idea from another company. It’s all about avoiding the need to do R&D and to save money.
    • Employees misappropriating IP – people have downloaded IP from a previous employer and take it to a new employer.
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    Stolen IP

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    Transparency

    • New Set of GAP Reporting Requirements – these would give insight into the value of innovation created by the organization. These would include bad patents canceled/retracted, innovation premium, and intangible value of innovation. We want to encourage innovation investment through transparency. We need more innovation. Are there areas you would like to see reformed? What are those areas?

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    Let’s connect; I am on LinkedIn, Facebook, Twitter. If we do connect, drop me a note and let me know. The email address is feedback@philmckinney.com, or you can go to PhilMcKinney.com and drop me a note there. If you are looking for innovation support, go to TheInnovators.Network or want to be challenged to develop the next big idea, check out our Disruptive Ideation Workshops. Don’t forget to join our Innovators Community to enjoy more conversations around innovation.

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