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    Unlock the Power of Boring | Ep 140

    enJuly 30, 2019

    Podcast Summary

    • The power of consistency and compoundingConsistently doing daily tasks, even if not glamorous, leads to significant growth over time, as shown by compounding interest.

      Doing the boring work consistently is a powerful driver of growth and success. This principle, which is often underrated, is based on the underlying concept of consistency, which, although not glamorous, yields exponential results through the effect of compounding. Consistently doing the same tasks, such as making ads, having conversations with potential clients, or blocking and tackling in your business, may not feel special or exciting, but it is a clear indicator of success. As Einstein famously said, compounding interest is the eighth wonder of the world. It's the reason why individuals like Warren Buffett become billionaires by having good years, year after year. Similarly, focusing on the daily tasks that grow your business, even if they're not glamorous, will lead to significant growth over time. As Angela Duckworth's book "Grit" emphasizes, the ability to focus and persevere in the face of monotonous tasks is a crucial factor in achieving long-term success.

    • The power of perseverance and dealing with failureSuccess comes from grit: the ability to persist through challenges and learn from failures, rather than being easily distracted and giving up.

      The book "Grit" by Angela Duckworth introduces the concept that there are two key characteristics that lead to unreasonable success: dealing effectively with failure and the willingness to persist through difficult tasks despite distractions. Duckworth, who posits that effort counts twice in the equation of achievement, argues that people who respond well to failure and view it as a learning opportunity, rather than a setback, and who can resist the temptation of new distractions and stay focused on their current goals, have a higher likelihood of accomplishing great things. These individuals possess what Duckworth calls "grit," which is the ability to persevere through challenges and setbacks. In the business world, it's evident that those who constantly start new projects and are easily distracted lack the grit necessary for long-term success. Instead, it's essential to develop the mental fortitude to stay focused and push through difficult times to achieve your goals.

    • Consistent effort leads to exponential growthDaily grind and consistency are key to long-term success, even when tasks become mundane or boring.

      Consistent effort and repetition, even if mundane or boring, lead to exponential growth over time. This applies to both personal and professional endeavors. It's easy to start something new with enthusiasm, but it's the daily grind that truly makes a difference. The challenge comes when the novelty wears off and the task becomes routine. However, persisting through the boredom and monotony is crucial for long-term success. Moreover, the importance of consistency cannot be overstated. While intensity and going the extra mile are valuable, they are only effective when paired with consistent effort. It's better to have a reliable team member who consistently shows up on time and delivers an average performance than one who occasionally puts in extraordinary effort but is inconsistent. The compounding effect of daily improvements becomes evident over time. What seems insignificant in the beginning can lead to substantial progress in the long run. This concept applies to various aspects of life, including sales, marketing, and physical training. Therefore, to achieve significant growth, focus on doing the same thing consistently every day, even if it's not glamorous or exciting. The real challenge lies in maintaining that consistency, especially when the task becomes tedious or uninspiring. Remember, the small improvements made daily will add up to something much greater in the future.

    • Setting clear business goals for growthDetermine specific, measurable, achievable goals to eliminate chaos and drive continuous improvement. Reverse engineer your goals to determine actions required.

      Setting specific, measurable, and achievable goals is crucial for business growth. The process involves reverse engineering your goals to determine the actions required to reach them. For instance, if you want to make more money, you need to know how much you currently make, how many sales you need to make, and how many leads you need to generate to get those sales. This approach helps eliminate chaos and allows for continuous improvement. It may not be exciting, but the consistent growth it brings is invaluable. The speakers emphasized that there's no secret to massive growth; it comes from setting clear goals, taking action, and making adjustments as needed.

    • Focus on fundamentals for sustainable progressConsistently executing essential tasks like creating compelling offers, setting appointments, and following up with leads leads to sustainable business growth

      Achieving advanced results in business or other areas often involves simple, consistent actions rather than complex strategies. This means focusing on fundamentals like creating compelling offers, setting appointments, and following up with leads. These tasks may not be easy, but they are essential for success. Discounting simple tactics due to their apparent simplicity is a common mistake, as many business owners fail to execute even the basics. By consistently putting in effort and focusing on the fundamentals, businesses can make sustainable progress, increase predictability, and improve overall performance. For instance, a sales manager can crush their targets by consistently messaging leads, examining their needs, and closing deals. The key is to avoid intense bursts of effort and instead focus on making steady, consistent progress.

    • Consistent effort in mundane tasks leads to growthRegular one-on-ones, listening to recordings, and providing feedback can boost sales productivity by 2.5x. Dedication to these tasks is essential for growth.

      Consistent effort in doing the seemingly "boring" or mundane tasks can lead to significant improvements in productivity and business growth. Cole, for instance, increased his sales team's productivity by 2.5x simply by conducting regular one-on-ones, listening to recordings, and providing feedback. This approach might seem simple, but it requires dedication and effort. Neglecting these tasks can hinder growth, as inconsistency can lead to missed opportunities and a subpar customer experience. By focusing on incremental improvements through consistent effort, businesses can gradually enhance their operations and ultimately achieve impressive results.

    • Focus on fundamentals for successConsistent hard work, meeting team, giving feedback, analyzing game footage, and following through leads to growth and financial gains.

      Consistent hard work and focusing on the fundamentals are key to achieving success. The speaker emphasizes the importance of meeting with the team, giving productive feedback, and improving through analyzing game footage. He jokes about the misconception of a "magic sauce" or "secret" to success, and encourages doing the "boring work" that often goes unnoticed but ultimately leads to growth and financial gains. The speaker shares his team's recent accomplishment of having their best month ever in sales and lowest churn rate, highlighting the importance of sticking to the basics and following through with dedication. So, the message is to keep pushing forward, focus on the essentials, and trust the process, even when it may seem mundane or unglamorous.

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