Video, The Short Cut to trust with Isaac Anderson

The 5-step process for creating effective video content

In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. 

There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. 

Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.

Highlights: 

01:23 Recent Linkedin poll findings and benefit of video

02:01 Reason 1: Increased reach and engagement 

02:28 Reason 2: Improved conversion rates

03:05 Reason 3: Enhanced customer experience

03:21 Reason 4: Increased ROI

04:11 The 5 P Process

04:26 Plan

05:13 Produce

05:50 Publish

06:21 Promote

06:54 Performance 

If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?

Contact Simon:

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How to create YouTube videos that convert with Tom Breeze

If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.

While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.

Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.

In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote. 

Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.

1. Aim
2. Difficulty
3. Understanding
4. Credibility
5. Action Plan
6. Trust
7. Exit

Listen to the whole episode for all the details. 

Highlights:

0.00 Why YouTube is such a big platform

1.55 Why is YouTube still relevant in 2023?

4.50 What are the advertising targeting options available to you on YouTube now?

19.15 Tom's ADUCATE framework

32.45 What’s the ideal length for your video?

42:06 Type of campaigns you can run on YouTube and how to start

Connect with Tom

YouTube Ad Agency

A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com

Tom's personal website

Contact Simon:

Visit the Website

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If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

The Smart Connector with Jane Bayler. 

As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from. 

In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector." 

Jane is a passionate entrepreneur with a 20-year track record in the industry, and she is dedicated to helping other entrepreneurs achieve success and live their best lives.

Show highlights:

01:55 What is a smart connector?

03:16 How does video help you become a smart connector

04:15 How I learnt to show up on camera

10:05 Why editing is the magic sauce

12:36 Want to connect with a younger audience, need to create video content

15:02 Create once and repurpose if different forms

20:25 Using video for the sales process

25.04 Jane's tips for creating videos

34:31 The trick with using auto-cue

37:07 How video is becoming more and more important in the marketing process

Connect with Jane:

LinkedIn

The Smart Connector Podcast

Website 

Contact Simon:

Visit the Website

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How to be confident on camera with Elisabeth Valentine

Are you intimidated by the thought of appearing on video? You're not alone! 

The fear of being recorded, evaluated, and judged by others is common. We don't like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. But it's time to overcome this and harness the power of video.

In this episode, join me as I interview Elisabeth Valentine, a renowned voice-over artist, singer, speaker, and performance coach. Together, we share expert tips and tricks to help you conquer your fear of the camera and deliver top-notch performances in your videos.

As a thank you for listening, I have a special offer for you. 

Learn how to Get Confidence on Camera with my online course. 80 minutes of training, organised in 9 modules. 

Usually $47 - but 25% off with SIMONSAYS25 coupon. 

Limited offer until March 31st 2023.

Find out more on how to overcome your fear of being on camera.

Get Confidence on Camera course

Show Highlights:

04:14 What is it about being on camera which makes us feel uncomfortable?

08:37 Flirting with yourself in the mirror

11:52 Why you need to record and watch yourself back

15:49 Getting clear on why you are doing these videos

25:26 How to prepare yourself before you hit record

27:19 Practise makes perfect

30:30 To script or not to script?

38:21 Why it's important to learn to be in front of the camera

42:44 How to warm up your voice

49:09 Tips for speaking in slow motion and pronunciation

51:49 And remember to smile

Connect with Elisabeth

Website

LinkedIn

Instagram

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

How embracing video has transformed my business

Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%. 

In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients.

"I have seen a massive transformation in the conversions, the leads, and the way customers interact with me. When you meet customers for the first time, it's like they already know me. It's amazing. And I can't imagine my company now without video." - Jim Prior, founder QuietCo.

Book a discovery call with me if you want to know how you can get the results Jim has obtained. 

Show Highlights:

01:38 what brought you to start using video for your business?

02:37 How did you overcome your fear of being in front of the camera?

07:26 How video has increased turnover by 40%

09:45 The types of videos that are working

14:56 What have you learnt from using video? 

Connect with Jim

Jim's website - QuietCo - Watch the videos we have created for Jim 

Jim's YouTube Channel

Joining me this week is Lee Kennedy Washington. Lee runs an agency called Viral Seeding, and in this episode, we look at why you should be paying to get your video in front of your audience.

In today's digital landscape, video is one of the most powerful tools for connecting with your audience and driving engagement. But to truly make an impact, your video needs to be seen by as many people as possible. That's where amplification comes in.

Amplifying your video content means increasing its reach and ensuring that it reaches the right people at the right time. This can be done through various methods, including social media, influencer marketing, and paid advertising.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business. 

Highlights from this episode:

• (02:10) What does Amplification mean?
• (05:43) How to Amplify Your Content
• (10:24 Is it possible to make a video go viral?
• (17:58) How to use video to get more views on your business
• (22:36) How to measure the success of your video campaign
• (28:52) Best platforms to start

CONNECT WITH LEE

 https://www.viralseeding.com/

 https://www.linkedin.com/in/leekennedywashington/

Contact Simon:

Visit the Website

Buy the Book

Work with Me

Resources:

How to Get Video Right Free Chapter

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Revolutionising Content Creation: How ChatGPT is Transforming the Way Businesses Generate Content

Unless you have been hiding under a rock, you would of heard of the AI Platform 'CHATGPT'.

In this solo episode, I walk through how ChatGPT generates content. I will be taking you through the process of using ChatGPT to create high-quality written content for a video script and social media posts.

If you want to see me demonstrate using the platform, follow along on YouTube.

ChatGPT is a powerful tool that can help businesses automate repetitive tasks, improve customer engagement, and gain valuable insights from natural language data. If you're a business looking to stay ahead of the curve, ChatGPT is definitely worth considering.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

CHAT GPT - https://openai.com/blog/chatgpt/

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Why you need a video brief with Christophe Stourton

When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project.

Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs.

Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right before you make any video content.

Highlights from this episode:

• (05:54) Let’s make a video, how much are we talking?
• (08:41) How should business be using video?
• (18:58) One video, multiple pieces of media
• (25:18) Remember the 12% rule
• (28:42) Let’s talk budget

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Connect with Christophe

Website

LinkedIn

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

Corporate Filmmaking with Ryan Say

Joining me this week is Ryan Say, he is a Filmmaker specialising in Corporate Film and Video
based in West London.

Ryan helps businesses, entrepreneurs and artists create quality video content.
Promote products, educate audiences and bring your experience to life with carefully crafted videos that align ethos, values and vision.

Ryan, and I go a long way back. I've been working with Ryan for several years now. He's my videographer and editor when I produce business films, and in this episode, we give our insights and how to get the best out of any video content you create for your business.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(01:33) Video is more than videography

(04:20) Trends we see with corporate video

(06:35) You don’t want a video; you want a result

(12:00) Is video expensive?

(20:03) It Is not about quality but about the story

(26:27) People are not looking for you, but what you know

(33:41) How to save time creating video

(38:35) Focus on your audience and their customer journey

(42:30) Tips for video editing and making better videos

Connect with Ryan

Instagram

Website

LinkedIn

Royalty free music site – Epidemic Sound

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Video marketing trends for 2023

In this episode, I look into my crystal ball to predict and give tips on the video marketing trends you need to look out for in 2023.

Trend No.1 - AI for content creation

Trend No.2 - The Vertical video short form battle

Trend No.3 - The demise of Facebook & Twitter

Trend No.4 – Video advertising

Trend No.5 – The rise of the corporate documentary

Links to apps and platforms I mention:

Auto transcriptions and captions

Otter.ai

Rev.com

AI writing apps:

ChatGPT

Jasper.ai

Twitter alternative:

Mastodon

Book a discovery call with me to learn more about a corporate documentary for your business.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(00:59) How AI can enhance your content

(03:32) Need to embrace short form video

(05:45) The demise of Facebook & Twitter

(07:40) You need to pay to play

(09:20) Why you need a corporate documentary for your business

(12:25) The 5 trends and what you need to do

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.