Podcast Summary
Consistently engaging with your community builds loyalty: Focus on depth and access to build a loyal community, pacing yourself is important, and genuine connections trump monetization.
Building a strong and engaged community on platforms like Clubhouse requires consistent effort and dedication. Gary Vaynerchuk shares his experience of replying to every comment on Twitter for years, which led to a loyal and loving community. Christine is trying to build a similar community but feels exhausted due to the constant need for new content. Gary suggests pacing oneself and giving oneself permission to relax occasionally. He also emphasizes that the key to building a sticky community is winning on depth and access, focusing on genuine connections rather than monetization or viral content. It's important to remember that monetization may change the relationship with the community, and personal brand growth may not be tied to monetization. Instead, focus on building a strong coalition of creators and allies to maximize audience reach and engagement.
Focus on brand building and providing value first in monetization: Provide valuable content for free to attract more audience and limit the upside for monetized rooms. Top platforms for brand building are Clubhouse, LinkedIn, and TikTok due to their high organic reach and extraordinary supply and demand of attention.
While monetization is important in building a community, the focus should be on brand building and providing value first. The speaker emphasized that he has never directly monetized his community and instead focused on creating a strong brand and connecting with others. He advises against a short-term monetization approach in Clubhouse and suggests that providing valuable content for free can attract more audience and limit the upside for monetized rooms. The speaker recommends Clubhouse, LinkedIn, and TikTok as the top platforms for brand building due to their high organic reach and extraordinary supply and demand of attention. He also encourages focusing on platforms where there is more attention than the supply of content.
Self-awareness and strategy are key to social media success: Invest time into TikTok, Clubhouse, and LinkedIn based on self-awareness and strategy, build self-esteem for young children, and teach them to handle negative feedback.
Self-awareness and strategy are crucial for success on social media platforms. According to Gary, TikTok, Clubhouse, and LinkedIn are worth investing time into, but only if you're good at creating content for those specific platforms. Self-awareness helps determine where you'll excel, while strategy identifies where the opportunities lie. For parents supporting young children's social media aspirations, Gary emphasizes the importance of building self-esteem and teaching them to handle negative feedback. Starting with a closed network and teaching them the behind-the-scenes aspects of content creation can help them build confidence and calibrate their expectations.
Discovering the Right Approach to Scaling a Business: Consider hiring and delegating tasks to scale a business, even if it means making less money per client. Find what works best for your individual strengths and goals.
Finding the right approach to scaling a business can depend on personal preferences and resources. The speaker shared how he discovered Gary Vaynerchuk's content and used it to build a successful social media agency. He currently offers high-priced services, but acknowledges that this may not be the best option for everyone. Instead, he suggests considering hiring and delegating tasks to scale the business, even if it means making less money per client. Ultimately, it's essential to make a subjective decision based on individual strengths and goals. The speaker emphasized the importance of finding what works best for each business owner and encouraged continuing to learn and adapt.
Balancing personal stories and privacy in building a personal brand: Be authentic and true to oneself while balancing what to share for a personal brand that resonates with the audience.
Building a personal brand online is about finding a balance between sharing personal stories and maintaining privacy. Charity, who owns a women's boutique, asked for advice on how to share enough to build a connection with her audience without revealing too much. The speaker emphasized that individuals are in control of what they share and that there's no one-size-fits-all approach. Some people might be comfortable sharing their personal lives extensively, while others might prefer to keep certain aspects private. The most important thing is to be authentic and true to oneself. The speaker also mentioned that not every successful business owner is an active presence online, and it's essential to figure out what works best for each individual. Ultimately, the goal is to create a personal brand that resonates with your audience while staying true to who you are.
Engage in relevant communities to build an audience: Focus on being a great listener and contributor in relevant rooms or communities like Clubhouse to organically build an audience without waiting to become a host.
Finding your unique value and building an audience doesn't have to happen only on one platform, such as YouTube. Instead, focus on being a great listener and contributor in relevant rooms or communities, like Clubhouse, where you can naturally build an audience. You don't need to wait to become a host; start by engaging with others and providing value. Building relationships and contributing to conversations is a more organic and effective way to grow your audience compared to trying to force it on your own. Additionally, remember that everyone is unique and set apart by being themselves. So, embrace your individuality and use it to stand out in the communities you join. In the words of Gary Vaynerchuk, "jobs are for adults, hustle is for the hungry." Keep hustling and providing value, and success will follow.
Effective Money Management for Unconventional Lifestyles: During slow periods, focus on brand building and during busy periods, avoid overspending to prepare for potential downtimes. With the upcoming NIL law change, unique opportunities for partnerships may arise for businesses, particularly through influencer marketing.
Effective money management is crucial for individuals living unconventional lifestyles. During slow periods, focusing on brand building through networking and content creation is essential. However, it's important to avoid overspending during busy periods to prevent financial anxiety during potential downtimes. The upcoming Name, Image, and Likeness (NIL) law change could offer unique opportunities for businesses to partner with college athletes, particularly through influencer marketing. As of August 2021, college athletes are expected to be able to monetize their NIL, opening up new possibilities for partnerships. For a restaurant, this could involve offering incentives, such as free food or merchandise, in exchange for social media promotion. Overall, the key is to be prepared and proactive in identifying and capitalizing on these opportunities.
Authenticity and Adaptability in Building a Personal Brand: Stay true to yourself while adapting to different platforms and understanding unique audience and ecosystem. Share genuine content and don't be afraid to experiment and evolve.
Building a personal brand involves being authentic and adapting to different platforms and contexts. Gary Vaynerchuk suggested creating a loyalty program for a business using a black and gold card, while acknowledging the importance of understanding the unique slang, style, and vibe of each social media platform. For individuals with diverse interests or careers, it's essential to be true to oneself while recognizing the specific audience and ecosystem of each platform. Instead of trying to fit into a specific mold or seeking validation through likes or followers, focus on sharing genuine content that resonates with your audience. Additionally, don't be afraid to experiment and evolve as your personal brand grows.
Understanding unique challenges and letting go of perfection: Focus on intent and effort, not external judgments, to reduce stress and add value in personal and professional life
Self-judgment and the pressure to be perfect, especially for mothers balancing entrepreneurship and family life, can be overwhelming. However, understanding that everyone faces unique challenges and that perfection is an unrealistic standard can help alleviate stress and improve overall well-being. As Gary Vaynerchuk emphasized, "Everybody's got stuff," and it's essential to focus on intent and effort rather than external judgments. By embracing this mindset, individuals can not only be kinder to themselves but also add maximum value to their personal and professional lives.
Stay true to your values and shut out unnecessary engagements: Mothers and entrepreneurs should prioritize their own opinions and judgments, set boundaries, practice compassion, and focus on their personal growth instead of comparing themselves to others.
It's essential for mothers and entrepreneurs to value their own opinions and judgments over others when it comes to their parenting and entrepreneurial journeys. This means reevaluating the people in your circle and setting better boundaries. When faced with criticism or judgment from others, it's important to practice compassion and kindness instead of anger, as their behavior may be coming from a place of vulnerability. Remember, people often have no idea what's truly going on in your life or the lives of your children. By focusing on your own lane and staying true to your values, you can shut the door on unnecessary engagements and move forward with confidence. Additionally, it's crucial to recognize that parenting is a personal journey, and comparing yourself to others only leads to unnecessary stress and anxiety. So, stay in your lane, focus on your own growth, and let go of the need to compare or seek validation from others.
Building community on Clubhouse through voice communication: Gary Vaynerchuk emphasizes the value of Clubhouse for community-building and recommends creating and sharing content on YouTube, Clubhouse, and LinkedIn for maximum reach
Clubhouse is a valuable platform for building community and engaging with others, particularly for those who are good at communicating through voice. Gary Vaynerchuk, who is known for his prolific content production and busy schedule, expressed his strong passion for the platform and the opportunities it presents for community-building. He emphasized that Clubhouse is not a distribution platform, but rather a place to engage and connect with others. Gary also shared that he believes YouTube, Clubhouse, and LinkedIn currently offer the most organic reach, and he recommended creating and sharing content on all three platforms to diversify and build up profiles. Despite his own time constraints, Gary encouraged everyone to spend as much time as possible on Clubhouse to take advantage of its unique opportunities for engagement and community-building.
The value of engagement and feedback in learning and personal growth: Gary Vaynerchuk emphasized the importance of community and open dialogue for continuous learning and growth. Share your thoughts using #Clubhouse on Twitter.
The importance of engagement and feedback in learning and personal growth. Gary Vaynerchuk, the host of the session, expressed his gratitude to the panelists and audience for their participation and encouraged everyone to share their thoughts using the hashtag #Clubhouse on Twitter. He also highlighted a positive review from a listener, emphasizing Gary's impact as an entrepreneur and motivator. Overall, the session emphasized the value of community and open dialogue in continuing to learn and grow. Don't forget to leave a review and subscribe to the podcast for more valuable insights.
