Why Email Should Feature On Your Marketing Plan This Year

This will be the last episode of The How To Do Marketing Show that I record.

In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career. 

Thank you for being a listener of The How To Do Marketing Show!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement that Jason started in his neighbourhood to foster a spirit of connection and community. ‘The Front Yard Family’ has led to so many positive outcomes in Jason’s local community and the concept can so easily be picked up and applied to our business communities, that I thought it a great conversation to share.

If this episode has inspired you to combine the silos of your life into the one circle ‘the integrated life’ you can check out the special offer that Jason mentioned in this interview here:https://www.askjasonknight.com/onecircle

And if you’d like to find out more about Jason’s branding for entrepreneurs, visit; www.askjasonknight.com

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone.

I certainly didn’t.

And I’m embarrassed to admit that until I met Kathryn Collins, a graphic designer that specialises in creating accessible documents (and the 2nd person in Australia to recently qualified as an Accessible Document Specialist with the International Association of Accessibility Professionals (IAAP), I had never really spared a thought about the importance of making marketing material more accessible., I had never really spared a thought about the importance of making marketing material more accessible.

In this episode, Kathryn talks about what document accessibility is and how we can all start to make our communications more inclusive.

If you are interested in checking out the Website Content Accessibility Guidelines – you can see them here: https://www.w3.org/TR/WCAG21/

Also, if you want to make your Word docs more accessible, if you are using a Mac, you will see a big button that says ‘Check Accessibility’ in the tool bar in when you are in the ‘Review’ tab.

If you’d like to find out more about Kathryn’s business; KC and the Graphics Bandwagon, visit: kcandthegraphicsbandwagon.com.au/ (you can also sign up for her fab newsletter here too.)

If you’d like to connect with Kathryn on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kathryn-collins-4375a516/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.

However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term.

In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients.

Aynsley shares:

• How there is way more to a brand than a simple logo or brochure deign
• How you can harness the skills of a brand specialist to create unique and consistent images in Canva
• How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding

If you would like to reach out to Aynsley, you can find her here:

https://www.linkedin.com/in/aynsleycampbell/

https://www.facebook.com/aynsleycampbellcreative

or here: https://www.aynsleycampbellcreative.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through.

So how can you do this with the words that you use?

In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are truly connecting with their customer.

Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content.

If you’d like to find out more about The Audience Success Formula click here:

https://www.candocontent.com/audience-success-formula

If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/

And her very fabulous website is here: https://candocontent.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing.

The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up.

Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It seems that these days, just about everybody is a marketer. 

It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin

No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing. 

So, when it comes to marketing, how do you sort the wheat from the chaff?

Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification.

The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice.

Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence.

And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing.

If you’d like to find out more about Wink, visit: thinkwink.com.au

If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/

And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

As a small business owner, if you are just starting out with your marketing, and you are trying to incorporate this habit into your already hectic existence, the best way to ensure your marketing success is to make it easy.

In this episode I share five essential actions for you to take to ensure that your small business marketing is not only easy to implement, but that it is highly effective as well!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Have you ever wondered what you need to include in business award submission to make it the winning submission?

Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering.

However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science. 

One person who knows exactly how to write winning award submissions is Heather Marano from Green Door Co, a communications consultancy who specialise in exactly that.

In this episode Heather shares:

• What makes a business award worthy
• Her top tips for writing a winning submission 
• A deep dive into what the Telstra Business Award (probably Australia’s most revered business awards) process looks like
• How businesses can prepare for a business award submission and
• What mistakes to avoid when writing a business award submission

If winning a business or industry award is one of your goals for this year, then this is an episode you can’t miss.

If you’d like to get Heather and her team to help you with your business or industry award submissions, you can find her at https://greendoorco.com.au/ or on LinkedIn - https://www.linkedin.com/in/heathermarano/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing.

What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result?

Do I still need to show up when I’m on holiday? What if I run out of things to say?

In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you. 

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

See omnystudio.com/listener for privacy information.