small business solutions

In this episode, of Business Ninjas, Evan Huff, Founder and CEO of Vested Networks, joins Andrew to talk about how Vested Networks is changing the way the world thinks about phone service.

“The Vested Difference”

The Vested Network has a vested interest in your company’s success! It’s their mission that you and your team are able to easily communicate with your customers through their easy-to-use and high-quality business phone system.

Their team creates a custom-tailored solution, with a hassle-free onboarding and install process. This setup includes no upfront costs as the installation and equipment are all included.

Learn more: https://www.vestednetworks.com/ 


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Do you want to be interviewed for your business?  Schedule time with us, and we’ll create a podcast like this for your business:  https://www.WriteForMe.io/


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https://www.instagram.com/writeforme.io/

https://twitter.com/writeformeio

https://www.linkedin.com/company/writeforme/

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Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!

Check out WriteForMe, more than just a Content Agency!

See the Faces Behind The Voices on our YouTube Channel!

Luke Ward is the Zapier Wiz. He helps companies automate their entire operations, saving you time, money and generating more revenue for your business. He specialises in no-code automation tools like Zapier, that can integrate all the boring business functions of your business together.

In our podcast, we go deep on the growth of Luke’s business, how you can automate your biz, how to go from $5K to $20K per month, marketing, sales, onboarding and fulfilment automation flows.

If you enjoy this pod, please leave a 5 star rating on Spotify and a review on Apple podcasts.

⏺️ Voics: https://www.voics.co/

🗞️ Newsletter: https://bit.ly/3KftBCP

🎤 Podcast Accelerator: https://bit.ly/3f1ir81

📞 Schedule Free Call: https://bit.ly/3GsNyTU

⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y

 Leave an Apple Reviews: https://apple.co/3uCwViF

(00:00) Introduction to Money Twitter
(02:50) How Luke became a Zapier Wizard
(07:33) Building agency businesses
(08:57) Taking learnings from a 9-5 job
(11:00) Introduction to Zapier and no-code solutions
(15:00) Learning to automate your business 
(17:25) How much time does automation save?
(19:20) How to get your first client
(23:15) Building the systems to make the money tomorrow
(30:00) How to automate your sales process
(34:40) How to warm up leads
(39:07) How to automate your onboarding process
(42:34) How to use Zapier effectively
(47:00) How to create a digital brain of your business
(52:50) Building a system for fulfilment 
(58:15) How to get pricing and upsells right   
(01:04:00) What's your goal with your business?
(01:11:00) Why people trade time for money
(01:15:50) Creating community pages & courses

Socials:
- LinkedIn: https://bit.ly/3FCS3JA

- Twitter: https://bit.ly/3ExJ26Z

- YouTube: https://bit.ly/3HleVy2

This will be the last episode of The How To Do Marketing Show that I record.

In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career. 

Thank you for being a listener of The How To Do Marketing Show!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Join our resident Business Ninja Kelsey, together with the Co-Founder and President of Certify My Company, Heather Cox, as they talk about how connecting corporations with diverse businesses creates economic value and opportunity. Certify My Company is dedicated to the supplier diversity community as a whole as its works with companies and corporations to raise the bar. In addition to certification resources, Certify My Company assists larger companies in developing a supplier diversity program and increasing their diversity spending. Find out more about them by visiting their website at https://www.certifymycompany.org/.

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Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/

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https://www.facebook.com/writeforme.io

https://www.instagram.com/writeforme.io/

https://twitter.com/writeformeio

https://www.linkedin.com/company/writeforme/

https://www.pinterest.com/andysteuer/

Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!

Check out WriteForMe, more than just a Content Agency!

See the Faces Behind The Voices on our YouTube Channel!

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing.

The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up.

Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing.

What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result?

Do I still need to show up when I’m on holiday? What if I run out of things to say?

In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you. 

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

See omnystudio.com/listener for privacy information.

Six of the most frequently asked questions I get asked about marketing are:

• When it comes to marketing – where on earth do I start?
• Which marketing channel should I use?
• How can I ensure a consistent source of leads / customers? 
• When is the best time to post on social media?
• Do I really need a blog – do I really need to do reels?
• How do I know if my marketing is working?

And in this episode, I answer them all for you!

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Do you know that on average, for every dollar spent on email marketing, it generates a $38 return?

Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck.

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Have you included email marketing on your list of marketing tactics for this year? 

In my experience email marketing is one of the most under-utilised marketing channels and ironically it can be one of the most effective. 

Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year.

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy.

So in this episode I am most excited to share with you – our Bloody Great Marketing Plan.

Yep, this is the simple and top line marketing game plan for our business.

Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month.

This is how we do marketing!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you stuck for marketing ideas for 2022?
Well then, this episode has got you covered!

At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients.

In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics.

From this work, we extracted exactly what we did with each project to create high impact marketing on a small budget.

We came up with a list of 50 things.

There’s so many ideas and fantastic tips and tricks – probably too many for you to note down with a pen and paper. Instead, you can download our list of 'Fifty things you can do to create high impact marketing on a small budget' to help you with your 2022 marketing planning today. Simply click on this link: https://www.howtodomarketing.com.au/fiftythings

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Happy 2022! What’s on the cards for you and your small business this year?

Is marketing something that you have been thinking about for a while but for whatever reason not got around to it?

Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you sick of never knowing if your marketing is actually working or not? And it if is working, how is it plugging into your business to help you achieve your overall business goals?

When it comes to marketing, the last thing you want to do is waste your hard-earned time and money on marketing that does not work. You want to know if you are going to invest in your marketing, that it’s going to provide a return, right?

And the best way to get this certainty is to measure your marketing. I have been doing this for years on behalf of my small business clients and know exactly which measurements can tell you if your marketing is working or not.

So, in this episode I share my list of ten of the most common small business marketing measurements that you can track in order to tell if your marketing is working or not.

If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind. 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Too often small business owners experience sub-optimal marketing results because they face one or more of the following challenges:

1. They have an extreme lack of time
2. They experience marketing overwhelm
3. They have a fear of wasting money on marketing just in case it doesn’t drive results
4. They are bamboozled by so-called marketers with so called marketing solutions.

Well, over the years we have had the pleasure of working with hundreds of small businesses and we’ve worked out some pretty cool solutions to these problems.

In this episode, I deep dive into what these challenges can look like for small business owners and what we do as a marketing agency to help solve them.

To view the video for Men at Work mentioned in the case study – click here.

And if you want to hear more about that campaign in more detail, you can listen to this episode of The How to do Marketing Show where we run through this award winning campaign in more detail.

If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind. 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.