marketing industry

In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers.

Key highlights of what we cover:

• The Power of Creating Emotion with Virtual Reality
• How to Compete in the Landscape of Virtual Storefronts
• What the Future of Retail Looks Like with Obsess

About our Guest:

Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.

Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/

Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/

Visit the Obsess Website: https://obsessar.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.

Some highlights of what we cover:

• How Podium was built from within the CrossFit community
• Why supplement brands are so hard to trust
• How Podium places lots of bets and feeds the marketing winner
• The importance of treating consumers like VIPs when launching a new brand
• How having a long-term vision relies in being hyper-intentional in business

About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum.

Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/

Find out more about Podium: https://www.321podium.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Arman Sood, Co-Founder, of Sleepy Owl shared his entrepreneurial journey with our host Sarthak Varshney.  Dive deep into the captivating journey of Sleepy Owl, from concept to coffee empire. Armaan Sood, with his entrepreneurial spirit, shares the challenges and victories that molded Sleepy Owl's success story. Get ready for a dose of inspiration and determination to chase your own dreams. 

This episode is just the beginning! The "The Balls of Steel Show" promises more incredible guests and their inspiring stories in future episodes. Stay tuned for a behind-the-scenes look at individuals who embody the "Balls of Steel" spirit and widen your Dhandho Ni Soch.

Follow the podcast, turn on notifications, and share this episode with fellow dream-chasers. Follow us on social media for updates and exclusive content. Join us on this journey of inspiration, and unwavering determination as we explore Arman's entrepreneurial journey and  widen your Dhandho Ni Soch

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Joe Glover, co-founder of the Marketing Meetup, who shares his insights and expertise. 

This episode delves into various aspects of marketing, shedding light on important industry topics. The panel answers multiple marketing questions submitted by the community. They emphasize the confidence gap rather than a specific skill gap in marketing professionals and highlight the need for marketers to believe in their work. The discussion also showcases the effectiveness of TV advertising for CPG brands, challenging the notion that it is an outdated strategy.  Furthermore, the team  provide valuable insights on balancing short-term growth and long-term brand building in startups, highlighting  the symbiotic relationship between the two. The episode concludes with a reflection on marketing's ethical responsibility and the power of intention in marketing endeavours.

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

(01:08) Intro 

(02:07) What’s the biggest skill gap in marketing currently, will AI be able to bridge any of these? 

(10:11)  Is using TV ads for CPG Brands an outdated strategy in 2023?

(15:40) In the early stages of a startup, how do you balance the need for short-term growth and customer acquisition with long-term brand building and customer retention? What strategies do you employ to achieve both objectives simultaneously? 

(22:00) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Swish Goswami is an entrepreneur, author, speaker, and investor. He is the CEO of Surf, an intermediary that helps brands engage with and understand consumers while compensating them for their data. He is also the co-founder and host of Track Limits, a podcast that provides behind-the-scenes content on drivers, engineers, staff, and everything in between in formula racing.

Key Themes:

• Entrepreneurship and pivoting in business
• Importance of mental fitness in handling challenges and uncertainty
• Compensation for data privacy and transparency
• Adapting to remote work and managing teams in a virtual environment
• Coping with social isolation during the COVID-19 pandemic
• Passion for Formula Racing and creating a podcast around it

Get your copy of Personal Socrates: Better Questions, Better Life  

Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter 

Drop a review and let me know what resonates with you about the show!

Thanks as always for listening and have the best day yet!
*

Behind the Human is proudly recorded in a Canadian made Loop Phone Booth

*

Special props 👇

Producer & Editor - John Balderston

Music: Clouds - Joakim Karud

___

Get your copy of Personal Socrates: Better Questions, Better Life  

Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter 

Drop a review and let me know what resonates with you about the show!

Thanks as always for listening and have the best day yet!
*

Behind the Human is proudly recorded in a Canadian made Loop Phone Booth

*

Special props 👇

Producer & Editor - John Balderston

Music: Clouds - Joakim Karud

Have you thought of what goes into making a marketing company that moves with the trend and goes ahead to fight its challenges time and again? It becomes a trendsetter, that's what Manjul Wadhwa is. 

Manjul Wadhwa, Founder, of Anagram Media is a media maverick that shared his entrepreneurial journey where he talks about his wonderful experience of starting up Anagram Media, which has recently completed its 3 years of existence. Manjul talked about his entrepreneurial journey which was sparked by his father and how Manjul twisted it to his benefit in the marketing segment. Starting out as a political consultant, he soon realized and cracked the gap in the marketing arena. Want to know more about the marketing gaps that Manjul filled?  Listen to know more about Manjul's entrepreneurial journey and add it to your Dhandho Ni Soch. 

Amodhi Weeresinghe is the CEO of HCL Designs, a marketing agency that caters to fintech companies. But even more than that, Amodhi is a multi-passionate professional with a wealth of career experiences in the marketing, startup, and non-profit spaces. In today’s conversation, she shares her career journey and gives some insight on how other individuals can start to piece together a career that really lets their best skills shine. 

I want to hear from you! Send comments or questions to notrichyetpod@gmail.com or DM me on social media (links below). Most importantly, don’t forget to subscribe and rate the show! 

INSTAGRAM: http://instagram.com/notrichyetpod 

YOUTUBE: https://www.youtube.com/@notrichyetpodcast5835/featured 

TIKTOK: https://www.tiktok.com/@notrichyetpod 

Show Notes:

1. We’re back and we’re drinking Pilk… Pepsi and milk, naturally.
2. A first sip: Instagram’s 2023 trend report is here. We cover the must-know sections of the report, including: fashion, AI, politics, finance and more. Plus, was Instagram wrong to only survey Gen Z?
3. Next up: Spotify’s 2022 top podcasts have been announced. Are you surprised by any of the shows that grabbed top spots?
4. Finally, in TV news, Wednesday hit 400 million hours in the first week it was launched. The show has now hit #3 in Netflix’s rankings with only 8 episodes out. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 
Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement that Jason started in his neighbourhood to foster a spirit of connection and community. ‘The Front Yard Family’ has led to so many positive outcomes in Jason’s local community and the concept can so easily be picked up and applied to our business communities, that I thought it a great conversation to share.

If this episode has inspired you to combine the silos of your life into the one circle ‘the integrated life’ you can check out the special offer that Jason mentioned in this interview here:https://www.askjasonknight.com/onecircle

And if you’d like to find out more about Jason’s branding for entrepreneurs, visit; www.askjasonknight.com

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone.

I certainly didn’t.

And I’m embarrassed to admit that until I met Kathryn Collins, a graphic designer that specialises in creating accessible documents (and the 2nd person in Australia to recently qualified as an Accessible Document Specialist with the International Association of Accessibility Professionals (IAAP), I had never really spared a thought about the importance of making marketing material more accessible., I had never really spared a thought about the importance of making marketing material more accessible.

In this episode, Kathryn talks about what document accessibility is and how we can all start to make our communications more inclusive.

If you are interested in checking out the Website Content Accessibility Guidelines – you can see them here: https://www.w3.org/TR/WCAG21/

Also, if you want to make your Word docs more accessible, if you are using a Mac, you will see a big button that says ‘Check Accessibility’ in the tool bar in when you are in the ‘Review’ tab.

If you’d like to find out more about Kathryn’s business; KC and the Graphics Bandwagon, visit: kcandthegraphicsbandwagon.com.au/ (you can also sign up for her fab newsletter here too.)

If you’d like to connect with Kathryn on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kathryn-collins-4375a516/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.

However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term.

In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients.

Aynsley shares:

• How there is way more to a brand than a simple logo or brochure deign
• How you can harness the skills of a brand specialist to create unique and consistent images in Canva
• How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding

If you would like to reach out to Aynsley, you can find her here:

https://www.linkedin.com/in/aynsleycampbell/

https://www.facebook.com/aynsleycampbellcreative

or here: https://www.aynsleycampbellcreative.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It seems that these days, just about everybody is a marketer. 

It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin

No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing. 

So, when it comes to marketing, how do you sort the wheat from the chaff?

Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification.

The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice.

Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence.

And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing.

If you’d like to find out more about Wink, visit: thinkwink.com.au

If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/

And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Jay Sitlani, Founder, Crash Boom Bang Digital, is roaring the media industry with his panache content creation, and marketing. Crash Boom Bang gives a distinct outlook to the modern-day brands keeping them up with the latest trends. Their only motive is to come up with quality ideation for the influencers and brands to create unthinkable campaigns for them. With his in-house team, Jay is making Crash Boom Bang an all-rounder marketing agency.Listen to know more about his passion and zest for business and widen your Dhandho Ni Soch.

Anil Karat, CTO, Voiro, is a virtuous entrepreneur who is monetizing the content with the OTT platform. Having visualized the potential of online entertainment, Anil made an attempt in the year 2012 to disrupt the foresight media and publishing sector. The aftermath of that step is worth knowing and sharing. The key to their outbound success is the deep understanding of media industry nuances. Listen to know more about Anil's business plan and widen your Dhandho Ni Soch. 

Simran Bhatia, Founder, Marketpreneur shared her entrepreneur journey, which started with a plan to share her marketing expertise in the form of a fully functioning marketing firm. Marketpreneur is a one-stop platform for marketing strategies and services supporting women entrepreneurs. Simran's secret to success is the faithful and robust relationship she maintains with her customers. Understanding her clients' pain points, she helps them grow in the best way possible. Marketpreneur is not a profit-minded organisation but a company with values that are focused on growth. Listen to know more about Simran's business mantra and widen your Dhandho Ni Soch.

Avinasha Sharma, Founder, Creative Creations, shares her entrepreneurial journey, which started with her passion for writing and financially empowering her children. Woman of steel Avinasha talks about how she wants to play a dual role of a mother and a father for her children and how her startup has given her the power to do so. Avinasha has written over 26 books as a ghostwriter accompanied by several blogs, articles etc. With a team of budding writers and creatives, she is setting a new example for the content industry. An enthusiastic writer and a visionary, Avinasha wants Creative Creations to become a full-fledged publishing and digital marketing hub. Listen to know more about her business mindset and widen your Dhandho Ni Soch.

The Great Resignation is happening all around us. Millions of people are voluntarily leaving their 9-5 jobs every month in search of greener pastures. 

In fact, the latest figures show 4.5 million people voluntarily left their jobs in November 2021 alone. Health and tech have had especially high turnover rates, with a 3.6% and 4.5% increase in year-over-year resignations respectively.

So…what’s going on? Are people really dropping out of the economy completely, or are they just changing jobs? 

The statistics alone don’t tell the full story. The truth is, the economy is shifting. Employees are free to find followings online—and with those followings, they can leverage new opportunities.

Jay Clouse has seen it first-hand. Clouse worked at Smart Passive Income where he lead its Community team. He saw people quitting their jobs and becoming creators…and decided to try it out himself. 

After building a personal brand and following online, his side gig with Creative Elements eventually became too lucrative to ignore—he could either work two jobs (with the requisite time spent away from his family) or join the Great Resignation.

He says he was able to join the creator economy thanks to one important factor: his followers trusted him, which meant they were willing to support him.