You Have To Adapt Your Business To Survive: Chris Fryer - Magpye: PEP Talk S3 E4

Chris Fryer and his wife Sarah founded the plant-powered pie company in 2018 on the banks of the River Tyne from their converted horsebox. The couple were getting tired of their careers; Chris was a full-time teacher, while Sarah was a medical secretary. After a year of experimenting with different flavours and recipes in their kitchen, the Fryers launched Magpye - a vegan pie company specialising in comfort food.

When the pandemic hit and Magpye grew, Chris purchased a domain name from GoDaddy and began to build an online store for Magpye, with the view of eventually creating an online arm to the company. But with global events taking a turn for the worst, this move had to come a little quicker than planned. Today Chris and Sarah can rely on Magpye as their sole income, as they have grown the business into a national success.

In this episode of PEP Talk we hear all about Chris’ story of transitioning from a teacher to a full time vegan pie brand owner, and he shares with us what he has learned in the process of growing a small business and taking it online to achieve national success.

“The biggest thing that you put in I think is your time and hard work. Initially, for around the first year you don’t see much back, we didn’t sell a single pie for 10 months. You’ve got to have that vision to see that at some point it will turn into something.”

Topics:

• How he started Magpye
• Not making a sale for 10 months
• Initial funding
• Crowdfunding
• Building a community
• Pivoting in difficult times
• How they targeted vegans (market strategy)
• Building a team

Chris Fryer: 

https://magpye.co.uk/

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