Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!
Learn more about Guy and Umault at umault.com
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.
Learn more about Umault at umault.com
We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.
Like nurturing houseplants, it's a skill developed over time.
This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process.
Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinking.
Tune in as we reveal how to limit creative options without limiting imagination, turning potential 'no's into enthusiastic 'yes's.
Discover how to transform perceived risks into opportunities for standout marketing.
Learn more about Guy and Umault at umault.com
Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling.
Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm.
This insightful episode offers a unique peek into Umault's year-end reflections and forward-thinking marketing tactics. Tune in for an inspiring journey into creative marketing alchemy!
Learn more at Umault.com
Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!
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Learn more about Guy and Umault at umault.com
Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs.
Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns.
Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work.
This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure.
Learn more about Guy and Umault at umault.com
Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!
Learn more about Guy and Umault at umault.com
This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.
Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.
From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut.
Learn more about Guy and Umault at umault.com
If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article.
No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it doesn't change the underlying reality: most of the time, we'd rather not watch it.
However, does this mean the art of creating ads is futile? Not at all. There's a workaround. By understanding that 99.9% of viewers don't want to see advertisements, brands can craft more effective strategies.
Learn more about Guy and Umault at umault.com
What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible.
Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And listen to the end of the episode for a special announcement.
For more, listen to the episode or read the transcript below.
Learn more about Guy, Hope and Umault at umault.com
A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful.
6 things that B2B marketers should start worrying about
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