AllAboutThatBrand

With more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements.

In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.

In this episode, Laura joins Grace as they speak about the importance of marketing your personal brand and finding out your zone of genius.

Learn more about Laura here: https://www.linkedin.com/in/laura-casselman/ | https://www.jvzoo.com/

Best-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/in/davidavrin/

Best-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/

Yesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Traffic Secrets: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

A powerful force in front of a multi-generational audience, Karen McCullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she has an informed voice for her colleagues, clients, and audiences. First learning ‘what is branding’ from Ralph Loren & The Limited brands, she found her tribe of Millennials first by embracing GaryV’s podcast and getting social coaching from another. Learn more about Karen here: https://www.linkedin.com/in/karenmccullough/

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.

Grace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s adventures.

Uplevel your LinkedIn brand with AllAboutThatBrand's 7-day Challenge: http://bit.ly/BlueCover

Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.

Grace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF bootcamps and branding swag. A special offer from Christine: http://bit.ly/yourownpodcastshow (promo code: PODKIT19)

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Event production is not for the faint of heart. Wondering how these amazing multi-thousand people events happen seamless without a hitch? It’s probably because Toni Caruso and her team are behind the scenes. A true advocate for speakers and event hosts, Toni provides training to others to ensure they can ‘serve their tribe’. Follow https://carusosignatureevents.com/ to get on Toni’s VIP membership list and various events to support speakers on their journey.

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

All About That Brand is honored to be connected with former Miss Singapore, Genecia Alluora of Soul Rich Woman, and learn about her F-words: Being Fabulous, Having Freedom & Financial Independence. With an honoring to her Mother as a key mentor in life and business, Genecia is leading Asian women to scalable online businesses with a game-changing effect. “Just keep working hard and keep at it” is Genecia’s advice for those women she works with who are faced with typical entrepreneurial challenges. Curiously, her brand transition from beauty queen to smart entrepreneur was a strategic and long-term efforts requiring her to deliver ongoing success.

Branding Expert Marc Ensign – The Big Cheese @ Loud Mouse - joins Grace Lanni to rap about their love of music performance and the journey to launching a Branding Firm. Marc created his Personal Brand on Broadway with PR in a music rag and then expanded into Fortune companies with his creative position to get brand attention. Now Marc focuses on speakers, authors and coaches helping them achieve their big, hairy impossible goal.

This week All About That Brand (AATB) Podcast is excited to welcome Kami Guildner, a Connector, Storyteller, and Business Coach who built her career helping women leaders in business find, use, and refine their voices as they seek to create a greater impact in the world. As a former leader inside corporate verticals, Kami discusses her powerful journey away from linear thinking and identity to rediscovering her own creative passions and talents. Don’t miss your chance to hear how Kami’s experiences propelled her toward a more fulfilling career helping women in business be seen and heard in unprecedented ways with the national network and tools she built to provide opportunities where women receive sustained support and empowerment. Learn more about Kami’s work at KamiGuildner.com/ignite.

Multihyphenate (Noun) - A person with a hyphenated profession.

In today’s dynamic world where modes of communication, mediums of connectivity, and the possibilities of matching creativity and execution grow more numerous by the day, we are seeing a rise of renaissance men and women working at the intersections of media, art, and business like never before.

This week on All About That Brand (AATB) Podcast, Grace interviews Jan Bozarth, an author, song-writer, poet, artist, and dreamer that has worked with innovative companies and technologies in film, music, games and toys for over 30 years. Hear Jan describe her efforts as a multifaceted Creative to both build her brands and merge them as she continues to create and work across different fields and business arenas. This week’s episode is a cannot miss for any entrepreneur or business leader that works across industries or passions and is seeking to achieve collective impact and brand identity in the things they do.

** ONLY For AATB subscribers - For a limited time, Jan is offering listeners the opportunity to download her new book “Coded for Greatness,” at her website: HelloAventurine.com. Simply visit the site, sign one, and received a free link to learn more and download the book!

“It’s okay to be powerful.”
On this week’s episode of All About That Brand Podcast, Grace interviews world renown speaking, branding, and media specialist, Tanya Targett Camacho. Tanya is a Global Citizen with roots in England, the Middle East, and Australia. She is a strategist with Visible Impact Now, a Video communication consultancy, and has earned the title of “Media Darling” over her 17 year career driving millions of dollars of earned media and sales growth for her clients and partners around the world.  From empowering women in every part of their business journey, to helping established companies to retool their approach toward disrupting the norm, Tanya offers practical advice for impractical and invisible business challenges. Listen to Tanya’s experiences helping others their through mediums and fashions formerly unseen, and learn more about how to use the uniqueness of your journey to produce quality content that tells stories only you can tell. Don’t forget to subscribe to AATB podcast, and connect with Tanya at www.visibleimpactnow.com/training to learn more.Â

“Create a living character to meet, not just a company that does things.”

How can strategic relationships grow and refine your brand? What is influencer marketing really, and how can it help your business build dynamic campaigns? Listen to Jennifer Asbury-Hughes, a self-described business match-maker and Founder of Finger Pulse Media, a marketing and brand development firm built for the 21st Century. Hear some of the powerful lessons drawn from Jennifer’s years of experience on everything from taking a scientific approach to measuring and growing digital success strategies, to building a brand that presents “a character to meet, and not just a company that does things.” Jennifer offers her insight working on the ever-changing front lines of creative media and provides a roadmap for business leaders to build connections that can propel them to a new universe of possibility.

Also, don’t miss your chance to access an exclusive opportunity for All About That Brand Subscribers to join Finger Pulse Media’s online community focused on helping you develop partnerships and connections that will broaden your reach, deepen your expertise, and grow engagement for your brand and business! Visit FPM.click/AllAboutThatBrand to learn more.

“Everyone’s important. The secretary one day can own the studio the next.”

This week on All About That Brand Podcast, Grace welcomes author, inventor, and serial entrepreneur, Julie Austin of Creative Innovation Group. Julie is a self-described futurist and business consultant, speaking with business leaders and fortune 500 companies around the country about industry innovation. As an inventor, her own patented product, Swiggies (wrist water bottles) was a NASDAQ product of the year semi finalist and is currently sold by distributors in 24 countries. Hear about Julie’s experiences building successful and not so successful businesses in the face of intellectual property theft, changes in consumer demand, and even global economic downturns. Julie offers insight on how her years of experience in show business and manufacturing have helped her create and sustain multiple income streams; and how those lessons can help others achieve their own success. Julie offers a refreshing take on how entrepreneurs grow and scale their businesses, showing that sometimes instead of singular specialization, it takes flexibility and humility to create innovations from ideas that spark passion.

To connect with Julie, you can visit: CreateForCash.com, SpeakerSponsor.com, and Swiggies.com.