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    Become a Media Maven

    If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. 

    You don't need to hire a public relations agency to see the benefits of these marketing tactics. 

    By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

    Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

    Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.

    en259 Episodes

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    Episodes (259)

    [GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title

    [GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title

    What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.

    Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.

    Some resources mentioned in this episode:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    [GREATEST HITS] How Pat Flynn Makes Money Podcasting

    [GREATEST HITS] How Pat Flynn Makes Money Podcasting

    I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. 

    Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.

    Listen to learn more about how to build an audience to grow your brand to help more people and make more money.

    If you want to learn how to make money podcasting, check out his podcast courses:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Myths About the PR Industry That Keep You a Best-Kept Secret

    5 Myths About the PR Industry That Keep You a Best-Kept Secret

    The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. 

    They also hold you back from pitching to the media because you don’t think you’re ready or big enough. 


    I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have on your reputation, visibility, and overall success.


    If you want to get started for free and you haven’t taken my hour-long masterclass, join at EarnMediaNow.com.


    For a little more, get into my bootcamp at PitchPublicityProfit.com.


    And of course, my Media Mentoring Program has it all. It’s a 10-week program that teaches you everything you need to know with accountability as you execute at MediaMentoringProgram.com.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    The Biggest Opportunity for All Small Business Owners is the PESO Model

    The Biggest Opportunity for All Small Business Owners is the PESO Model

    Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. 


    It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.


    P: Paid

    E: Earned

    S: Shared

    O: Owned


    Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. 


    Resources mentioned in this episode:


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Things on My NOT To-Do List

    5 Things on My NOT To-Do List

    I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.

    While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. 


    By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. 


    This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. 


    By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. 


    Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.


    Listen to what's on mine!


    Resources mentioned in this episode:


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    My 7-Step System That Gets Me Booked on Top Podcasts

    My 7-Step System That Gets Me Booked on Top Podcasts

    By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. 


    Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. 


    Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. 


    Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. 


    Why you should be a guest on a podcast:

    1. To be introduced to new people
    2. Get leads
    3. To turn leads into sales


    Biggest mistakes people make:

    1. The pitches are too long
    2. Talking points are too generic
    3. Pitches are too promotional


    What to do instead? That's what this podcast is all about!


    Resources mentioned in this episode:

    My online “one-sheeter”

    Pitch Publicity Profit Bootcamp

    The Media Mentoring Program

    The exact pitch I sent to Pat Flynn

    35 Things to Do After You Earn Media Coverage

    Try Agorapulse for free for 30 days



    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Hire a Coach or Buy an Online Course?

    Hire a Coach or Buy an Online Course?

    Should you hire a coach or buy an online course? There is a big difference between the two. 

    Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.

    I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.

    I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won’t be the next year.

    Some resources mentioned in this episode:


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Things You Need to Have in Place Before You Act Like Your Own Publicist

    5 Things You Need to Have in Place Before You Act Like Your Own Publicist

    You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.

    Let’s make sure that’s you instead of them.

    Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knocking.

    These first two I will breeze by because I mentioned them last week.

    1. Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch  the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) For more on this from a media perspective, check out the first hour of Pitch Publicity Profit by clicking here.
    2. Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.

     Now, you need to help the journalist do their job by:

    1. Being available ASAP. Willing to work fast.
    2. Having high-resolution images, low-resolution images. Use my link to try out Canva Pro for free to get these things in the right size and format in seconds.
    3. Camera and microphone - airpods and a cellphone work fine!
    4. Sharing power. I don’t mean the size of your audience. I mean the common courtesy to just share what is printed, published, or aired.
    5. The confidence to just do it. Go back and listen to or watch the episode from April 4th for help with this. If idiots can earn coverage, you can too. 

    Some resources mentioned in this episode include:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    2 Ways to Know if You're Ready for PR

    2 Ways to Know if You're Ready for PR

    I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.

    People feel like they’re not ready because of their perception of what they see on the outside.

    That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.

    People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.

    They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.

    If you answer yes to any of these questions, then you’re ready to earn coverage.

    1. Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.
    2. Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.

    That’s it. That’s all you need to earn exposure.

    That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.

    Getting attention is step one. You can’t have the other two without it.

    Some resources mentioned in this episode:



    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Reasons to Just Say NO! to the Forbes Coaches Council

    5 Reasons to Just Say NO! to the Forbes Coaches Council

    The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job.

    I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.

    Not only is this advertising, but it’s tricky advertising.

    While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine.

    Some resources mentioned in this episode:

    16Places.com to become a contributor

    MediaMavenAndMore.com/newsletter to join my newsletter


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Reasons Why Press Release Distribution is a Scam

    5 Reasons Why Press Release Distribution is a Scam

    Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.

    They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT. 

    This is why.

    1. The press release is copied and pasted. That’s it.

    2. The only way to see it is to have a long, convoluted URL.

    3. You don’t get any SEO love from the backlink.

    4. No one looks at the wires.

    5. You have to pay hundreds of dollars for it.

    So what do you do instead?

    You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How I Sold My Business, Podcast Clout

    How I Sold My Business, Podcast Clout

    In this episode, I’m going to share how I sold my business, Podcast Clout, and everything leading up to the sale.


    I’ll start with 

    • how I got the idea in 2019, 
    • how I found people to build my vision, 
    • how I grew the company, 
    • and why I decided to sell it.


    If you’ve built anything and wanted to try something new, go back to what you were doing before, or have just lost passion and interest in what you built, this episode will be very helpful and give you ideas on what to do to cash in before it’s too late.


    You can check out Podcast Clout at PodcastClout.com and learn more about the man who helped me make it all happen, Walker Deibel by clicking here. For a copy of his book, Buy Then Build, click here.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Inside my 10 Business Coaching and Mastermind Decisions

    Inside my 10 Business Coaching and Mastermind Decisions

    I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.


    I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!


    I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment. 


    But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation


    Back to business coaching and masterminding…


    Resources mentioned in this episode:


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    [GREATEST HITS] What Makes a Pitch Stand Out to a Journalist

    [GREATEST HITS] What Makes a Pitch Stand Out to a Journalist

    Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?

    Look no further because I get answers to those questions and more in this podcast episode.

    Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. 

    Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.


    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that follow button.


    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    4 Ways to Beat Imposter Syndrome in Just 15 Minutes

    4 Ways to Beat Imposter Syndrome in Just 15 Minutes

    Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.

    One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.

    What does imposter syndrome look like?

    You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed.

    You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are.

    Ask yourself this:

    "If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.

    1. Maybe you have the curse of knowledge blindness.

    2. Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time.

    3. Maybe you need to take a beat to ponder your accomplishments.

    4. Maybe you need to manifest being a big deal in real life… kinda.

    1. Get your wants and goals in order
    2. Think about them via a vision board, positive affirmations, etc.
    3. Surround yourself with others doing it, listen to podcasts, join masterminds, etc.
    4. Execute. 


    Your thoughts will influence your words, which determines your actions.


    Thoughts > Words > Actions


    Some call it manifesting. I call it getting off your ass and making sh*t happen.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Ways to Stop Sabotaging Your Own Public Relations

    5 Ways to Stop Sabotaging Your Own Public Relations

    You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful. 

    I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy.

    1. You don’t get back to us when we need you to.

    The media works on deadlines, so we need to hear from you ASAP. Many times, they take what’s first and won’t wait for what’s best. Also, don’t no-show an interview… because you won’t have another one.

    2. You don’t keep us in the loop.

    You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!

    3. You have unrealistic expectations.

    There needs to be more education in this industry because it’s wild how many people think a.) it’s easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want. 

    4. You don’t speak in soundbites or good quotes.

    A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you’re high up on the totem pole at a company, doesn’t mean you’re good at this. Comfort is key.

    5. You don’t understand the news.

    It’s not the media’s job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    [GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer

    [GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer

    Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. 

    To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.

    Christina is a social media influencer, online educator, and digital marketing expert. 

    After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. 

    She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.

    Find Christina on Instagram at @christinagalbato. 

    For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    The Real Reason PR Success Takes Time: 5 Key Factors You Need to Know

    The Real Reason PR Success Takes Time: 5 Key Factors You Need to Know

    Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.

    This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.

    Trust me, this isn’t to trap you and take your money. It’s just how the industry works.

    I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.

    1. Your PR firm plants seeds that need time to grow.

    2. It takes time to learn your company and plan an effective strategy.

    3. Quick hits don’t have staying power.

    4. The biggest media outlets often require the most time and effort.

    5. The investment isn’t a guaranteed ROI.

    If you hire anyone to handle PR for you, please  ask these questions:

    • How many will work on your team? 
    • What PR are you getting? Traditional media, podcasts, influencers, etc. 
    • How do you pitch? Press release distribution, etc. 
    • How will we check in and know what’s going on? 

    Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit. 

    Some resources I mentioned in this episode include:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    8 Ways I Repurpose My Podcast Episodes

    8 Ways I Repurpose My Podcast Episodes

    One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!

    Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.

    1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.

    2. I pull a few one-minute snippets from the YouTube video to post short videos.

    3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.

    4. My assistant creates a pin that leads to those show notes on my Pinterest

    5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.

    6. Add images to the multiple text posts. Then, you can post it on Instagram too.

    7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.

    8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.

    Click here to try Canva Pro for free.

    So now we have created a:

    1. YouTube video

    2. Podcast

    3. Blog Post

    4. Pin that leads to the blog post

    5. Multiple text posts

    6. Multiple image posts

    7. Multiple video posts

    8. Carousel posts

    from just one core content creation session.

    I batch the content create sessions, then spend part of a day recreating all the content.

    I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. 

    If there is a way I can further repurpose and I didn’t mention it here, let me know!


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

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    Behind the Scenes of my California Business Trip

    Behind the Scenes of my California Business Trip

    I recently visited Southern California to visit three hotel clients of mine.


    Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida. 


    That work included:


    1. SEO keyword research for each place I was visiting using RankIQ. 


    Try it out here: 


    2. Write the blog post with hotel client inclusion, but not promotion


    You can check out the three blog posts here:


    What to Pack for a Trip to Palm Springs:


    5 Best Things to Do in Laguna Beach, California:


    12 Best Things to Do in La Jolla, California:



    3. Kept in mind everything in the blog post during my trip/making a list


    4. What I didn’t experience, I embedded images from Instagram 


    5. Took pictures and video with reels in mind


    6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media


    7. Updated my team with feedback on conversations with the client and my takeaways as a guest  


    Some other resources mentioned include:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


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    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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