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    Become a Media Maven

    If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. 

    You don't need to hire a public relations agency to see the benefits of these marketing tactics. 

    By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

    Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

    Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.

    en259 Episodes

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    Episodes (259)

    Creating Content, Finding Contact Information, and Standing out in Emails

    Creating Content, Finding Contact Information, and Standing out in Emails

    At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. 


    I saw a recurring theme with three people and answer their questions here about:

    • the amount of time it takes to write and repurpose content consistently
    • finding and following up with opportunities to be on other people’s platforms
    • finding the right people to contact in the media
    • how to get messages to stand out so people actually open an email and act upon it
    • how to translate attention into sales 

    Some resources mentioned in this episode include:

    • 16 Places accepting contributors:

    https://www.mediamavenandmore.com/contributor/

    • Pitch Publicity Profit: 

    https://www.mediamavenandmore.com/publicity

    • Media Mentoring Program: 

    https://www.mediamavenandmore.com/media-mentoring-program/

    • Podcast Clout: 

    https://podcastclout.com/

    • My Newsletter: 

    https://www.mediamavenandmore.com/newsletter

    • Justin Welsh’s LinkedIn Operating System:

    https://www.justinwelsh.me/a/2147505019/Fb2eagAL

    • Justin Welsh’s Content Operating System:

    https://www.justinwelsh.me/a/2147507660/Fb2eagAL  

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    7 Ways to Make Social Media Support PR

    7 Ways to Make Social Media Support PR

    A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. 


    There is such an overlap between social media and PR. They work together, so make them work for you!


    1. Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
    2. Share your wins on social media. This shows your TRUE expertise.
    3. Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
    4. Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
    5. Don’t just connect - like, comment, retweet, etc.
    6. After you pitch them, send them a tweet or message to give them a heads-up.
    7. After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.


    To do this seamlessly and automatically, I use Agorapulse. 

    Try it free for 30 days here: https://www.agorapulse.com/?via=christina86


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    10 Red Flags to Look Out for When Bringing on a New Client

    10 Red Flags to Look Out for When Bringing on a New Client

    Why do we ignore red flags as business owners? I’ve done it many times, but in this episode, I’m going to help you learn from my mistakes. 

    I’m breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!

    1. Balks at your prices
    2. Asks you to lower your prices
    3. Doesn’t respect the boundaries you’ve set
    4. Treats you like their employee or personal assistant
    5. Won’t sign your contract
    6. Refuses to pay a deposit
    7. Doesn’t represent a reputable company
    8. Doesn’t have processes… and won’t follow yours
    9. Has too many cooks in the kitchen
    10. Wants to hop on a call way too often



    Join Christina's newsletter for insider tips on growing your business without ads here.

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    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    My 12 Favorite Business Tools

    My 12 Favorite Business Tools

    Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.

    First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.

    1. Agorapulse
    Agorapulse is my absolute favorite social media management tool.

    2. ConvertKit
    This is what I use to build my email list and stay in touch with people. 

    3. Canva
    I’m in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.

    4. SwitchPod
    This tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.

    5. Teachable
    My online course is here and makes managing The Media Mentoring Program drag and drop easy.

    6. GrowBots
    When it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.

    7. SEMRush
    SEMRush has all the SEO bells and whistles.

    8. RankIQ
    This is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.

    9. Power-Up Podcasting
    Before I started my podcast, I didn’t know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.

    10. AMP’d Up Podcasting
    Once your podcast is created, it’s time to grow it!

    11. The LinkedIn Operating System
    In this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.

    12. The Content  Operating System
    Learn Justin Welsh’s highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    My 20 Favorite Business & Personal Development Books

    My 20 Favorite Business & Personal Development Books

    I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest. 

    So many books are either too generic or all sound the same.

    These 20 books all stand out to me and are amazing when it comes to life and business. 


    All the books below are linked via my Amazon affiliate link.


    1. Secrets of the Millionaire Mind by T. Harv Eker
    2. Atomic Habits by James Clear
    3. The 12 Week Year by Brian P. Moran
    4. Profit First by Mike Michalowicz
    5. Limitless by Jim Kwik
    6. High-Performance Habits by Brendon Burchard
    7. The Five-Second Rule by Mel Robbins
    8. The Four-Hour Workweek by Tim Ferriss
    9. Built to Sell by John Warrillow
    10. We Should All be Millionaires by Rachel Rodgers
    11. I’m a Badass at Making Money by Jen Sincero
    12. Building a Story Brand by Donald Miller
    13. Clockwork by Mike Michalowicz
    14. Present Over Perfect by Shauna Niequist
    15. The Four Agreements by Miguel Ruiz
    16. Talk Triggers by Jay Baer
    17. Crush It by Gary Vaynerchuk
    18. Year of Yes by Shonda Rhimes
    19. The Ride of a Lifetime by Robert Iger
    20. How Starbucks Saved My Life by Michael Gates Gil


    Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz

    Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    People Say This Is the Best Business Book. I disagree.

    People Say This Is the Best Business Book. I disagree.

    Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.


    While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.


    My quick takeaways and memorable parts of the book:


    • Phil Knight doesn’t seem too likable.
    • The idea behind Nike started with a college paper. 
    • Nike grew through influencer marketing before influencer was a word.
    • Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
    • Nike means the Winged Goddess of Victory.
    • The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
    • For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public. 
    • Today, Phil Knight is worth $35.2 billion.

    Join Christina's newsletter for insider tips on growing your business without ads here.

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    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    How I Edit My Podcast Episodes So Fast

    How I Edit My Podcast Episodes So Fast

    When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that! 


    In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them. 


    From cutting out mistakes, pauses, coughs, and everything else you don’t want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!


    Here are some resources mentioned in this episode:



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    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    Let me tell you about the 3 jobs I got fired from… and why

    Let me tell you about the 3 jobs I got fired from… and why

    I’m happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 ways to make business easier while making more money in 2023

    5 ways to make business easier while making more money in 2023

    Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.


    Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.


    In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:


    1. Work to your strengths. 
    2. Have at least one passive income product.
    3. Outsource one more thing. 
    4. Join a mastermind.
    5. Analyze your money blocks.


    Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook.


    Visit her website at www.denisedt.com.


    Some other resources mentioned in this episode include:

    Chill & Prosper podcast: DeniseDT.com/podcast

    Get Rich, Lucky Bitch book: https://amzn.to/3VgM999

    Chill and Prosper book: https://amzn.to/3FdJxDe

    Pitch Publicity Profit bootcamp: PitchPublicityProfit.com

    Christina’s YouTube channel: https://www.youtube.com/@MediaMavenAndMore

    Find all episodes at BecomeAMediaMaven.com



    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Become a Master Delegator… Even if You’re Afraid to Start

    How to Become a Master Delegator… Even if You’re Afraid to Start

    It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things. 


    I thought it was just me, but this isn’t a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.


    That’s why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!


    She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.


    Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more! 


    Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!


    Find Kristy on:

    Instagram: https://www.instagram.com/kristyabbyyoder/

    LinkedIn: https://www.linkedin.com/in/kristy-yoder/

    Smart VAs: https://smartvirtualassistants.com/


    Check out my 3-day bootcamp here:

    Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity

     

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    “I’m going to hit $90,000 from just putting videos on the internet.”

    “I’m going to hit $90,000 from just putting videos on the internet.”

    “I’m going to hit $90,000 from just putting videos on the internet.”


    Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn’t - and everything else online business and content creation.


    Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep. 


    Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs.



    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Eavesdrop on me Going Through a Sales Training

    Eavesdrop on me Going Through a Sales Training

    Eavesdrop on me Going Through a Sales Training with Lisa Dadd


    We don’t have to be in a state of discomfort to be successful - especially when it comes to sales.


    As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it. 


    In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:

    ● Why you never have to “be a salesperson”, and who you can be instead

    ● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.

    ● Why this approach helps people communicate their value more effectively, and more

    authentically.

    ● Keys to communicating our value in ways people understand

    ● How to activate your prospect’s deepest desires to create true urgency

    ● How to leverage objections to connect to what’s truly valuable to your client


    With Lisa’s company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.


    Some resources mentioned in this episode:


    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Balance Multiple Businesses Without Burning Out

    How to Balance Multiple Businesses Without Burning Out

    There is so much to do and such little time. Am I right? 


    In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days. 


    Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Supr, a hemp-infused coffee brand. 


    Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy.


    Whitney is also the host of the Under the Influence podcast, where I have been a guest.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How you can Build a Consistent Income as a Freelancer

    How you can Build a Consistent Income as a Freelancer

    You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!


    In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.


    As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, and Ragan’s PR Daily, among others. 


    She’s the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.



    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Earn Backlinks to Get in the Top Spot on Google

    How to Earn Backlinks to Get in the Top Spot on Google

    With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!


    When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.


    Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.


    Connect with Farzad Rashidi:


    Follow Respona:


    Resources mentioned in this episode:


    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Market a Book to Get More Sales

    How to Market a Book to Get More Sales

    Calling all non-fiction authors! This is the podcast for you if you want to learn more about:


    • How to create content based on your book

    • How to grow an email list effectively

    • How soon should you start working on your content marketing


    My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books. 


    With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts.


    Follow Melanie on social media on:


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Five Ways to Start, Grow, Monetize, and Sell a Website

    Five Ways to Start, Grow, Monetize, and Sell a Website

    In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened. 


    The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.


    Resources mentioned in this episode include:


    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to get People Stuck on Your Content to Build a Profit Machine

    How to get People Stuck on Your Content to Build a Profit Machine

    Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.


    In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!


    Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem… and why she opened a coffee cafe in Sin City!


    With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.


    Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.


    These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming  Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.


    These roles brought her opportunities with L’Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.


    Visit The Social Bungalow at TheSocialBungalow.com.

    Follow Shannon on Instagram at @TheSocialBungalow.

    Pitch to be a Contributor at 16places.com.


    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.



    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    The Secret to PR Success with Journalists with Kelsey Ogletree

    The Secret to PR Success with Journalists with Kelsey Ogletree

    Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.


    In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.


    Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media and the secret to PR success with journalists.


    Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She's also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists. 


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    How Jenny Hale Became a Bestselling Author and Founder of a Publishing Company

    How Jenny Hale Became a Bestselling Author and Founder of a Publishing Company

    With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies.


    She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.


    In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.


    Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on Facebook



    Don’t miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity

     

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

     

    For more, visit MediaMavenAndMore.com/podcast.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


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    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


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