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    earned media

    Explore " earned media" with insightful episodes like "What Makes a Great Radio Interview", "IMM Recap: Navigating the Changing Landscape of Travel Media", "Atomic Habits Part 4 Make it Satisfying", "Atomic Habits Part 3 Make it Easy" and "Atomic Habits Part 2 Make it Attractive" from podcasts like ""Can You Hear Me?", "Total Information AM Weekend", "Become a Media Maven", "Become a Media Maven" and "Become a Media Maven"" and more!

    Episodes (85)

    What Makes a Great Radio Interview

    What Makes a Great Radio Interview

    If you have a client or you are a client, being on the radio can be one of the most effective ways to get your message out to the public. They typically have more time than other platforms, which can allow you to really make your case to an external audience. But “What Makes a Great Radio Interview”? Join “Can You Hear Me?” co-hosts Eileen Rochford and Rob Johnson as they ask WBBM Newsradio Anchor Rob Hart that very question.

     Meet Our Guest

    Rob Hart, a Chicago native with over 20 years of experience on some of the great radio stations in the Midwest. His radio career started in 2000 at WTMJ Radio in Milwaukee. Since then he has worked at WGN Radio in Chicago, the former WIQI-FM, and 97.9 The Loop. He was also the host of “The Daily Dish” and a Martin Luther King Jr documentary for CBS News Radio.

    Click the links below to follow the Podcast and Co-Hosts on LinkedIn!

    Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.

    Stay connected with us:

     

    IMM Recap: Navigating the Changing Landscape of Travel Media

    IMM Recap: Navigating the Changing Landscape of Travel Media

    Join us for an exploration of the International Media Marketplace (IMM), with Cat Neville. This annual event converges travel industry leaders, media professionals, and destination representatives at the Javits Center in New York City. Dive into the insightful panels covering podcasting, the evolving media landscape, and destination marketing. Discover the unique speed-dating format where media and destination representatives connect for tailored pitches and meaningful conversations. 

    Atomic Habits Part 4 Make it Satisfying

    Atomic Habits Part 4 Make it Satisfying

    Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.

    If you’re not familiar with Atomic Habits, here’s a crash course:


    James Clear wrote this book and introduces “The Four Laws of Behavior Change”.


    The four laws are:

    1. Make it Obvious
    2. Make it Attractive
    3. Make it Easy
    4. Make it Satisfying

    Those four things to remember in each law are: 

    1. Cue
    2. Craving
    3. Response 
    4. Reward

    These things can help build good habits and break bad habits habits.

    Then, Clear describes “Habit Stacking” and “Environment Design”.


    The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.


    Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.


    There is a long-term impact of adopting atomic habits.


    That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.


    For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.


    I also want to hear about your own habit-building experiences and what is working for you.


    Okay, let’s go!


    In this fourth part of the series, I’ll share my notes and lessons from the fourth section: Make it Satisfying

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    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


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    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    Atomic Habits Part 3 Make it Easy

    Atomic Habits Part 3 Make it Easy

    Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.

    If you’re not familiar with Atomic Habits, here’s a crash course:


    James Clear wrote this book and introduces “The Four Laws of Behavior Change”.


    The four laws are:

    1. Make it Obvious
    2. Make it Attractive
    3. Make it Easy
    4. Make it Satisfying

    Those four things to remember in each law are: 

    1. Cue
    2. Craving
    3. Response 
    4. Reward

    These things can help build good habits and break bad habits habits.

    Then, Clear describes “Habit Stacking” and “Environment Design”.


    The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.


    Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.


    There is a long-term impact of adopting atomic habits.


    That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.


    For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.


    I also want to hear about your own habit-building experiences and what is working for you.


    Okay, let’s go!


    In this third part of the series, I’ll share my notes and lessons from the third section: Make it Easy

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Atomic Habits Part 2 Make it Attractive

    Atomic Habits Part 2 Make it Attractive

    This is the first book I’ve read twice.

    The first time I listened to it.


    This last time, I read it with a highlighter.


    Today, I will let you know what I highlighted and why in part one of this series.


    I’m doing this selfishly because I think this is a great way for me to retain what I read.


    I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.


    So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.


    If you’re not familiar with Atomic Habits, here’s a crash course:


    James Clear wrote this book and introduces “The Four Laws of Behavior Change”.


    The four laws are:

    1. Make it Obvious
    2. Make it Attractive
    3. Make it Easy
    4. Make it Satisfying

    Those four things to remember in each law are: 

    1. Cue
    2. Craving
    3. Response 
    4. Reward

    These things can help build good habits and break bad habits habits.

    Then, Clear describes “Habit Stacking” and “Environment Design”.


    The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.


    Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.


    There is a long-term impact of adopting atomic habits.


    That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.


    For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.


    I also want to hear about your own habit-building experiences and what is working for you.


    Okay, let’s go!


    In this second part of the series, I’ll share my notes and lessons from the second section: Make it Attractive

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to use editorial calendars to get earned media coverage with Jason Mudd

    How to use editorial calendars to get earned media coverage with Jason Mudd

    Jason Mudd discusses editorial calendars and how to use them to pitch to publications


    Guest:

    Our episode guest is Jason Mudd, CEO of Axia Public Relations. 


    Five things you’ll learn from this episode:

    1.  What editorial calendars are
    2.  Different types of media you can find editorial calendars for
    3.  How to use editorial calendars to help determine pitches
    4.  How to get/find a publication’s editorial calendar
    5.  How to pitch once you have an editorial calendar 


    Quotables

    •  “Editorial calendars are a tool that is used predominantly by print and digital publications and specifically their advertising departments to kind of help plan out and coordinate between advertising and the editorial or newsroom or features department upcoming coverage that has a theme.” - Jason Mudd
    • “You want to use the calendars that determine the content/ideas that these publications are looking for.” - Jason Mudd
    • “Once you have the editorial calendar in your hands, whether it's digital or you printed it out or however it might be, the first thing you want to do is you want to start being an investigator.” - Jason Mudd
    • “I want to emphasize that this is a relationship business, and we in the public relations profession need to start putting more emphasis on relationships.” - Jason Mudd

    If you enjoyed this episode, would you please share it with others and leave us a review?


    About Jason Mudd

    Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.

     

    Resources


    Additional Resources from Axia Public Relations:


    Sponsored by:

    • On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
    Support the show
    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


    Atomic Habits Part 1 Make it Obvious

    Atomic Habits Part 1 Make it Obvious

    This is the first book I’ve read twice.

    The first time I listened to it.


    This last time, I read it with a highlighter.


    Today, I will let you know what I highlighted and why in part one of this series.


    I’m doing this selfishly because I think this is a great way for me to retain what I read.


    I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.


    So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.


    If you’re not familiar with Atomic Habits, here’s a crash course:


    James Clear wrote this book and introduces “The Four Laws of Behavior Change”.


    The four laws are:

    1. Make it Obvious
    2. Make it Attractive
    3. Make it Easy
    4. Make it Satisfying

    Those four things to remember in each law are: 

    1. Cue
    2. Craving
    3. Response 
    4. Reward

    These things can help build good habits and break bad habits habits.

    Then, Clear describes “Habit Stacking” and “Environment Design”.


    The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.


    Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.


    There is a long-term impact of adopting atomic habits.


    That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.


    For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.


    I also want to hear about your own habit-building experiences and what is working for you.


    Okay, let’s go!


    In this first part of the series, I’ll share my notes and lessons from the first section: Make it Obvious

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    LinkedIn Live on the Most Overlooked and Free Way to Find More Clients

    LinkedIn Live on the Most Overlooked and Free Way to Find More Clients

    When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. 

    She asked me a bunch of questions about the most overlooked and free way to find more clients.


    Unfortunately, LinkedIn Live audio events don’t automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to.


    For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com.


    Don’t forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/


    She offers:

    💥 2-day virtual retreats to get you from idea to a fully outlined quality course

    💥 1-1 done with you course creation support

    💥 Small group programs to help create, launch, and fill your course or group coaching program


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Behind the Scenes of My Book Launch

    Behind the Scenes of My Book Launch

    Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live. 

    If you’ve thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value.


    Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk.


    For more on Anna David’s helpful course, check out Legacy Launch Pad Publishing here.


    For the book, visit Become a Media Maven here.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    5 Reasons I'm Self-Publishing My Book

    5 Reasons I'm Self-Publishing My Book

    I am thrilled to announce that my new book, Become a Media Maven, will be published next week. 

    After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. 


    In this episode, I share the 5 reasons behind my decision.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


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    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    The 5 Growth Levers in a Business

    The 5 Growth Levers in a Business

    Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.

    Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses.


    In this episode, he shares the five growth levers and uses the example of building a newsletter to get specific on each topic.

    Follow @yongsoochung on X to learn more about Yong-Soo Chung.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Dan Sanchez's 3 Pillars for Audience Growth

    Dan Sanchez's 3 Pillars for Audience Growth

    Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

    🏆 Sponsored powerup

    I want to thank the sponsor of this episode, 42/Agency.

    When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

    And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

    They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

    If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

    Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

    🎉 About Dan Sanchez

    Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 


    🕰️ Timestamps and transcript

    • 00:00:00 Danchez's audience growth pillars.
    • 00:01:51 Story of pain, growth through ads, big team.
    • 00:05:21 Building relationships through owned media is important.
    • 00:08:47 Discover gift, offer value, receive feedback.
    • 00:11:43 Book and talking, learn through posting.
    • 00:12:54 Start podcast, share lessons, become industry expert.
    • 00:16:42 People become aware of growth plateau.
    • 00:19:31 42 Agency — build a predictable growth engine.
    • 00:20:16 Riverside FM — my preferred video podcast recording platform.
    • 00:22:47 Borrow tactics: paid, owned, and earned media.
    • 00:25:48 Help audience succeed, engage, teach, promote, elevate.
    • 00:32:09 Employee's connections lead to increased engagement.
    • 00:35:31 Small curated groups engage to rank posts.
    • 00:38:27 AI-generated, expert-curated content key for future search.
    • 00:42:15 "Recently discovered niching down for success."
    • 00:45:20 Stick with it for 3 years, then reassess.
    • 00:46:34 "First podcast needs niche, free, interviews"

    ✨ Useful links


    5 Steps to Create a Crisis Communications Plan NOW

    5 Steps to Create a Crisis Communications Plan NOW

    Before recording this episode, I was one of those people who did not have a crisis communications plan. 

    Now I do… and you should too. 


    Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.


    Then, when one hits, the five things to do to handle the crisis.


    In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100. 


    We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. 

    Click here to connect with Linda Zebian on LinkedIn.


    Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    DIY PR: How to do your own Public Relations

    DIY PR: How to do your own Public Relations

    So many people want to know how to do their own public relations… when they’re ready.

    It’s shocking how many excuses I hear from people on why they’re not ready.


    Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job.


    The beauty is, PR is what makes you all of these things.


    Here’s how.

    1. Not big enough? Low on money. Need sales, need leads… need attention. That’s what PR does.

    2. Not well known yet? Low on attention. That’s what PR does.

    3. Not making enough money? Low on sales, need leads… need attention. That’s what PR does.

    4. Don’t have a team? Low on clients. Need leads… need attention. That’s what PR does.

    5. Still have a full-time job? Low on money. Need sales, need leads… need attention. That’s what PR does.


    In this episode, I’m sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.


    Plus, I’ll give you four things to evaluate that will help you make your decision.


    This week, I’m offering $200 off my Media Mentoring Program. 


    Plus, I’m offering something I’ve never offered before to people who join NOW. 


    It’s a mastermind call!


    But, you need to join by Sat. Oct. 7th, 2023.


    Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Pitch Local TV from a TV Reporter

    How to Pitch Local TV from a TV Reporter

    I’m going to break down the who, what, when, where, why, and how in this episode.

    If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program

    We worked on her very first pitch together which turned into a live 5-minute TV segment.

    To see that pitch, just visit TheExactPitch.com.

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    10 Ways to Turn Publicity Into Profit in ONE Day

    10 Ways to Turn Publicity Into Profit in ONE Day

    My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. 

    I share this all the time with people.

    It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.

    But instead of rehashing 35, I’m going to share the top 10 things to do.

    If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com.

    Speaking of my newsletter, I’m also going to give away a copy of Alex Hormozi’s new book $100M Leads, so make sure you’re subscribed for a chance to win one.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    How to Create Content for Contributed Articles

    How to Create Content for Contributed Articles

    In this episode, we're diving deep into the concept of contributed articles. 

    I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.

    What exactly is a contributed article? 

    Why should you care? 

    I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.

    Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact. 

    So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.


    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

    For more podcast episodes, tap here.


    Earned media coverage doesn’t work the way you think it does with Jason Mudd

    Earned media coverage doesn’t work the way you think it does with Jason Mudd

    Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.

    Guest Bio:

    Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.

    Five things you’ll learn from this episode:

    1. Why media coverage needs to feature your company’s products or services

    2. Why more prominent, bigger media isn’t always better

    3. Why you should act like a billion dollar company for media coverage

    4. How to act like a publicly traded company in the media

    5. How to make journalists care about your company and pitches

    Quotables:

    • “You are more likely to get more readership, maybe less eyeballs, but more readership on that brief than you are a full feature story because people are busy and they just don't have time to read a full feature story.” - Jason Mudd
    • “At the end of the day, shorter means more people are going to invest in it.” Jason Mudd
    • “In PR we tend to forget that it's about relationships and building relationships. So I'm a big advocate for putting relationships back into public relations.” - Jason Mudd
    • “80% of the time they're covering prominent companies. Now, 20% of the time they're doing something else, and that's your opportunity, but it's only 20% of the time. So you've got to think more opportunistically about looking for ways to get woven into and tied into the organization.” - Jason Mudd
    • “The more you act like a publicly traded company even when you're not public and you're willing to talk openly about your numbers, whether they're true financial dollars or percentages, then that makes you have more substance to the news that you're sharing and therefore automatically makes you more newsworthy.” - Jason Mudd
    • “Have an audience focus, empathetic message about why they should care, how this is going to help them.” - Jason Mudd

    If you enjoyed this episode, please share it with others and leave us a review!

    About Jason Mudd:

    Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.

    Guest’s contact info and resources:

    Additional Resources from Axia Public Relations:

    Support the show
    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


    4 Steps to Decide What Content to Create

    4 Steps to Decide What Content to Create

    Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.

    Some things mentioned in this episode include:

    Join Christina's newsletter for insider tips on growing your business without ads here.

    Become a contributor to a top website to build your brand with free resources here.

    Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


    Follow Christina on social media at:

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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    Inside my Brand New Content Flywheel

    Inside my Brand New Content Flywheel

    I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.

    You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.

    I decided to create a content flywheel on paper. 

    It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution. 

    Why content?

    When I look at how I get most of my leads and my clients, it’s from my content. 

    Even if it’s not directly from my content, people look me up and check me out before deciding to contact me. 

    My content is a big factor in their decision. 

    So, this is a behind-the-scenes look at my content flywheel.

    If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode. 

    You can also get the transcript for this episode and complete show notes there too. 


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