Cheplak Live

How did The Figueroa Team go from 700 Closings a year to over 2,000 in 2 years with a NEW Chief Operations Officer, Eric Christopher Perez from OUTSIDE the real estate industry?

We covered some really important ground in the area of OPERATIONS for growing a team and I can’t wait to release the interview.

Eric is also one of my Elite Coaches with Cheplak Select so if you’re interested in a high-level coach in the area of operations, send me a message.

Here’s some of what we talked about:

✅ Team growth freezes for most because they do what someone says will work before they actually understand the what and why they are doing it.

✅ Is the agent someone who is not productive or is it the sales training process not productive?

✅ The hiring of staff from outside the industry doesn’t work because leaders don’t then invest even more in that employee to coach and train them ongoing

✅  Everything worth doing must be done consistently

✅ Retention of employees requires constantly giving them opportunities to do and be more while fostering an inclusionary environment that expects productivity.

✅ You must marry recruiting and the sales process

✅ Stop looking at what you’ve done or accomplished and ask what’s missing 

✅  Money hides mistakes.

✅  It’s not your lead source that’s the problem, it’s your follow up and sales process

…and so much more

Lady Legend of Real Estate, and Cheplak Select Coach, the amazing Laurie Reader.

Listen in as I sit down with a 24 year veteran of real estate and 2,000 plus transaction closer in competitive South Florida.

Laurie is also one of my Elite Coaches with Cheplak Select so if you’re interested in a proven leader…

…who will give you immediately deployable action steps, send me a message and I can set up a discovery call.

Here’s some of what we covered

✅ If I can’t make your life better then there’s no reason for us to work together.

✅ Behave and operate your business today as you’re GOING TO BE, not as you currently are.

What works at scale must be put into place NOW.

✅ Say NO when you’re supposed to so you can say YES when the right opportunities are before you.

✅ To grow, the #1 thing you must protect is your time.

✅ Agents who are led in groups will far outperform agents coached and led one on one. (There is a time and place for one on one)

✅ How to make the transition out of one on one coaching of your agents weekly to group coaching.

✅ You know you have a healthy CULTURE when it polices itself and empowers others. 

A Big Resume of accomplishments as a result of leading with heart

4 real estate offices and 200+ agents (all since 2015)

Mortgage company with 4 loan originators

Insurance agency with 3 agents

Media company with 3 videographers

Real estate school with 4 educators

$2 billion in volume since 2015

Currently doing about 3,000 transactions per year.

RE/MAX Arkansas Recruiter of the Year 2015, 16, 17, 18, 19, 20

RE/MAX Recruiter of the Year for the US

Featured as one of the success case studies in the Mel Robbins book, “The 5 Second Rule”. 

In 2021, I was recognized for:

• RE/MAX Arkansas Broker/Owner of the Year (twice in the past 5 years)
• RE/MAX Broker/Owner of the Year for the United States
• Motto Mortgage Broker/Owner of the Year for the United States
• Real Trends #4 Real Estate Industry Game Changer

Join the conversation with Jessica Woodbeck, Thrive Realty.

Creating a space for people to grow is Jessica’s true passion and calling.

Former Team Leader of the largest Keller Williams region in Michigan and during her reign she had countless achievements, most notably, revolutionizing the recruiting model by leading educational and community-building events that saw more than 150 Realtors recruited to the office in just one years time.

After fulfilling her promise to Keller Williams and with so many lessons learned, the focus became rebuilding her own team in a very different way. Shifting the focus away from just production and towards supporting every person as a whole – and growing TOGETHER. Her passion to create a culture where people LOVE their work and grow in all areas of life became infectious and catalyzed a renewed level of new growth with a very different type of agent. 

With the support of a fabulous team, they accomplished the impossible of keeping their agents engaged, productive, and most of all happy. It became clear to Jessica that the culture existing through the team was valuable far wider than just real estate and more needed to be done for the community as a whole. 

The result was, ThriveWell, an initiative with an intense focus on wellness and happiness for the community as a whole alongside making the bold decision to remove the constraints of the big box brokerage and launch Thrive Realty Company as an independent full-service boutique brokerage.

The business saw further growth of over 40% through 2020 without a single additional agent added. Harnessing the commitment of creating a place for agents to genuinely grow as people meant that 2021 was a year where sales went up by a further 86%, they ranked in the top 5% of all independent brokerages and both agents and staff were regularly recognized in local publications for their growth and culture. 

Jessica’s ambition, combined with a true passion for delivering the ultimate client experience meant that the Thrive culture was needed in all areas of the home buying and selling process. Thrive Networks launched in 2021, delivering mortgage, title and insurance services to their clients and communities, meaning people can now experience the Thrive ​360. 

Jessica personifies success in all areas of her life. She is a powerful example of the fact that you can be devoted to your family, committed to your health AND build a powerful business empire.

Join the conversation with the award-winning team leader for Larson Real Estate Team, Jeremy Larson, located in Santa Cruz and Monterey, California.

Jeremy is a three-time Inc. 500 CEO. His team has more than doubled in volume each of the past three years.

Jeremy loves helping others grow and become successful. 

Production Trajectory:

• 2018 9 Million
• 2019 30 Million 
• 2020 100 Million
• 2021 200 Million

Powerhouse Lady Leader and mother of two little boys shared how she gets it done along with coaching others.

✅ Personal transformations will have a massive impact on your business outcomes.

✅ Get your way into every room possible amongst people who are where you are striving to be.

✅ When you get input from someone who is running a bigger business than you are, don’t think about it, Just Do It.

✅ Hire staff based on where you are going, not where you are at.

✅ High Leverage = High Output

✅ How we did it yesterday is NOT how we will do it tomorrow. Make sure your staff is aligned to and prepared for constant change.

Listen in as Matt Smith unpacks his journey to building a high-performance organization

✅ Here’s some of what we talked about in this jam-packed hour…

✅ Life and business shifted when the focus went 100% to People First, Money Second.

✅ Mindset over skills is the catalyst to growth

✅ Mission-based leaders always win

✅ Understanding that culture is a living and breathing thing that must be worked on daily

✅ Build a culture that polices itself

✅ Over automation will get in the way of work ethic. 

 

✅ Make Quick Decisions

✅ We don’t do life or real estate alone. We do it together as a community.

✅ Learn to play scared while being BRAVE

✅ FIRE Very Fast if not a culture fit

✅ The Superpower of focus which allows her to be a great wife, mom of a special needs child and rockstar business owner.

✅ You can have it all, know what “it all” is and what impact it will have on your life

✅ When in overwhelm, do the next little right thing, right.

A conversation with the #1 Team In California Here’s just some of what Suneet shared

✅ Don’t hire when your employees are overwhelmed, always be hiring to where you are going.

✅ As the leader, OWN The Marketing

✅ You don’t have to spend Millions to be a Massive Marketer with Brand Authority.

✅ Consistently refine your processes.

✅ Always be evolving your onboarding. Do NOT keep it static

✅ KFR

Sunday Morning Interview Jam Session with the Sales Manager Rockstar of The Golfi Team So much goodness in this one:

✅ How did they go from $425,000,000 to $850,000,000 her second year in the role and go from 23 agents to 70

✅ The importance of a Great Team Leader who holds a sales manager accountable to their deliverables while allowing tremendous autonomy.

✅ How does a new sales manager from outside the organization merge into an already top team in the world?

✅ You must constantly be re-recruiting and re-enrolling your agents.

✅ Standards are worthless if just talked about and not held.

✅ KFR

Study the client acquisition process relentlessly.

✅ Hire people for Aptitude, Attitude, and Appetite. Hire people who think on their own, not people who need to be TOLD what to do.

✅ People committed to a schedule are less likely to make mistakes while reactionary people are more likely to make mistakes.

✅ Organic email vs mass scripted email moves the consumers thoughts.

✅ Recruiting gives you safety from profit margins dropping

✅ Don’t Overtrain your agents. Feedback, Attendance, and Engagement is the measuring stick.

✅ Your onboarding process builds a foundation for growth and learning which makes sales results predictable.

We Are Not In The Information Age... We are in the information overload age. Every skill-set we need for productivity and success is at our fingertips on the internet. Yet many still struggle and there is a reason for this. I believe we have it backwards for with all the skills, tools and competence, no action takes place without confidence. We must manage our emotions.

Do we really need to pivot, shift or reset? or Go back to the foundational principles we've always known

Does the morning routine really start in the morning?

Recruit Train Retain This is the profit game that elite operators are focused on daily and mastering

What is the biggest price you need to pay to grow your business.. …that many aren't willing to pay, and it will cost you NOTHING financially. Today the boundaries are limitless and marketing is almost free. You think about big media and there were these big barriers with dollars that you had to spend, you had to invest to get yourself seen. Now you can get seen at the highest levels for FREE or for a very, very low investment. Certainly there are very important places to be when marketing at a high level like TV and Radio If you look at some of the most elite performers in our industry, they are on radio and in doing some TV. I want to talk to you about the barriers that you're creating and all they are is just a big excuse. "I don't have money to spend. What can I do without money?" I've got news for you. Everyone that's doing big things didn't have money to start out with. So here's what I want you to think about. The number one most powerful, most impactful tool on the planet today is video. How much does it cost you to put your phone on selfie mode and hit the red button that scares the living daylights out of you? And you know what, those two exercises alone, putting your phone on selfie mode and actually pushing that red button is the biggest barrier that's keeping you from growing your business. Your Pride is the ultimate barrier. The ultimate price you have to pay is getting your pride out of the way. Let me say it again. The most expensive price you need to pay is getting your pride out of the way. What does it cost you to take your cell phone and put it in selfie mode and hit that red button? Nothing. What does it cost you to then take that video and post it on YouTube? Nothing. What does it cost you to take that video and put it on Instagram? Nothing. What does it cost you to take that video and put it on Facebook? It costs you nothing. "But now I have to boost it." No, you don't actually have to boost it. What does it cost you to take that video link and email it imbedded in a screenshot of the video? Nothing.

Something I shared with my Elite Inner Circle over a year ago... Giving answers to those you lead is not helping them grow. How your agents are behaving today is a direct reflection of you as a leader. The difference between a Helper and a Leader How did you create the experience you are having in your business today? Facilitating the power of thought in those you lead Three options when someone comes to you for help or support The Three Leadership Styles

What is the one ad, email, or facebook post that is going to generate more leads or recruits? What works for one person does not work for everyone. The 95/5 Marketing Rule Consideration vs. Indifferent Making Deposits In The Business Relationship Equity Account The Days of Attribution are long over Mirror The Language of Your Audience Trying to be all things to all people will make you nothing to no one.

After reviewing hundreds of Profit and Loss Statements and thousands of coaching calls... There are 3 Things a Leader MUST BE OBSESSED with and it’s NOT... What most are focused on. It’s unfortunate the INFO-Tainer or Self Proclaimed Gurus and Coaches have diluted the True Growth Principles with Theory that you buy and keeps you stuck. The ELITE Leaders know what these principles are and own it daily. You can get a free 3 part video series on Recruiting, Retention and Driving Production download at... www ThreeSecretsToProfits . com