Digital Marketing with Bill Hartzer

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.

On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.

In this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tommy Butler from Glasgow.com. They discuss domain names, how the domain name market has changed, and buying and selling domain names.

In this episode, Bill Hartzer speaks with Stephan Spencer from StephanSpencer.com about getting media coverage for your business. They talk about various tips and strategies for getting on local and national tv, as well as pitching the media.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Peter Leshaw, a Digital Marketing Strategist. They spoke about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They then talk about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.

Tools mentioned in this episode:
Free Schema Builder tool: https://schema.dev
Free Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/
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In this episode of the Digital Marketing with Bill Hartzer podcast, Scott Fish from 32 Digital talks with Bill Hartzer about building trust and authority, using remarketing to your advantage, and building a whole entire culture around SEO search engine optimization.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Grant Simmons from Homes.com about SEO for large websites, the importance of partnerships for traffic, and search engine indexing. Mr. Simmons also talks about creating new websites and how to get pages from new websites to rank well in the search engine results pages.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Saroosh Khan. SEO Strategy, content sentiment, and content relevancy or search engine rankings is discussed. A few tools are mentioned, as well, such as Sparktoro.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tony Wright from WrightIMC. The new Core Web Vitals reports from Google are discussed, as well as content pruning for SEO. We also talk about what can be done if there is a page in the search results that you would like removed.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Joe Hall from Hall Analysis about page load speed, fixing render blocking issues with .CSS and JavaScript, and fast load loading WordPress websites.

In this episode, Bill Hartzer spoke with Michelle Lowery about creating content, writing, hiring writers, and editing. Creating the right content, and not worrying about the actual length of the content, is also discussed. If you're out of work and looking for a job right now, Bill and Michelle talked about how you can get a writing job or hired on a per-project basis.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Michael Stebbins from OMCP, the Online Marketing Certified Professional organization. The skills required to practice digital marketing and what hiring managers need from digital marketers are discussed. SEO measurement methods are also mentioned.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kristine Schachinger from Sites Without Walls. We talk about E-A-T, Expertise, Authority and Trust, Authors, Building Trust, and the Knowledge Graph and Entities.

Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity.

In this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.