Fail n' Grow

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.

Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. 

This is a summary for Alexandrus key initiative:

• Ensure customer value is achieved with your product or service
• Focus on Customer Success
• Strive to achieve a win-win pricing level
• Have a maximum of 3 packages
• And how he manage to "destroy a market" buy competing with price

So, tune in! To maximize your pricing strategy. 

Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.

This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence. 

Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack.

"By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."

This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.

OPEX at its best! Enjoy! 🥳.

Link to Sofia's source of inspiration: 

Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQ

Master of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA 

Teemu Ilola has gained extensive experience in building a successful and profitable outbound sales organization on an international scale during his years at Leadoo. With roles as Sales Director UK and VP of Sales Operations, managing a team from 30 to 80 sales reps entering the UK, Sweden, and Spain, Teemu has tried, failed, and ultimately succeeded.

If you're frustrated about the number of booked appointments within your sales organization, this is the episode for you! 

The only way to build a profitable outbound team is to put it on autopilot (process + tools + training) with an outbound process and the correct tools that provide you with the data needed to understand where the actual conversation takes place. 

Teemu teaches us how to apply a multichannel approach and convinces us of its cost efficiency, all without annoying the person you're trying to reach.

"Get the same results in 2 hours instead of 2 days"—that's the difference. 

If you're looking to book more meetings in 2024, tune in.

Mathias is one of the co-founders of the revenue and profitability agency specializing in B2B companies with complex sales structures, Salesonomics. They serve as a strategic growth partner, achieving remarkable results:

Over the past three years, they have collaborated with over 100 companies, and the results speak for themselves. Over a 12-month period, on average, these companies increased their turnover by 34% and profitability by a staggering 193%!

When it comes to OPEX, they truly understand what they're talking about.

In this episode of 'Fail n’ Grow,' we delve into why only bold and forward-thinking CEOs, truly focused on revenue, dare to challenge their sales managers. We also explore the responsibilities of the entire management team in future-proofing your sales function and how to genuinely become customer-oriented.

Can you afford to miss out on this episode?

Andreas Sjölund the Co-Founder and former CRO at Quinyx and franctional CRO at Ingrid is contributing his wide and spot on expertise for international expansion. 

Andreas has a deep understanding of how to succeed with your international expansion, in a cost efficient way. 

We get true hands on advice:

--> Narrow down your ICP

--> A founder must run the show in the beginning 

--> Pricing and packaging is everything, vloxq CPQ helps 

--> Use MEDDPICC in your sales process 

--> Reporting is of course key, use Dear Lucy 

--> ROI calculations to help you champ convince the economic buyer to prioritize your solution 

"OPEX, which stands for Operational Excellence, may sound like a big, fancy term, but if you break it down, it essentially means aligning your strategies and processes with your overall goals and becoming highly efficient while maintaining quality." 

In this episode, Sofia, CRO at Worldfavor (ex Klarna, ex EY), shares a few success factors:

• Principles based on company values
• Enabling quick decision-making
• Data analysis and KPIs

If you're looking for ways to increase your profitability, this is the episode for you!

Per Tjernberg is the CEO and Co-Founder of Pipelips. Founded after 10+ years working in Talent Acquisition in a variety of roles and decided that it's time to do something new in the space. The problem they solve is how the recruitment process is perceived both from Hiring Managers and candidates.

During 2023 they have already +200 customers and in this episode Per shares his experience of how you as a Hiring Manager and leader of a company who are hiring can work (much) more efficient AND increase the experience for everyone in the recruitment process. Especially the candidate.

Looking for ways to increase your employer BRAND and become more efficient in your recruitment process? This is the episode for you! 

Per also runs his own podcast show 'The Talent Acquisition Engine' - check it out! 

00:00-04:28 Intro 
04:30-23:30 Today's topic 
23:30-26:12 Per wings an answer to Johan Nilsson CEO & Co-Founder of Startdeliver's question about onboarding new customers 
26:13 Outro 

Niilo Fredrikson has an impressive career and is the CEO of the public company Efecte. Efecte is the perfect choice for companies between 500-10 000 employees in the need for a ITSM system and prefer a European supplier. Together with his team Niilo has managed to grow the ARR in 21 quarters in a row. One part of their success is their OPEX framework with 4 important cornerstones:

1. Build a team
2. Clarity
3. Energy
4. Make it happen

Working as a leader and looking for ways to increase employe engagement and efficiency, this is the episode for you! 

00:00-08:08 Intro
08:12-30:40 Today's topic: Framework for successfully implementing OPEX 
30:43-31:11 Who do you get most inspired by regarding OPEX?
31:14-33-30 Winging an answer to a random business related question from SaaS investor Hannah Meiton 
33:31 What are your main challenges in business?
35:01 Outro 

00:00-02:27 Intro
02:57-07:52 Nimas funniest work related f*ck up? 
07:57-34:34 Today's topic: 10x your resources by successfully implementing AI
14:42 - How one starts with integration of AI?
23:59 - How would you advice someone to adapt it?
29:42 - Any specific roles?
34:41 - Outro

00:00-8:18 Intro
08:22-25:31 Key Takeaways 
25:31-30:36 Outro including Camilla's biggest business challenge right now  

00:00-05:21   Intro
05:28-28:38 Today's topic
28:39-39:31 What's going on at HubSpot?
39:32-40:39 Who do you get inspired by?
40:40-43:18 Business related question
43:19 What are your main challenges (in business) at the moment?
 

Camilla is the Managing Director of SuperOffice Norway, a  company known for not only their CRM but also for their famous and successful culture. At SuperOffice you work for decades. 

In this episode of Fail n' Grow we focus on how to lead thru others. How you establish and develop a culture of success by a warm yet driven leadership. 

You can tell that Camilla is very passionate about the topic and she has a lot of experience that we get to share with her. She also reveals pieces of whats in the SuperOffice water that makes the employee not only proud of their offer to customers but also loves to work in the same place for decades. 

Camilla is a great inspirer for all females and shares here best career advices too. 

This is an episode for you interested in leadership and how to attract (female) stars to your team! 

Jeanette Anttila is a professional board member and experient operational advisor for the investment company Summa Equity. She has previously worked as companies such as SAP and Klarna. 

In this episode Jeanette shares the top 5 things successful sales and marketing teams do differently: 

(Without mutual order) 

• Define and develop ICP
• Define and develop your Sales and Marketing Playbook
• Define the blueprint from Lead to Deal 
• Be data driven and use your CRM and Marketing Automation 
• Metrics that matters 

This episode is for you who are keen to have a high competitive advantage. 

49 000 companies will need to have sustainability reporting within a few years due to regulations in EU. 

"People don't want to work for crappy companies." 

So, both from a employer attraction perspective but also to match tomorrows customer expectations. This why your business must start working with sustainability to stay attractive. 

Maria guides us to start with what we are most passionate about in combination with our business model. Where do we earn and spend most of our money. 

This will result in better competiton advantage, higher level of innovation and a stronger cost consciousness. 

This for you the modern business leader aiming for a better world and a more sustainable business model.