Fishing Business Podcast

In Episode 36 I talked about some Instagram accounts I follow that I think do a great job with authentic, engaging content. This time, I want to introduce you to two of the best fishing photographers in the business. 

Follow these guys if you want to be inspired to take better and better pictures or even if you just want to geek out on images from the outdoors.  These guys may have the best lenses and cameras available, but it's what you point the camera at....not what camera you point at it that matters.  These guys know what to point the camera at to capture emotion and tell a story.  

You can find these guys here:
James Overstreet
https://www.instagram.com/outdoorshooter/
https://www.facebook.com/jamesoverstreetphotographer

Seigo Saito
https://www.instagram.com/fotomans/
https://www.facebook.com/seigo.saito.7

Follow ME at 
https://www.facebook.com/angie.l.thompson/
https://www.instagram.com/fishnchik/

And the FIshing Business Podcast here:

https://www.facebook.com/fishingbusinesspodcast
https://www.instagram.com/fishingbusinesspodcast/

#fishingphotography #outdoorphotography #outdoorshooter #fishpictures

What a treat we have this week!  Bill and Tyler Jordan are guests on the podcast.  They are the father/son duo that host RealTree Outdoors on the Outdoor Channel and who are the catalysts for success behind the iconic RealTree brand.

Bill founded RealTree in 1986 and led the company to become a powerhouse in the outdoors space.  His camouflage patterns are a staple in the hunting world and the RealTree logo is an highly recognizable symbol of the outdoors lifestyle and passion. 

The folks at RealTree are masters at business and marketing and have anchored their brand in content  beginning with television programming and now with robust digital products in addition to many other smart marketing strategies. They understand at a very deep level how those of us who love the outdoors are usually more than just casual hobbyists.  

In 2017 RealTree  expanded into the fishing industry with the release of the RealTree fishing line of products.  The Jordans saw that the connection of the of their consumers to the brand extended to those with a rod and reel in their hand instead of a gun or a bow.  Every year they have grown the RealTree fishing presence in the sport.. They have title rights to the Kayak Bass Fishing Challenge Series, and sponsor pros like Jacob Wheeler, Mark Daniels, Jr, Casey Ashley, Mark Rose, Andy Morgan and Stetson Blaylock among others.

If I haven't made it clear....these two gents are about as big a deal in the outdoor world as there is.  Their story is inspiring and emblematic of American ingenuity and resourcefulness.

Listen to this with an open heart about how you can learn from Bill and Tyler Jordan.  You won't regret one minute of time you invest in this podcast!

Subscribe to my YouTube channel here

https://www.youtube.com/angiethompson?sub_confirmation=1

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

Find me on social media.

Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram: https://www.instagram.com/fishingbusinesspodcast/

                        https://www.instagram.com/fishnchik/

Facebook:  https://www.facebook.com/fishingbusinesspodcast

                       https://www.facebook.com/angie.l.thompson/

#fishingsponsors # fishingpodcast #fishingbusiness #bassfishing #largemouthbass #smallmouthbass #tournamentfishing

On this episode of the podcast, I want to try to inspire you to level up your Instagram feed.  So many times we are tempted to post picture after picture of the fish we catch or the products we are pushing.  But I want you to figure out how to share more of your life and lifestyle. 

 So I’m sharing three Instagram profile that I love to follow and feel like they do a great job with their feed. 

Instagram accounts shared in this episode include:

https://www.instagram.com/runwild.mychild/

https://www.instagram.com/courtneywithfreckles/

https://www.instagram.com/spoutfitter/

You can also watch the documentary about Slim Pickens Outfitter here.

https://www.youtube.com/watch?v=DHnd2aj61G8

Hope you get inspired!

Deep, narrow, entertaining.
Catfish, high character, morality clauses
Engagement and a bazillion followers.

 We cover a lot of ground in Part 2 of our interview with John Skrabo, President of Lure Lock including all of the above and more.

John talks about how he would do things different if he started all over again on his career in the outdoors which includes not trying to be all things to all people. All the biggest brands in fishing are looking for content and he believes all of us can help create content.  

He also tells us about how pro anglers fit into the Lure Lock strategy and what he looks for in anglers. Really compelling stuff here on the process of how endorsement deals are nurtured and developed.

One of my favorite parts of the conversation is about what kind of content he looks for too. You might be surprised at what qualifies as good content for him.  The good news is…you can do the things he likes.  He gives us a clinic on the basics of content creation.

This episode is just full of practical advice for anyone who wants a career in the fishing our outdoors industry. If you wonder how to find a fishing sponsor, here’s one telling you what he looks for. If you wish you could find a job in the outdoors, just about everything we talk about today can help you reach those goals. 

John is a great friend and I hope by the time you are done listening to this, you will feel like he’s a friend of yours as well.

Subscribe to my channel here

https://www.youtube.com/angiethompson?sub_confirmation=1

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

Find me on social media.

Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram: https://www.instagram.com/fishingbusinesspodcast/

                     https://www.instagram.com/fishnchik/

Facebook:  https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

#fishingsponsors # fishingpodcast #fishingbusiness #bassfishing #largemouthbass #smallmouthbass #tournamentfishing

If you're on my email list, you know I encourage you to ASK ME ANYTHING and I will try to get an answer for you.

This week we answer and ASK ME ANYTHING question from a listener who wants to make the jump to becoming a pro angler but doesn't have a huge social media following. John Skrabo, President of Lure Lock, gives us his best advice. 

Subscribe to my channel here

https://www.youtube.com/angiethompson?sub_confirmation=1

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

Find me on social media.

Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram: https://www.instagram.com/fishingbusinesspodcast/

                     https://www.instagram.com/fishnchik/

Facebook:  https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

#fishingsponsors # fishingpodcast #fishingbusiness #bassfishing #largemouthbass #smallmouthbass #tournamentfishing

This week's guest is John Skrabo, President of Lure Lock, which makes tackle boxes with a gel bottom that holds and cradles fishing lures, hooks and terminal fishing tackle into a soft, safe environment.  It's a new technology in a category that doesn't see a lot of new technology. 

John has had a long career in the outdoors holding a variety of positions in both the hunting and fishing sides of the industry. He's worked for brands like Realtree, Pradco and Bad Boy Buggies.  

I met him when we both worked at B.A.S.S.  We're old friends and we have a lot of fun when we get together or talk. 

John is also an athlete and he knows how to win, which is a very important thing to know.  Not everybody get this.  Not everybody knows how to win.  But John does and he shares some of that knowledge with us today.

Connect with Lure Lock

https://www.instagram.com/lurelock/

https://www.facebook.com/lurelock

https://www.youtube.com/channel/UCuZqcCziF3nouB3UWNTE46A

++SUBSCRIBE TO MY YOUTUBE CHANNEL++

https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

***FIND ME ON SOCIAL MEDIA***

Itunes:         https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram:   https://www.instagram.com/fishingbusinesspodcast/

                    https://www.instagram.com/fishnchik/

Facebook:   https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

Kay Donaldson is the guest on the Fishing Business Podcast this week and if you've never met Ms Kay....you're in for a treat!

Kay runs the Alabama Bass Trail and she has a big personality, a true heart and a brain that's on overdrive all the time.  The girl is smart and knows her way around the fishing world. 

The Alabama Bass Trail is something special.  It was created by the state to showcase the premier bass lakes in the state which in and of itself is unique - that the state would recognize how special it is to have such fine fishing and then actually fund such a big program to promote that fishing.  

Kay is an angler's friend.  She understands the challenges of the business side of fishing and she has great insight into how to come up from local level competition to a state or regional trail.  

Plus she just has good ole plain Alabama good sense.  If you listen to this carefully, I can almost guarantee you will find tidbits that you can use to take your career to the next level.  

We continue our conversation with Tammy Foshee, President of Big Bite Baits about High School fishing. This week we talk more about how brands can work with student anglers. 

Tammy was a coach and a pioneer of high school fishing in Alabama where she coached for 5 years and saw 18 of her student anglers go on to fish on college teams with many of those kids on scholarship.  One of her kids even won the College Championship in 2019.

We talk about how brands can activate around high school fishing and why this direct engagement with these young anglers is so important. 

She also tells us how she uses her pro staff to engage with high school clubs and offers us insight into what kind of pros she likes to work with.

This is valuable time Tammy has spent with us and she is generous with her knowledge and insight. 

Connect with Big Bite Baits

https://www.instagram.com/big_bite_baits/

https://www.youtube.com/user/tammyfoshee

https://www.facebook.com/BigBiteBaits

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

***FIND ME ON SOCIAL MEDIA***

Itunes:         https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram:   https://www.instagram.com/fishingbusinesspodcast/

                       https://www.instagram.com/fishnchik/

Facebook:   https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

Youtube:     https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA

Tammy Foshee is President of Big Bite Baits, a 20 year old fishing brand from  Eufaula, Alabama. She has a brilliant business mind, is a smart marketer and has been very involved with high school fishing from its infancy.

Today on the podcast we get the chance to pick Tammy's brain about high school fishing and believe me, she knows her stuff y'all.  She was the coach of a high school team for 5 years that saw 18 anglers go on to fish on college teams with many of those kids on scholarship.  One of her kids even won the College Championship in 2019. 

We talk about her background and how her career led her to Big Bite Baits, her experience as a high school coach, and the qualities a brand looks for in high school anglers and teams they work with.

If you're on a high school team, or if you're a coach or considering coaching a high school team, this is a great resource for you. 

And if you're looking at high school in the rear view and wishing there had been programs like this when you were in school, this is still a good resource because what Tammy talks about here applies to any angler. 

Connect with Big Bite Baits

https://www.instagram.com/big_bite_baits/

https://www.youtube.com/user/tammyfoshee

https://www.facebook.com/BigBiteBaits

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

***FIND ME ON SOCIAL MEDIA***

Itunes:         https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram:   https://www.instagram.com/fishingbusinesspodcast/

                       https://www.instagram.com/fishnchik/

Facebook:   https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

Youtube:     https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA

I think Luke Dunkin us the Donald Trump of bass fishing because he says things that everyone else is thinking....but might not have the nerve to say.

And he says a lot this week.  Luke tells us how the podcast evolved for him, and how he started out with one goal and ended up with something really different, which is something all of us can learn from. We don't want to be so narrowly focused on something that we miss another opportunity.

We also talk about how he got his first sponsor, why it's important to show your vulnerable side and how you have to KNOW who you're talking to when you're pitching yourself whether it's to a sponsor or a podcaster.

Listen to how Luke engages and tells stories.  This is how you can be a good podcast guest. He is teaching here by example.  He's real, he's authentic and he's interesting.

Connect with Luke Dunkin

https://www.instagram.com/lukedunkin/

https://www.instagram.com/low.budget.live/

https://www.youtube.com/channel/UCg-12Cq-TRYEFmNCzbwSULQ

Subscribe to my channel here

https://www.youtube.com/angiethompson?sub_confirmation=1

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

***FIND ME ON SOCIAL MEDIA***

Itunes:         https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram:   https://www.instagram.com/fishingbusinesspodcast/

                    https://www.instagram.com/fishnchik/

Facebook:   https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

Keeping up with your social media accounts can feel exhausting sometimes and it's easy to find yourself looking at your screen wondering what to post.

There's a saying in the television world - you have to feed the beast. Here's a quick tip for how you can plan your social media like a TV network plans their programming. 

Luke Dunkin, host of the Low Budget Live podcast, is the guest on the Fishing Business Podcast this week and hang on y’all.  You’re guaranteed to be entertained. 

Luke is a shining example of an effective communicator.  He’s comfortable, never at a loss for words, a great storyteller and just plain likeable. If you haven’t ever heard his podcast, you’ve got to put it on your MUST LISTEN list. 

Low Budget Live is about what’s going on in the sport of bass fishing tournament world.  For avid bass fishing fans, Luke always has the exact guest you want to hear from at exactly the time you are wondering what they are thinking. 

Luke is also regional sales manager at TH Marine, a former pro angler AND a musician.  In addition to all that, he is about to start a new gig as on camera talent for the new National Professional Fishing League.  Talk about talent!  

In this episode we learn about how Luke’s sales experience at TH Marine has helped him with sponsors, the challenges of selling yourself, and what you can do to help your sponsors. 

We also talk about how to be a good podcast guest.  

There’s so much good stuff here I had to break it up into two parts.  I can’t wait to hear what you guys think of this week’s episode. Of course it will be continued next week. 

Here’s where you can hear the Jesse Wiggins episode:

https://podbay.fm/p/luke-dunkins-low-budget-live/e/1595244695

Connect with Luke Dunkin

https://www.instagram.com/lukedunkin/

https://www.instagram.com/low.budget.live/

https://www.youtube.com/channel/UCg-12Cq-TRYEFmNCzbwSULQ

Subscribe to my channel here

https://www.youtube.com/angiethompson?sub_confirmation=1

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at 

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

***Find me on social media***

Itunes:         https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram:   https://www.instagram.com/fishingbusinesspodcast/

                    https://www.instagram.com/fishnchik/

Facebook:   https://www.facebook.com/fishingbusinesspodcast

                    https://www.facebook.com/angie.l.thompson/

Have you found yourself wondering how to best market and promote during a pandemic? A lot of us have.  The good news is that good marketing is still good storytelling.  That hasn't changed.  

Here's a couple of examples of really good storytelling that touches on common themes during this crazy time of covid.  

The McDonald's ad that I talk about can be found here.

https://www.adsoftheworld.com/media/film/mcdonalds_touchthis

The video by Dr Lee of Childersburg, Alabama can be found here.

https://www.youtube.com/watch?v=oeAN8Xxz0q4&feature=emb_logo

Subscribe to my Youtube channel here
https://www.youtube.com/angiethompson?sub_confirmation=1
If you're starting out, don't forget how important it is to build you brand.  I can help you get started.
Download my free resource "Developing Your Personal Brand" at 
https://www.fishingbusinessschool.com/brandworkbook
Website: https://www.fishingbusinessschool.com/
***Find me on social media***
Itunes:       https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192
Instagram:  https://www.instagram.com/fishingbusinesspodcast/
                   https://www.instagram.com/fishnchik/
Facebook:  https://www.facebook.com/fishingbusinesspodcast
                   https://www.facebook.com/angie.l.thompson/

listen to this conversation with an open mind and everywhere Ben talks about a brand or a business, insert your name instead.

Think of how you can really learn from what Ben did and put it into action in your own business or life and turn your passion into a profitable business. 

In the second part of the interview with LeAnn and Gerald Swindle, we continue our conversation about what makes up good storytelling, the importance of saying yes ma'am and no ma'am, how a pro angler takes his responsibility as an influencer seriously and so much more.  I had a list of questions I wanted to ask, but the conversation just ntaurally flowed and I don't think I ever even looked at my list. 

We even talk about their favorite social media accounts to follow and what music the Swindles are listening to these days.

Social media accounts mentioned in this episode:

Samantha Morgan:  https://www.instagram.com/samantha.jo.morgan/
Levi Morgan:  https://www.instagram.com/bowlife_levi

Haley Wiggins:  https://www.instagram.com/haleybbarnette/

Kay Donaldson:  https://www.instagram.com/kaydonaldson/

Rut Daniels:  https://www.instagram.com/rutdaniels/

LeAnn Swindle:  https://www.instagram.com/leannswindle/
Gerald Swindle:  https://www.instagram.com/geraldswindle/

The music the Swindles are listening to...
Cory Smith:     https://coreysmith.com/
Tyler Childers:  https://longviolenthistory.tylerchildersmusic.com/
Riley Green:  https://www.rileygreenmusic.com/

Gerald Swindle is one of the most successful guys in fishing - on AND off the water.  As a two time Bassmaster Angler of the Year, he clearly knows how to fish, but off the water he knows how to handle his business.  Gerald has some of the finest sponsors in the fishing world, and he rarely loses one.  If you're someone who is wondering about how to find fishing sponsorships, this is definitely a guy you should listen to. He knows what he's doing on the water and in a board room and has a lot of success wiwth landing and retaining fishing sponsors.

The reason for that could be his teammate and #1 supporter - his wife Leann.  LeAnn is more than Gerald's wife, she's also his manager. 

This week on the Fishing Business Podcast we talk bass fishing's power couple in the first of a two part series.  We start out talking about the ins and outs of a husband and wife business but as old friends inevitably do, we veer off the subject and cover a lot of ground about life.

If you're starting out, don't forget how important it is to build you brand.  I can help you get started.

Download my free resource "Developing Your Personal Brand" at

https://www.fishingbusinessschool.com...

https://www.fishingbusinessschool.com/

Find me on social media.
Itunes:   https://podcasts.apple.com/us/podcast...
Instagram: https://www.instagram.com/fishingbusi...
Facebook:  https://www.facebook.com/fishingbusin...

Whether it's the little blue thumbs up online or the real life kind of “liking”, we all want it and need it.  As we build our businesses and our brands, being liked helps us grow. But in real life, being liked can enrich your life exponentially.  

This is a quick convo about how you can set your intentions to be more well liked.  This isn't the definitive guide.....just some things I have learned along the way.

Dena Vick is a Public Relations and Media expert who has a deep background in the fishing and marine world and has worked for many diverse entities in the outdoor space. She has also helped many anglers get and keep fishing sponsorships and find new fishing sponsorship opportunities.

This week we open a conversation with Dena about how PR and Media fit in the fishing business, in terms of brands and companies, and also how a company's national prostaff fits within a public relations or marketing campaign.

As you grow into your career  and learn more about how to get fishing sponsorships you will eventually work with a Public Relations person and it's important to understand what they do and how they work.  A PR person can amplify YOUR brand image as they work with their brand clients and really amplify your fishing sponsorship opportunities so it's essential that you do everything you can to make their job as smooth and easy as possible.

And some of you listening may want to consider a career in Public Relations within the fishing industry. If you're a good communicator who loves the outdoors, this could be a perfect career path for you.

Something else that might help you is my free Guide to Working with the Media.
Download it here.
https://www.fishingbusinessschool.com/guide-to-working-with-the-media

And there's more good stuff at my website
https://www.fishingbusinessschool.com/

Quick conversation about 3 key qualities you need to attract good sponsors and begin solid relationships that can help you career. 

The annual fishing trade show known as ICAST usually has over 600 exhibitors. That's 600 brands trying to outshout each other to get a consumer's attention. 

How does a brand cut through the clutter and stand out? How does an individual cut through the clutter and stand out? 

This week's guest knows how to do that.  

Chris Russell is Marketing Manager at Plano Synergy which is a company with several brands you would recognize including Plano and Frabill.  Plano, of course, is the iconic tackle box maker and Frabill, which is a fishing accessories brand that makes bait management equipment, nets and ice fishing gear.  He's also worked for such powerhouse brands as Shimano and Eagle Claw, so he’s got marketing chops, deep experience and a creative mind. 

Listen closely in this episode for ideas that you can use in your own brand building...there are lots of nuggets here.

And if you haven't started building your brand yet, now's the time!  I have a free workbook that will help you get started.  Download it here.
https://www.fishingbusinessschool.com/brandworkbook

And there's more good stuff at my website
https://www.fishingbusinessschool.com/