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    Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

    Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live. 

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    Episodes (213)

    Saving the Earth Through Compostable Packaging - The Journey of Kate Flynn

    Saving the Earth Through Compostable Packaging - The Journey of Kate Flynn

    Almost every product-based industry uses plastic — including the food industry. However, it also significantly contributes to pollution, harming the environment and humanity. As business owners, our decisions about how we run our business can help reduce our plastic footprint. Switching to plastic-free might be challenging, but it makes the world a better place.

    In this episode of Her CEO Journey, Kate Flynn, Co-founder and CEO of Sun & Swell, talks about how they continue to evolve and innovate to find an answer to the plastic problem. She talks about her journey as a pioneer of compostable packaging and the challenges they overcame along the way. Kate gives great insights and tips about how businesses can find ways to improve packaging and help reduce their plastic footprint.

    If you want to learn more about how you can make an impact with a profitable business, tune in to this episode now!

    3 reasons why you should listen to the full episode:

    1. Learn about the challenges in making the switch from plastic to compostable.
    2. Discover how Sun & Swell balances doing good and making a profit.
    3. Find out your options for making your business more sustainable.

    Episode Highlights

    • [02:45] How Kate Started Her Journey
    • [06:18] A Company That’s More Than Just Profit
    • [109:19] Sourcing Organic
    • [11:30] Sun & Swell’s Products and Innovation
    • [17:27] Adapting to Compostable Materials
    • [25:10] Revolution for Food Packaging
    • [26:38] Balancing Mission and Profitability
    • [28:35] Stepping Away From Plastic Packaging

    Resources

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    "Let's #QuitSingleUse" - The Journey of Maria McDonald

    "Let's #QuitSingleUse" - The Journey of Maria McDonald

    How can a business be both profitable and a force of positive change in the world? Most entrepreneurs think they need to choose one or the other. But this isn’t true! More and more businesses are seeing the possibility of doing both at the same time, without sacrificing profit for impact.

    One vital area of environmental impact is plastic waste. We produce 300 million tons of plastic waste every year, and 14 million tons end up in our oceans. 

    In this episode, Maria McDonald from United By Blue dives into how environmental impact is at the core of their business model. She talks about their one-for-one model, the Quit Single Use policy, and vendor and manufacturer agreements. Maria imparts her journey and shares the possibility of businesses changing the world one less plastic at a time.

    If you want to learn how you can balance profitability and environmental impact for your business, tune in to this episode now!

    3 reasons why you should listen to the full episode:

    1. Understand how a business can be profitable without compromising their environmental impact. 
    2. Learn how your business for good can reduce plastic waste.
    3. Realize how environmental impact can be the heart and soul of your business model.

    Episode Highlights

    • [02:11] Maria’s Journey to United By Blue 
    • [05:29] How United By Blue Works
    • [10:44] How Pricing Works in the Fashion Industry 
    • [14:42] The Quit Single Use Pledge  
    • [20:57] United By Blue’s Experience with Cutting Out Plastic 
    • [27:30] Sustainability and the Supply Chain
    • [31:30] The Difficulties of No Single-Use Plastics  
    • [33:52] Brand Partners and Sustainability 
    • [40:34] How Sustainability Works with Finance
    • [46:16] United By Blue’s Cleanups
    • [49:56] A Future Without Plastic

    Resources

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    Life Without Plastic: Is it Possible? - The Journey of Chantal Plamondon

    Life Without Plastic: Is it Possible? - The Journey of Chantal Plamondon

    Is life without plastic really possible? With all kinds of plastics integrated into our daily lives, it’s impossible to never use plastic. So many people think living a plastic-free life rests on our individual shoulders, but what we really need is collective change. 

    If we can’t rely on just our individual efforts, where should we start?

    In this episode, Chantal Plamondon shares her journey of founding Life Without Plastics, offering alternative products to plastic. She uses her platform not only to offer products but also to educate her audience on how to reduce plastic consumption and exposure. Chantal also shares practical tips on how you can start creating a life without plastic and find ways to be better.

    If you are looking for a way to reduce your plastic waste and consumption, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Learn the negative impact of our heavy reliance on plastic items.
    2. Understand the common misconception about living a plastic-free life. 
    3. Discover ways to reduce both plastic consumption and exposure in your everyday life. 

    Episode Highlights

    • [01:40] Why Chantal Launched Life Without Plastic
    • [04:02] The Purpose of Life Without Plastic
    • [10:00] How to Be Better 
    • [13:13] The Common Misconception About a Plastic-Free Life
    • [16:43] Recommendations to Reduce Plastic Consumption
    • [19:06] Small Steps to a Plastic-Free Life 
    • [23:05] Life Without Plastic’s Business and BCorp Certification

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    "I fell in love with the problem" - The Journey of Anie Rouleau

    "I fell in love with the problem" - The Journey of Anie Rouleau

    Many entrepreneurs believe building a profitable business is not possible without harming the environment. This is simply untrue. There is a way to create profit while also actively reducing your plastic, water, and carbon footprint. You can contribute by educating your consumers about more sustainable ways of living.

    In this episode, Anie Rouleau shares her journey as the CEO of Unscented Co. She founded a profitable home and body care business that protects the environment. Anie uses her company as a force for good. She is continuously redefining the notion of cleanliness to sustain a more eco-conscious lifestyle. All the while, Anie educates other business owners on how to reduce their environmental footprint. She believes that they can still grow their profit by using mission-driven financial strategies. Listen as Anie tackles how sustainability and profitability can co-exist in business.

    If you are looking for a way to turn your company into a more eco-conscious organization, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Discover how you can create profit for your business in an environmentally sustainable way.
    2. Understand how a good business model affects the sustainability of a mission-driven business.
    3. Learn about the different ways you can reduce your plastic, water, and carbon footprints.

    Episode Highlights

    • [03:35] How Anie Started Her Journey in Pursuing Environmental Awareness
    • [09:36] The Products that Started Unscented Co.
    • [12:32] Going 100% Plastic Free
    • [15:11] What’s in the Pipeline for Unscented Co.
    • [18:18] Understanding Business Finances to Control Growth
    • [20:45] Creating a Sustainable and Profitable Business Model
    • [27:09] Reducing the Business’ Carbon Footprint
    • 29:24] How to Start Living a More Sustainable Life

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    Someone Somewhere: Breaking the Cycle of Poverty - The Journey of Fatima Alvarez

    Someone Somewhere: Breaking the Cycle of Poverty - The Journey of Fatima Alvarez

    Rural communities have a simple way of life. Many people living here focus on creating a better life for their families and community. However, they lack opportunities to gain financial stability and move to big cities to support their families. Fortunately, we can change this narrative. Businesses like Someone Somewhere work to create an economic, cultural and social impact on indigenous communities that strive to grow.

    In this episode, Fatima Alvarez, the co-founder and Chief Impact Officer of Someone Somewhere, joins us to talk about making an impact in different communities. We explore their business model and how it teaches artisans to improve their craft and lead an organization. Fatima tells the story of empowerment, growth and change within the communities as they take control and become leaders of their lives.

    Tune into the conversation to learn more about how business can create opportunities and have a lasting impact on indigenous communities.

    3 reasons why you should listen to the full episode:

    1. Learn about the four stages for artisans in the Pathway Business Model
    2. Find empowerment as a woman in business to support your family with business
    3. Discover how you can stay profitable and keep up with the competition while making a social impact.

    Episode Highlights

    • [03:11] The Roots of Someone Somewhere
    • [12:21] The Pathway Business Model
    • [19:49] Leadership in the Artisan Community
    • [25:21] Empowering Women Artisans
    • [32:10] Making a Profit and an Impact
    • [36:50] Keeping Up With The Competitive Market
    • [42:43] Having a Climate Neutral Certification

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    Spreading Peace with Chocolate, One Piece at a Time - The Journey of Susan Morrison

    Spreading Peace with Chocolate, One Piece at a Time - The Journey of Susan Morrison

    Peace is something valuable to have in the community. So many people experience having their peaceful lives taken away from them and struggle to rebuild their lives. From war and crime to family and personal matters, our peaceful lives can crumble at any moment. Fortunately, businesses can play a part in promoting peace in the community!

    In the second episode of our Christmas series, Susan Morrison joins us to talk about how their business promotes peace. Peace By Chocolate is a business that values peace and aims to share it with the world. Today, they’re successfully working towards promoting peace. Susan tells the story behind the business and why they want to share their message of peace through chocolates. She shares what they do to give back to the community through their business practices and programs.

    If you want to learn about the value of peace and how you can give back to the community, tune in to this episode!

    And if you are still looking for wholesome holiday presents, you can use the Her CEO Journey exclusive code: “MISSION15“ for a one-time 15% discount on their website.

    3 reasons why you should listen to the full episode:

    1. Listen and learn from the story of the Hadhad Family and why peace is vital for every person or community.
    2. Discover how purpose-oriented branding can make products stand out among others.
    3. Find out how you can give the gift of peace this Christmas season

    Episode Highlights

    • [02:40] Susan’s Journey Into the Food Industry
    • [05:30] The Story of the Hadhad Family
    • [08:33] Rebuilding the Business Piece by “Peace”
    • [12:08] What Makes Peace By Chocolate Stand Out 
    • [13:39] The Community Behind the Business
    • [17:42] Giving the Gift of Peace this Holiday Season

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    Lighting Up the World - The Journey of Seungah Jeong

    Lighting Up the World - The Journey of Seungah Jeong

    Do you think a business can be both profitable and a force of positive change in the world? The answer is a resounding yes — you don't have to sacrifice profit or impact. Entrepreneurs worldwide have innovative ideas and products that meet the needs of different communities. However, businesses still need to keep an eye on your finances. Balancing profitability and making an impact is a challenging role you need to play.

    In this episode, Seungah Jeong dives into how she kept the heart of the company while making a profit as the president and CEO of MPOWERD. She shares her journey and tells the stories of how their business has benefited over 3 million people worldwide. Join us as Seungah talks about the mission driving MPOWERD and the business model that makes it all possible to be a business for profit and for good.

    If you want to learn more about how you can make an impact with a profitable business, tune in to this episode now!

    3 reasons why you should listen to the full episode:

    1. Learn the importance of getting to know and adapting to the people you want to help.
    2. Find out how business and innovation can solve the world's problems.
    3. Discover the power of the consumers and help outside the business to stay profitable

    Episode Highlights

    • [03:01] Seungah’s Journey with MPOWERD
    • [08:30] MPOWERD's Mission
    • [17:46] The Impact of Business and the Consumers
    • [25:09] Empowering Change
    • [32:04] The Future of MPOWERD and Innovation
    • [34:46] Educating and Inspiring the Next Generation
    • [36:57] Keeping the Business Impactful and Profitable

    Resources

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    The Power of Intentional Forecasting

    The Power of Intentional Forecasting

    What happens when the economy drastically shifts? Will your business survive? We’ve seen this in the wake of the pandemic where companies were forced to change or close. 

    This is where forecasting comes in. Most people think forecasting is future-proofing and predicting the future in some way, but that’s not the case. Instead, forecasting is a continuous process that allows you to know when you need to change.

    Don’t leave it up to chance. We’re taking you through the six steps of intentional and purposeful forecasting and how it can help you make better business decisions, even when times are tough.

    If you want to learn how you can use forecasting to protect and grow your business, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Understand the importance of forecasting and how it can help you make decisions. 
    2. Learn the 6 steps of intentional and purposeful forecasting.
    3. Find out the most important step that most business owners forget about when doing forecasting. 

    Episode Highlights

    • [01:04] What is Forecasting? 
    • [02:28] Step 1: What’s Your Impact? 
    • [04:29] Step 2: Data Gathering 
    • [05:44] Step 3: Data Analysis   
    • [06:33] Step 4: Make Assumptions    
    • [07:58] Step 5: Financial Forecasting     
    • [08:15] Step 6: Update the Forecasting  

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    Financial Planning and Analysis for Business Growth - The Journey of Viviana Borzuchowski

    Financial Planning and Analysis for Business Growth - The Journey of Viviana Borzuchowski

    Are you a small business owner aiming to increase your positive impact on the community and the world? You likely already have plans for your company's growth. However, as you scale, the tools that served you as a smaller business won't be effective or sustainable. You'll need a better way to bridge your financial data and future business goals. That's where Financial Planning & Analysis (FP&A) plays a role.

    In this episode, Viviana Borzuchowski tackles the relevance of using an FP&A tool to set up your business for sustainable growth. She shares her knowledge and insights on financial management that she has gathered through years of experience working with different business organizations. Listen as Viviana explains the whys and hows of FP&A, specifically highlighting why business forecasting software is more effective than typical spreadsheet monitoring.

    If you want to learn more about how FP&A works, tune in to this episode now!

    3 reasons why you should listen to the full episode:

    1. Learn about the challenges of financial clarity faced by many small business owners.
    2. Find out how FP&A helps businesses use their financial data to achieve business goals.
    3. Understand the reasons business owners struggle with FP&A.

    Episode Highlights

    • [03:07] Viviana’s Journey Working with Jirav
    • [07:05] Defining FP&A
    • [11:24] The Limits of Excel Spreadsheet
    • [12:30] What Jirav Serves to Clients
    • [17:44] Common Struggles Business Owners Face with FP&A
    • [20:19] Understanding Your Business Model and Goals
    • [21:39] Why You Need a Fractional CFO

    Resources

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    Ready to Take Action? Preparing for B Corp Certification and Recertification - The Journey of Carolina Miranda

    Ready to Take Action? Preparing for B Corp Certification and Recertification - The Journey of Carolina Miranda

    So you’ve decided to become a B Corp. Congratulations! You’re taking an important step in advancing corporate responsibility and sustainable practices. But before you dive in, you need to prepare. Becoming a business for good requires significant planning. However, the rewards are more than worth it!

    In this conversation, we discuss how businesses can prepare for the new BIA. We explore maximizing the Impact Assessment to create better practices and processes for your company. We discuss the new requirements for B Corp Certification, so businesses can prepare for them now.

    If you want to learn to prepare for B Corp Certification, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Learn about the challenges in getting a B Corp Certification.
    2. Find out how to streamline your processes and maintain sustainable practices.
    3. Understand and prepare for the upcoming changes in the Impact Assessment.

    Episode Highlights

    • [02:35] Updates on Cultivating Capital
    • [05:33] Challenges in Getting a B Corp Certification 
    • [08:16] Knowing What You Need to Focus On
    • [10:29] How to Keep Up the Momentum
    • [13:55] Navigating the Changes in the Impact Assessment
    • [19:46] The Impact on Small Businesses
    • [21:53] Preparing for the Upcoming Changes
    • [24:31] How a Fractional Chief Impact Officer Can Help

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    Weaving a B Corporation: How One Woman’s Bedding Business Became Threads of Success - The Journey of Claire Watkin

    Weaving a B Corporation: How One Woman’s Bedding Business Became Threads of Success - The Journey of Claire Watkin

    Maximizing profits doesn’t have to come at the cost of increased and negative environmental impact. In fact, environmentally friendly companies may find that they reduce costs and increase profit margins when they hit their sustainability goals.

    There are many paths to success, but for Claire Watkin, that means doing business different, and doing business better. Claire Watkin is the Managing Director of Trendsetter International, a certified B Corporation that produces high-quality and environmentally friendly bedding products. Claire Watkin and Trendsetter International’s journey to success is a grand journey of constant change and improvement, proving that the key to success lies in adaptability and continual monitoring of your business. They also showcase the benefits of having a strong financial strategy that begins before a financial year rolls around.

    Episode Highlights

    • [05:02] Claire Watkin’ CEO Journey
    • [07:48] Becoming a Certified B Corp
    • [11:06] Challenges of Getting B Corp Certification
    • [12:18] Continually Evolving Standards
    • [18:26] Balancing Purpose and Profit

    Resources:

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    A Rescue Mission: Changing the World through Rescue, Transformation and Donation — The Journey of Kresse Wesling

    A Rescue Mission: Changing the World through Rescue, Transformation and Donation — The Journey of Kresse Wesling

    Investing in your workers is one of the smartest things you can do for your business. When you invest in your employees, you're investing in the future of your company. A well-trained, motivated workforce is essential to any businesses' success. By doing so, you're also investing in yourself. It can lead to increased profits, improved morale, and a better overall work experience for everyone involved.

    Kresse Wesling, co-founder of Elvis & Kresse, a luxury upcycled accessories brand and a passionate sustainability advocate, recognizes that being a CEO and a remarkable leader demands investing in employees. She made certain that her employees felt seen, heard, and secure as she expanded Elvis and Kresse without any external funding.

    If you want to learn how to make your business sustainable while also investing in your employees, this episode is for you!

    3 reasons why you should listen to the full episode:

    • Discover how sustainability drives profitability.
    • Learn how you can build an upcycled business without any external funding.
    • Collaborate with your employees, with agencies, and with like-minded brand owners to scale up your business.

    Episode Highlights

    [03:32] The Awakening of the Entrepreneur

    [06:48] Maximizing Venture Capital

    [09:32] Upcycle and the Environment

    [13:32] Balancing Planet and Profit

    [16:04] Funding the Startup

    [23:38] Developing the Best Workforce

    [32:09] Financial Planning


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    How Nurturing People and Talent Drives Long-Term Success - The Journey of Susana Guerra

    How Nurturing People and Talent Drives Long-Term Success - The Journey of Susana Guerra

    When you’re running a business, it’s tempting to view your employees as expendable resources. After all, you’re the one taking all the risks, so you should be the one calling all the shots. But if you want to create a sustainable business, it’s important to remember that your people are your most valuable asset.

    Susana Guerra of Legacy Vacation Resorts understood that valuing the talent and purpose in your company gives you a competitive edge. When she became Corporate Director of Talent and Purpose at Legacy Vacation Resorts, she persisted in creating a people first culture where employees are treated fairly, kindly, and equitably so that they—and the company itself—can truly thrive.

    Employees are valuable to a company. But what many business owners don’t know is how to properly nurture and value their people’s skills and abilities. If you want to find out how to unlock your employees’ potential and bring success to your business, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Discover the importance of creating a people first culture.
    2. Learn how to put your people first through empathy, communication, and equitability.
    3. Find out why you need an employee loan program and how to implement it.

    Episode Highlights

    • [03:42] From HR to Corporate Director
    • [07:43] Steering Toward a Values Aligned Company
    • [09:58] Challenges in Dealing with the Labor Aspect
    • [13:21] The Power of Empathy and Effective Communication
    • [20:35] Treating People Equitably
    • [21:37] Why Employee Loan Programs are Important
    • [29:24] Difficulties in Implementing a Loan Program
    • [34:14] How to Implement Loan Programs

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    Prioritizing Empathy: How Personal Experiences Create Successful Teams with Eden Laurin

    Prioritizing Empathy: How Personal Experiences Create Successful Teams with Eden Laurin

    One of the first things a leader will look for when hiring someone is their abilities. What are their skills? What level of education did they reach? Have they worked in a particular field before? These are all excellent questions to ask — after all, realizing your vision requires having the best talents on your team. But what are we really asking for when we interview a potential hire? When you look at an applicant’s resume, there’s a specific thing that defines whether you decide that one person is better than the rest: their experiences.

    Eden Laurin of Nyssa understood that a person's experiences are critical to their performance and capacity to align with a company's vision. As she built Nyssa, she held true to that idea to ensure that her team would be the best at their jobs while also being cared for by the company.

    Find someone who’s been in your shoes, and you’ve found someone who aligns with your mission. If you’re looking to discover how to craft a robust company culture, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Discover the value of shared experiences.
    2. Learn what to look for when you want someone to align with your mission and vision.
    3. Find out why the best employees are people who understand what you’ve been through.

    Episode Highlights

    • [03:47] From a School to CEO and Founder of Nyssa
    • [11:43] Solving ‘Unmentionables’
    • [16:24] Adapting to the COVID Pandemic
    • [18:50] Diversifying Products
    • [20:59] The Value of Shared Experiences
    • [29:02] Building the Culture and Team you Want
    • [36:36] From a Personal Place: Eden’s Unmentionable

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    Thrive by Putting People First - The Journey of Lisa Hannum

    Thrive by Putting People First - The Journey of Lisa Hannum

    Any leader wants their business to become successful. If you’re running a mission driven business, you’ll want to drive social change, too. So you might focus on strategy and profit more than anything else. But what most people tend to forget is that there is a gap between strategy and results—and people are the ones who bridge that gap.

    In this episode of Her CEO Journey, Lisa Hannum from Beehive shares her journey in building her own people centered business. Investing in people creates driven, empowered, and thriving employees. And that creates a driven, empowered, and thriving business.

    Put people first and success will follow. If you want to learn how to invest in people and create sustainable growth and social impact, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Discover the benefits of putting people first.
    2. Learn the key elements and concrete steps in creating a people first culture.
    3. Find out why you need to hire a financial partner as early as now.

    Episode Highlights

    • [02:36] How and why Lisa built Beehive
    • [05:23] The thought process behind people first
    • [09:56] Creating a culture of flow
    • [19:03] How to create a people first culture
    • [26:02] Challenges in building a people first culture
    • [32:23] Why salary transparency is key
    • [40:04] Finding a financial partner
    • [47:26] How small businesses can invest in people

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    How Sustainability Leads to Profitability - The Journey of Cindy Bohlen

    How Sustainability Leads to Profitability - The Journey of Cindy Bohlen

    Many business owners worry about loss of profit because of the sustainable changes they may want to make. However, sustainability and profitability aren’t mutually exclusive. When you know your business, focus on the right factors and make the small changes towards creating a positive impact, you can achieve better business outcomes. 

    In this episode of Her CEO Journey, Cindy Bohlen from Riverwater Partners shares her journey into sustainable investing. In the past, she never knew that sustainability created better outcomes in business. She discusses the benefits of focusing on ESG factors and how you can make small changes to become more sustainable and profitable.

    If you want to learn how you can further secure your business’s data, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Discover how sustainability drives profitability.
    2. Learn how you can collaborate with your stakeholders to improve your sustainability.
    3. Find out the small changes you can make towards a positive impact and better business outcomes.

    Episode Highlights

    • [03:30] Cindy’s CEO Journey into sustainable investing.
    • [05:23] Proof that sustainability and profitability aren’t mutually exclusive
    • [08:23] The spectrum of ESG investing and its different forms.
    • [14:57] The link between sustainable factors, better outcomes and profitability.
    • [17:53] The three pillars of sustainability.
    • [22:28] A collaborative approach between stakeholders and businesses for positive impact.
    • [26:00] Focusing on critical factors for sustainability.
    • [30:02] The vital role of a CFO in strategy and sustainability.
    • [33:56] How non-financial factors actually have a financial impact.
    • [41:54] What you, as a mission-driven business owner, can do to create positive change.

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    Why You Should Consider Fractional CFO Support for Your Next Business Acquisition

    Why You Should Consider Fractional CFO Support for Your Next Business Acquisition

    So you’ve managed to grow your small business into a thriving enterprise.

    First of all, congratulations!

    But with greater success comes more responsibilities, and it's becoming increasingly difficult for you to manage everything on your own. Perhaps you're feeling overwhelmed with all of your duties. Or your business is going through a big project or shift. Or maybe you're having trouble smoothening those wrinkles in your finances.

    That’s where fractional CFO services can help.

    By bringing experienced financial expertise into your company, fractional CFOs can help you make smarter decisions to increase profitability and sustainability. And in the case of Community Credit Lab, fractional CFO services helped them in their acquisition process.

    In this solo Her CEO Journey episode, Christina shares the journey of one of their clients, Community Credit Lab. As a mission-driven CFO, Christina is passionate about helping clients succeed and amplify their impact. So she shares the reasons why Community Credit Lab had decided to enlist the help of a fractional CFO and the value you can get from them.

    If you're thinking about getting fractional CFO services but are unsure of the practical value they bring to your business, this episode is for you.

    3 reasons why you should listen to the full episode:

    1. Learn from the journey of Community Credit Lab.
    2. Understand how a fractional CFO streamlines acquisitions.
    3. Find out what you can accomplish when you work side by side with a fractional CFO aligned with your mission and values.

    Episode Highlights

    • [01:33] About Community Credit Lab
    • [03:15] Why They Enlisted Profit Reimagined’s Fractional CFO Services
    • [04:44] What Community Credit Lab Accomplished Through Our Partnership
    • [07:31] Three Lessons You Can Learn From CCL’s Success

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    4 Critical Steps to Ensure Stability and Success of Businesses for Good

    4 Critical Steps to Ensure Stability and Success of Businesses for Good

    Many business owners wear all the hats, particularly in growing companies. Doing all the duties yourself seems like the best use of your time. After all, you know your company best, right?

    However, the truth is as your business grows, more and more things can slip through the cracks — especially if some of your duties are outside your field of expertise.

    In this solo Her CEO Journey episode, Christina shares a practical case study in which Profit Reimagined helped a client overcome financial trouble. As a mission-driven CFO, Christina wants to ensure that your business for good succeeds. Thus, she’ll also share four critical steps any business owner should take to ensure stability and success in their business.

    If you’ve been considering the benefits of a fractional CFO for some time now but want the proof that it works, this episode is for you.

    3 reasons why you should listen to the full episode:

    1. Learn four critical steps to maintaining profitability.
    2. Find out practical, actionable steps a fractional CFO can take to ensure your business success.
    3. Understand the optimal relationship between a business owner and a fractional CFO.

    Episode Highlights

    • [01:21] Martha’s Financial Problems
    • [06:19] How Profit Reimagined Helps Solve Your Financial Problems
    • [10:43] Three Things You Can Learn from Martha’s Success

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    Taking the Leap: Is a Fractional CFO a Smart Investment?

    Taking the Leap: Is a Fractional CFO a Smart Investment?

    You know what they say: if you want something done right, do it yourself.

    But what happens when you're so bogged down with the daily operations of your business that you don't have time to focus on long-term strategy? That's where a fractional CFO comes in—and it might be the best decision you ever make for your business.

    However, hiring a fractional CFO isn't a quick fix to your financial adversities. A fractional CFO can help protect your company from costly mistakes and help it grow into the successful business you always dreamed it could be — but it's a strategic move. And as with any strategic asset, it's critical to understand when to utilize it or invest elsewhere.

    In this episode of Her CEO Journey, Christina will share the powerful reasons why you should invest in a fractional CFO and how to hire the right person for this critical role.

    If you want to find out if you should invest in a fractional CFO, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Find out five critical reasons to hire a fractional CFO.
    2. Understand at a glance the value a fractional CFO brings to your company.
    3. Learn four reasons a fractional CFO might not be best for you at the moment.

    Episode Highlights

    • [02:45] Why You Should Invest in a Fractional CFO
    • [05:01] Why You Should NOT Invest in a Fractional CFO
    • [07:49] How to Hire the Right Fractional CFO

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    7 Benefits of Having a Fractional CFO

    7 Benefits of Having a Fractional CFO

    As a business owner, you know there are a lot of important decisions to make, and not enough hours in the day to make them all. That’s why it’s crucial to have someone you can trust to help you make sound financial decisions for your business. Enter the fractional CFO.

    But don’t let the name fool you: a fractional CFO isn’t just for businesses that are struggling with their finances. In fact, there are a number of benefits to having a fractional CFO—regardless of your business’ size or stage of development. In this episode of Her CEO Journey, Christina will share the seven benefits of investing in a fractional CFO.

    If you want to learn how a fractional CFO can help you reach financial stability and elevate your business, this episode is for you!

    3 reasons why you should listen to the full episode:

    1. Learn the benefits of hiring a fractional CFO.
    2. Discover how a fractional CFO can help with your finances and mission.
    3. Determine whether or not you need a fractional CFO.

    Episode Highlights

    • [02:23] Benefit #1: Proactive Planning for Smoother Cash Flow 
    • [03:26] Benefit #2: Analyzing Financial Statements 
    • [04:31] Benefit #3: Better Budgeting and Financial Forecasts 
    • [05:37] Benefit #4: Problem Solving Together
    • [07:40] Benefit #5: Saving Time and Resources
    • [08:49] Benefit #6: Reducing Overall Business Risks
    • [09:55] Benefit #7: Unique Financial Expertise

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