Taking the Leap: Is a Fractional CFO a Smart Investment?

Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business.

In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicated to creating effective and sustainable skincare products. 

Patrice unfolds her inspiring journey from media personality to entrepreneur, driven by a personal need to find natural remedies for her daughter's eczema. She delves into Satya Organics' commitment to social good, building a diverse workforce, and navigating the dynamic world of international expansion.

Key Takeaways:

• From passion to purpose: Patrice's  journey underscores how personal experiences can ignite entrepreneurial ventures. 
• Values-driven business: Satya Organics prioritizes quality, sustainability, and social responsibility, demonstrating that businesses can be profitable while making a positive impact.
• Building a diverse team: Patrice emphasizes the importance of fostering an inclusive environment that empowers individuals from different backgrounds.
• Going global: Expanding internationally comes with its own set of challenges, but Patrice believes it can be less daunting than expected by focusing on connecting with advisors and then finding the right partners and aligning with your values.
• Strategic growth: Patrice's experience showcases the importance of a balanced and thoughtful approach to financial strategy, utilizing various resources to achieve sustainable growth.

Episode Highlights

• [04:33] Patrice's journey from media personality to founder of Satya Organics.
• [08:14] Cultivating a business culture centered on purpose, values and sustainability.
• [10:14] Evolution of the product and packaging always at service of community and environment.
• [14:19] Sourcing simple and high quality is the key.
• [17:50] Prioritizing opportunities that align with your values while letting go of those that don't. 
• [21:32] The crucial role of advisors in business international expansion growth.
• [24:51] Top recommendation: work on your margin for healthy finances
• [30:20] Partnering with suppliers that align with the mission and values.
• [33:10] Patrice's proudest moment on her impact journey.
• [36:50] Returning to the community to drive innovation. 

Resources

• To learn more about their products and mission visit Satya Organic’s Instagram   and Website
• Connect with Patrice Mousseau on LinkedIn 
• Connect with Christina Sjahli on LinkedIn 
• Explore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedIn

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Ready to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Dionne Laslo-Baker, the founder and CEO of Deebee’s Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families.

In this episode, Dionne delves into the highs and lows of growing a business from scratch. She offers valuable insights into overcoming regulatory hurdles, embracing cultural diversity, and the pivotal role of advisors in business expansion.

But what truly sets Dionne's story apart is her unwavering commitment to a purpose-driven culture and sustainable business practices, which has not only propelled Deebee’s Organics to international success but also made a lasting impact on the industry.

Tune in to this episode of Her CEO Journey to discover more about Dionne’s path to building a sustainable global enterprise while staying true to her core values.

Here's what you'll discover:

• Learn how advisors can influence your business in the long term and where to find the ones you need.
• Explore the importance of fostering a purpose-driven culture in your business and how it can mitigate risks.
• Discover strategies for managing your business on a global scale, especially when dealing with foreign markets.

Episode Highlights

• [02:36] Dionne Laslo-Baker’s CEO Journey
• [06:42] Creating a Culture
• [12:14] From Science to Snacks to Scale
• [16:17] The Critical Role of Advisors in Business
• [23:12] Focusing on One Market
• [28:23] Supplier Diversity
• [34:59] Differing Challenges at Different Levels of Success
• [38:26] Dionne’s Proudest Moment On Her Impact Journey

Resources

• Get organic treats from Deebee’s Organics
• Connect with Dionne Laslo-Baker: LinkedIn | Instagram
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

Enjoyed This Podcast?

Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! 

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Ready to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company.

In this episode, Amanda delves into crucial topics such as EDC's criteria for Canadian companies, the customized solutions they offer, and essential preparations for business owners venturing into international markets. 

Customized solutions are especially vital for businesses committed to social impact or seeking B Corp certification, as their challenges often differ significantly from traditional businesses.

Join us on Her CEO Journey to explore EDC's strategies for global market entry.

Here's what you'll discover:

• Discover how EDC tailors assistance specifically for your Canadian business.
• Prepare effectively for partnering with EDC to enter international markets.
• Explore which of EDC's solution buckets is the right fit for you.

Episode Highlights

• [02:20]Amanda Klucowicz’ Journey
• [05:21] What EDC Does for Canadian Businesses
• [09:10] The EDC Experience
• [12:59] EDC’s Solutions
• [24:08] What a Business Should Know Before Approaching EDC
• [33:58] International Business: It’s Possible

Resources

• Work with Export Development Canada
• Connect with Amanda Klucowicz: LinkedIn
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

Enjoyed This Podcast?

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Ready to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law.

Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive information for informed business decisions and to demystify the legal space, making it accessible to a broader audience.

In this episode of Her CEO Journey, Ashlee Froese delves into the intricacies of contract writing for international business. While local contracts might seem straightforward with all parties governed by local laws, the international landscape introduces complexities such as:

• Which laws apply? 
• How does culture come into play? 
• Does ethical approach vary between countries?

Join us in this episode of Her CEO Journey to learn the nuances behind contract writing on the international stage.

Here's what you'll discover:

• Learn the essential elements that go into writing contracts for international business.
• Discover the several factors a company must contemplate before venturing onto the global stage.
• Understand the nuanced approach required for negotiations and drafting a business contract with international counterparts.

Episode Highlights

• [03:01] Ashlee Froese's CEO Journey
• [08:18] Fundamental Requirements for International Operations
• [12:53] Nuances in Domestic Vs International Contracts
• [17:09] Talking Strategy With Clients
• [18:24] The Cultural Component
• [19:55] Protecting Client Interests
• [25:22] International Considerations for B Corps
• [29:49] The Strategy Behind Contract Writing
• [33:40] Negotiating From Step One

Resources

• Work with Froese Law
• Connect with Ashlee Froese: LinkedIn | Instagram
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

Enjoyed This Podcast?

Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! 

Connect With the Profit Reimagined

Ready to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country.

In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada.

Whether you're a Canadian or international company, Sara's insights in this Her CEO Journey episode offer valuable guidance for those venturing into international business.

Tune in to discover key considerations for companies transitioning from local to global markets.

3 reasons why you should listen to the full episode:

• Gain insights into the role of Canada's Trade Commission Service in supporting international business.
• Understand what your company needs to know before entering markets abroad.
• Explore the specific challenges faced by women-owned businesses when operating globally.

Episode Highlights

• [03:37] Sara Wilshaw's Journey to Becoming Chief Trade Commissioner
• [07:34] Taking Businesses to the International Stage
• [11:16] What the Trade Commission Does to Support Businesses
• [15:04] Entering the International Market
• [18:34] Challenges Women-Owned Businesses Face When Going International
• [21:01] Going International: A Walkthrough
• [27:26] Becoming an International Business
• [28:53] Diversification and Inclusion
• [34:50] The Story of WaterShed Monitoring

Resources

• Work with the Trade Commission Service
• Connect with Sara Wilshaw: LinkedIn
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

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Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Ever wondered where your money really goes?

As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees.

A virtual CFO can help track every cent of your business's finances. You might be surprised to find a significant percentage going to something as ordinary as processing fees.

That's where Shizuka Buckley of Giv Local steps in. Processing fees are okay—they're crucial in today's business world. But Shizuka turns those fees into a force for good in her communities.

Join us in this episode to learn more about what goes on in payment processing and how Shizuka is changing it for the better!

3 reasons why you should listen to the full episode:

• Find inspiration in Shizuka’s drive to create a payment company that works not for profit, but for the mission.
• Learn how to overcome the challenges inherent to running a nonprofit.
• Clarify the opacity surrounding payment processing — and what that means for your business.

Episode Highlights

• [02:40] Shizuka’s CEO Journey
• [06:48] The Muddiness Of Payment Processing
• [10:42] What Sets Giv Local Apart
• [15:50] The Challenges Of Doing Things Differently
• [18:43] How Giv Local Works
• [21:03] Growing Giv Local

Resources

• GivLocal
• Connect with Shizuka Buckley: LinkedIn | Instagram
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

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Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. 

Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships for both the company and its artisans. 

As entrepreneurs, our focus should be on creating a positive impact rather than just chasing the highest profits.

In this episode of Her CEO Journey, Liz shares her experiences in building a company grounded in humanism. 

She emphasizes the importance of adhering to core principles, even in the face of challenges. 

Join us to gain insights into the significance of cultural values in products, the concept of slow fashion, and how to establish a company that truly embodies its values.

3 reasons why you should listen to the full episode:

• Learn what it takes to create a humanist company that puts people and the planet ahead of profit.
• Find inspiration in Liz’s journey of creating a slow fashion brand founded on the principles of fair trade.
• Discover the kind of funding that’s best for small businesses for good.

Episode Highlights

• [03:21] Liz Rojic's CEO Journey
• [07:58] A Question of Practicality
• [15:10] Putting Profit Last in a Labour of Love
• [19:10] Keeping Principles First
• [20:42] Funding That Fits Your Values
• [26:39] Rooted in Justice and Fair Trade
• [28:43] The Living Wage As A Human Right
• [30:48] How to Price For The People

Resources

• Use discount code: HERJOURNEY on the MZ Made online shop
• MZ Made
• Connect with Liz Rojic: LinkedIn
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

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Connect With the Profit Reimagined

Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

In a world filled with plastic and single-use packaging, how can we reduce our impact on the environment? 

We often purchase, use, and discard products daily, but the zero-waste movement encourages both consumers and business owners to be more environmentally responsible.This reflects the values that Allisha Heidts aimed to promote when she founded Chickpeace, a zero-waste refillery. 

This holiday season, join our special holiday series on Her CEO Journey to embrace mindful gift-giving. Discover how to embark on your zero-waste journey and integrate these important principles into your business with Allisha. 

From your daily essentials to the gifts you purchase during this season of giving, let's make more responsible choices that benefit the world. 

Join us in this episode to explore how you can incorporate zero waste and sustainability into your business this upcoming holiday season!

3 reasons why you should listen to the full episode:

• Be inspired by Allisha’s journey and her passion for sustainability and the zero-waste movement.
• Learn how to bring sustainable values into how you run your business and grow revenue.
• Become a more responsible and conscious shopper every day, especially this holiday season.

Episode Highlights

• [03:13] Building a Business With Values: Allisha’s Journey
• [08:03] Sustainability in the Pandemic: The Beginnings of Chickpeace
• [12:10] Sustainable Shopping Online
• [13:50] How Chickpeace Chooses Their Products
• [16:50] Filling the Gaps in the Community With Chickpeace
• [21:19] Building a Business That Profits and Cares
• [26:21] Making the Journey Towards Zero Waste
• [34:45] Conscious Gift Shopping with Zero Waste
• [38:05] Allisha’s Proudest Business Moment

Resources

• Use discount code: BCORP15 on the Chickpeace online store
• Connect with Allisha Heidt: LinkedIn
• Connect with Christina Sjahli: LinkedIn 
• Find out about Profit Reimagined: LinkedIn | Website 

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Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Every founder has a team behind them, working together to make the whole business successful. If you're a business owner, you care not only about growing your company but also about your employees' well-being. This includes making sure they earn a living wage and have the support they need. But to make such a big change, you must first ensure your business is prepared. That's where financial planning comes in, a crucial part of building a sustainable business.

Over the past four episodes, the Living Wage Series has showcased conversations with remarkable women in business, delving into the implementation of living wages. As we conclude this series, our host, Christina Sjahli, reflects on the valuable insights and experiences shared by each guest. She also emphasizes a critical aspect — the significance of financial planning. As a CFO, Christina breaks down the essential steps in financial planning that empower you to make significant changes like introducing a living wage.

If you're keen to ensure your business is ready to start the journey towards a living wage, join Christina in this last episode of the Living Wage Podcast Series.

3 reasons why you should listen to the full episode:

• Recall meaningful insights from the past four episodes of the Living Wage Series.
• Understand the importance of financial planning as a business owner.
• Follow the steps of financial planning to make sure you’re ready to implement a living wage or make any big change in your business.

Episode Highlights

• [00:00] Looking Back At The Living Wage Series Episodes 
• [03:10] Series Highlight: The Role Of Financial Planning in Implementing Living Wages
• [04:09] Step 1: Understand Your Overall Business Financial Health
• [05:56] Step 2: Perform Costing Exercise
• [06:55] Step 3: Evaluate Your Pricing
• [07:49] Step 4: Prepare a Financial Forecast
• [08:58] Step 5: Prepare a What-If Analysis

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Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

Creating positive change sounds like a good idea — and one effective way to achieve it within your company is by implementing a living wage. However, like any worthwhile endeavor, it requires careful planning. Good intentions are a starting point, but thoughtless action can lead to unintended consequences.

In the fourth episode of our Living Wage series, we delve into Mari Parker's experiences as the COO of Boldr, where they raised baseline pay to a living wage. We've discussed the importance of living wages for ethical business owners; now, let's explore the implementation process.

Providing a living wage shouldn't jeopardize your business. In fact, it can enhance your company's sustainability if integrated effectively. Join us to discover how your business can make this transition.

3 reasons why you should listen to the full episode:

• Create sustainable change in your business that can continue to evolve and meet the challenges of the times.
• Gain insights into designing an ethical methodology for implementing living wages and new business models.
• Don’t let setbacks deter you from being a positive force in the world — discover how Boldr used a huge setback as a learning opportunity for the company and its teams.

Episode Highlights

• [03:13] Mari Parker's Roundabout Journey
• [10:27] Why Boldr is a Better BPO
• [14:41] What You Need for Sustainable Change
• [20:20] Differentiating Living Wages and Fair Compensation
• [27:13] Operating with Transparency
• [33:49] Absorbing the Impact of Change
• [38:05] How to Implement Living Wages

Resources

• Boldr Impact
• Connect with Mari Parker: LinkedIn
• Connect with Christina Sjahli: LinkedIn 
• Learn more about Profit Reimagined: LinkedIn | Website

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Connect With the Profit Reimagined

Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.