Post Pandemic Strategies for Small Businesses
Guest Bob Negen of WhizBang! Retail Training shares his perspective on how the pandemic forced independent retailers to adapt and change their business models in order to survive this challenging time. He cites examples of those that took advantage of existing technologies which allowed them to ultimately emerge stronger than pre-pandemic times. Bob also hits on the crucial concept of first, building a customer data base in order to begin building on your customer relationships, and then, reactivating and retaining those customers as a more effecient path to profitability.