clv

Everything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave.

In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionability Gap in eCommerce. They talk about the limitations of LTV and the need for real-time evaluation of acquisition strategies, the challenges of using experimentation to learn recommendations that maximize revenue, and the potential of real-time LTV to revolutionize acquisition through value-based bidding. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The "actionability gap" is the difficulty of acting on individual-level customer journey data, and it's worse than the issue of LTV.
• Real-time evaluation of all acquisition strategies is needed to close the actionability gap.
• DTC brands are disappointed in their LTV and feel like they were promised more by VCs and private equity firms.
• Real-time LTV is the future of acquisition and has the potential to revolutionize acquisition through value-based bidding.
• Technology companies need to innovate and solve LTV issues for DTC brands.
• The optimal number of customers mathematically is zero, because of non-functional unit economics.
• Machine learning and data can help solve the LTV problem and provide predictive revenue for each acquisition channel.
• Experimentation and real-time evaluation are crucial in understanding what works for customer engagement with a brand.

Recommended Tool:
Amplitude https://amplitude.com/

Today’s Guest:

Tobias Konitzer is a data and machine learning expert, specializing in understanding the impact of interventions on human behavior. With a Ph.D. in computational social science from Stanford University and experience working at Facebook Research, Tobias has built databases and companies in the targeting space. He is currently focused on privacy-first solutions and the development of a central KPI in real-time, helping B to C companies measure and evaluate their performance.

Connect and learn more about Tobias Konitzer here:
Website: https://www.ocurate.com
E-mail Address: tobi@ocurate.com 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

Guest Bob Negen of WhizBang! Retail Training shares his perspective on how the pandemic forced independent retailers to adapt and change their business models in order to survive this challenging time.  He cites examples of those that took advantage of existing technologies which allowed them to ultimately emerge stronger than pre-pandemic times.  Bob also hits on the crucial concept of first, building a customer data base in order to begin building on your customer relationships, and then, reactivating and retaining those customers as a more effecient path to profitability.

W tym odcinku omówimy pięć obszarów wpływu marketingu B2B na sprzedaż.
Ponieważ zbliża się czas planowania działań na kolejny rok, warto zastanowić się nad tym, co ma być rolą marketingu i na czym się skupić.
Ponieważ tradycyjnie marketerzy B2B skupiają się głównie na generowaniu leadów, postanowiłem podpowiedzieć, gdzie jeszcze warto zainwestować czas i pieniądze. 

• A te obszary to:
• Budowanie marki
• Generowanie leadów
• Konwersa na sprzedaż
• Zyskowność/Marżowość
• Całkowita wartość klienta

Posłuchaj również podobnych odcinków:
Jak stworzyć markę, która sprzedaje w B2B.
Jak budować wartość marki w organizacjach B2B?

Moja prezentacja "Co handlowiec powinien wiedzieć o marketingu"

Zapraszam na kanał YouTube  - Business Toolbox, w którym prezentuję ciekawe narzędzia usprawniające pracę w marketingu i sprzedaży B2B:
https://www.youtube.com/c/BusinessToolboxPL

Jeżeli szukasz praktycznego szkolenia na temat tworzenia strategii treści w marketingu B2B dla siebie lub swojego zespołu, napisz do mnie na adres lukasz.kosuniak@businessmarketer.pl

Jeżeli interesujesz się social sellingiem, sprawdź moją nową książkę "To jest social selling" na stronie https://www.tojestsocialselling.pl/.

Zasubskrybuj tygodnik BusinessMarketer a dodatkowo otrzymasz rozbudowany pakiet 15 materiałów o marketingu B2B.

Książkę "ABC Marketingu B2B" w formie tekstowej - elektronicznej i papierowej znajdziesz na stronie http://abcmarketingub2b.pl

Szukasz pomocy w wyborze i wdrożeniu marketing automation? Napisz do mnie:  lukasz.kosuniak@businessmarketer.pl

Sprzęt, którego używam:

Rode VideoMic GO mikrofon do kamery
Rode Wireless GO II 2-kanałowy zestaw mikrofonów bezprzewodowych
Aparat Canon EOS M6 Mark II
Kamera internetowa Logitech webcam BRIO 4K

Aplikacje, których używam:

GetResponse - system marketing automation dla małych firm
MindMeister - mapy myśli

Po więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

Australian shares closed at a one month high on Friday with gains mostly in the Financial and Technology sectors. 

On Wall Street, the Dow Jones closed at a record for the first time since mid- August, as investors moved out of Tech stocks and into blue chips. The S&P500 edged slightly lower, down 0.1%, while the Nasdaq fell 0.8%, after disappointing earnings reports from Intel and Snap. 

This morning, the SPI futures are suggesting the ASX200 will rise 0.4% at the open, extending last weeks advance. 

What to watch today:

• Companies set to go ex-dividend today include Clover Corporation (ASX:CLV), Jupiter Mines (ASX:JMS) and New Hope Corporation (ASX:NHC). 
• ASX listed buy now pay later stocks – the RBA has reviewed Retail Payments Regulations and have suggested modifying the BNPL providers ‘no-surcharge’ rule. Some BNPL stocks that may be affected include Afterpay (ASX:APT), Zip (ASX:Z1P), and Splitit (ASX:SPT). 
• The oil price is trading 1.5% higher at US$83 a barrel.
• Gold is higher, however trimmed early gains to trade as the US dollar cut losses now that the Fed is ready to begin tapering. 
• Coal is trading 15% below its all-time high and the seaborne iron ore price is trading lower at US$122.  

Trading ideas:

• Bell Potter maintain their BUY rating on Pantoro Limited (ASX:PNR) with an 11% higher price target of $0.30 (previously $0.27), after a strong quarter report. PNR last closed at $0.21, implying 42.9% share price growth in the year. 
• And bullish charting signals have been identified in Frontier Digital Ventures (ASX:FDV), Laybuy Group Holdings (ASX:LBY) and Prescient Therapeutics (ASX:PTX), according to Trading Central. 

One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.

In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.

KEY TAKEAWAYS FROM THIS EPISODE

• Communities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.
• Listen to customers about what they need and find micro-influencers who can represent these segments.
• The easiest way to start getting ambassadors is through your customers.
• Be accessible to your customers where they can ask you questions and talk to you.
• Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.
• Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.
• Reach out to other brands that have complementary audiences to you that you are not in competition with.
• Make sure that anyone you partner with as an ambassador really aligns with your values.
• Taking care of the people and the culture representing your brand goes a lot further than what you think.
• After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.

TODAY’S GUEST

Tera, Jackson Rowe
https://www.jacksonrowe.ca

Nick Lamothe, CMO, The Legends Brand
https://www.linkedin.com/in/nick-lamothe-b687a6a/
https://www.legends.com

Chris Meade, CMO, Co-Founder, Crossnet
https://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com

Sean Holladay, Space Station
https://www.linkedin.com/in/seanholladay/
https://spacestationintegrations.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've be

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.

In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.

KEY TAKEAWAYS FROM THIS EPISODE

• Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
• You want people to purchase the way they are comfortable purchasing.
• Promises sell. The goal of the product is to live up to the promise that you made.
• It’s not about what price point but what kind of market you are talking to.
• The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
• The two main reasons people subscribe are convenience and discounted rates.
• When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.

TODAY’S GUEST

Ryan MacKenzie, Tru Earth

https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/

John Roman, Battlbox

https://www.battlbox.com
https://www.linkedin.com/in/john-roman/

Ezra Firestone, Boom by Cindy Joseph

https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/

Nik Hall, Vitafive

https://vitafive.com
https://www.linkedin.com/in/nikhall/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.

In this episode we discuss:

• Apple's iOS15 update
• How to communicate with your customers via email
• Why % discounts on your website landing pages aren't working

You can find Juliana on LinkedIn here.

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Want to get in touch with the hosts?

• Juliana Jackson The CLV Lady

Want to get in touch with our guest?

• Aaron Spivak
• Hush Blankets

Interested in being a guest?

• Contact us here.

Are you looking for a software to help you increase your store's lifetime value? Look no further, here is the best solution.

Sponsors

This podcast is sponsored by VTEX: The first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

“CLV” :  c’est le nom de la nouvelle approche de valorisation dont nous parle Jérémy Taïeb, Value Analyst, dans cet épisode. La Customer Lifetime Value indique la valeur unitaire d’un  client au cours de sa durée de vie dans l’entreprise - et c’est sur celle-ci que doivent se baser les entreprises et  les investisseurs pour évaluer leur valeur et leur potentiel. Jérémy en est convaincu, et vous allez comprendre pourquoi.