Marketing People Love

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing. 

We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content.

Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love. 

Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage.

Sean delves into the art of leveraging branding to drive the adoption of a new category, offering valuable insights on transcending mere product status to establish a genuine brand identity. Throughout this series, we focus on individuals who have not just mastered marketing but have successfully crafted beloved brands. Tune in and discover why every GREAT brand needs a HATER.

Welcome to Marketing People Love, and today I have a literal treat for you. 

We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com. 

Jonathan Packer is with me. 

He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy something, absolutely unlocked crazy insights for the brand and how they have decided that television is working for them as they continue to lean into marketing that works and marketing that people love for the brand.

 Welcome  to  Marketing  People  Love,  I'm  your  host  Jacques  Spitzer,  and  today  I  have  the  cat's  meow.... Or in  this  case,  I  guess  you'd  say  the  dog's  woof,  I'm  not  sure  if  that's  a  saying,  but  I  have  Terri,  the  co -founder  and  CEO  of  Jinx.  She's  so  talented  and  so  smart,  you'll  be  hearing  how  they  took  this  pet  food  brand  that  started  as  direct -to -consumer  and  has  moved  into  nationwide  retail  at  over  5 ,500  locations.

 Terri  shares  with  us  how  her  and  her  co -founders  took  some  of  their  learnings  and  insights  being  part  of  the  early  days  of  Casper  Mattress  as  it  exploded  and  the  success  that  they  had  there  and  started  this  pet  food  brand  that  has  pivoted  over  and  over  and  taken  those  learnings  to  achieve  now  its  best  consumer  scores  to  date.

If you care about mission driven brands, his story will inspire you. 

Soapbox has an incredible mission. They've been around for 13 years now and they are actively not only selling incredible products to people, but have this mission behind them where they are distributing soap and hygiene products around the world and have incredible partners that are creating a real difference every single day.

“HOLY SH&%!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.

Transformation is the common thread that runs throughout Suzy’s life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people’s lives with her growing personal brand. Suzy is a revolutionary explorer of infinite potential in the playground of life who loves to inspire others and bring them along for the ride.

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.

Shady Rays has been killing it. 

And it's future is so bright, you might need sunglasses for this episode...

The good news is, Shady Rays has all the sunglasses and snow goggles you might need. 

Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales.

He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and Television. 

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today.

Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC.

We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply.

So let's start by thinking deeply with Matt and Lomi.

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad? 

I am coming to learn that it’s not good for us when others fail. It hurts the entire perception of the category. 

This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating. 

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce for part 2 of our chat.  

He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life. 

That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life. 

That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL.

What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL.

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? 

Welcome back to Marketing People Love! I’m your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic…

But also, without another key ingredient for most green brands…

Shame. 

From plastic surprise eggs to laundry and now the dishwasher, 

He breaks down the journey,

Ryan, welcome to marketing people love. 

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? 

Welcome to Marketing People Love! I’m your host Jacques Spitzer, and today I have my friend 

Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic…

But also, without another key ingredient for most green brands…

Shame. 

From plastic surprise eggs to laundry and now the dishwasher, 

He breaks down the journey,

Ryan, welcome to marketing people love. 

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two of my interview with Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey.

And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America.

Evan so glad to have you join to Marketing People Love!

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey.

And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America.

Evan, welcome to Marketing People Love!

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today part two of my conversation with a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time.

His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time. 

We're going to talk about the role that humor plays in their brand and some of the concerns that brands may have about whether or not humor could degrade their brand. I mean, after all, one pair of their underwear is as much as like a 12 pack at Costco of underwear. We're talking about their tick tock and how it's an absolute fire right now and what they're learning along the way.

We're going to talk about how people may come for the novelty, but at the end of the day, they stay for the quality, which I might trademark, because that's a great phrase when it comes to shyness. All right, let's do this. Jenn, welcome to the show!