marketing people love

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today.

Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC.

We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply.

So let's start by thinking deeply with Matt and Lomi.

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad? 

I am coming to learn that it’s not good for us when others fail. It hurts the entire perception of the category. 

This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating. 

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce for part 2 of our chat.  

He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life. 

That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.

And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life. 

That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL.

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? 

Welcome back to Marketing People Love! I’m your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic…

But also, without another key ingredient for most green brands…

Shame. 

From plastic surprise eggs to laundry and now the dishwasher, 

He breaks down the journey,

Ryan, welcome to marketing people love. 

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? 

Welcome to Marketing People Love! I’m your host Jacques Spitzer, and today I have my friend 

Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic…

But also, without another key ingredient for most green brands…

Shame. 

From plastic surprise eggs to laundry and now the dishwasher, 

He breaks down the journey,

Ryan, welcome to marketing people love. 

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey.

And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America.

Evan, welcome to Marketing People Love!

Today I'm doing something a little different on Marketing People Love, by sharing a conversation with my wife that gave me some incredible insight into the journey brands go on to grow and find their identity. It can be scary, but so rewarding! 

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views.

So get ready to fall in love with smelling good. Sergio, Welcome to Marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love.

In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss. Good. So let's slice into this convo. Isaac. Welcome to Marketing People Love.

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven.

And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling?

We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today I have Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven.

And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling?

We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome back to Marketing People Love, with Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world.

Today I have part 2 of my conversation with Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage

We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special.

Jason came from a class of entrepuenerus behind some of the most massive brands of today, and he is cooking up some explosive growth at Hexclad. 

Welcome back to Marketing People Love, with your host Jacques Spitzer. Today I have Part 2 with Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. We will be diving even deeper into AR and all things future marketing.

Katie is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind.

Lets dive back in! 

Welcome to Marketing People Love, with your host Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love and this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love.

She is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind.

We both went to college together, so I'm truly inspired by her journey. So buckle up because this thing is a time machine and we are headed to the future.

Welcome back to Marketing People Love; and part two of our conversation with Josh Friedman, CMO of Dr. Squatch.

Josh and I have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store –He is going to share about the decision and impacts of running a superbowl spot –and he is going to share the top mistake he sees brands making that squashes their growth..and instead how they can Squatch their growth.

Welcome to Marketing People Love! 

I’m your host Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love –then this podcast will be a place for you to get inspired by some of the top experts in the world.

Today I have a good friend Josh Friedman, Chief Marketing Officer of Dr. Squatch – Mr. Forbes 30 under 30 himself. We have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store.

He is going to break down how he went about assembling his world class marketing team and the role defining values played in it
collaborations with Star Wars, Halo and Batman,and the decision and results of their superbowl spot – is a super bowl ad worth it?

He'll go over what mistake he sees smaller brands making that kills them. Getting Josh on the podcast is a rare treat, almost as rare as seeing a sasquatch in the wild, so lets step into this mystical moment. Josh, welcome to Marketing People Love!

Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today, I have Maggie Lee, chief marketing officer of Fresh Clean Threads. Previously known as Fresh Clean Tees.

Maggie is going to share the breakdown of that name change, which is a huge decision for a brand who has built so much equity behind the name that they already had. She's going to talk about what it's like to surf a wave of a growing category, premium essentials and athleisure wear, which Fresh Clean Threads fitting into both categories. 

She's going to talk about the role that competitors play in the marketing journey and what advice she has for other marketers looking to create marketing people love. Plus, she turns the tables on me and asks questions about growing the brand versus performance and how they can coexist. Maggie is one of the sharpest minds in the direct to consumer game, so get out your notepad because you're going to want to take some notes.