simple modern

This episode is brought to you by Habakkuk. No, not the Hebrew prophet, but the OKC based orthopedic device distributor. Though clearly by the name, we do things a little differently. One of those things we have done is collaborate with local orthopedic surgeons to write multiple Bible reading plans for the YouVersion Bible app that show the integration of God’s Word with the orthopedic experience. So, if you have ever had an orthopedic surgery or just feel the day to day aches and pains of life, click the link in the show notes below to see how God’s living Word applies to your orthopedic journey.

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Jon has served as the Chief Culture Officer at Simple Modern for over two years. Simple Modern’s mission is centered around giving generously, and generosity is at the heart of everything they do, from how they treat their employees, partners, vendors and customers. Through the work of Jon and his team, more than 1,000 organizations have been supported around the globe.

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Download the free Integrated Business guide at www.restorationgroup.co/guide

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The boys are back for a round of musings on the impact of Ozempic and Kim K’s marketing genius! And then, Brian sits for a live interview at Retail Summits with Mike Beckham, CEO and Co-Founder of Simple Modern, who shares how he has built a team that has been built on generosity and relationships and making a real difference in the world around us.

The SKIMS 

• {00:07:51} - “Manufacturing virality is not so difficult in 2023. SKIMS leaned into a really smart product launch that created a halo around the thing they really needed to draw attention to, and it completely reoriented the brand at a time when they were being both hyper-feminine and hyper-masculine.” - Phillip
• {00:10:21} - “‘Your enemies are your best PR." {Marshall McLuhan} The critics are almost always the ones that provide the most value. And you're right. This is right out of the multiplayer brand. This is critique at work and in an aged, art form. It's something that was purely utility at its start, and now it's an art form that deserves critique or needs critique.” - Brian
• {00:16:10} - “The problem with tactics is that they work until they don't. If we want to build strong companies, we want to build resilient companies, you've got to build on a strategy that's going to work in a bunch of different climates, and that's not tactic dependent.” - Mike Beckham
• {00:19:55} - “I love the idea of building employees who understand the strategy, who are flexible enough and adaptable enough to understand that tactics have an end date. And, yes, you do have to apply them, but it's because of these bigger strategies that you make those changes.” - Brian
• {00:21:46} - “If you're trying to create profit, then giving money away works against your primary goal of being able to make money, but I had this theory that, no, that's not actually true. What actually happens with generosity is when we give, it turns out, and I don't know why this is, I mean, some of it's reciprocity. Maybe it transforms us in a way, but it just tends to be that people want to repay that and people want to give back, and you end up getting more than you started with in the beginning.” - Mike
• {00:24:41} - “We tend to build teams, as these highly, disinfected, like, you bring these skill sets, I bring these skill sets, like a puzzle. We're just trying to match up all the skill sets. But the reality is great teams have chemistry. And chemistry comes from affinity and trust and affection, and that gets built through relationships.” - Mike
• {00:32:26} - “This generation, there are things that they're gonna need to grow in, and there are things that they're strong in. One of the things they're strong in is that they are particularly focused on that gap that I talked about between the world that is and the world that can't be, and they care intensely about that gap.” - Mike
• {00:39:59} - “People don't leave because they got a better offer from somebody close, and I'm not convinced that that's because we're a perfect company. It's more just that we're thinking intentionally around how are we creating high quality of life.” - Mike

Associated Links:

• Learn more about Mike Bekham and Simple Modern
• FC Insiders #113: Brinkmanship
• Grab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL.

What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.

I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.

Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL.