Recruit & Retain: Trucking Edition

As a carrier do you walk the walk, as well as talk the talk, when it comes to how much you care about your drivers? The people who are the most important cargo of the whole load? 

What do you do when your drivers get sick, ill or can’t drive?

“They might only be off the road for a month or two. But you know, we know when their wheels are not turning, they're not earning any money.”

Of course there are carriers out there that care a ton about their drivers, that go that extra mile to ensure that when they fall on hard times, the carrier has their back. But we also know there are carriers out there that only care about the miles the driver runs. 

So, if you want to distinguish your carrier from the rest, here’s one way you can really show you care about your drivers - by being there when they need you most. 

But what if you’re a trucker and you fall on hard times and your carrier doesn't have the capacity to help you out? Who can you turn to for support? St. Christopher Truckers Relief Fund, that’s who. 

“Most of our money has come from drivers themselves, or individuals that are supporting initiatives that we have.”

Don’t miss this latest episode with Shannon Currier, Director of Philanthropy and Development at the Truckers Relief Fund. From why they started, to how they assess drivers, why they pay the bills directly, to the measures they’ve taken to get drivers to be proactive about their health. 

If you haven’t heard of the Truckers Relief Fund, prepare to be blown away by the incredible work this small team does to support over-the-road/regional semi-truck drivers and their families when an illness or injury, occurring within the last year, has caused them to be out of work.  

What you’ll learn about in this episode:

• Genesis of Truckers Relief Fund
• The in-depth process to assess drivers
• Encouraging drivers to be proactive with their health
• Rigs without cigs
• How to donate
• Why carriers should get involved

How to connect with Shannon Currier:

• https://truckersfund.org/

Are you wondering how to use independent contractors more efficiently? How to design lease purchase programs and manage them? Do you need help with growth? Recruitment? Merger and acquisitions? 

“Getting to learn about other companies and getting to know their teams, understanding what works really well in their organisation, what doesn't work so well. And if there's an opportunity for us to help them get better at something, that's what we love doing.”

Doug Grawe is CEO and Gary Randall is the Executive Business Partner of The Grawe Group, a trucking and logistics consulting business. Doug and Gary specialize in helping trucking companies manage pain points, overcome challenges and achieve their goals. 

They don’t do it with a one size fits all package, they get to know you and your team, learn your challenges and goals, and develop bespoke solutions that will work for you, that you can execute across the whole organization. 

“I would challenge the listeners anytime they hear, ‘these are our top issues in the company’. Examine whether or not the metrics that [you’re] measuring actually relate to those top issues. I've heard tonnes of people say, ‘Oh, drivers are our biggest bottleneck, they're our top concern’. And yet, when you look at the amount of time spent on that, or where their focus is, it doesn't line up with that.”

What you’ll learn about in this episode:

• The specific problems The Grawe Group gets involved with
• Tracking metrics and tracking actions
• Using technology to track metrics
• Why you need to focus on just 3-5 tasks
• You want leaders, not managers
• The importance of accountability

How to connect with Doug and Gary:

• www.thegrawegroup.com

Clint Pulver isn’t a trucker, nor is he involved in the trucking industry, but what he does is wholly relevant to owners of trucking companies. 

Clint is the high energy, Emmy Award winning keynote speaker, author and professional drummer who is a leading authority on employee retention. 

Why is he a leading authority on employee retention? Because Clint, as the Undercover Millennial, spent 5 years speaking to over 10,000 employees, getting them to reveal the reasons for their lasting loyalty to the company and what triggers them to make a dash for the door. 

So, if you’re wondering how to improve your driver retention rates, because you know you’ve had an epic year of driver retention thanks to COVID, but now you’re worried that the minute restrictions lift, drivers will be out the door. Download and listen to this episode with Clint to discover the Undercover Millennial Program, the 4 types of managers, how to check the vital stats of your employees and learn the 5 ways great leaders recognize their people. 

If you want your drivers to say they love working for you, Clint has the solutions.

What you’ll learn about in this episode:

• The undercover millennial program
• The 4 types of managers
• How to check the vital stats of your employees
• The 5 ways great leaders recognize their people
• Consistency creates a lasting culture

How to connect with Clint Pulver:

• https://clintpulver.com/
• LinkedIn: Clint Pulver
• Twitter: @ClintPulver
• Book - I love it here. How great leaders create organizations, their people never want to leave

If you’re thinking about exiting your trucking company, do you know how to make your carrier as attractive as possible to potential buyers? 

Spencer Tenney is Managing Partner of the Tenney Group, a family run advisory firm of 40+ years, which is focused on business sales, acquisitions and business valuations, but only in the transportation industry. 

To date, Spencer has helped the Tenney Group close more than 75 transportation business sales across the United States. Most of his clients are companies in the trucking, bus, or chauffeured transportation industries with annual revenues of $2M - 200M.

“Most of our clients are founders, they built their business on a credit card and a prayer. And then some magic happened.”

So, if you’re a business owner looking for help to buy, sell or value your transportation company, don’t miss Spencer on this week’s episode of Recruit and Retain, because there are some significant pitfalls that come with mergers and acquisitions in this unique industry. 

What you’ll learn about in this episode:

• Impact of COVID on M&A in trucking
• How to make transition easier for drivers
• New proposed capital gains tax
• Business value directly correlates to risk
• The importance of financial reporting
• Their due diligence checklist

How to connect with [Spencer Tenney]:

• URL - The Tenney Group
• LinkedIn - Spencer Tenney
• Email - stenney@thetenneygroup.com
• Twitter - @TheTenneyGroup

How can you maintain a referral rate of 90% and a retention rate 95.7%? 

Don’t miss Jessica Kapasky, the Recruitment and Retention Guru at Skelton Truck Lines, a pharmaceutical haulage carrier operating trucking teams (pharmaceutical logistic technicians) out of Canada and the US, on this week’s episode.

But first, how does one become a Recruitment and Retention Guru?

“I am third generation in trucking. My grandparents were executives behind the wheel. My mother's a really well known recruiter in the industry. My dad was a driver. My brother's a driver. So I guess you can say I was born into it.”

Not only does Jessica have trucking in her blood, she’s also obsessed with trying to become an industry expert, taking time to get educated, spending years researching ways to better herself as a recruiter. She’s learned what it takes to recruit on the more corporate side of things, as well as learning how to connect with candidates and making sure she can find them the best fit based on what they’re looking for right now, whether that's their lifestyle, pay package, or the lanes they want to run.

One of the best pieces of advice Jessica’s father passed onto her was:

“Make sure you're hiring for the right fit. I think that's the biggest thing he branded into me. And what I have carried is the importance of hiring drivers that fit your mould versus the other way around.”

You want quality over quantity.

So to find out how to hire for the right fit, why snail mail marketing will set you apart from other carriers, how Skelton maintains a referral rate of 90% and a retention rate of 95.7% and what their pay and benefits package looks like, download and listen to this latest episode. 

What you’ll learn about in this episode:

• Why trucking is in her blood
• The importance of snail mail
• Maintaining a 90% referral rate
• Maintaining a 95.7% retention rate
• Pharmaceutical logistic technicians, not drivers
• Skelton pay and benefits

How to connect with Jessica Kapasky:

• Linked In - Jessica Kapasky
• Skeltontruck.com

You might have heard of today’s guest, Chelsee Patton, Director of Recruiting at Riverside Transport, Inc (RTI) aka Chelsee in Pink. 

Six years ago, Chelsee got a job as a recruiter at RTI, not knowing what the future held for her. She subsequently fell in love with recruiting and began to think about how she could make things better for drivers. 

She went back to school, got her MBA, but really wanted to experience, for herself, what the drivers went through, what the culture was like, what life on the road is like. So she got her CDL permit and filmed the whole process to create a brand ambassador campaign and used the content she created to recruit drivers through her vlogging.

Her Chelsee Campaign was so successful, RTI’s owner gave her a pink truck and she drove across the country, recording and vlogging the journey and really experiencing what life was like as a full time driver, on her YouTube channel and her Facebook page - Chelsee in Pink.

Of course, as a recruiter, you might not want to do this yourself, but Chelsee has learned so much, so don’t miss this invaluable episode. She shares lots of great tips for you to use in your own recruitment campaigns, as well as talking about what dispatchers can do to build relationships with drivers. 

What you’ll learn about in this episode:

• Getting her CDL and life as a driver
• Chelsee in Pink
• The importance of driver retention in 2021
• Creating content for FB ads
• Teaching the dispatcher/driver relationship
• What recruiters need to tell drivers

How to connect with Chelsee Patton:

• LinkedIn - Chelsee Patton
• https://riversidetransport.com/
• YouTube - Chelsee in Pink

Do you work for the best transportation company in the world? 

Today’s guest, Laura Duryea, believes she does. Laura is the Recruiting and Retention Manager for Boyle Transportation. Having spent time in the driver’s seat herself, she knows how the industry works from both sides. 

Today, Laura shares her thoughts on why Boyle Transportation is the best transportation company in the world, and what they’re doing differently in terms of recruitment and retention of drivers. 

They hire drivers teams only, which makes their recruitment efforts that little more challenging, not to mention the type of freight they haul and the customers they haul it for, which adds another layer of complication to their driver recruitment difficulties. 

“So we haul pharmaceutical goods and goods for the military exclusively. Because of that, we have higher requirements of our professional drivers to include hazmat and tanker endorsements.”

OK, you might think, why would that make it difficult to recruit drivers?

“So then we have a second phase where [drivers] actually have to apply for a clearance with the Department of Defence. So that is a very extensive application process. And I lose a lot of candidates in that process.”

It’s always interesting to learn how other trucking companies are handling recruitment and retention, particularly now, in the midst of a pandemic. So don’t miss this special edition where we learn what turnover looks like in this really niche carrier, and how Laura recruits drivers for the long haul.

What you’ll learn about in this episode:

• What turnover looks like in Boyle Transportation
• How to become a driver recruiter
• Driver compensation 
• Driver advisory committee
• How they retain drivers
• Team driving
• Keeping in touch with drivers

How to connect with Laura Duryea:

• LinkedIn - Laura Duryea
• Email - laura.duryea@boyletransport.com

We are big fans of anyone disrupting driver recruitment and retention, which is why we are super thrilled to have Beth Potratz on the podcast. 

Beth is an HR exec and entrepreneur, as well as being co-founder and CEO of Drive My Way, a truck driver recruiting platform that focuses completely on drivers and their needs, matching them with truck driver jobs that meet their qualifications and personal lifestyle preferences. 

For most recruiters, the beginning of the year is a tricky time to recruit and right now is no different, despite seeing a huge spike in demand for new drivers. 

So what can your carrier do to attract, recruit and retain drivers as the pandemic rolls on? How should you write your job posts to attract more drivers? Why should you put the power in the drivers’ hands and let them select who they want to talk to? 

Ultimately, how can Drive My Way help match your carrier up with drivers who want what you’re offering? Don’t miss this really insightful episode with Beth.

What you’ll learn about in this episode:

• The effect of seasonality on driver recruitment
• How to nurture prospective driver relationships
• A change in driver needs
• How to write job posts
• How Drive My Way works
• The mistakes drivers make in the hiring process

How to connect with Beth Potratz:

• https://www.drivemyway.com/

Welcome to Recruit and Retain Trucking Edition, 2021. Today we're going outside of the industry once again, but not too far outside of the industry. 

Henna Pryor, executive coach, recruitment and sales trainer extraordinaire and founder of the Pryority Group, does not necessarily have the inside scoop on recruitment in trucking, but what she does have is a unique take on recruitment, having spent over 14 years at K Force. 

“I don't have experience specifically in trucking. But I'll tell you that staffing and recruiting and sales speak a universal language.”

So what makes Henna good at what she does? 

“One of the things that made me successful in my 14 year run at the firm was the fact that I recognized pretty early on that connecting with human beings takes a certain shape and form no matter what industry they're in.”

From how to get prospects’ attention, to what to lead with in your subject lines, to how to keep a potential new driver’s attention, don’t miss this latest episode with Henna. 

Because if you’re struggling to get drivers to pick up the phone, Henna has strategies and tips you can implement to reach them through digital communications. 

What you’ll learn about in this episode:

• Staffing, recruiting and sales speak a universal language
• Volume play doesn’t work anymore
• The art and science of capturing attention
• You drivers are your strongest salespeople
• How to write when you’re not a great writer
• Benefits versus features

How to connect with Henna Pryor:

• LinkedIn - Henna Pryor
• www.pryoritygroup.com

Wondering how you can ramp up your truck driver recruitment? Have you considered using sales automation software that’s delightfully human? Yes, you read that right - sales software to solve your driver recruitment problem.

One of Chad’s favourite things is to bring in people from outside the trucking industry, and today’s guest offers a refreshingly different perspective, potentially giving you the edge on your competition. 

Chad Burmeister (yes, another Chad) is founder and CEO of ScaleX.ai. And while his focus isn’t on the trucking industry, that doesn’t mean his software can’t help you recruit drivers. 

“Our goal is to help sales professionals increase revenue by focusing on the only two things that matter in sales – increasing frequency and competency.”

So how can sales software help you recruit more drivers? And what can you do with the data that comes with it? How can you message potential drivers? What channels should you use? And how can an algorithm help you rank candidates?

“Most customers use our platform to prospect into their top clients. When it comes to recruiting, we're helping these companies to get a list of potential recruits.”

To find out more, download and listen to this latest episode.

What you’ll learn about in this episode:

• ScaleX.ai and driver recruitment
• How to use LinkedIn to find drivers
• The value of networking when recruiting
• Best practice for ringless voicemail
• The algorithm that rates candidates

How to connect with Chad Burmeister:

• Twitter - @saleshack
• URL - https://www.scalex.ai/
• LinkedIn - Chad Burmeister

If you’re looking for ways to make your carrier or fleet more efficient, perhaps you need to rethink the software or tools that you rely on. 

In this latest episode, Avi Geller, CEO of Maven Machines, discusses what sets their software head and shoulders above the rest and why it will revolutionize not just your drivers’ efficiency, but your operation staff too. 

“We're a technology company focused on helping trucking companies operate as well as they possibly can, more efficiently, successfully, ultimately profitably, than ever before possible.”

Maven isn’t a TMS system, although they will integrate with any TMS system. They’re a telematics company. They deal with everything from GPS tracking to ELD, driver safety monitoring, real time messaging, basically everything that the drivers need, combined with operation software.

It really is a one stop shop to help drivers and fleets run as efficiently as they can and be as successful as possible. 

“The goal of all this is for drivers to be able to focus on driving. That they're not having to play around with technology or trying to make phone calls and get information and figure out where they're going and what they're doing and what is this load and who do they talk to.”

To find out how Maven can help your carrier, download and listen to this latest episode. 

What you’ll learn about in this episode:

• Why Maven are a telematics system
• How Maven differ from other software companies
• Investing time in understanding drivers’ needs
• The data from their product development team
• Future technology in trucking

How to connect with Avi Geller:

• https://mavenmachines.com/
• https://www.linkedin.com/in/avishai/

If you’re struggling with driver recruitment or retention, have you considered training your driver recruiters better? 

“As long as trucking companies continue to hire their turnover, I guess we're always gonna have a problem with the way we recruit.”

Norris Beren is an expert on commercial driver recruiting, hiring and retention strategies. He’s the Chief Executive Advisor to CEOs at Risk Reward Consulting and he has a tonne of experience in trucking. 

Norris is on a mission to change the way in which recruiters recruit, and part of the way they’re doing that is by creating a process to train recruiters. 

“There's not a lot of training available for truck driver recruiters in the country. Most of them go into the job with maybe some background in operations, maybe they've been a driver, but where do they get training? Training in regards to how do you have a conversation with a driver applicant?”

To find out how you can train your driver recruiters to recruit better drivers, don’t miss this incredibly informative episode. 

What you’ll learn about in this episode:

• How to train driver recruiters
• How to attract qualified drivers
• Connect the driver to other people in the company
• How to blueprint the driver
• How to qualify a disqualified driver
• Questions to pre-empt objections

How to connect with Norris:
Email - norris@rredinc.com
LinkedIn - https://www.linkedin.com/in/chiefexecutiveadvisor/
Twitter - @norrislb

If you’re struggling with your driver recruiting. If you aren’t able to hire experienced drivers, people who are seriously committed to staying with your carrier, then you don’t want to miss this special episode. 

Today’s Recruit and Retain episode is a little different from normal, in that it was a webinar we held for Indian Hills. The webinar is about how we can bring drivers from overseas, predominantly South Africa, to the US, train them and then have them enter into the workforce. 

We aren’t talking about individuals who have never been behind a wheel. The drivers we’re talking about have all had over 10 years trucking experience in most cases, they’re mature drivers who are looking for an opportunity and a new life, driving in the US.

So what would you do if you could find and hire really experienced drivers? To find out more, don’t miss this hugely insightful episode.

What you’ll learn about in this episode:

• Why it’s so hard to find experienced drivers
• Why this program is legitimate
• The original pilot program from Schneider National
• Cost of the program
• Timelines for hiring SA drivers
• FAQs about the program

How to connect with Chad:

• Book a call via Calendly - https://calendly.com/chendricks

We heard from today’s guest, Charles Gracey, last year. We’re hearing from him again because Charles has a wealth of knowledge for all things recruitment, retention, marketing, and management operations, making today’s conversation essential listening to carriers looking to actively recruit new drivers. 

There is so much going on right now - the US election, we could be seeing the back of COVID, the market has raised itself up exceeding expectations from 2018, putting an increased demand on carriers to recruit and retain drivers. 

It’s a very competitive market right now. And drivers are wanting to come back to work, so what can you do to attract them to your carrier?

“[It circles] right back to culture. That's why these discussions should always begin with ‘what is your culture finding out internally? What is our culture and what do we want to stand for? Who do we want to attract?’ and then having those hard discussions.”

So what competitive benefits and pay can you offer drivers? What incentives can you give drivers that will differentiate your carrier from the competition? What content should you be including in your marketing messages? How should you structure your social media adverts? How can you diversify your ad placements? And how should you maintain your talent pipeline and where are the leaky holes? 

You’ll find out all the answers to these questions and more in this latest episode of Recruit and Retain.

What you’ll learn about in this episode:

• What benefits and pay you should offer
• Creating content for your marketing messages
• Diversify your ad placements
• How to maintain your talent pipeline
• Recruiting for quality rather than quantity
• Why culture is so important when recruiting new drivers

How to connect with Charles Gracey:

• info@hotseatservices.com
• charles@hotseatservices.com
• linkedin.com/in/charles-gracey
• https://www.linkedin.com/company/hot-seat-services-inc/
• https://www.facebook.com/HotSeatServicesInc

If you’re looking for a point of differentiation between your carrier and the competition, how about making your employee’s mental health a priority? 

“Mental health, things like mindfulness and stress reduction, reduce safety incidents, and they improve performance, and they improve loyalty.”

Dr. Ryan Todd, CEO of Headversity, joins Chad on this week’s episode to discuss the workplace mental health and resilience platform he’s built for the modern workforce. 

In this incredibly interesting interview, Chad and Ryan delve into the impact of COVID and the pandemic on the mental health of drivers and dispatchers. The stress that is on people right now is like nothing before. Stress causes frustration which leads to conflict. And conflict leads to turnover. 

“The number one reason that people in stressful positions leave is to reduce that stress, and to go to a place where the grass is greener, where they can use their skill set in a job or position or with a company that would appreciate them more, or that would not stress them out as much.”

So how can you work through conflict? How can you talk about mental health with employees and build their resilience? This is a fascinating episode, we hope you get a lot out of it. 

What you’ll learn about in this episode:

Key takeaways:

• The genesis of Headversity
• The culture of self-sufficiency
• The impact of COVID on mental health
• Why there’s been a decrease in EAP utilization
• Headversity is a non-diagnostic tool
• How companies can use the aggregated anonymised data
• The CARE methodology

How to connect with Ryan Todd:

• ryan@headversity.com
• info@headversity.com

If, like a lot of carriers, you are struggling to find and recruit drivers right now, then don’t miss out on this latest episode of Recruit and Retain with Josh Spaccarotella, IT and Marketing Manager at LGT Transport. 

Recruiting drivers for a typical trucking company is probably the hardest it’s ever been. So how do boutique, niche carriers handle recruiting new drivers in the current climate? What are they doing that you might need to implement? 

And they don’t get more niche than LGT Transport - an industry leader for cryogenic and specialty gas transportation. 

“We are the best at what we do, within a highly specialized area, there's not a lot of places to go, but there's still a lot that we can do to make it the best experience for our customers and for our drivers and for everybody working with LGT.”

So what are LGT Transport doing to provide the best experience they can to customers and drivers alike? 

Building custom technology and increasing their marketing budget. 

How are they building a custom TMS and what new technology are they implementing to make attracting and onboarding new drivers easier? And why are they designing a new customer portal? How are they increasing their online marketing efforts? 

Download and listen to this episode to find out more!

What you’ll learn about in this episode:

• How to be the best in your niche
• Building a custom transportation management system
• Mobile application for drivers
• Creating a better experience for customers and drivers
• Online marketing to bring in drivers
• Navigating Google Ads

How to connect with Josh Spaccarotella:

• https://www.linkedin.com/in/josh-spaccarotella-724a61122/

If you’re wondering how you can improve your driver referral program, have you considered Rocket CDL? 

Driver referrals is always a big topic of conversation, but when it comes down to it, most carriers’ driver referral programs are passive. They offer large referral bonuses, yet still they’re not getting any referrals. So what gives?

Joining Chad to discuss the issue of driver referrals and how Rocket CDL can provide the boost your carrier’s referral program needs is Mark Bowden, Director of Sales at Rocket CDL. 

“You would think either because we're paying a lot for referrals that we would get referrals, or because most of our drivers like working here you would get referrals right? One of those has got to work, but something's going on where it's not.”

Don’t miss this insightful episode and start discovering what’s gone wrong with your driver referral program.

“The promotion piece of it is absolutely critical. The more you can engage with your drivers and put it and keep it top of mind for them, and make it easy, that's where you're going to be able to see success in the referral department.”

What you’ll learn about in this episode:

Key takeaways:

• Why driver referrals are so valuable
• Current referral programs are passive
• How to see success in the referral department
• The advantages of using Rocket CDL
• Marketing messages that don’t work
• Examples of creative referral marketing 
• How to stop people gaming the system

How to connect with Mark Bowden:

• https://www.rocketcdl.com/
• https://www.linkedin.com/in/mark-bowden-70989a90/
• Twitter - @RocketCDL

In this special episode of Recruit and Retain, coming from the FreightWaves Carrier Summit, Chad talks with Max Farrell, CEO and co-founder of WorkHound, the real time feedback platform for over 35,000 drivers across the US. Companies in the trucking industry use WorkHound to help improve their driver retention.

But just how do you engage with drivers during a downmarket? What can you do to weather the current storm? 

“There aren't best practices about how to connect with drivers you had to lay off in the middle of the pandemic. And so you have to try new things right now and experiment and innovate on the fly, because there's no manual for this.”

In this insightful episode, Chad and Max share lots of easily implementable tips to help carriers continue to grow despite the recession: from knowing what KPIs carriers should be measuring, to how to engage with drivers during a pandemic, and building a driver alumni network. 

What you’ll learn about in this episode:

• The issue of measuring vanity metrics
• The metrics that show the retention of quality drivers
• Understanding turnover to reduce it
• Recruitment tactics to engage in a down market
• Soft layoffs and building an alumni program
• Pay for retention, not just recruitment

How to connect with [Max Farrell]:

• LinkedIn - Max Farrell
• Twitter - @MaxOnTheTrack

If you run a trucking business and you're thinking about getting into freight brokering, what can you learn from one of the leading freight brokers, PDQ America?

Joining Chad this week to share his story of how he started a trucking company without knowing anything about trucking is Michael Clements, Jr., President at PDQ America. 

While this is a fascinating, honest and transparent account of starting a business, the truly awe-inspiring part is how Michael was able (and willing) to pivot the business when things weren’t going well, building a brokerage company from the ashes of his trucking company. 

Michael realised that the trucking industry needed a higher quality freight brokerage experience, and with that, PDQ America was born. 

Today PDQ America is a freight broker with a difference. The difference being the company is built on providing the best brokerage experience to customers by investing in his employees, PDQ’s processes and technology. 

If you only have one key takeaway from this episode, let it be this - great customer service is essential to business success. 

What you’ll learn about in this episode:

• The story of PDQ 
• How to be a trucking company without trucks
• Why he transitioned into freight brokerage
• Why outstanding customer service is their point of difference
• The customer service training PDQ America gives staff
• Why not every trucking company needs a brokerage licence

How to connect with Michael Clements Jr.:

• Newsletter - Flatbed Forecast
• Podcast - Trucking For Millennials
• LinkedIn - Michael Clements Jr.
• Email - michael@pdqamerica.com

MPG is not an accurate measure of driver performance, but that won’t come as a huge surprise to you. Lots of different factors influence a truck’s MPG - load, tractor type and equipment, environmental variables, even route and terrain. 

So here to tell you how to easily increase fuel efficiency and improve driver behavior is Ethan Sweeney, Director of Customer Success at Vnomics. 

Vnomics’ True Fuel® has been shown to reduce a carrier’s fuel spend by between 3-10%. Who wouldn’t want that?

True Fuel® is an application that integrates with your existing cab telematics system, automatically capturing data about driver behavior, before carrying out real time, in cab coaching to affect change in driver behavior. 

What started out as a partnership between the Rochester Institute of Technology and the United States Marine Corps a little over 10 years ago now, is now a fully commercial simple piece of technology that can increase fuel efficiency through real time, in cab coaching of drivers. 

To find out how this technology also positively impacts retention and recruitment of drivers too, download and listen to this latest episode. 

What you’ll learn about in this episode:

• Why Vnomics created True Fuel®
• The value their SaaS will bring to your carrier
• Why measuring MPG isn’t a fair driver assessment 
• What the driver experience of True Fuel® is like
• How True Fuel® integrates with existing telematics solutions
• Incentivizing drivers to use True Fuel®

How to connect with Ethan Sweeney:

• office phone number: 585-377-9700
• esweeney@vnomicscorp.com