Recruit & Retain: Trucking Edition

“If a company wants to grow, the leadership has got to grow. So if the leaders are not growing, the business is not going to grow.”

A lot of industries (the trucking industry is no exception) are being forced to change and adapt to what’s happening in the world around us. But change isn’t a bad thing, in fact change can be necessary for improvement. 

If you’ve built your business from the ground up but you’ve hit a roadblock or you don’t know where to go next, or how to grow, then this episode with Tom Kosnik, founding partner of the consulting firm to the staffing industry, Visus Group, is for you. 

Tom chats with Chad about the benefits of RoundTables and what wonderful things can happen when like-minded industry leaders get together in a room to share ideas and resources, collaborate and solve problems, helping each other grow and learn. 

“That's essentially the reason for this podcast, to allow people to come in to hopefully share some of those nudges, share some of that knowledge, even if it is that one idea that might make a difference.”

What you’ll learn about in this episode:

• Organizational development and trucking
• Where companies are getting stuck right now
• The habits of successful people
• How assumptions can inhibit growth
• How you can help your organization grow
• The benefits of a RoundTable

How to connect with Tom Kosnik:

• https://www.linkedin.com/in/tkosnik/
• www.visusgroup.com
• Twitter - @tgkosnik3

Do you say goodbye to your drivers as they leave and let the door shut behind them? Or do you say, ‘I’ll see you soon’, and hold the door open for them, should they want to walk through it again? 

James Sinclair, Chief Executive of Enterprise Alumni believes one of the best things you could do for your recruitment and retention efforts is to stay engaged with former drivers of your company. And that just isn’t something that happens in trucking. But it should. 

“The way I think about it is companies spend quite a lot of money trying to find candidates, recruit candidates and try to get people into their pipeline. They spend even more money training, compliance, safety, doing the job, all of those things, and then they leave and it's like, ‘Well, good luck with your life’. And that's the end of the conversation.”

So what if instead of spending money on truckers and then letting them take their skills elsewhere, you let them know they’re welcome back anytime. Just think what that would do to your reputation as an employer! 

“By letting them walk out the door you're walking out with a missed opportunity. They may come back into a management position. They may have a referral. They may be customers. There's so many scenarios with just maintaining, even at the most basic level, the relationship with these people is of great value not only for them but also for the organization.”

Don’t miss this fascinating episode to see what you could implement at your carrier. 

What you’ll learn about in this episode:

• Engaging post-employment employees
• The value of a rehire
• Why invest in ex-employees
• Take the credit for successful former employees
• Leaving is inevitable so make it positive
• How to build a career roadmap as a truck driver
• Reward employee innovation

How to connect with James Sinclair:

• www.entreprisealumni.com
• james@enterprisealumni.com

You don’t have to be a trucker to get into the trucking industry. You also don’t have to be male. Nor does it have to be your sole business. 

Meet Ericka Williams, trucking company owner, entrepreneur and author of The Classy Climb blog. Ericka is truly a breath of fresh air for trucking. 

Not only has she started a tonne of businesses (including a trucking company) she also coaches, creates content for YouTube, works in the retail estate industry and shares her experiences through her blog in the hopes of motivating others and letting them skip the mistakes she made along the way. 

“I called off a wedding and I was like, ‘I'm going to do something crazy. I'm getting out of here’. I flip a coin and I go to Austin and I started YouTubing to share my journey of moving and talking business and sharing my stories. My family and people were like, ‘I've never heard of that before’. And I just opened it up for people to start talking to me and I did over 6,000 paid phone consultations in six years.”

Ericka is inspirational, motivational and entertaining, which makes her a great person to listen to and learn from. 

“Man, I really hope that they understand that sky's the limit, right? You're an American. I know it’s kind of a hype thing, but it's true. I mean, literally there's no one actually stopping you. Like if you want to go do it tomorrow. You do that.”

What you’ll learn about in this episode:

• Ericka’s journey to trucking
• The need for carriers to create great content
• Her vision for her trucking company
• Using social media to attract drivers
• Finding freight amid COVID-19
• Females in trucking
• Know your numbers to create a better business

How to connect with Ericka Williams:

• https://classyscl.com/

If you’re a smaller carrier, perhaps you don’t have the resources or the personnel to look into recruiting data or to discover insights that will show you the bigger picture which might ultimately help you improve your recruitment and retention of drivers now and in the future. 

Which is why Chad is talking with Christina Broussard, a recruitment evangelist for Indeed. Because Indeed do have the resources to look at what’s going on with the bigger recruitment picture. In particular, Indeed can show us what’s going on with truck driver jobs in recruitment right now. 

And what is most surprising is that the rebound is happening quicker than anyone could have predicted. 

“We've certainly had a different 2020 then I think probably anyone expected for a number of different reasons and have certainly seen the job market react to some of these pressures that are happening in the world and in our nation. We're starting to see some of these job categories like drivers, like logistic support, actually come back pretty similarly to what we saw happening in 2019.”

So if you want to find out about how you can recruit some of the 1 million job seekers who were clicking on truck driver jobs in the US in May, don’t miss this latest episode of Recruit and Retain.

What you’ll learn about in this episode:

• The best way for carriers to reach out to drivers
• Connect your brand with the recruitment process
• How to attract younger drivers to your carrier
• Targeting niche markets - women and veterans
• The importance of listening to driver feedback and responding
• Use COVID to demonstrate your difference

How to connect with Christina Broussard:

• linkedin.com/in/christinabroussard

How can you differentiate yourself from the competition when it comes to driver recruitment? 

If you’re keen to recruit, retain and redeploy the top talent, you need robust communication and analytics tools to help you achieve your goal. 

Joining Chad in this special episode of Recruit and Retain is Alexandra Kane, Head of Marketing at SenseHQ, the smart talent engagement and communication platform built for staffing. 

Now, you might be wondering why Chad is talking to someone who’s built a tool for staffing, a fully automated system of engagement, but the answer is simple - because no matter your industry, trucking or otherwise, this tool and the insights that Alexandra shares are pertinent whether you’re a for hire carrier or a private carrier. 

If you want to have a point of difference, taking what works in ancillary industries and learning from it will set you apart from the other trucking companies also looking to attract the top talent, or recruit new drivers.  

“Digital transformation happened for everybody in March of 2020, whether you were ready for it or not. And so I think technology is gonna play a really key role here… How you're able to embrace that technology, how quickly, is going to really indicate who's going to be the winners and losers.”

What you’ll learn about in this episode:

• What Sense does and how it can help with staffing
• The changing nature of the labor market
• Candidate experience is still king
• Embrace omni-channel communication
• How to create valuable content for your audience

How to connect with Alexandra Kane:

• URL - SenseHQ.com
• LinkedIn - Alexandra Kane - Head Of Marketing - Sense
• Twitter - @Sense_HQ

One of the great things about the trucking industry is the strong associations that exist, those bodies that act as a conduit between the federal government and the agencies and our industry, our truck drivers, our carriers. 

Truck drivers may operate relatively safely, spending the majority of their time on their own in their secure cabs, but many of the truck drivers who remained operational during the recent pandemic were delivering assistance to those directly affected by COVID-19 and to high risk places such as grocery stores. 

So what has the ATA (American Trucking Association) been doing to help truckers, to keep them safe throughout these trying times? And how has the recent pandemic helped elevate the profile of truckers and the trucking industry? 

Joining Chad to discuss all this and more is Dan Horvath, the Vice President of Safety Policy from the American Trucking Associations. 

While safety is the main topic of conversation, Dan also shares insights into the conversations that the ATA have been having throughout the crisis as well as what changes, if any, they’re planning for the future. Not to mention the time truckers got a shout out from POTUS. 

Key takeaways:

• The role of associations in trucking
• How the ATA work with their state partners
• The impact of COVID-19 on the ATA
• How COVID has changed the ATA’s relationship with legislators
• Ways the public can support trucking

How to connect with Dan Horvath:

• www.trucking.org
• American Trucking Associations
• Dan Horvath - LinkedIn

We know carriers have safety at the heart of everything they do, but in these weird times, there are extra precautions that carriers might need to plan in order to manage a mass return to work, and ensure everyone’s safety. 

And who better to discuss safety than Darren Beard, Senior Loss Control Consultant over at Lockton, the world’s largest independent insurance brokerage. 

Because there are certain elements of returning to work that you might not have considered, for example: have you thought about how you’re going to bring your drivers back? What information do you need to pass on to them? What will the impact on a driver’s sleep pattern be? Do you need to adjust your training and onboarding practices to maintain everyone’s safety? Who makes those risk management decisions? 

“The perception is that the trucking industry is just humming along. But there's a lot of people that are not putting in those miles right now. And that is going to have an effect on safety and what they're going to be used to handling if they've been out of work for any period of time.”

What you’ll learn about in this episode:

• The human element of trucking
• How carriers are keeping their people safe
• Potential regulations guiding driver safety
• Planning for when we ‘return to normal’
• The impact on sleep patterns of going back to work
• Defensive driving

How to connect with Darren Beard:

dbeard@lockton.com

https://www.lockton.com/associate/darrenbeard

linkedin.com/in/darren-beard-9094ab1b

If you’re wondering how to rebuild your business in the aftermath of COVID-19, you’re not alone. One of the issues that repeatedly gets raised involves sales and leadership; in particular, how to increase sales right now. 

“My clients are owners of small to mid-sized businesses and very often what I hear from them is, ‘I live on an island, there's no one who does what I do’. And ‘I'm in this by myself’. It's a very lonely place to be, a tough place to be now more than ever. They fear for their own businesses. There's a lot of pressure.”

Today’s guest, Amy Bingham, is an experienced recruiting and staffing industry consultant with over 27 years in the business. She’s a trainer, speaker and coach who is passionate about growing her clients’ businesses. In this episode she imparts a lot of actionable advice which is easily translatable into all areas of a business. 

You may not be ready to think about recruiting or growing your company just yet, but that doesn’t matter. What matters is that you’re thinking strategically about the future, from a leadership and sales perspective, not just putting out the fires of today. Simply staying in touch with prospective clients is key right now.

“The most important thing right now is to stay in front, be visible and relevant for your client, stay in front of prospects. You're going to do that in a variety of ways and be of service. There's nothing self-serving about your sales efforts right now. It's all about the customer and not about us until we acquire our first job order, at which point we have to prove ourselves.”

What you’ll learn about in this episode:

• The major concerns that leaders are facing right now
• How to stay in front of a prospect
• A touch plan to stay in touch
• The management side of salespeople
• How to lead through a crisis 

How to connect with Amy Bingham:

• https://www.linkedin.com/in/amybingham/

What do you and Satya Nadella, CEO of Microsoft, have in common? 

Well, if you’re a leader wanting to grow your business and you’re listening to this podcast for inspiration, then you likely have a growth mindset. And that is what you share with Satya.

Growth mindset is what Chad and Jeff Mariola, Chief Growth Officer at Mariola Unlimited, discuss in this week’s episode of Recruit and Retain. 

“You can have all the IQ in the world, but if you don't apply the effort to the skills that you have, it's not going to translate into high performing leadership. The key is you have to have a growth mindset.”

With more than 25 years of successful CEO leadership experience under his belt, garnered at two multinational businesses and two entrepreneurial start-ups, Jeff has earned his reputation for creating cultures that encourage high growth. 

Jeff’s tenure as CEO is hallmarked by his mentorship and development of his management teams, with over 15 of his direct reporting managers now in C-level positions.  

Jeff’s ability to inspire and stretch his teams beyond their expectations is due to his deep-seated belief that it’s his responsibility as a leader to nurture his employees on both a personal and business level. 

So if you’re wondering what you should be doing with your business right now, if you're confused about how your business will weather the coming storm, Jeff’s advice for leaders, in particular on how to put a growth mindset into practice, is incredibly pertinent. 

Once you have a high performing team, you can have a high performing company. 

What you’ll learn about in this episode:

• What is a growth mindset?
• How managers can put growth mindset into practice
• The importance of having a company vision
• Celebrate failure as long as you learn from it
• How to make sure your team is developing
• Questions leaders need to ask themselves right now

How to connect with Jeff Mariola:

• jeff@mariolaunlimited.com
• www.Mariolaunlimited.com

This COVID-19 situation is new to everyone. We are all trying to find our feet. So it can be useful to hear from leaders in the trucking industry who have an idea about leading through a crisis. 

“It's certainly a challenging time because the weight of the world feels like it's on your shoulders, but, you know, especially at a time like this, your employees are looking at you for leadership, for guidance, for support for, you know, belief.”

In this episode, Chad talks to Jeremy Reymer, founder and CEO at DriverReach, a company helping trucking companies hire CDL drivers better, faster.

The leadership model is so important right now, getting communications right, being realistic as a leader. You can’t fake anyone on what’s going on, we are all so aware of what’s happening, but being positive about your company, sharing your vision for its future, reassuring employees that it’s going to be OK (and why), are all attributes of great leadership. 

Because at the end of this, you want to be able to share with potential employees ‘this is how we responded as a company, this is why you should come work for us, because even during the hardest times, this is how we handled it.’

What you’ll learn about in this episode:

• The importance of communicating to employees
• How to convey being realistic yet positive 
• The change in the way companies communicate
• How to responsibly cut expenses
• What the data says about demand for products and recruiting
• Features of DriverReach - existing and new
• Necessity is the mother of adoption

How to connect with Jeremy Reymer:

• https://www.driverreach.com/
• https://www.linkedin.com/in/jeremyreymer/

What can you do to make positive changes in your carrier? How do you take feedback from your drivers and implement it? What are you doing to communicate with your drivers? How often are you communicating? How are you doing that communication? 

Welcome back to Recruit and Retain, Trucking Edition. This week we are talking to Max Farrell, 

CEO at WorkHound, the company giving a megaphone to frontline workers. 

“If you haven't looked at WorkHound in the past, WorkHound is a platform all about getting driver feedback, so that it can be actionable for a carrier.”

So if you’re concerned about how current events are impacting your drivers, and what kind of feedback you’re receiving from them, as well as what type of leadership is being displayed in the trucking industry right now, you’ve come to the right place. 

“I think now is a perfect time to be scoping out how do we become a better version of ourselves. We can either operate in fear and let the fear take us and not do anything productive, or we can just say, ‘how do we come out of this a better version of ourselves?’ I prefer the latter.”

What you’ll learn about in this episode:

• How WorkHound can help your business
• Leadership in trucking
• Early denial around Covid-19
• Hazard pay
• Trucking is the backbone of the American economy
• How to onboard remotely
• Planning for future recruitment

How to connect with Max Farrell:

• www.workhound.com
• max@workhound.com
• Driver feedback report on COVID-19

Whenever we look back at any major event that’s happened - 9/11, 2008, afterwards we’ve all had to adjust to a new normal. And post-COVID is no different. We can’t simply pick up the pieces of our trucking business and resume where we left off, we need to adapt our operating procedures to the new requirements. 

So what is this new status quo? What does this new normal look like? 

Well, none of us have a crystal ball, but we can hazard a good guess. 

And so in this final episode of our three part mini series looking at the impact of COVID on the trucking industry, we discuss what the future might look like and what carriers can do to prepare themselves and their drivers for operating safely in this new normal. 

“I think in preparation for that, we have to go back to the basic fundamentals and look at our partners you know, the Fleetworthys, the Sambas, the Assurance of the world and say, ‘Hey, what do I need to do?’”

Because you’re not expected to have all the answers - use partners to help you find your feet, to guide you through new legislation and to show you short cuts that can keep your wheels turning. 

Download and listen to this episode as Chad discusses the learnings that have fallen out of this crisis with representatives from Fleetworthy, Asurint and Samba Safety.

What you’ll learn about in this episode:

• How long it will take us to come out of this crisis
• Business continuity planning
• Future hiring virtually
• Using data to make decisions
• Drug and alcohol policies and testing
• Diversify your payloads

How to connect with Fleetworthy Solutions:

• https://www.fleetworthy.com/

How to connect with Asurint:

• https://www.asurint.com/

How to connect with Samba Safety:

• https://sambasafety.com

What resources are available to carriers to cope with lockdown? And what are the best ways to disseminate the information to your drivers? 

In this second episode of our mini series, Chad talks resources and where you can find help during these turbulent times with representatives from Fleetworthy, Asurint and Samba Safety. 

Why are these three organizations well placed to discuss resources and communications for carriers? Because they know the industry inside out.

“The strength of this partnership of Samba and Asurint and Fleetworthy is that Samba is really the data; we’re the pipeline of data that feeds the work that Asurint does on the pre-hire side and the work that Fleetworthy does on the driver management and compliance side.”

There’s so much information out there and if you’re getting bombarded on a daily basis in your inbox, knowing what’s relevant and what you need to be actioning can feel overwhelming. 

Chad discusses what resources are available that you could find generally, but also specific resources to current events with COVID-19. In particular, they discuss what different employees might need from a legal standpoint, operations, safety, and all the agencies, as well as the best way to communicate these resources. 

“I like when people talk about the transportation industry being a very people business still, even though maybe some people don't think of it that way.”

If you missed the first episode of our mini series, check it out here - Automation in the Trucking Industry. 

What you’ll learn about in this episode:

• Why transportation is a people business
• Communication is the top complaints of drivers
• How employees can return to work
• Employee mental health 
• Available resources to help your carrier

How to connect with Fleetworthy Solutions:

• https://www.fleetworthy.com/

How to connect with Asurint:

• https://www.asurint.com/

How to connect with Samba Safety:

• https://sambasafety.com

“I think there's so much to be done in automation. I see it on the recruiting side, I see it with retention driver files. I walk into a tonne of offices with a lot of filing cabinets, so I know that they're not digitized.”

In this special episode, Chad discusses automation in the trucking industry with representatives from Fleetworthy Solutions and Asurint.

Why automation? 

Recent events have really emphasized the existing problems that many trucking companies were already facing - for example, the migration of drivers across the industry has highlighted a need to make the hiring process much quicker and smoother. 

With this migration of drivers comes a need for compliance, for background checks and hiring processes - all of which can be inefficient and costly. So how can carriers continue operating throughout these strange times and still remain profitable? 

Automation.

What you’ll learn about in this episode:

• Why carriers should use consultants in their business
• Why automation is essential for survival
• Manual onboarding vs online onboarding
• How companies can integrate together
• How to work with Asurint
• The advantages of having a compliance company like Fleetworthy onside

How to connect with Fleetworthy Solutions:

• https://www.fleetworthy.com/

How to connect with Asurint:

• https://www.asurint.com/

If you’re struggling with your driver recruitment and retention and you want to know how the big companies do it, then you need to listen to Gary Shor, an outside consultant for retention and lane recruitment to Alcatraz LLC. 

Gary became a truck driver in 2003 before turning his hand to working as a dispatcher. He watched the company he worked for grow over the 10 years he was with them into a Fortune 500 company, with revenue averaging $15 million a month. He now works as a consultant to Alcatraz LLC where he hopes to replicate the same success with them, which he saw at his previous company.  

Gary is ideally placed to share with listeners the secrets of success for how to grow your carrier from a small or medium sized fleet, to enter the big leagues with the large carriers. Not least because he has the driver experience and can therefore relate to what drivers are going through and what they need from their carrier, but because he’s experienced a trucking company grow exponentially. 

So tune in to learn what an owner needs to do to grow their fleet, why a great workplace environment is crucial for success, how to spot a good dispatcher and what they can bring to a carrier, as well as ways to motivate them to keep working hard, but most importantly, learn why one to one driver orientation could be the difference between a driver sticking with your company and having them churn. 

What you’ll learn about in this episode:

• The keys to growth for a small carrier
• The transition issues growing from a small to large carrier
• Why having dedicated lanes helps with driver recruitment and retention
• How to get dedicated coast to coast lanes
• How to deal with the struggles of driver recruitment
• What your initial phone call with a prospective driver needs to include
• The importance of a great workplace culture for employee retention
• Why personal communication between the driver and dispatcher is key

How to connect with Gary Shor:

• LinkedIn - https://www.linkedin.com/in/gary-shor-89b68b75/

Who better to discuss recruiting and retention with than someone who’s worked their way through the trucking ranks and who’s seen a lot of the industry, from all different angles?

Because that’s who Chad is talking to in this episode. 

Charles Gracey is a former driver turned Retention, Recruitment and Marketing Manager for Arka Express and has a wealth of knowledge to share on all things recruitment, retention, marketing and mediating. 

“So yeah, I grew up in the industry. My father worked in the industry, both as a driver and terminal manager for a bigger company. I remember growing up in it as a kid and coming to work with him and being super excited.”

There are so many takeaways from this episode it’s hard to know where to start… from having a driver manager engage with the recruiter when there’s a driver issue because of the initial rapport they will have built up, through to taking a proactive direct approach with potential drivers on social media, through to the Veteran’s programme Arka Express have in place specifically for Vets, no one else.  

That’s not all though, that’s just scratching the surface. So if you want a whole heap of best practice advice on recruitment, retention and marketing in the trucking industry, from an expert, then don’t miss this episode. 

What you’ll learn about in this episode:

• The most popular reasons drivers give for leaving a job
• The importance of being personable when recruiting drivers
• How Charles vets potential drivers
• Don’t look to recruit drivers, look to recruit team mates
• How Charles splits his day between his recruitment, retention and marketing efforts
• Charles’ process for driver retention 
• What it takes to be a top recruiter
• Using social media in your recruitment marketing efforts
• Arka’s Veteran driver programme
• Cultivating Arka Express company culture

How to connect with Charles Gracey:

• Tel: 844-222-ARKA (2752)
• Email: drivers@arkaexpress.com
• URL: http://www.arkaexpress.com
• Facebook: ArkaXpress/
• Twitter: @ArkaExpressInc

If you’re looking at ways to handle recruitment differently to other carriers, have you thought about connected vehicles? By which we mean autonomous vehicles, cameras, GPS, and RFID.

Yes, there’s an initial cost outlay involved with setting the trucks up, but there’s huge benefits to be had for kitting out trucks not only just for drivers, but recruiters looking to recruit and retain new drivers, and for the carrier too - investing in truck connectivity has a direct ROI.

So why aren’t more companies doing it? 

Today’s guest is Kelly Frey, Chief Revenue Officer at PrePass, the largest integrated weigh scale bypass and tolling provider in North America. 

“We empower every transportation stake holder to secure their place in the future by providing innovative weigh scale bypass, toll payment management and data insight solutions that improve efficiency, safety and productivity”

What you’ll learn about in this episode:

• Vehicle connectivity
• 60% of commercial vehicles come off the assembly line already connected with cellular technology
• How vehicle connectivity relates to driver satisfaction and retention
• The direct benefit of weigh scale bypass to both driver and carrier
• How PrePass tolling works
• The potential for remote control commercial driving
• Why recruiters need to allay driver fears that they’re going to get replaced by autonomous trucks

How to connect with Kelly Frey:

• LinkedIn - https://www.linkedin.com/in/kellyafrey/
• URL - https://prepass.com/

Do you struggle with your driver referral program? 

Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks). 

So why don’t passive driver referral programs work better? Why don’t they yield larger dividends?

In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.  

“And I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.”

What you’ll learn about in this episode:

• The problem with passive driver referral programs
• How to create an active driver referral program
• Training drivers in sales tactics to get more referrals
• How to take advantage of a “thank you”
• Getting referrals from introverts
• Using technology to manage driver referral programs
• The ROI of a driver referral program

How to connect with Chad Hendricks:

• Email - chendricks@brandoutcomes.com
• LinkedIn - linkedin.com/in/chadhendricks
• Cell - 920-371-2101

How do you recruit and retain great drivers? Firstly, you appeal directly to the ones you want to talk to, and secondly, you invest in them. 

Scott Rea is president of AvatarFleet, the software as a service company for the trucking industry, whose mission it is to help you recruit, hire, train and retain drivers, keeping your trucks full of professional, safe drivers. 

“Be the purple cow and invest in your drivers - if you have a driver with a management itch to scratch and you don’t fulfill it, you’ll see a lot of tribal knowledge walking out your door. In recruiting, it’s always going to be an advantage to the organization if you can capitalize on what you’ve already got.”

AvatarFleet is unique in their approach to recruitment and retention because:

1. They are developing a social media advertising algorithm that targets actual CDL drivers. 
2. They have the truck driver finishing school which means insurance companies look more favorably upon those companies who invest in their driver safety training.
3. They have a drive to give drivers a career path, something most companies don’t do.  

What you’ll learn about in this episode:

• Who AvatarFleet are and what they do
• How their tools help solve the driver problem
• Changing the view of safety in driver recruitment
• Using social media for targeted recruitment 
• How their training SAAS aids driver retention
• The driver career path
• The Truck Driver Finishing School

How to connect with Scott Rea:

• www.avatarfleet.com

The world of trucking is quickly evolving - safety, data, machine learning and AI are all fast becoming the norms in trucking. 

In this episode of Recruit and Retain, Chad talks to Hayden Cardiff, founder and CEO of Idelic. Idelic helps fleets save time, money, and lives by providing comprehensive enterprise solutions for compliance, safety, and risk management.

Idelic enables fleets to ditch the spreadsheets and get better insights into safety, accidents, claims and driver retention, by collecting and analysing driver data. 

We all know intuitively that safety affects drivers, but how does it affect recruitment and retention of those drivers?

“Our big moniker internally is retention by prevention. If we can help you prevent an accident that would otherwise have got that driver fired, we're helping you save his job.”

Find out more in this week’s episode of Recruit and Retain. It’s an insightful one!

What you’ll learn about in this episode:

• What Idelic is and how it helps fleets reduce accidents, claims and driver turnover
• The similarities between the Idelic Safety Suite and The Minority Report
• How Idelic helps improve driver retention
• The impact on insurance costs
• How it helps big and small fleets
• What machine learning and AI are

How to connect with Hayden Cardiff:

• www.idelic.com
• linkedin.com/in/haydencardiff
• https://twitter.com/Idelictech