Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new website, have a listen to this podcast and understand the fundamentals of search engine crawlers and optimisation.

This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. 

Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be sharing more in-depth tactics in the coming weeks to use this opportunity to really learn about the core strategies for search engine optimisations from one of SA's top digital experts.

This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!


Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you in the right direction to correctly adjust budgets and get the most from your remarketing campaign. 

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great information to assist their business needs.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast information to better succeed in reaching your revenue goals. All while giving your customers added value and attention.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your customers.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience.
Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to attract visitors to your blog, and also how to effectively create content that entertains your audience.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion of case studies, testimonials, call-to-actions, and site loading speeds all combine to help give your audience a great user experience with information that will improve your chance of turning visitors into customers!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who trust your implementation will only have great consequences for your business and revenue growth. Sometimes there is just not the right fit for two companies to work together and it is important to identify this through a qualification system and by asking the right questions. Clients will also appreciate the salesperson that is respectful enough to know if there is scope for a long-term relationship and growth as opposed to the salesperson just trying to force through a sale.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy and how even user experience even plays a part in the international SEO strategy.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn