organic traffic

Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.

In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. 

Listen and learn in this episode!

Key takeaways from this episode:

• Building trust in the direct-to-consumer market is challenging and crucial for long-term success.
• Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.
• The importance of scalable systems and processes in driving growth and navigating transitions within a company.
• Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.

Today’s Guest: 

Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.

Connect and learn more about Alex and Couch.com:

LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ 

Email: alex@couch.com 

Website: https://couch.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.

Here’s what you’ll learn: 

• Unlocking the power of journalism in marketing
• Strategies for exponential organic traffic growth
• Creating high-performing content at scale

You are likely creating weekly content, but is that content creating sales for your business? Find out how to use SEO and content (like your social media and blog) to bring new leads and sales to your business each month. 

If you're spending time creating content but not seeing results, this episode will help you figure out what's wrong and start to turn things around. 

There's no point in wasting time creating content your Ideal Customer isn't searching for or doesn't want to read. Let's focus on creating content that will help grow your business. Listen in and find out what to do to get better results from your weekly content. 

Rachel 

My free resources, including the SEO Content Quick Start Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies

Take the SEO Starter Course (mini-course)

https://www.etchedmarketing.com/seo-starter-course

Take Simple Keyword Research (mini-course)

https://www.etchedmarketing.com/simple-keyword-research

Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together.

https://www.etchedmarketing.com/working-with

SEO 101 - what is SEO? How does SEO work? Why do you need SEO on your website? Join me in this extra special training on Google SEO and learn how to get started with SEO. This is a replay of Day 1 of the SEO for Beginners Class. If you want to learn more, you can register and join us this week. The class runs Tuesday - Friday. 

https://www.etchedmarketing.com/registration-seo-class

Thanks!
Rachel 

My free resources, including the SEO Content Quick Start Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies

Take the SEO Starter Course (mini-course)

https://www.etchedmarketing.com/seo-starter-course

Take Simple Keyword Research (mini-course)

https://www.etchedmarketing.com/simple-keyword-research

Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together.

https://www.etchedmarketing.com/working-with

Learn how to set goals for your small business that will help you serve more customers and make more money. Find out how to set goals and achieve them in today's episode. 


Join me in the free Goal Setting and Q1 Planning workshop today too! Register at the freebies tab on my website. 


Do you have a question for me? Submit it via the new Google form here - https://forms.gle/LryMGf5fTkS2tb9b9


Want to work with me 1:1? Learn more here - https://www.etchedmarketing.com/working-with

My free resources, including the SEO Content Quick Start Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies

Take the SEO Starter Course (mini-course)

https://www.etchedmarketing.com/seo-starter-course

Take Simple Keyword Research (mini-course)

https://www.etchedmarketing.com/simple-keyword-research

Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together.

https://www.etchedmarketing.com/working-with

SEO keywords are used in so many places. Learn how to use SEO keywords to get more organic traffic from Google, YouTube, Instagram, and more in today's episode. Let me show you how to use SEO to expand your reach across multiple channels and find out why the better you understand how to do keyword research the better your results will be. 

Welcome to Season 2 of the podcast. We've got a new name and expanded content. It's Simple Marketing & SEO and we get to talk all about SEO and Marketing both. Let me help you grow your business using organic marketing channels. 

Do you have a question for me? Submit it via the new Google form here - https://forms.gle/LryMGf5fTkS2tb9b9

Want to work with me 1:1? Learn more here - https://www.etchedmarketing.com/working-with

My free resources, including the SEO Content Quick Start Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies

Take the SEO Starter Course (mini-course)

https://www.etchedmarketing.com/seo-starter-course

Take Simple Keyword Research (mini-course)

https://www.etchedmarketing.com/simple-keyword-research

Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together.

https://www.etchedmarketing.com/working-with

Molly Keyser dives into generating organic traffic for your website with Alison J. Prince in this episode of How to Sell Online. Molly shares her personal journey of how she learned to sell online, how she now teaches others and how ai is streamlining what she can do in her business today.  Her expertise and valuable insights will leave listeners with helpful tools they can use to accelerate their business growth.  Tune in now to find out how you can generate traffic to your online business without needing to pay for advertising and then find out which ai platforms she recommends business owners try.

Connect with Molly:

• On her website: Freedomcreator.co
• On YouTube: @mollykeyser
• AI referenced by Molly: Elai.io

Connect with Alison:

• On Facebook: @alisonjprince
• On Instagram: @alisonjprince
• Learn about the 0-100K System and how you can launch and grow your own online business here.
• Join the Print Sprint here.

If you're looking for innovative and lesser-known ways to generate income from your website, you've come to the right place. In this episode, we'll explore some unconventional methods that can help you monetize your website in exciting and unique ways.

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

My first paid event was a huge success, if for nothing else but the incredible learning experience it proved to be. 

Now that I’ve gotten my first paid course under my belt (and yes, people actually paid to attend!) I have a very solid framework for how to do it again and again and again.

The great thing about frameworks is that you can apply them to any contexts.  So, moving forward, no matter what the offering is, I’ll be able to effectively market it because I now have a PROVEN framework. 

And it’s real simple:

1) Create and publish content consistently — your content serves to attract new audience, serve and build rapport with your existing audience, and keeps you on the forefront of all of their minds.

2) Free Offer — invite your most loyal audience to even more value with a free offer

3) Paid offer — invite those to even further value with a paid offer 

It’s really that simple. Listen to the episode and learn how you can apply this easy framework for marketing a paid offer. 

=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity

In this episode, Blair goes through the 5 business models that take up the least time to manage. This episode is for those who want to start a business online but are short on time or looking to do this as a side hustle. 

Taking a 3 week break

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

I love organic traffic.  It’s very much the conversation about content creation and publishing with the added dimension of that content having a direct purpose of driving traffic. 

Organic traffic, because it takes time to build, helps you develop mindsets for entrepreneurism — namely persistence and perseverance.  It’s definitely a long term play filled with ups and downs wins and set backs, so you really have to develop a mindset of growth patience if you want to endure the slog. 

Building organic traffic also forces you to face your limiting beliefs — about your business, about marketing, about yourself.  While there’s little to no financial risk, there’s certainly a risk to your ego and esteem.

Creating and publishing content and “putting yourself out there” opens you up to judgement and criticism.  So you really have to build your -self-confidence and esteem, things you should be working on already anyway but really have to address if you plan on growing organic traffic.

And then of course is the connection you develop with your audience.  Whatever your product or service might be, people want to know there’s a real person behind the brand.  Organic traffic allows you to connect with your audience in ways they paid traffic can’t.  With that connection comes influence and with that influence comes increased conversions. 

So, outside of generating more business, there are a ton of ancillary benefits of building organic traffic.  Even if you have an operating budget to devote to paid traffic, I encourage you to also grow your organic traffic.  The time and effort you invest will be well worth it. 

=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity

In this episode, Blair talks about how you can grow your business through the use of remote teams to do work for you instead of having to do it all yourself. 

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

In this episode, Blair talks about some content creation hacks to help you in creating content on your website that ranks better than the competition

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

In this episode, Blair takes you through ChatGPT and how you can use it in your podcast and also in your business content creation

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

In this episode, Blair talks you through the top 5 ways to get website traffic in 2023 and gives details for what you need to do within each method for it to work well.

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

In this episode, Blair goes through 8 great tips for you to use in your day to buy back your time and make time for more important things. If you want to work to live and not live to work, then this is an episode for you.

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/ 

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:59] Pros and cons of consulting vs app development
• [03:26] Using structured data to produce rich results
• [04:25] Themes have structured data but are incomplete
• [05:30] Is JSON-LD updated with Google’s algorithms?
• [06:18] The full process of structured data
• [07:41] Structured data is like a cheat sheet
• [08:50] Does structured data affect Merchant Center?
• [10:25] Google search enhancements to benefit from JSON-LD
• [11:15] Rich results vs featured snippets
• [12:40] Does your Shopify store need to be technical?
• [14:07] Similar apps but not as updated
• [15:03] Connect with Ilana if you have questions
• [16:05] Where to find more info about the topic & JSON-LD

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Ilana support@ilanadavis.com
• Learn more about rich results and structured data ilanadavis.com/blogs/articles
• Safely & effectively earn qualified traffic to boost conversions jsonld.app

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Blair talks about how to avoid paying for traffic in your online business. Instead, focusing on organic traffic growth.

Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair 

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com