organic traffic

Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. 

First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. 

Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else.

Show Topics

• Fuse marketing and product to create product-led growth
• Create the right strategy for your company
• Empower sales 
• Set your priorities
• Get more metrics
• Leverage machines to parse data
• Listen to customer insight
• Build value first
• Let other people make decisions

Show Links 

• Check out Calixa
• Follow Thomas Schiavone on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Blair talks about a source of customers that most art websites are completely missing out on. He explains this source and how you can tap into this on your art website today.

Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/

Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/

See our resource website at: https://www.emilyandblair.com 

Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/adding-effective-faqs-that-actually-convert

Connect with Ilana

Join the newsletter
ilanadavis.com
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Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/how-often-do-i-need-to-submit-a-sitemap-on-shopify

Connect with Ilana

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ilanadavis.com
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Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/resolving-mismatched-value-price-from-shopify-to-merchant-center

How to remove your theme structured data if that's helpful

Connect with Ilana

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ilanadavis.com
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Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/is-now-a-good-time-to-upgrade-to-a-shopify-2-0-theme

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Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/testing-if-tabs-and-accordions-could-be-hurting-your-seo

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Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/shipping-details-showing-in-organic-search-with-rich-results

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Narcis talks about the best time to branch out of the core niche and add different content if you have a website outside of the beginner stage. He offers advice on becoming unstuck and getting the traffic rolling again for those struggling with a stale website.

Increase conversions to your Shopify store
JSON-LD for SEO

Read the article:

https://www.ilanadavis.com/articles/googles-product-review-rules-you-have-to-follow-for-rich-results

Connect with Ilana

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iQuanti Vice President of Search and Site Experience Wayne Cichanski breaks down the three SEO elements involved in identifying what's causing organic search traffic declines and how to combat those issues. Hint: It's usually a combination of all three (rank distribution, search volume and CTR). 

Later in the show, Wayne gets into the "wildcard" element of schema and how that can affect traffic and how consumer intents have shifted during the COVID-19 pandemic. Wrapping it all up, Cichanski discusses Google's recent page experience update and its implications for SEO marketers.

Content is king, and one piece of incredible content can change the trajectory of your business.

In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business.

Listen up and create valuable content.

KEY TAKEAWAYS FROM THIS EPISODE

• The more involved you are in a niche, the more ideas you’re going to have.
• You can make articles comparing your product to competitors and ranking them objectively.
• Look for articles searched for by people that have high search volume and low competition.
• Put e-mail captures with unique offers on every page.

Today’s Guest:

Michael Jackness is the President and CEO of Terran LLC.

Terran LLC is a leading eCommerce conglomerate with the following brands: Ice Wraps, WildBaby, Tactical, and more. They pride themselves in creating the highest quality products and delivering a customer experience that is second to none. They are a market leader in technology, including Shopify, Klaviyo, Facebook ads, landing pages, and more.

Connect and learn more about Michael Jackness and Terran LLC here:

Website:

https://www.terran.com
https://www.ecomcrew.com

Linkedin: https://www.linkedin.com/in/mikejackness/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

This week on The Digital Marketing Scoop, Mark is talking all about Google Analytics. We have taken a look back through our vault of previous episodes and compiled an episode around Google Analytics.

During this episode, Mark talks about how to understand Google Analytics and how to navigate through the different reports that Google Analytics has.


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There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme. 

Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn’t actually convert customers. 

In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals. 

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Connect with Alex on Twitter or LinkedIn

Connect with Allie on Twitter or LinkedIn

Connect with David on Twitter or LinkedIn

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Learn why it's essential to building your organization's brand.

Starting your nonprofit doesn't have to be hard or scary. In fact, I created these tools and affordable resources to ensure your journey as a Founder is as simple as A, B, C.
Download Your Free Nonprofit Startup Workbook HERE

Embark on a transformative journey with my coaching program! Heal trauma, shift mindsets, and master the four essential tools and six principles for scaling your business or nonprofit. Elevate yourself as the industry thought leader you aspire to be. Join now and unlock the keys to personal and professional empowerment! Your success story begins here.

Organic Pinterest Traffic Strategy Dos and Don'ts with Christine Wheeler

The best social media platform to use to drive traffic to your blog is Pinterest. Hands down.

Christina Wheeler is the founder of Pinnovation Media, and in this episode, she is going to share top tips for small business owners, bloggers, product sellers, and service providers to use Pinterest effectively.

If you’re going to outsource your Pinterest management, Christine will tell you what to look for when hiring someone and what to expect.

Here is a high-level view of our conversation:

Two big mistakes people make on Pinterest:

1. Low-quality pin design

2. Lack of Pinterest SEO

Five things to do if you want more traffic from Pinterest:

1. Batch your designs in Canva to save time and remain consistent.

2. Pay attention to your analytics to see what pins people like.

3. Update your old boards and pin descriptions to something that is keyword-friendly. 

4. Use video content as a pin.

5. Use idea pins, but keep in mind, they don’t link outside of Pinterest.

For more and a free Pinterest audit, visit PinnovationMedia.com.

On Instagram, find Christine at @pinnovationmedia. 

On Clubhouse, find Christine at @pinnovation.

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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#0055 How are you going to bring more traffic to your digital products or offerings?

Paying for ads is one route, but then you're PAYING to become visible to your audience. And if you don't know what you're doing when it comes to running ads, you'll only be wasting money.

Instead, let's learn how to drive free traffic to our website. That's where SEO (Search Engine Optimization) comes into play.

Today's guest is an expert in all things SEO. SEO Steve, or Steve Wiideman has worked with many big brands and names that you'd be familiar with like Sketchers, Applebees, and Disney, and has helped play a big role in developing their SEO strategies.

In this episode, we'll be diving deep into SEO with a lot of really great tips no matter if you're just starting out, or already have an SEO background or experience.

Top 3 Key Takeaways:

1. How to create relevant content for the keywords you're wanting to rank for
2. Getting backlinks (without paying sketchy people for them)
3. What user-behavior signals are and how to create a great user-experience for your website visitors

To get the links and resources discussed in this episode, head over to the Episode 55 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

In this episode of Marketing Counts, join Shreya Banerjee and Paul Counts as they run through everything you need to know about web traffic and how to get it. According to data from HubSpot, only about 63% of people utilize SEO in order to attract traffic—which means there are still a lot who are behind on the game. As you tune in to the episode, find out which works better between organic traffic or paid traffic, plus all of the different means for getting more traffic to your website. Is free traffic real or not? Find out more!

Learn from this episode:

·        How to attract more traffic?

·        The importance of your title tag and meta descriptions.

·        Why should you give attention to Google, Bing, and other search engines?

·        On the traffic, you can get from your social media presence.

·        Video/audio platforms may serve as your search engine too!

About Marketing Counts:

Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! 

You will discover search engine optimization best practices, email marketing tips, copywriting and conversion-boosting hacks, marketing on Facebook, Twitter, LinkedIn, Google, and more. With a global following of over 100,000 entrepreneurs and 30+ years of combined digital marketing experience, Paul and Shreya will help you unleash the power of the web for your business!

Marketing Counts is a highly experienced full-service digital marketing agency delivering results for both our corporate and small business clients. We bring innovative solutions to your business. We believe that traditional marketing leads to traditional results.

Connect with Marketing Counts on:

Website:              https://www.marketingcounts.com

LinkedIn:              https://www.linkedin.com/company/marketingcounts/
Facebook:           https://www.facebook.com/marketingcounts
Twitter:                https://twitter.com/paulcounts
Free Landing Page: https://www.marketingcounts.com/autoresponder

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https://bit.ly/nextclientchallenge

CONTACT INFORMATION

Sabah Ali

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Susan Leonardson

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Website:https://profunneldesigns.com/

Facebook: facebook.com/susleonardson