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    The Authority Show

    If you are a coach, consultant or course creator then chances are you are driven by the desire to help as many people as you can, and leave a lasting impact. You have experience that needs to be shared. Knowledge that needs to be taught. A message that needs to be heard. Plus, a business that needs to be scaled. But in the age when anyone with an opinion can shout about it on the internet, why is it that some coaches are able to cut through the noise and position themselves as true influencers with something meaningful to share? What is it that they are doing that you haven’t figured out yet? The answer, of course, is writing their book. Because writing a book is the most powerful way to position yourself as a thought leader and the go-to expert in your niche. Because when you do that, you are going to be able to 10x your influence, your impact and your income. I’m Jessica Killingley and I’m a book mentor, coach and literary agent. I work with ambitious entrepreneurs who help other people to do extraordinary things. I’m going to be sharing my experience from over two decades in publishing and everything I know about selling books, creating bestsellers, personal development, coaching and business, so that you can get a brilliant book out into the world that’s going to turn delighted readers into devoted clients. Welcome to The AUTHORity Show.
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    Episodes (79)

    Ep 58: How your book is making coaching more accessible

    Ep 58: How your book is making coaching more accessible

    Do you need a reminder as to WHY you should be writing your book?

    Well, today, we are back and ready to get stuck back into helping you make your bestseller. And to celebrate our return (after around 9 months of silence) we are uploading 5 mini episodes every day this week. 

    In this episode, I'm giving you my 3 reasons as to why writing a book is a no-brainer. From readers, transitioning into clients, to providing low-cost methods of support to those who need it: we're talking about how writing YOUR book is making coaching accessible for all.

    Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. 

    Ready to get started on your book? Then come and check out my signature self-study programme, The AUTHORity Blueprint and get your hands on the step-by-step process to planning, writing, publishing and selling an exceptional book. Click here for more information.

    Or put some time into my calendar here, for a consultation to see if this our mastermind is for you.

    Highlights from the show:

    6:20: (How writing a book can showcase your coaching)

    7:25: (Making a greater impact on your readers, therefore clients)

    8:45: (Leveraging your platform-getting asked to stages and podcasts)

    Other resources mentioned:

    Huberman Lab Podcast

    7 Habits of Highly Effective People

     

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

     

     

     

     

    Ep 57: What to do when finishing your book feels scary

    Ep 57: What to do when finishing your book feels scary

    Are you someone that LOVES starting new projects and thrives on the excitement but then really struggles to bring something to completion? 

    Do you find yourself procrastinating even when you’ve got some big things on your to-do list?

    Then today’s episode may be very enlightening for you!

    In the last of our mini-series of live 1:1 coaching sessions, we meet Natalia who has been working on her book for a while now but just can’t get herself over the final hurdle to get the first draft finished. 

    In this coaching conversation, listen to us teasing out what’s really behind that and learn how you can call on your future self to help you out!

     

    Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!


    Highlights from the show:

    • (05:24) What is stopping you from finishing the book?
    • (11:21) Your brain is keeping you safe by not completing the book
    • (17:47) It is never about time management, it’s always about resistance management 
    • (22:17) What if the dopamine hit came from being in integrity with yourself?
    • (33:27) How does your future self feel when your book is released?

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 056: What happens when you've got too many ideas

    Ep 056: What happens when you've got too many ideas

    What do you do when you’ve got 50 ideas for your book and you can’t get yourself into the driving seat of any of them?

    In today’s podcast we’ve got another mini coaching session around how to make progress with your book …and we’re meeting Grainne who was all fired up to write a book that was going to support her business. 

    Trouble is, when she’s not taking the action she wants, to work out what that business actually IS - it’s very hard to write a book about it. 

    This is a great in-depth conversation where we dig into some of the very clever blocks that her brain is putting in her way that's stopping her -  not from making progress, but from making *uncomfortable* progress. Sound familiar?

    So if you know that how you're spending your time might look good on paper, but it's not actually getting you the result you want,  then give this episode a listen!

    Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!


     

    Highlights from the show:

    • (03:48) Committing to doing something when I'm not ready to do it
    • (10:11) What book do you want to write?
    • (23:33) Struggling with making decisions
    • (41:09) How do you stay in integrity with yourself?
    • (44:53) This book could be really helpful and really powerful

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 055: What to do when you're avoiding your book

    Ep 055: What to do when you're avoiding your book

    ‘Why aren’t I writing my book?!’

    This is a cry of anguish that I hear from a few clients so I figured  maybe it’s something you can relate to...

    You get all fired up, start strong, make great progress…. and then… well, life gets in the way and before you know it, it’s been weeks and then months and the book outline is gathering dust.

    That’s exactly what’s happened with my client Lauren, who is writing a book on nutrition and how to have a more mindful relationship with food. We had a coaching call recently to dig into what exactly was going on and why she’d stalled with her book. 

    Because here’s the thing - your brain is going to come up with some VERY convincing reasons why  you’ve suddenly got 101 more important things to do with your book. 

    But then what happens….

    Well, the book doesn’t get done and you end up beating yourself up about it.

    My friend, I’m here to tell you, you can’t hate yourself through to a finished first draft. 

    So tune into this episode of The AUTHORity Show and listen to this live coaching session. If you’ve ever felt like you were at the mercy of everything you’ve got going on in your life, then this one is definitely for you! 

    Interested in hearing more about Lauren's work? Then connect with her on Instagram here 

    Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!

    Highlights from the show:

    • (05:43) Struggling with the organisation of productive time
    • (12:28) Productive procrastination
    • (18:02) Deadline driven
    • (23:31) Perfection failure
    • (31:13) It's down to your thinking and your feeling
    • (35:59) It's about resistance management

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    The Authority Show
    enDecember 16, 2021

    Ep 054: How to actually finish your book

    Ep 054: How to actually finish your book

    Have you ever noticed that the closer you get to the finish line, the harder it is to actually drag yourself over it? 


    Trust me when I tell you that this couldn’t apply more than when it comes to writing a book. The nearer you get to getting that sucker on sale, the harder and faster the resistance comes chasing at you.

    Which is exactly what’s happened for my client Carolina.

    She’s inside my AUTHORity Blueprint programme and has made amazing progress in getting her first draft written.

    Problem is … it’s been a while🙈

    And now she’s stuck in overwhelm at what she sees as the enormity of the task ahead in getting it finished.

    Sound familiar?

    If you've ever found yourself spinning your wheels and puzzling over why you JUST CAN'T GET the thing you really want to finish, finished - then this episode is a *must listen* for you.

    Tune in as we have a mini coaching session that scratches the surface of what is actually lurking beneath that thought of ‘it all feels like too much’

    Where have YOU been holding yourself back from getting something finished? 

    ***

    Want to know how to get yourself a traditional book deal? Then make sure you come and check out the event that my literary agency is running in London on December 13th that's going to take you behind the scenes of the publishing industry and give you the low down on everything you need to do to secure an agent, create an unbeatable proposal and get that coveted book deal. Read more about the event here! 

     

    Highlights from the show:

    • (08:18) Struggling slightly with overwhelm
    • (12:02) Productive procrastination
    • (18:56) Imposter syndrome
    • (24:41) Look at that fear first
    • (30:48) What if you just chose to stop thinking either set of negative thoughts?
    • (36:43) Approach it with empowerment and liberation

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 053: Why books and podcasts go hand-in-hand

    Ep 053: Why books and podcasts go hand-in-hand

    Should you write a book or should you start a podcast??

    Given that today’s guest is Podcast Coach and founder of The Podcast Boutique, Lynsay Gould, you’re not going to be too surprised to discover that our answer is do both!

    Books and podcasts go hand in hand and in this week’s episode we dig into exactly why they are such natural partners. We look at the ins and outs of starting your own podcast and how it can make your content work really hard for you. 

    Not surprisingly, people have the same reasons *coughs* excuses *coughs* for not starting a podcast as they do for writing a book - Time, money, fear of judgement, being overwhelmed by the process  - but Lynsay and I discuss the benefits to pushing past those fears and getting the help you need.

    We talk about which comes first - the book or the podcast?; how you can be planning your content to make sure you just work hard once and why podcasts are such a powerful book promotion tool. 

    (and yes, we do get into how you can still use guesting on podcasts to promote your book if you *really* don’t want to start your own!)

     

    Get in touch with Lynsay Gould via The Podcast Boutique website: https://www.thepodcastboutique.com/

    Download your free checklist on How to Start Your Podcast the Right Way 

    So no more excuses - start getting canny with how you’re using your content and growing your audience!

     

    Ready to get started on your book? Then download my FREE guide to making sure you avoid making 3 really BIG mistakes

    https://jkillmarketing.lpages.co/the-3-big-mistakes-people-make-when-writing-their-book/

     

    Highlights from the Show:

    (04:48) The biggest barriers that stop people from starting their podcast

    (06:58) Podcasting and writing a book go hand in hand

    (09:16) Use your podcast as your marketing runway

    (20:39) You need a strategy behind your book and your podcast

    (23:30) Creating good content is the most important thing

    (25:09) Pitching yourself to be on a podcast

    (29:08) Podcasts are a way of reaching a really engaged audience

    (31:31) When you have your publication day start pitching yourself

    (36:41) The help people can get when starting their own podcast

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

     

    Ep 052: Why Being Impatient to Finish Your Book is making it take longer

    Ep 052: Why Being Impatient to Finish Your Book is making it take longer

    We've all heard the saying that patience is a virtue. Well, today we're talking about how patience is an effing SUPERPOWER...

    What has being impatient got to do with writing your book? Good question! Tell me something:

    If you are currently working on a book, are you impatient to get it finished? 

    If the call to write one has been floating around for a while, are you impatient for all the circumstances to be right so you can start it? 


    Yeah. How's that working out for you?

    In today's episode we dig into what impatience *really* means and how being impatient for progress is actually killing your book.

     

    Highlights from the Show:

    (03:51) When we're impatient we want time to move differently

    (04:40) How many times have you been really impatient to get something done?

    (06:47) Impatience was covering up fear

    (08:46) The state of impatience is actually keeping you safe

    (10:15) Check-in with your reasons

    (11:45) The next time impatience creeps up, ask yourself, what exactly am I impatient for?

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    The Authority Show
    enNovember 04, 2021

    Ep 051: How dreaming big and taking action can land you that book deal [interview]

    Ep 051: How dreaming big and taking action can land you that book deal [interview]

    In today’s episode I’m delighted to welcome the very talented and inspiring Jo Wimble Groves, author of RISE OF THE GIRL. 

    Jo is a tech entrepreneur, a parenting blogger and now author! In this interview she talks about her passion for helping girls put their hand up and how we can raise them to be resilient and confident young women. She shares her own experience of ‘putting her hand up’ aged 16 when she left school to start a company with her brother. Now with nearly 3 decades of experience as an award-winning woman in STEM, a thriving blogging & influencer platform and mother to 3 young children, she’s an absolutely inspiring powerhouse.  

    She talks about how we met, how the book came to be (and how it ended up being different to her original idea once I got stuck in!) and what the experience of being published by a global publisher like DK has been like.  
     
    I hope you find listening to her motivating - she really is a brilliant example of staying the course and taking action towards your big dreams.  

     

    You can buy RISE OF THE GIRL: Seven Empowering Conversations to Have WIth Your Daughter here (or here if you want to support your local indie). Connect with Jo@GuiltyMother on instagram 

     

    Also mentioned is the lovely Nicky Raby who connected us - my podcast episode is hereand Jo’s can be found here

     

    Ready to get started on YOUR book? Then come and get yourself on the waiting list for my next workshop! Who knows - it could be YOUR book we’re talking about on a future episode! 

     

    (And finally  - one week until the magical unicorn that is Noor Hibbert publishes her follow up to the smash hit Just F*cking Do It. Want to get your hands on a FREE YOLO coaching course with £197? Then pre-order YOU ONLY LIVE ONCE now!

     

    Don’t forget to like, subscribe, review, tag me on Insta because I want to see what you’re going to write about!  

     

    Highlights from the Show:  

    {4:51} Can't believe I'm an author 

    {10:15} Making myself stand out 

    {16:38} Finding the heart of the book 

    {25:03} How you do one thing is how you do everything 

    {33:17} We can find role models everywhere 

    {41:10} I didn't feel worthy 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 050: Want Me to Be Your Agent? What I Look for in an Author.

    Ep 050: Want Me to Be Your Agent? What I Look for in an Author.

    Ever wondered what it takes to get an agent? Or more specifically ME as your agent? 

    Today's episode is all about what I look for in taking on a non-fiction author. 

    And whilst that might sound all 'me me me' - what it's actually about it you.

    Because if you can understand what drives a YES, then you're going to be able to get a lot more comfortable with hearing a NO. Because you're going to hear a lot of them. 

    Do they mean you should quit? What do you think? Tune in to find out...

     

    For more information on the bks Agency and to submit to us, visit www.thebksagency.com 

    If you are thinking about writing the book that’s going to:⁠

    *Position you as the stand-out expert in your niche⁠
    ⁠*Turn on the tap to a waiting list of dream coaching clients⁠
    ⁠*Get you invited on to high-profile stages and podcasts?⁠

    Then I want you to HOLD UP A HOT MINUTE...⁠

    Do not... I repeat - DO NOT - write a word until you have downloaded my FREE guide⁠

    so that you can avoid...⁠ drum roll please...⁠

    THE 3 BIG MISTAKES PEOPLE MAKE WHEN WRITING THEIR BOOK⁠

    (Only 3? I know, right? )⁠

    But seriously. Avoid these 3 pitfalls and you can be pretty confident that you are going to set yourself up for writing a successful book. ⁠

    Grab the guide for FREE right now

     

    Here are the highlights: 

    {1:26} Why October is a big month in the publishing calendar  

    {5:26} Why I don't reply to some submissions 

    {8:50} It's about the mindset 

    {14:04} I want you to be ambitious 

    {17:18} I want to care about who I represent 

    {20:03} It's about me, not you 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 049: What's really going on with your writer's block

    Ep 049: What's really going on with your writer's block

     

    So here's the thing. I can teach you everything you need to know about writing and publishing and selling a book. (And when I say everything, I do mean EVERYTHING).

    But guess what - that's not enough. 

    You know how I know? Because if it were, you'd have written your freakin' book already! 

    Knowing the 'stuff' - the strategy, the how-to is all well and good. But if you can't actually manage your mind, then it's not going to get you very far. 

    You can logically understand how to structure your book, but if you can't get your chimp brain to shut the fuck up, you're never going to push through the resistance to get the work done. 

    So that's what we're talking about in today's episode. Because when you can get wise to how your brain is working to derail the process, then you can get a handle on it and get the book DONE AND DONE. 

    Useful Links:

    *Come and say Hi on Instagram and tell me what YOUR favourite flavour of mind drama is!*

    **Want to avoid the 3 BIG mistakes that people make with their book? Then download my FREE guide

    ***Want to take the self-guided study approach to writing a book?Then get yourself The AUTHORity Blueprint and work at your own pace. Get started today for just £297 + VAT ***

    ****Want to come and work with me in person? Find out more about my VIP days here****

    ok, that's enough links now. back to work. Unless you haven't left me a review yet. Go do that first. 

    Here are the highlights from the episode:

    {00:57} I can teach you a lot... but I can't teach that 

    {4:06} You have to add coaching into the mix 

    {5:40} It takes a long time to write a book 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 048: How to pick back up with your book when it's been a while...

    Ep 048: How to pick back up with your book when it's been a while...

    Has it been a while?

    You know the feeling… you got off to a great start with your book (thinking smug is the word here amiright?) but then… well life just got in the way.

     

    And now it’s been an age since you wrote a word. But don’t panic; you are not alone my friend.

    There’s one thing most writers have in common — the occasional bout with writer’s block. You know what I’m talking about. It’s that feeling of knowing you really should sit down and write, but no matter how hard you try you just can’t bring yourself to do it.

     

    ‘Writer’s block’ is an easy, two-word explanation as to why everything else has taken priority over putting words down on a page. But the truth is that why you’re not writing isn’t quite that simple. 

     

    You see, there is something underneath that label that is what you’re allowing to hold you back. (And yes, you’re allowing it because it is a choice.) It’s not just about not feeling like it or struggling to find the words to write, because I assure you that when you’re not writing, there’s a reason.

     

    On this episode of The AUTHORity Show, we’ll talk about some practical ways you can amp yourself up to write again, but that’s just a start. We’re going to dive even deeper to help you uncover the real reason you’re avoiding writing.

     

    Because once you can identify what’s been holding you back, you not only have the ability to get your mojo back, but you’ve got the power to keep it.

     

    Tune in, then come back and see me on IG @jessicakillingley when you’re done.  I want to know what's been holding you back, and what you plan to do to overcome it.


    Here are the highlights:

    {1:51} Reclaiming your mojo 

    {3:40} Identify your North Star 

    {5:26} Write your dream 5 star review and use it to motivate you 

    {7:51} If you really want to write your book, you will 

    {9:47} Always remind yourself of the 'why' 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 047: The 10 steps to go from idea to execution with your book [reprint]

    Ep 047: The 10 steps to go from idea to execution with your book [reprint]

    One of the traps people fall into when considering writing a book is that they think it’s all about writing. They think if they can do that, they’ll be good to go. 

     

    The thing is, writing is only one piece of the entire puzzle. There’s work you’ve got to do before and after that will make the process a whole lot easier. Not only that, but when you do it the right way, it ensures you have a finished product that will do what it’s supposed to do — help solve a problem for your people, but also work hard for you in your business.

     

    In this episode of The AUTHORity Show, I’ll take you through the entire journey of planning, writing, and promoting your book from start to finish. I’ve got ten steps for you to follow that will ensure you don’t miss a thing.

     

    Even if you’ve just started thinking about writing a book, it’s a great place to start. 

    Much better than diving in head first only to find out you’ve missed some really important bits along the way.

     

    So tune in and take notes because trust me, this is going to help you. And if you’re ready to take the next step and start planning out your book, hit me up on Instagram @jessicakillingly and let me know how I can help.

     

     

    Here are the highlights from the episode:  

    {4:05} Step One - Planning 

    {6:05} Step Two - Outlining 

    {6:42} Step Three - Structuring 

    {8:17} Step Four - Writing your first draft 

    {9:06} Step Five - Editing 

    {9:53} Step Six - Publishing 

    {12:01} Step Seven - PR 

    {12:29} Step Eight - Marketing 

    {12:53} Step Nine - Launching your book 

    {13:16} Step Ten - Monetising 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 046: How to make sure you're writing the right book

    Ep 046: How to make sure you're writing the right book

    So you’re ready to write a book, are you? You know what you’re going to write about and how many words you want it to be, so that’s all you need to know. Right?

    Don’t. You. Wish.

    One of the biggest mistakes I see people make is not taking the time — before they write their first word — to make sure it’s the right book. And I know you may be thinking I’ve lost my mind because come on, now...there is no such thing as a wrong book.

    Which is, I’m afraid,  bollocks.

    So how do you make sure you don’t go down the wrong path before you even get started? 

    Well, there are a few ways to tell if your book is the one you should write. You’ve got to take the time to think about what solutions you have for your readers, but you’ve got to take a bit of yourself into consideration too, believe it or not.

    Because of that, it’s totally worth the time to drill down a bit more, because it can help you be sure you’re heading in the right direction.

    On this episode of The AUTHORITY Show, I’ll dive into the 3 main questions you need to ask yourself before you ever sit down to start writing.

    They just might save you from getting halfway done — or even years down the road — and realizing it wasn’t the book you’re supposed to write.


    So sit back and enjoy the show. When you’re done, come find me on Instagram @jessicakillingley and let me know what your biggest takeaways are. And if this episode has inspired you to write a different book than planned, I’d love to know what the right one is.

    Here are the highlights: 

    {4:35} What you think you know before you write your book 

    {5:50} The easy book to write can still be the wrong book to write 

    {6:54} The length of your book is not a selling point 

    {8:16} Solving specific problems for your readers 

    {8:52) The 3 focusses you need to nail your bestselling book idea 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 045: What's better than being a bestselling author? The answer might surprise you!

    Ep 045: What's better than being a bestselling author? The answer might surprise you!

    So you want to be a bestselling author, do you? Well, before we dive in too deep into the how-to, I must warn you this is one of my favorite ranty topics.

    (So this was a perfect episode to dig out of the archives for our chilled August.  I hope you are easing back a little this month, because THAT is when the good creative stuff happens... m'k? 

    Right - back to it)

    Why, you ask? Because wanting to be a bestseller usually means you want that little orange Amazon bestseller band across your book. I get ranty because the truth is that’s just a vanity metric — and it’s all a bunch of bollocks.

    All that little tag means is that you did a great job of hacking the Amazon algorithm. Congratulations, what an accomplishment.  (You can probably feel my eyes roll from where you are.)

    Don’t get me wrong: being a bestselling book author isn’t a bad thing. It’s all in how you go about getting there. In fact, if your book is actually a bestseller, it means you’ve written something that has the potential to make a huge impact — on your reader, but also on you.

    That’s the goal, isn’t it? And if you want to reach that goal, instead of asking how you can write a book that’s a bestseller, you’ve got to ask yourself a better question.

    Wondering what that question is? Give this episode a listen and I’ll tell you. 

    I promise it will help you really drill down to figure out how you can write a book that will continue to sell because it’s making a difference in people’s lives.

    (And maybe you can get that little orange banner to stick around for more than 5 seconds.)

    When you’re finished, come find me on IG @jessicakillingley and let me know WHY you want to become a bestselling book  author — because I know it’s going to be good.

     

     

    Here are the highlights: 

    {4:59} How to be an Amazon bestseller 

    {7:08} Bestseller in the Traditional Publishing Industry 

    {9:07} The importance of reviews 

    {12:32} Overpass limiting beliefs and get results 

    {16:14} Turn readers into clients 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Episode 044: Not sure where to start with your book? Answer these questions first...

    Episode 044: Not sure where to start with your book? Answer these questions first...

    Putting off writing your book because you don’t know where the hell to start? You’re not alone, my friend. If I had a pound for every person who said they wanted to write a book but never got around to it, I’d be recording this podcast from a mansion on a hill by the sea.

     

    But much like you, they haven’t started because they actually don’t want to write it. They just don’t have a bloody idea of where to start.

     

    So that is why for the month of August, we are going to be revisiting some episodes from the archives so that whilst you’re chilling over the summer (you ARE chilling, right?) you can get back to basics and get some of that creativity flowing. That way, we can all be ready for the pedal to hit the metal come September - deal? 

     

    So where was I? Oh yes...

     

    The thing is, people write and publish books every day, so what do they know that you don’t? Well, the answer to that is exactly why this episode exists.

     

    It starts with asking the right question, which is why do you want to write a book? Please don’t bore me by telling me it’s because you’ve always wanted to write one. I don’t care all that much (and neither does anyone else). 

     

    You’re going to have to dig a bit deeper to get to the heart of it — that’s why I’m telling you how on this episode of The AUTHORity Show. I’ll share a bit of my own personal experience to show you how you can figure out exactly what you have to offer to your readers.

     

    When you ask the right questions, you’ll know why your book needs to exist and who it can help. That’s the key to writing something that’s beneficial — to both you and your reader.

     

    Tune in and take notes, because this could be the difference between sitting around wanting to write a book and you actually doing it.

     

    When you’re done, hit me up on IG and let me know how this helped you and if you’ve figured it out, tell me what book you’re going to write.



      

    Here are the highlights: 

    {0:59} Bringing back early episodes 

    {2:26} Episode 1 

    {6:41} We all want to put better books into the world 

    {9:16} The ripple effect 

    {10:03} I need to find something relatable 

    {13:23} I am completely done with publishing 

    {16:41} Why do you want to write a book? 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 043: Pros & Cons of contributing a chapter to an 'inspirational stories' book

    Ep 043: Pros & Cons of contributing a chapter to an 'inspirational stories' book

    So this fabulous person you know in the entrepreneurial space is putting together a book of inspiring stories and *gasp* they’ve asked you to contribute. Before you break out a bottle of bubbly to celebrate this amazing opportunity to become a published author, we need to have a chat.

    I know it seems like a really great marketing plan to be a part of a book like this, because it will get your name out there and give you the publicity you’ve been looking for. 

    But when you break it all down, it could actually end up being a waste of time, energy, and money simply because the outcome won’t end up like you’re expecting.

    I talk about this subject on my Instagram all the time, but to be clear, when I say ‘talk’ I really mean I get quite ranty. But that’s only because I am very passionate about making sure your hard work pays off in the end. 

    Survey says: in this case, it won’t.

    On this episode of The AUTHORity Show, I’m talking all about why I think contributing to someone else’s book isn’t what you think it will be. I thought it might be more productive to share my thoughts in a less-ranty, more moderated way so you fully understand why I think there are better ways to share your story. 

    If contributing to someone else’s book is something you’ve been considering, I highly recommend tuning into this episode.

    Of course I’d love to hear what you think about it all, so swing by my Instagram @jessicakillingley and let me know what you think.

    And if you disagree with my thoughts, I love to be proved wrong. Let me know why you think this is actually a brilliant marketing plan — just maybe you’ll be able to convince me.



    Here are the highlights: 

    {1:51} A massive, massive, massive waste of time 

    {3:57} Calling yourself a published author without doing the work 

    {6:30} It is basically the same as buying ad space 

    {7:57} Inspiration stories belong on Instagram 

    {9:55} It's easy to be a best-seller with 20 contributors 

    {12:43} Have you had a positive experience? 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    Ep 042: How to from a first to a final draft

    Ep 042: How to from a first to a final draft

     

    So when you tell me you’re going to write a book, I’ll be the first to make sure you know in advance that the actual writing part is a relatively small part of your journey.

     

    Now I realize that could sway you from doing it altogether, but because I really care about you and your book is extremely important, I’m going to be straight with you from the start. 

     

    Because let’s be honest here: you aren’t writing a book for the fun of it. You’re writing it because you want it to work hard for you in your business and make a big impact on the people who will read it. 

     

    And in order to get people to actually read it, we’ve got to make sure it’s not pure shit.

     

    So how do we do that? Well, on this episode of The AUTHORity Show, I’ll walk you through everything you need to know to take your first rough draft all the way through making it fit to print.

     

    Just know that no one loves this process. But if you want a better book on the other side, you buckle up, do the work, and get it done so you can celebrate with tons of sales (and brilliant reviews).

     

    Grab a pen, tune in, and take notes because I’m covering a good bit today. Hit me up on Instagram @jessicakillingley and let me know what you liked most about it.



    Know that you’re going to do a book, but … just not quite yet? Then you are going to want to get yourself a front row seat in my new workshop Get Ready To Write…  A 90 minute workshop that will teach you simple steps you can take now to make writing your book a hell of a lot easier later!

     

     

    Here are the highlights: 

    {0:58} The first draft will be a complete dumpster fire 

    {3:10} Read through with clean eyes 

    {5:57} The beta readers 

    {7:20} Clean up the obvious errors BEFORE you seek feedback 

    {9:59} Get a professional proofreader 

    {11:45} The main editorial stages 

    {13:28} Get a copy editor 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    The Authority Show
    enJuly 22, 2021

    Ep 041: 'Write from the scar, not the wound'

    Ep 041: 'Write from the scar, not the wound'

    One of the things you’ll hear me say sometimes is that if you’re going to write a book about your life, no one cares. Well, that is unless you can take your life experience and what you’ve learned from it and use it to help others.

    That’s precisely what Rhiannon Spurgeon did when she decided to write her book, Grief without Guilt: It Gets Better if You Let it, Even if it’s Complicated.

    After facing a significant loss all on her own, she realised how important support is not only when grieving the loss, but also learning to live with the new layer of identity that comes along with it.

    Her journey of writing such an emotional book has come with a lot of lessons, and Rhiannon is here on this episode of The AUTHORity Show to share them. 

    While she started writing from a place of digging into the wound, her completed book you see today comes more from the scar, because it was refined after moving through healing.

    Rhiannon is a great example of how a painful experience can not only be used to help others, but can also connect you to a greater purpose that will continue to aid people in healing for years to come.

    Tune in and let me tell you, it would be smart to have a box of tissues nearby, because if I’m crying, chances are you will, too.

    If you’ve experienced something in your life that you know can help others find their way through it, come share it with me on Instagram @jessicakillingley and let’s chat about how you can get started.

    You can find out more about Rhiannon and her work at the Totally Awesome Women's Network here and read more about her book here and buy it on amazon. 


    Here are the highlights: 

    [0:57] Introduction 

    [3:16] Writing a book is weird 

    [9:22] Grief Without Guilt 

    [15:57] Write from the scar, not the wound 

    [17:49] Looking at a blank page is terrifying 

    [22:44] Kill your darlings 

    [29:00] What to do after feedback 

    [34:39] What do you want to be known for?

    [40:18] The launch and beyond 

    [46:01] Your book will look like trash 

    [49:35] Get the support and get your book written

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    The Authority Show
    enJuly 15, 2021

    Ep 040: How your story makes your book better

    Ep 040: How your story makes your book better

    Now, a lot of the time when someone tells me they want to write a book about their life story I tell them that no one cares — because most of the time it’s true. 

     

    But if you’ve got significant life transformation that lays the groundwork for helping others do the same? 

     

    Well, now you’ve got yourself a book that will sell.

     

    So how do you take what you’ve been through and have worked to overcome and turn it into a powerful coaching tool? No one can show you the ropes better than Bridie Walker. 

     

    Bridie was a teen mum who felt written-off and labeled as someone who wouldn’t make much of herself. But she decided to do something different.

     

    She busted through all expectations and now has a coaching practice, her program Unstoppable, and her new book, Unstoppable: How to Silence Your Self-Doubt and Turn Up Your Power, just published on July 2nd. 

     

    Bridie is basically a model student when it comes to taking her story and turning it into a book funnel that will bring new people looking for life transformation straight to her door. 

     

    Bridie came on this episode of The AUTHORity Show to share a bit of her journey, as well as how she navigated the book writing and publishing process.

     

    Tune in to this episode to be inspired not only by all Bridie has conquered in life, but also how she took everything she’s been through and used it as a springboard to help others.

     

    Trust me, you’re going to be inspired beyond belief.

     

    If you want to find out more about Bridie you can visit her website or buy Unstoppable now and be sure to send her some love on Insta!

     

    When you’re done, be sure to hit me up @jessicakillingley and tell me how you plan to use your story to help others, then it’s time to figure out your next step.

     

    Here are the highlights: 

    {4:31} Unstoppable 

    {7:26} When life feels like The Truman Show 

    {8:58} Everybody has a story 

    {11:43} Ripping off the 'failure' label 

    {16:36} Books are like tattoos... one is never enough 

    {18:44} Taking action and writing a book 

    {23:10} Getting feedback 

    {26:20} Building a 12 month marketing plan 

    {29:18} Helping readers start their own journey 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

    The Authority Show
    enJuly 08, 2021

    Ep 039: Using paid ads for your book funnel [mini series interview]

    Ep 039: Using paid ads for your book funnel [mini series interview]

    We are closing out this little mini series all about book funnels with the GOOD STUFF...

     

    We all know that Facebook ads are an important part of your book funnel, but it’s not just about what you put into an ad that makes it work. There’s a multitude of underlying pieces that will be instrumental in the success of your ads that you simply can’t ignore.

     

    So how do you write Facebook ads that are effective and help propel your people through each step of your book funnel? There’s no better person to ask than Jackie Muscat.

     

    Jackie is queen bee when it comes to all things Facebook ads, but I’m not just talking about the process of setting them up. She digs deep into the messaging behind the ads, because she knows that’s the foundation of what makes them so effective.

     

    I couldn’t wait to bring Jackie on The AUTHORity Show to talk about all the details that go into the process because whether you’re just starting out, or are seasoned in your business, she’s got the insider view to help you make your ads as effective as possible.

     

    Time to dive in, but be prepared to take notes because you do not want to miss out on the countless gems she’s sharing. It’s pure gold, I tell you.

     

    When you’ve finished listening, be sure to hit us up on Instagram @jessicakillingley and @jackie.muscat and let us know what your biggest ‘oh shit’ moment was so we can celebrate you getting unstuck with you.

     

    If you want to check out how Jackie could help YOU, then be sure to visit  her website www.jackiemuscat.com

    And get yourself inside her Lead Machine membership pronto!

    https://pages.jackiemuscat.com/lead-machine

     

    Missed out on the other Book Funnel eps? Then make sure you go back to episode 35 and binge them all!




     

    Here are the highlights: 

    {2:56} The many faces of Jackie Muscat 

    {7:55} Book funnels 101 

    {12:01} You need to know what your objective is 

    {17:03} Freebies and entry points 

    {23:54} Using memberships in your funnel 

    {30:48} You have to bring something different 

    {33:30} A more sophisticated marketplace 

    {38:13} Understand your clients' USP 

    {44:31} Get to the gold 

    {49:03} Stop underselling yourself 

     

    Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

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