The Authority Show

Well, here we are at the final episode of our book funnel mini-series and I’ve saved the best for last. Today we’re talking high-ticket, baby! (It’s always my favorite subject.)

So far, we’ve looked at WTF a book funnel actually is, how it can grow your membership, and how you can use it to sell digital products. While all of these are fantastic, I have one unspoken goal for all of my clients, and that’s to make back their investment (at the very least). 

As much as I’d love for them to do that with book sales or $200 workshops, they’ll get the most bang for their buck when they are able to get clients to invest in high-ticket offers.

That's why in this episode of The AUTHORity Show, I’ll cover what a high-ticket item looks like, why clients might choose it over other offers, and why these types of experiences can go for a larger investment. 

Then you will have heard every episode and will have everything you need to set up your book funnel the way you want to set it up. You can include one thing, a few of them, or if it strikes your fancy, you can use them all.

Just be sure to hang around until the end because there’s an added bonus that will round out our book funnel series — you won’t want to miss it.

Tune in and when you’re done, come find me on Instagram @jessicakillingley and let me know how you plan to use your book funnel.

Here are the highlights:
{2:11} Why would someone take up a high ticket offer?
{4:10} The importance of maximising PR on launch
{5:47} A high ticket solves a higher percentage of the problem
{7:51} Make the biggest impact you can
{10:42} Think a little differently
{12:46} The journey doesn't stop on publication day

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So here we are at our third installment of totally nerding out on how book funnels can be used to grow your business. If you’ve listened with any sort of care to the previous two episodes, you know by now that growing your business is the entire point of writing a book. 

But before we proceed, let’s recap, shall we? In week one we talked about WTF a book funnel actually is. Week two was about how your book is a powerful way to grow your membership. 

If you haven’t listened to them yet, stop what you’re doing, then go back and start with episode 35.

But if you’re all caught up, then it’s time to discuss how your book can be a funnel into your digital products to further grow your reach. When I say ‘digital products,’ I’m talking about workshops, an online self-study course, or even a larger group coaching program.

And when you place your book at the top of the funnel leading into them, you’ve got a beautifully stacked suite of offers to move your people from one step to the next.

In this episode of The AUTHORity Show, we’ll reverse engineer what it looks like so you can start your people at the beginning, then through each offer you meet their current need, then they move to the next level.

This method helps you carry them through the journey so they can reach that evolved state they’re seeking. The best part is they’re happy and you’re putting good stuff into the universe — and it’s coming right back to you through your growing business. Win-win, my friend.

Are you ready to nerd out with me on the third installment of our book funnel mini-series? Give it a listen, then when you’re done hit me up on Instagram @jessicakillingley and let me know what you enjoyed most from this episode.

Here are the highlights:
{1:49} Stacking up your funnel
{3:12} The halo effect
{4:57} Reverse engineering the funnel
{7:46} Maximising the user experience
{9:54} Making money every step of the way

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

When it comes to writing your book, there’s a big chance that you know it’s definitely going to happen one day, but that now just isn’t the right time. Usually I’m pretty quick to flush out when that’s a little bit of fear masquerading as logic, but let’s just for with it for this week shall we!

How DO you know if it’s the right time, and want might be a good reason to wait a while? 

Maybe  you’ve not yet run a full cycle of your course, or maybe you’ve just done it for the first time. You want to give it a bit more time to have a little more experience under your belt.⁠

But! that doesn’t mean that you can’t start working on your book now - because there are baby steps you can be taking that are going to help you A LOT when the time to get started for real finally comes around

There are things you can be doing now, whilst running your coaching program and business, that will help you when you’re ready to sit down and get to work. 

Want to know what you need to do to get yourself ‘book ready’?⁠ Then this is the episode for you 

Here are the highlights from this episode:

{3:32} Collecting the data, aka 'the big old brain dump'
{5:41} Fleshing out the content
{8:21} Understanding and adapting to your audience
{10:07} Refining your research

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

A lot of coaches and course creators really wonder if they should consider turning their signature coaching program into a book. So I turned to my Instagram stories to ask my people if they wanted to know more about it.

The response was a huge, resounding YES.

Now I could just hit you up with a huge spoiler and say if you want to know if you should do it, the answer is a big, fat yes.

While that would be short and sweet, it certainly wouldn’t make a good podcast.

Instead, I’m handing you five brilliant reasons why it’s not only a good idea, but they also help support why you should absolutely consider it. 

I’ll even give you tips on how to know if now isn’t quite the right time for you. But even if it’s not, you’ll know when your time comes.

Tune in to this episode of The AUTHORity Show and if you’re smart, you’ll stick around to the end because that’s when I’ll sneak in a bonus reason to seal the deal. It will be worth it — promise. 

Want extra help in making this work for you? Hit me up on Instagram @jessicakillingely and we’ll take a look at how we can turn your signature program into a book people will read, then want to come work with you.

Here are the highlights from this episode:

{4:10} Why it's a good idea to write a book that covers what you do in your signature program

{6:42} Your book showcases how good you are

{8:06} How your book is that entry-level way of helping them understand that that transformation is possible for them

{9:16} Your book as a really effective sales funnel

{10:24} Your book makes your work more accessible

{11:30} When it's not right to make your programme into a book

{13:10} Can you write a book about your course, without giving everything away?

{17:45} How your book gets readers mentally ready and prepared to get the most benefit when they join your course

{21:07} Writing your book will make your programme better

{22:09} Are you leaving money on the table?

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So you’ve done the planning and the outlining for your book, but haven’t written a word yet. You know it’s go time, but why does it feel so damn difficult?

You sit down to write, but all you end up doing is staring at a blank page. Next thing you know, you’re filling your schedule with other tasks that have nothing to do with writing your book, then think, ‘Look at that. I’ve got no time to write.’

Spoiler alert: if you keep that up, you’ll never write the damn thing.

So how do you get started? What’s the best way to stop dicking around so you can finally get some words on the page?

That’s what we’re talking about on this episode of The AUTHORity Show. I’ve got three killer strategies that are sure to move you out of self-sabotage mode so you can go ahead and write the damn book already.

Tune in and take notes because I don’t just want you to hear the tips I’m giving you — you’ve got to apply them. Hit me up on Instagram @jessicakillingley and let me know which one is the hardest for you and commit to me what you plan to do about it!

Here are the highlights from this episode:

{1:34} The Hollywood view of what it's like to write a book

{3:04} Unsexy discipline

{3:54} Adopting the identity of an author

{4:32} Creating the desk of an author

{6:10} Blocking time out to write

{8:08} Your detailed chapter breakdown is your BFF

{9:53} How structure creates the space for creativity

{11:55} Dealing with resistance

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So you may think you’ve arrived when you’re given that little orange bestseller banner on Amazon, but the reality is you can achieve that just by hacking their algorithm. If you really want to measure how well your marketing is working, stop focusing on your chart position, because it just doesn’t matter all that much.

So what does matter? 

Reviews.

Your book’s reviews are really the only thing that matters, in my opinion. Because when you have good reviews, it tells you two things: you wrote a good book and you’ve been intentional about your marketing.

It means you’ve done the work to write a book that is powerful in helping change others’ lives, but also that you are also keeping the momentum going to get an even farther reach to bring new people into your world. 

I mean, that’s why you wrote the book after all, right?!

On today’s episode of The AUTHORity Show, we’ll talk about why reviews matter so much, and I’ll share step-by-step strategies that will help you get your first 50 5-star reviews. 

Give it a listen, then go out and get yourself some reviews, then come back to tell me about it. 

If you’ve already had some beautiful 5-star reviews, share them with me. I love seeing them and celebrating with you, but they’re also a good way to remind yourself that the hard work you put in was all worth it.

Here are the highlights from this episode:

{3:35} Continually growing your audience while writing your book

{4:04} Why book reviews are so important

{7:19} Getting early readers from clients, super fans, and those who appear as case studies in your book

{10:30} Reminding your early readers to review your book

{11:54} Thanking your early reviewers

{13:17} Running a competition to encourage sales and reviews

{16:55} Feeling validation for your book

{19:07} Mediocre reviews and how to deal with them

{21:49} Coming up next week

Want some help mapping this all out? Did you know that we can get all this sorted in double quick time? That's right - one whole day with me is going to work magic on your book. Find out more about a VIP day with me over here! 

Want some FREE help to get started? Then download my free mini training on how to find the time to just Write the Damn Book already! 

So you have your mind set on getting your book traditionally published, do you? You envision some big publishing company reading your book, beaming with pride as they tell you how amazing your book is, then having it show up as a bestseller instantly.

The thing is, that’s not how it usually goes. Traditional publishing is a very slow, long, drawn-out process, and the end result might not look exactly like you think it will.

Don’t get me wrong — traditional publishing has its place and that’s where a lot of my experience lies. But you’ve got to make sure you are approaching that route to market for the right reasons, because if you don’t, it will be massively underwhelming and the outcome might not look the way you think it should.

On this episode of The AUTHORity Show, I’m giving you an inside look at traditional publishing by way of a snippet from my course, The AUTHORity Blueprint. That way you can weigh the options and decide whether it’s the best way for you to get your book into the hands of your readers.

And if you’re interested in participating in The AUTHORity Blueprint, while the live session is closed, the self-study option is ready and waiting for you right here.

Here are the highlights from this episode:

{2:12} Getting a literary agent

{4:46} What publishing houses care about

{5:23} A publisher doesn’t do everything for you

{9:53} The sliding scales of publishing

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

If you’ve ever uttered the words, ‘I don’t know where to start with my book’ or ‘I don’t have time to write it,’ you’re going to want to listen up. The reality is, you don’t have to spend days upon days or weeks on end getting yourself prepared and ready to write your book.

How do you get started? Well, your most brilliant option is to schedule a VIP Day with me and we’ll get it all done. 

But if you’re not quite ready for that, you can listen in to this episode of The AUTHORity Show and we’ll do an imaginary one together to get you going.

So what does that look like? Other than enjoying some coffee and scenery, we’ll take it step by step and go through...

• Mapping
• Brainstorming
• Outlining
• Chapter breakdown

And just like that you’ll go from not knowing where the hell to start to being ready to write your first draft — all in a single day.

So when you’re telling yourself you don’t have the time to write a book, this exercise proves that’s a complete load of bollocks (but we already knew that, didn’t we?). 

And maybe you actually didn’t know where to start, but now you do.

Ready to get all the details during our imaginary VIP Day together? Then grab a cup of tea and tune in to this episode to hear in more detail how we’ll work together to get a plan in place for your book.

Here are the highlights from this episode:

{2:11} The two things I'll tease out from you first

{4:01} Time to map out what your book is really about

{4:32} Brainstorming for your book

{5:11} What are the steps that you would take someone through in a coaching situation

{6:33} Outlining your book

{7:03} Deciding on your chapter breakdown

{8:44} Scheduling in your writing sessions

{8:55} 'Not having the time is something that you say to cover up the fact that you don't know what to do'.

{9:44} What to do the next time you tell yourself you don't know where to start or you don't have the time to write your book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So you’ve got this great book title in your head and you’re really excited about it. It wakes you from your dreams and you can’t help but smile while appreciating just how amazing it is.

Here’s the thing, though: That title that’s got you so enamoured won’t be the one you end up using with your book. 

Why? Because if you don’t even know what the book content will become, how can you possibly accurately name the thing?

In this episode of The AUTHORity Show I’ll give you a quick pep talk on how having your book title in place before writing can be both good and bad for you. 

I’ll also give you a tidbit of advice on what will determine the final title of your book — after it’s written.

Have questions about how to come up with your book title? Come find me on Instagram @jessicakillingley and let’s have a chat about it!

Here are the highlights from the episode:

{1:57} How having a working title for your book can give you a focus

{3:19} Your book title is often one of the last things you'll do in creating your book

{5:27} Where the book cover and subtitle come in

{6:26} How not to cling to your book title

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

If we’re being honest, by now I’ve given you enough reasons to drop the excuses and write your bloody book already — it brings you new leads, helps you get clear on your process, and the list goes on, really.

But if you still need convincing, I’ve got yet another reason for you. 

(This one’s a doozy.)

It makes you a better YOU.

I could tell you how that works, but the truth is that no one can explain it to you better than my friend, Ruth Kudzi, can.

Ruth decided to write her book for all the right reasons — she wanted to share her experience and expertise with the world around her, but she also wanted to get really clear on her own process and how she uses it to help others.

But what Ruth didn’t expect was that while writing a personal development book for others, she’d find herself diving deeper into her own personal development journey, too.

Writing her book, ‘Is This It?: The Smart Woman’s Guide To Finding Work You Love’, has helped others, but it’s made her a better Master Coach as well. Definitely a lovely bonus tacked on to all the other benefits.

In this episode of The AUTHORity Show, Ruth gives us a behind-the-scenes view of how much writing a book to help change others can change you, too.

When you’re finished, hit me up @jessicakillingley and let me know which part made you sit up and say, ‘Well, shit, Jessica...I think it’s time I finally write the damn book’. 

And if you want to work 1:1 with me to get it started, let’s get you scheduled for a VIP Day with me soon.

Here are the highlights from the episode:

{8:28} Why Ruth wrote her first book, 'Is Ths It?' and how it helped her get clarity on her coaching methodology

{12:05} How writing her first book helped Ruth to see her work as valuable

{15:47} How her first book made Ruth realise she hadn't been playing big enough in her business

{17:53} How coach training is amazing personal development

{19:55} How the second book took longer than the first book to write

{26:26} How the book and personal development helped get Ruth out of 'react mode' in her business

Want to connect with Ruth? 

Website

Instagram

Facebook group

Coaching Certification

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So many people put a ridiculous amount of blood, sweat, and tears into the writing part of writing a book, but forget to even think about how they plan to sell it. Then the day it hits the shelves, they panic.

They plead with me, ‘Jessica, my book's just come out —  how do I get people to buy it?'

Then they scramble and it’s just a whole lot harder than it really needs to be.

I mean, you don’t write a book just to write a book. You write a book so people will READ it.

But if you want that to happen, you’ve got to start thinking about marketing from the get-go. You need to be aware of...

• 3 key phases of marketing your book
• 4 questions to build your marketing around
• 3 groups of people you’re marketing to

Because here’s the thing: selling books is hard.

I wish I had a magic bullet or perfect formula that can guarantee you’ll sell thousands of books each month. It just doesn’t exist. 

What I can give you is a series of strategies that will set you up for the best possible shot at selling as many copies as possible.

Tune in to this episode of The AUTHORity Show, where I’m sharing the key points you need to be thinking about when you start planning out your book, so you can be ready to get it into the hands of your readers the very moment it launches.

Here are the highlights from this episode:

{2:29} How you're missing out if you leave your marketing to the eleventh hour

{3:08} Why you need to think about selling your book before you write it

{5:22} Creating your North Star

{7:42} The 4 phases of marketing your book

{9:09} Why you should work on the phases in the order I recommend

{12:32} Being really clear on the objectives for your book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

In my line of work,  I hear a lot of “reasons” as to why coaches and course creators aren’t ready to write a book and I could go on for days about it. But there are two that I hear quite often: 

1. They don’t want to take time away from their business to write
2. They don’t have the money it takes to make it happen.

The good news is, I have a solution to nix both of them.

I’m giving you the lowdown on an experiment that gives you a foundation for your coaching program or course, but also for your book. It can generate revenue to help fund the publishing process, but also gives you the opportunity to road test your content and get great feedback from your people, too.

All before your book ever goes on sale.

On this episode of The AUTHORity Show, I’ll tell you how writing your book alongside your business can actually help you write the right book, but also provide valuable feedback, testimonies, and revenue along the way.

Give it a listen, then if you want help with your book (finally), send me a DM and let’s chat...

Let 2021 be the year you finally write your book.

Here are the highlights:

{3:23} How it's never just about the book

{4:56} Starting with the end in mind

{6:16} How outlining is such a valuable step in your book journey

{7:49} Starting to map out your coaching programme

{9:06} Putting your beta programme together

{10:19} Pricing your beta programme

{13:29} Road testing your material and getting live feedback

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So let me ask you a question: What type of coach are you? 

Through the course of working with many brilliant authors, I’ve identified two types of coaches playing the game: the Invisible Coach and the Authority Coach.  

Both are vastly different in how they show up and serve, but the effect of which one you choose to be goes much deeper than that — in fact, it can change the entire outcome of your business. 

On this episode of The AUTHORity Show I’m giving you the low-down on what each type looks like (and how it affects your business) so you can figure out which you are and decide if that’s the kind you want to be — then you can shift gears where needed.

So how do you figure out if you’re invisible or an authority?

A few telltale questions can help, like...

• Do I shrink back and hide or do my best to stand out?
• Am I holding back out of fear of judgment or do I show up as undeniably me?
• Is my vision short-term or am I focused on playing the long game?

Each of your answers plays into whether you’ll be busting your ass on that damn never-ending hamster wheel or if you’ll be smart and let your book do the heavy lifting for you.

Bottom line: do you want to be just a face in the crowd, or do you want to be the one people look for in the crowd? 

You’ve got two options to choose from that will each lead you on a different path, so my recommendation is to choose wisely.

Give this episode a listen, then hit me up on IG @jessicakillingley and let me know which type you’re choosing to be. And if you pick the right one and are ready to get your book off the ground, let me know you’re ready for my help.

Here are the highlights from this episode:

{2:59} How we have a choice about how we show up in our businesses

{4:43} Understanding the power of the word 'yet'

{7:12} What happens when you don't have a USP and you're an 'invisible coach'

{11:32} What you need to have in place to have a successful business.

{12:31} The importance of self-belief

{15:28 Figuring out your methodology and your USP for the person you want to be in the future.

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So you’re finally ready to write your book, but don’t really know what to expect from the journey? It’s not just you, my friend. No one really knows what it looks like until they’re on the other side.

So what better way to get an insider look on what to expect than to hear it straight from someone who’s actually done it? 

Well, you could hear it from four of them.

On this episode of The AUTHORity Show, we’ll chat with four of my clients who are well on their way to getting their book published and into the hands of their eager readers. 

They’ll talk about what they expected (and what they didn’t) and give you a close-up view of what this journey actually looked like for them.

I need to mention I didn’t tell them to do what I say because I’m always right (even though I am), but they all did because they knew that the best way to set themselves up for success is to get help from someone who’s been there.

And after 20+ years in the publishing industry, let’s face it...I have.

Tune in and listen to their stories, in their words, about how they moved through this process and survived to get to the other side.  

If you're ready to take action and get your book written (well, I say ready ... you're never going to feel ready!) then you have a very small amount of time to get yourself inside The AUTHORity Blueprint programme before enrolment closes. Come and check out how it's going to help you get a bestselling, business-building book out into the world! 

https://jkillmarketing.lpages.co/the-authority-blueprint-sales-page/

Here are the highlights from the episode:

{2:03} Natalie Komis - https://www.instagram.com/nataliakomis/

{7:36} Chaya Mistry - https://www.instagram.com/chayabava/

{11:56} Rhiannon Spurgeon - https://www.instagram.com/rhibetuesday/

{17:34} Cathy Wassell - https://www.instagram.com/cathywassell/

{24:09} All about The Authority Blueprint programme.  - https://jkillmarketing.lpages.co/the-authority-blueprint-sales-page/

So I know you’ve got that burning question...what makes The AUTHORity Blueprint so special? 

Well, that’s easy...I’m the one who wrote it. (lol. Sorry)

That and you’re getting over 20 years of publishing experience wrapped up in a fantastic course, but that’s not all that makes it different.

You see, book writing courses are everywhere. They teach you how to write a book in 30 days (or some other bollocks), then skimp out on all the other things that help make your book a success.

That’s how The AUTHORity Blueprint is different. In it we look at the whole journey from all angles to be certain you write the right book from day one.

But it doesn’t end there, my friend. I’ll walk you through every stage of writing your book and beyond. Because if you don’t know what to do the day after your book launches, well, let’s just say you’re going to be a bit fucked.

Tune into this episode where I’ll give you the lowdown on what to expect in The AUTHORity Blueprint, but I’ll also give you a sneak peak at Chapter One of the Course — Planning.  Just a taste of what’s to come!

Next you’re going to want to hop on over and get your ass on The AUTHORity Blueprint waitlist so you can be the first one to grab your spot when the doors open. Lucky you, because you’ll score some brilliant bonuses, too.

Here are the highlights from the episode:

{2:11} The intentions behind your book
{2:37} Editing your work and getting it published
{2:57} How to make your book work hard for you
{3:38} How I created the programme
{5:29} Sneak peek: How to make your book magnetic
{16:24} How to get on the waiting list for The Authority Blueprint

So you want to write a bestselling book, do you? Well, what exactly does that mean? 

The truth is we all get so hung up on bestsellers, but they’re only deemed so because they’re the tiny percentage of books that sell thousands of copies in a week. 

The thing is, that’s just a benchmark of popularity. So if winning that contest is your goal, then by all means, just go write a “bestselling” book. 

But if you want to write a quality book — one that is useful and actually helps change lives  — then it’s high time we reframe what bestselling actually means.

In this episode of The AUTHORity Show, I’m breaking down how you can get your mind in the right place to write a book that’s actually good and positively affects the lives of those who read it. 

We’ll reframe what bestselling means so you can write your book so when it’s done you’ll have the outcome you truly want, because I want that for you.

So give this episode a listen, then if you’re ready to get all the bits in place to get you started with your book, come on over and grab your seat for my upcoming LIVE training series — Uncover Your Bestselling, Business-Building Book that starts February 25th, 2021.

And don’t worry...if you’ve missed the live training, you can always catch it on replay. (You’re welcome.)

Here are the highlights:

{3:31} You don't make money from selling books

{3:46} You don't want to be a bestseller in the way you might think

{4:52} Writing a book that's useful

{7:23} Writing a book that has an impact on people

{9:03} How to get the answers to the most burning questions about writing a book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.

So often we talk about why you need to write a book and how it’s going to benefit you and your business, but we don’t often talk about the actual HOW.  

I mean, it’s not just about the writing, you know.  There’s planning, editing, promoting and beyond.  It’s enough to make your head spin and can be somewhat overwhelming.

The thing is, it doesn’t have to be.

Just like anything else in life, if you have a plan in place, it will make all the necessary bits a lot easier - and faster.  

Here are the highlights from the episode: 

{2:40} Step One - Planning 

{3:40} Step Two - Outlining 

{4:17} Step Three - Structuring 

{5:52} Step Four - Writing your first draft 

{6:41} Step Five - Editing 

{7:28} Step Six - Publishing 

{9:36} Step Seven - PR 

{10:04} Step Eight - Marketing 

{10:28} Step Nine - Launching your book 

{10:51} Step Ten - Monetising 

{12:45} How to access the free training 

Are you ready to write the book that builds your biz? 

One that 10xs your impact so you can help even more people,  leverages your influence so you can be recognised as an authority and increases your income so you can have a business that brings you the freedom and financial flexibility you want?

If that’s a hell yes,  then I want you to come and join me so we can  Uncover Your Bestselling, Business-Building Book!  I am bringing you a three part training that’s your step-by-step blueprint to finally write the book that builds your business and positions you as the go-to expert in your niche (even if you’ve never written a book before, don't have the time, or don’t know what the F to write about) 

And the best part? This three part live training is absolutely free! We get started on the 25th Feb so make sure you are signed up right here and get ready to uncover your bestselling business-building book

Get on the waiting list for my upcoming step by step program, The Authority Blueprint HERE 

Are you ready to finally stop wasting time and write the damn book? Then make sure you head on over here to grab my FREE mini training to get your started! 

We all get these opportunities in life where we have to decide if we’ll stay on the path that makes sense or throw caution to the wind and just follow our gut.

And of course there are a million and one reasons to stay on easy street, but I say if what you’re doing doesn’t light you up, then why fucking bother?

Life’s short, so if you’re smart I say follow the light.

That’s precisely what Noor Hibbert did when she decided to step away from just teaching business and step into her biggest dream of helping everyday people change their lives.

We joined forces a few years ago when Noor  became MY business coach. So when she asked if I could help with her book,  I figured why not?  The result was not only her amazing book, Just F*cking Do It, but it also lit a fire under my ass to get my literary agency on its way.

I was especially thrilled to have Noor as a guest on this episode of The AUTHORity Show because she’s not only helped change the lives of those in the world around her through her book, but I can thank her for her part in where I am today. 

Tune in to this episode and I promise you’ll be inspired by her story.  Hit me up on Instagram and let me know what your favorite bit was (mine were too many to count) (but maybe the fact that she swears even more than I do).

Here are the highlights from this episode: 

{11:47} How writing her book helped Noor to transition in her business 

{17:59} How Noor developed her academy alongside writing her book 

{21:15} Why Noor decided to write her book when she did 

{24:45} How Noor reverse engineered her goal of being a successful author 

{29:35} How Noor got interested in personal development  

{31:37} How everyone with a business should write a book 

{32:00} What do you want your legacy to be? 

{33:19} What it feels like to create radical impact 

{37:03} The impact of the book on Noor’s business 

{40:27} What’s next for Noor? 

If you want to connect with Noor then you will find her over on Instagram

Get a copy of Just F*cking Do It here 

Are you ready to write the book that builds your biz? 

One that 10xs your impact so you can help even more people,  leverages your influence so you can be recognised as an authority and increases your income so you can have a business that brings you the freedom and financial flexibility you want?

If that’s a hell yes,  then I want you to come and join me so we can  Uncover Your Bestselling, Business-Building Book!  I am bringing you a three part training that’s your step-by-step blueprint to finally write the book that builds your business and positions you as the go-to expert in your niche  (Even if you’ve never written a book before, don't have the time, or don’t know what the F to write about) 

And the best part? This  3 part live training is absolutely free! We get started on the 25th Feb so make sure you are signed up right here and get ready to uncover your bestselling business-building book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way.  No guesswork. No overwhelm. No time wasted.  Click here to read more about it.