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    The Brandsmiths Podcast

    Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business. This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes. Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.
    en24 Episodes

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    Episodes (24)

    The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?

    The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please, "Like," review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com

    The Brandsmiths – Season 2 – Ep.5 – Trade Show Triage

    The Brandsmiths – Season 2 – Ep.5 – Trade Show Triage

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please, "Like," review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com

    The Brandsmiths – Season 2 E.4 – The Art of Business Cards

    The Brandsmiths – Season 2 E.4 – The Art of Business Cards

    Episode Notes

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com

    The Brandsmiths – Season 2 Ep.3 – Yoga Woes

    The Brandsmiths – Season 2 Ep.3 – Yoga Woes

    Want to know more about the business discussed on the show? 

    Visit Souk Studios at https://soukstudio.com/ or on Instagram @souk.studio

    Be a Part of the Show! 

    Got a question for Amy & Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com

    The Brandsmiths – Season 2 Ep.2 – Building a database while raising capital

    The Brandsmiths – Season 2 Ep.2 – Building a database while raising capital

    Be a Part of the Show! 

    Got a question for Amy + Hilary about your business? Trying to figure out a new name, need a tag line, pondering a new product launch or wondering if your logo works? This is the tip of the iceberg for these hosts who bring decades of brand strategy to their work with business owners. 

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com

    The Brandsmiths – Season 2 Ep.1 – Qool Socks

    The Brandsmiths – Season 2 Ep.1 – Qool Socks

    Want to know more about the business discussed on the show? 

    Visit Qool Socks on Instagram @qoolsocks

    Be a Part of the Show! 

    Got a question for Amy & Hilary about your business? Trying to figure out a new name, need a tag line, pondering a new product launch or wondering if your  logo works? 

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com 

     

    The Brandsmiths – Season 2 Tease

    The Brandsmiths – Season 2 Tease

    Want some free expertise? We're opening The Brandsmiths question hotline for anyone with a business challenge - you can be a brand new owner, an experienced entrepreneur, a creative with a dream or a successful founder with a brand-specific question. Email us you question or record your audio in the form of a voicemail. Ping us: hello@thebrandsmithspod.com. Help yourself while supporting other business owners because if you're asking, so are about 100 other people. Trust us!

    Work session with Keith Grayhorse, Grayhorse Framing

    Work session with Keith Grayhorse, Grayhorse Framing
    Amy and Hilary take the mystery out of brand for master framer Keith Grayhorse. The Los Angeles craftsman calls in to ask a reasonable question, one that resonates with anyone who is mystified by the idea of branding or wonders if it is worth the effort. The Brandsmiths took the opportunity to talk through what branding really is (not what you may think) and how Keith’s digital marketing outlets – his website and Instagram – could be better used to showcase his brand. On this show: social media strategy, branding explanation and application. Got a question yourself? Hit us up at hello@thebrandsmithspod.com - you could be a guest!

    Work session with Deming Maclise, Caffe Vita

    Work session with Deming Maclise, Caffe Vita
    Amy and Hilary work session with Seattle coffee guru Deming Maclise. How can Caffe Vita evolve... without alienating the OG’s? Seattle’s favorite restaurateur phones in from the road where he’s shuttling between his 8 successful restaurants and handful of independent coffee shops. Caffe Vita (his secret favorite child) has gone through an ownership transition – and not everyone was in the mood for change. This is a great example of a business with a strong brand DNA (and loyal following), who could be leveraging it in an even more strategic way. Local hero (and Soundgarten’s favorite barista in the 90’s), Deming embodies the wisdom of a humble – but highly strategic – leader. On this show: Brand DNA, brand essence, positioning, culture as brand, ownership transition.