The Double or Nothing Ecommerce Podcast with Joe Chavez

Chris Berger is the founder of Sugar Creek Coffee Roasters who specializes in hand-crafted, small-batch, artisan roasted coffee. This means each order is roasted to the optimal flavor of the specific coffee bean variety. While many have coffee beans ready for shipping, already roasted and on the shelf, they don't roast your beans until you actually place your personalized order, so you can know that you are drinking the freshest roasted coffee each day!

Key Takeaways

What inspired me about Chris was his passion for coffee & love for people.

What I learned talking with Chris was to treat your e-commerce customers like you would your own grandmother. Also, that customer service is always in your control.

This episode is for anyone who is struggling to get customers to buy again. Chris has mastered this by treating customers like royalty.

In one word this episode is HOSPITABLE.

Recorded this episode a while back, but it's still great because the customer service strategies and tactics Chris shares are timeless.

Over the past 10+ years, Ryan's spent over $100,000,000+ on performance advertising campaigns. Helping generate hundreds of millions of dollars in revenue for businesses both big and small.

He's also contributed to nearly $1B (yes, billion) in business exits since 2015 in the meal-kit delivery space! If you want to know more about that, DM him on LinkedIn.

Key Takeaways

What inspired me about Ryan was how he's helping e-commerce brands step back to think about growth from a new angle.

What I learned talking with Ryan is why it's better to use Attentive SMS vs. Klaviyo.

This episode is for anyone who isn't currently using SMS marketing to scale their e-commerce brand.

In one word this episode is STRATEGIC.

This podcast episode is worth a listen because most e-commerce businesses don't have a clear, actionable roadmap for growth. Also, SMS has 98% open rates while email has 20% on average and we get deep into why SMS is a must for 2022 & beyond! If you're still not convinced about the SMS HYPE. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email

I won't spoil it, but Damian has been in the food industry for the greater part of 30 years. He's even owned and operated an Italian Bakery / Deli. Not to mention he's helped over 120 small startups get off the ground!

Key Takeaways

What inspired me about Damian was how he took what he learned working for Target for a decade and applied it to his e-commerce journey!

What I learned talking with Damian was the power of diversification when it comes to sales channels.

This episode is for anyone who is selling food on the internet.

In one word this episode is HUNGRY.

Recorded this episode a while back, but it's still great because Damian is one of those guys that you learn so much from every time you're around him!

Albert's a visionary and accomplished Senior Digital Marketing Executive with extensive experience in business development across dynamic roster of startups. In this episode we talk about his Amazon business Tub Cubby and his lessons learned along the way. We also get into what it's like to be "All In" on family and business at the same time.

Key Takeaways

What inspired me about Albert was that his wife and kids answered 30,000 emails over the course of 5 years! P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

What I learned talking with Albert was 1 negative review costs you 12 positive reviews. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

This episode is for anyone who has kids and wants to build the business with their family involved. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

In one word this episode is DADPRENEUR. P.S. Be sure to buy rubber duckies Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

Recorded this episode a while back, but it's still great because Albert is known for finding little moments to do crazy stuff for his customers. Like filling a box of rubber duckies and sending it to customers! 🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥 P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

What inspired me about Drew was his ability to focus as an expert on solving a specific problem for a specific type of business. Drew helps brands drive higher conversion and ultimately more profitability.

What I learned talking with Drew was why I should let the data lead when growing e-commerce brands. He also shares how to optimize your email flows & website to make more money. Plus, how important the timing of the second purchase is.

This episode is for anyone who is in e-commerce who wants to learn from their data & is looking for a couple of quick wins this week. Drew drops a bunch of nuggets that you can apply ASAP to see ROI!

In one word this episode is, actionable.

This episode is packed with tons of actionable advice you can use to improve on-site conversion rates and grow your customer's lifetime value!

George Acheampong is a multi-passionate entrepreneur. Investor. Finance and Business thought leader.  Fitness enthusiast and husband. He also recently become a 7-figure ecommerce store owner. On accident when he turned Melanin Money. A hobby store on Shopify where he sold t-shirts into a lifestyle brand geared toward creating awareness around wealth disparities among people of color.

Key Takeaways
What inspired me about talking with George in this episode was his authentic care & love for his audience. He started this brand as a cause and over time it evolved into an ecommerce brand. Most ecommerce brands do it the other way around.

What I learned talking with George was the importance of ecommerce brands going narrow with their customer base in the beginning to gain the traction needed to expand to larger markets.

This episode is for anyone who has ever wanted to start a cause based ecommerce brand, but allowed their lack of experience keep them from taking action. George shared in this episode that he had never "done ecommerce before" yet he took action and was able to build Melanin Money to a 7 figure (in top line revenue) brand in his first year.

Show Links
Site URL: melaninmoney.com
George on LinkedIn