The Encore Entrepreneur

In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard.

She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach.

Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes the importance of continuous learning, networking, and maintaining work-life balance.

Lori provides practical tips and invites listeners to her Facebook group for further support in enhancing their entrepreneurial performance.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals.

Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting massive goals that seem beyond reach, as this fosters growth. Sally discusses the significance of committed decisions and self-image in reaching high performance, and the need to surround oneself with like-minded individuals.

The conversation also touches on the value of systems and routines, and the psychological aspects of envisioning success. Sally's approach is exemplified by her work with a client named Jane, who aspired to create a wellness center for trauma survivors. Lori and Sally conclude by discussing the mental positioning necessary to achieve one's goals, including visualization and gratitude practices.

Connect with Sally: 
Website: sallyarkellboles.com

Sally's Social Media: 
https://www.linkedin.com/in/sallyarkellboles/ https://www.instagram.com/sallyarkellboles/ https://www.facebook.com/sally.arkellboles https://www.facebook.com/groups/actingwithintention https://www.youtube.com/channel/UCdixVib1vVqQEarImLVPKJQ

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer.

Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching.

She emphasizes the importance of having a website and not relying solely on social media platforms.

Ruthie also shares her experience of dealing with the empty nest syndrome as her children left home and how she found purpose and confidence in her work. The episode ends with Ruthie offering a free chapter of her book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose."

Ruthie's free gift - https://authenticonlinemarketing.com/book/

Her website - https://authenticonlinemarketing.com

Ruthie's social media:
Instagram: https://www.instagram.com/authenticonlinemarketingpod/
Facebook: https://www.facebook.com/authenticonlinemarketingpod

Lori's Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field.

The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content.

Challenges such as time and financial investment are acknowledged, but the focus is on the professional and personal growth that can result from publishing a book.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher.

Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publishing international bestsellers. They explore the benefits and potential pitfalls of collaboration books, emphasizing the importance of working with reputable publishers.

Lynda also recounts her experiences meeting celebrities at the Rock and Roll Hall of Fame inductee ceremony and the importance of seizing opportunities despite fear. The episode concludes with Lynda offering a free download of her book to help others face their fears and Lori expressing admiration for Lynda's courage and collaborative spirit.

Lynda's free gift - Free copy of Lynda's book - The Year of Fears

Website - https://actiontakerspublishing.com

Connect with Lynda on Social Media:
Facebook: https://www.facebook.com/lyndasunshinewest
LinkedIn: https://www.linkedin.com/in/lyndasunshinewest
Instagram: https://www.instagram.com/lyndasunshinewest
YouTube: https://www.youtube.com/@actiontakerspublishing
Clubhouse: https://joinclubhouse.com/@lyndashunshine
TikTok: https://www.tiktok.com@bookpublishingexpert
IMDb: https://www.imdb.com/name/nm10751926/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email.

She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or pushy tactics, and advises respecting clients' communication preferences.

By sharing personal anecdotes, Lori aims to inspire listeners to refine their follow-up techniques to strengthen client relationships.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In today's episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People Podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. 

Ely advises to create simple, actionable lead magnets and he introduces his new podcast, "Meet Cool People." Ely also highlights the effectiveness of personalized messages when networking and encourages listeners to connect with him his social media.

Lori and Ely's episode finishes with a discussion on the significance of persistence and being ready for opportunities, underscoring the value of long-term relationships in business.

Connect with Ely:
Website URL: https://ElyDelaney.com

Connect with Ely on Social Media:
https://www.facebook.com/elydelaney
https://www.facebook.com/ElySpeaks
https://instagram.com/elydelaney/
https://www.linkedin.com/in/elydelaney/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In today's episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns.

This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media use.

Lori stresses the significance of legal adherence, mobile-friendly design, valuing customer input, and income diversification. She warns against complacency regarding competitors and the illusion of instant success, advocating for strategic planning and adaptability in the ever-evolving digital landscape.

Lori's Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

In this episode of "The Encore Entrepreneur," Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business.

Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She talks about her initial online venture, inspired by Weight Watchers, and the importance of digital skills like email marketing.

The conversation covers misconceptions about online entrepreneurship, the need for a business mindset, strategic planning, and mentorship. They also touch on setting realistic goals, list building, and using social media to drive email list growth.

Lori Kennedy emphasizes the learning process and offers a free course on creating online programs, highlighting the potential for success with dedication and strategy.

Lori's free course - Create and Fill Your First Online Coaching Program - Click HERE for the program

Lori's Website

Connect on Social: 
https://www.facebook.com/lorikennedyinc 
https://instagram.com/lorikennedyinc

Lori Lyons' Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Today Encore Stories welcomes Christine McIver from the Inspired Choices Network.

Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making.

Christine also emphasizes the importance of allowing ideas to grow over time, comparing it to cooking a turkey dinner where each dish requires its own time and ingredients. Lori appreciates Christine's insights and encourages listeners to reflect on their own business practices.

Christine's story is one of hope and power - from near despair to owning and building an amazing full multi media business for enterpreneurs. Be inspired by Christine! 

Connect with Christine: 
Website: www.inspiredchoicesnetwork.com

Connect on Social: 
https://www.facebook.com/InspiredChoicesNetwork/ https://www.linkedin.com/company/inspired-choices-network https://www.instagram.com/inspiredchoicesnetwork/ https://www.tiktok.com/@inspiredchoicesnetwork

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Lori discusses the significance of Instagram for business owners with insights from the previous episode's guest Instagram expert Ruthie Gray.

Lori explores Instagram's visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform's algorithms and the importance of high-quality content.

Practical advice is offered on how to engage with followers, avoid common pitfalls, and strategically use Instagram for marketing purposes.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In today's episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie's background and her focus on coaching Christian creatives and entrepreneurs over 50.

The conversation covers Instagram basics, the importance of authenticity, and the use of tools like Canva. Ruthie advises on posting frequency, engagement practices, and the trend towards microblogging in captions. They also explore visual consistency, natural filters, and the strategic use of reels, posts, stories, and highlights.

Ruthie introduces her book "Empty Nest Awakening" and offers a brand voice workshop to listeners.

Ruthie's gift -  Click HERE for your Groovy Brand Voice gift!

Connect with Ruthie:
Ruthie's Website - https://authenticonlinemarketing.com/

Social Media - 
https://www.instagram.com/authenticonlinemarketingpod/ https://www.facebook.com/authenticonlinemarketingpod

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In today's episode of "The Encore Entrepreneur," Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing.

Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books, and more. 

The episode provides valuable insights into maximizing content reach and engagement.

To reach Tim or Jared at MesmerEyes Media visit their website

Or reach out on social media - 
http://instagram.com/mesmereyesmedia 
https://fb.me/MesmerEyesMedia
http://www.twitter.com/mesmereyesmedia

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Today Lori explores the concept of social proof and its crucial role in business and online presence.

She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them to boost credibility and trust in your businesses.

Lori calls on entrepreneurs to actively seek and display social proof to strengthen their reputation and consumer relationships.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In today's episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials.

Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the significance of adding personal touches to testimonials, the use of testimonials on different platforms, and the inclusion of names in testimonials.

The conversation also covers other forms of social proof and Tricia's process for obtaining testimonials. The episode concludes with Tricia sharing her contact information and expertise.

Connect with Tricia: 
Website - www.molloycom.com
LinkedIn - https://www.linkedin.com/in/triciamolloy/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails.

Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy laws and the importance of respecting subscriber preferences to avoid being perceived as spammy.

Practical advice is given on maintaining a healthy email list and creating a welcoming onboarding experience for new subscribers.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media.

Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good and bad noise.

They also discuss the use of lead magnets, the process of getting people off social media and onto an email list, and the effectiveness of email marketing compared to social media. Susan offers valuable advice on how to navigate the digital marketing world.

Connect with Susan and grab her free gift HERE! 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this edition of Encore Stories, Lori interviews Dr. Debra Walters, of Dr. Deb Ministries. They discuss the multifaceted nature of grief, which can stem from various life events, not just death.

Dr. Walters shares her personal journey, including her struggles with rejection from the church due to her sexuality, and how she channeled her experiences into helping others navigate their grief.

She also talks about her expertise in the Enneagram, a personality assessment tool, and its usefulness in understanding human behavior. The episode concludes with Dr. Walters discussing her upcoming retreats, which aim to provide renewal and empowerment for those dealing with loss.

Contact Dr Deb Ministries:
Website - drdebministries.com

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori